Today I created a folder on my Mac marked ‘DKR’.
That is all.
[Private post – made public Dec 14th, 2011]
Today I created a folder on my Mac marked ‘DKR’.
That is all.
[Private post – made public Dec 14th, 2011]

The Challenge:
How do we use WOMTrak to help market both 1000heads and its insights and analysis suite?
The Insight:
1000heads excels at reactive work. Contemporaneous content will always get bigger pick up, so throughout June we planned to keep our eyes peeled for an event where we could do just that.
What We Did:
Working with a small but multi-talented team (and taking inspiration from an earlier 1000heads blog post) we would use the heavyweight championship boxing match between David Haye & Wladimir Klitschko as a test subject for our word of mouth analysis team. Tracking data before, during and after the fight would give us three groups of data, or ’rounds’, that we could give to our creative team and external design partners to build an infographic around.
1000heads is unique in this space in that we don’t just specialise in social media. We wanted the end result to not only demonstrate the power of our WOMTrak product, but also our speed & agility in turning projects around. We hadn’t attempted anything like this before and so the drive was there to not only get it right first time but to also somehow keep it uniquely 1000heads’.
The Result:

Things We Learnt
Overall the results (for what was fundamentally merely a test subject) were outstanding.
A 400% increase in blog traffic, a number of new business enquiries and of course, the proof that we have the team to produce this kind of work for all our clients, both old and new.
It should be said that, internally at least, we made our objectives clear from the outset: how can we use the latest news events to demonstrate our products, our creativity and ultimately our hard work and agility. I think I can quite safely say that when it came to answering the brief, our team stepped up and delivered.
Any questions?
If you’ve clicked through in the vein hope of finding my next post on why ‘relationship marketing matters to brands’ then sorry, not today. Today is about something else.
Relationships matter.
Your relationships matter. Your family. Your friends. Your loved ones. Your other half. Your soul-mate. The relationships you have with the people that matter, matter.
I would’ve quit my job last year if it would’ve meant saving my relationship. Alas, for me, it was too late. I heard a story today of someone else going through a break up because of work and just last night someone else told let me that, after a particularly bad period, they introduced a work veto; if at any point work gets too much, and has a negative impact on their lives together, then it stops. The work, the fighting. Everything.
Life is too short, too damn complicated and far too sweet to spend it working every God-given day and night on something that – if it really doesn’t make a difference to life or death – really isn’t worth it.
To top it all off, thanks to the endless source of knowledge and amusement that is Stefan Constantinescu, I’ve just seen this –
If this is you, then stop. Right now.
It isn’t worth it.
Relationships matter.
Not the one between you and your client. Nor the one between you and your customers. But the one between you, the love of your life and your kids.
Life is short, make the most of it.
Please.
Yes, I’m talking to you.
a parable for the envious
There are times in my life when I love my job, there are times in my life when I hate my job, there are times in my life when my job opens my eyes to something so freakingly awesome but no matter what happens, I can never tell anyone.
Friends ask me often if I enjoy what I do, whether I’ve seen anything cool lately and/or if I can tell them of anything I’ve seen – “Y’know, blogger to blogger?”
More often than not, I respond with the following – “It’s like the old joke…”
A preacher who liked to play golf every Wednesday at a modest public golf course was standing on the elevated tee at the sixth hole of that course...
He took a few practice swings, and looked across the river to the immaculate private country club nearby.
“Just once I’d like to play at that gorgeous course,” the preacher said to his foursome.
Another player spoke up:
“My company has a reserved tee time at that club for us every Sunday morning, and it’s all paid for, too. But all of a sudden yesterday the boss says we have to travel out of town for a week. It’s a shame to let that tee time go to waste. I could give you a guest pass and you could have it all to yourself. Would do you say?”
Of course this was a dream come true for the preacher, but it put him in a terrible predicament. If he accepted the gift, he would have to miss Sunday worship. He thought to himself,
“I haven’t missed a Sunday service in 17 years of preaching. A sin to be sure, but I am after all just a man trying to do my best like all the rest.”
He succumbed to temptation and accepted the invitation.
On Sunday, the preacher awoke, called his deacon, and said, “I’m terribly sick today, and will not be able to offer service.”
“Well, we surely hope you are feeling better soon,” said the deacon. “What matters most it that your health is blessed, and we shall all pray for you today.”
This made the preacher feel a little guilty, but it was a beautiful clear cool morning, and promised to be a beautiful day. He opened a box from under the bed that had a new folded golf shirt, his cleaned and polished golf shoes, and he put them on instead of his usual clothes.
Later, on the beautiful practice green, the preacher fit right in but couldn’t help feeling conspicuous. At that exact moment up in Heaven, Saint Peter was looking down. He said to God,
“Do you see what is happening down there? I’m very disappointed in this preacher. Surely you are going to do something?”
God replied, “Don’t worry Pete, I’ve got it all figured out.”
St. Pete knew it was best not to question any further, but to just wait patiently and watch for it all to play out. He watched the preacher walk confidently to the first tee, a short par-4. The preacher teed it up, and hit a pretty fair drive, low and straight.
But just then, God waived his hand and created the perfect little wind. The wind carried the ball as if in the hand of God and lifted it down the fairway. The ball took once bounce and landed on the green, kept rolling, swung to the right, barely crept up to the hole, and fell in. It was beautiful.
Up in heaven, St. Pete was very upset.
“An albatross! Are you kidding me? Here is one of our own preachers committing this sin, on a Sunday no less. Just when I’m certain that you are going to offer up the perfect punishment to befit the sin, you instead go and reward him with a once-in-a-lifetime shot?”
God says, “Yes, but calm down Pete. Who is he going to tell?”
I love my job.
I get to see the coolest things in the world before anyone ever will.
My eternal curse is that 99.99 times out of 100?
I’m never going to be able to tell anyone.
Damn.
.
.
.
Images via Paul Clarke
Back in December last year, we kicked off a huge global word of mouth campaign for Nokia entitled ‘N8 Producers‘.
We’re about one week away from the final closing date and the standard of entries we’ve had in is absolutely astonishing. Covering off extreme sports, special effects and just plain awesome story telling (sometimes a combination of all three) we can quite honestly say that there cannot be a more fantastic collection of campaign-based user generated content anywhere else in the world.
Here are some hard numbers (as of ten days ago)
Every single entry is brilliant in its own way but, to whet your appetite, here’s a selection of what we’ve had in so far… and remember: each and every producer shot their film with their very own Nokia N8.
Amazing.
Turn them up to HD.
There’s so many more on the official Nokia.com N8 Producers page itself, go check’em out and let us know what you think!
2011 is going to be a big year for 1000heads; we’re formally opening several offices across the globe (many of which are already hiring, by the way) and the entire team seems to have come back from the Christmas break with a renewed sense of ambition and direction. It’s electric.
For myself, having spent 2010 defining (and refining) the engagement strategy for the company both internally and externally, it’s time to move onto pastures new*.
When I hit my year anniversary back in October, a conversation began about where we (1000heads and I) could go next. What did we decide? Well…
I’m about three weeks into my new role** and, as the challenges ahead grow ever larger and more exciting, I’m this close to being in the perfect position to knock every single one of them out of the park.
Bring. It. On.
.
James Whatley
Marketing Director
1000heads
*staying on at the same farm, obviously
**leaked in the press at the weekend
I’ve been in LA for nearly a week now and it’s been fairly intense; working solid from 10am through ’til 4am most days (while my body tries to adjust to the time difference) and generally trying to keep on top of things. We wrapped project one on Sunday morning and project two wraps tonight; it’s been a helluva ride.
Fortunately, thanks to the timings of both projects, I was able to take Sunday night and Monday morning off to catch up with my friends Matt and Jen. The former introduced me to Ryan Penagos, aka Agent_M, the editor for Marvel.com (so much geekery was had!), and the latter took a colleague and I down to Dog Beach for a midday stroll in the Sun.
Sitting in the sunshine two weeks from Christmas is a very odd feeling indeed.
What else is new?
I’ve decided to take up dance again and I’m writing a truck load more these days too. A friend got one of my pieces published recently; non-trade, in-print and actually out there in the real world, so that’s quite exciting. I have a couple more I want to submit, so we’ll see if that leads anywhere.
Thing is, you know that bit in Star Trek where Spock tells the rest of the crew how everything has changed? That now, thanks to Nero’s actions, they’re all living in an alternate reality…?
Yeah. That.
.
.
.
Things are different now.
__-_-__-_-__-_-__-_-__
__-_-__-_-__-_-__
__-_-__-_-__
__-_-__
-_-
_
–
.
…………………………………………………………………………………………………………………………………………………..
Are we over water now? I think so. At least, we should be. I guess we’ve been up for an hour now, maybe longer. My toes hurt.
Damn shoes.
I love my job. Six seats to my right a couple of competition winners sit happily drinking beer, looking forward to their prize; two VIP red blue carpet tickets to the Tron: Legacy ‘World Premiere’ in Hollywood.
I was at the London one last weekend. That was cool. Although Patrick probably nailed it best when he said “Premieres are fun but it’s essentially like going to the cinema with a suit on” – Yes Pat, just like that (if you ignore the Hollywood superstars arriving around you and of course the free popcorn.. that’s always a winner. Let’s not forget that).
LA. Again.
I’ve been there before y’see, although last time was a holiday, this time it’s for work. I think I’ve managed to wangle some down time over the coming week, with both Sunday evening and Monday daytime currently cleared for catching up with some of my favourite Californians. Matt & Jen namely and probably Jeb too, if there’s time.
I love the internetz for stuff like this. Having such a large global network means that more often than not there is always someone to see or meet. Some might see that as an annoyance (and to an extent, I can understand why), however if I ever want to completely escape… utterly switch off… then I know how to do that too.
Obviously you wouldn’t know when those times happen because I don’t actually talk about them. But they are there. Gently. Flowing back and forth. Slowly. Like a soft breath on the wind…
But I like people. I love people. Even the inconsiderate German chap in front of me on this flight (seat thrown back, feet pushing against the wall in front) I love them all.
Well, I try… 🙂
Sorry for the darkness, I’ve been a touch busy…
First, the Nokia C7 Social Challenge is now live – good stuff
Second, N8Producers is out there too…
Oh and last but by no means least, I met Jeff last night…
That was at the Tron: Legacy premiere in London’s Leicester Square. This tweet made me smile a lot, but I think the best thing of all was being able to spring two tickets on a couple of lucky members of the cheering crowd.
I’m still editing that video but I’ll share it when it’s done; trust me, they were very happy 🙂
I love making people smile.
So much.
Whatley out.
Guest-starring Ben Smith. If only briefly…
^Turn it up to 720p
I think YouTube cut off the last half second or so.
Damn.