USA – whatleydude.com

Postcard from LA

I’ve been in LA for nearly a week now and it’s been fairly intense; working solid from 10am through ’til 4am most days (while my body tries to adjust to the time difference) and generally trying to keep on top of things. We wrapped project one on Sunday morning and project two wraps tonight; it’s been a helluva ride.

Fortunately, thanks to the timings of both projects, I was able to take Sunday night and Monday morning off to catch up with my friends Matt and Jen. The former introduced me to Ryan Penagos, aka Agent_M, the editor for Marvel.com (so much geekery was had!), and the latter took a colleague and I down to Dog Beach for a midday stroll in the Sun.

Sitting in the sunshine two weeks from Christmas is a very odd feeling indeed.

What else is new?

I’ve decided to take up dance again and I’m writing a truck load more these days too. A friend got one of my pieces published recently; non-trade, in-print and actually out there in the real world, so that’s quite exciting. I have a couple more I want to submit, so we’ll see if that leads anywhere.

Thing is, you know that bit in Star Trek where Spock tells the rest of the crew how everything has changed? That now, thanks to Nero’s actions, they’re all living in an alternate reality…?

Yeah. That.

Things are different now.

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New York, New York

Moleskine entry: September 18th, 2009

Six hours ago I was landing at London Gatwick, fresh from the Lucozade Challenge of Yacht Racing around the Caribbean. Now, as I write, I’m on a flight back out to New York (from London Heathrow mind, that was interesting) with my darling girlfriend and I am happy. Tired. Exhausted. Travel weary. But ultimately, for the first time in such a long time, truly happy.

You might scoff if I were to tell you “it’s been a long, hard summer” given the adventures I’ve been on, the places I’ve seen and the things that I’ve done but really, as much as all that that has been awesome, it’s the bits inbetween that have been hardest.

Being away from home every other week for just shy of ten weeks creates a strange instability around things. Plans are harder to make, promises harder to keep. A constant state flux one might say.

Not counting the stress and strains that places on any kind of loving relationship, there was the whole work mess to deal with too. Halfway through the challenges, all that additional…. worry was not helping the situation at all. The time I was actually at home, I was spending the whole time working. Leaving me tired. So so tired.

Rest soon. And sleep. Sleep, beckoning so sweetly.

Sleeeeeep.

Hello Texas!

Today I fly to Texas, 1000heads are sending a small team out to the South by Southwest (SXSW) festival to provide support to Nokia and a group competition winners who found out on Monday (!) that they’d won a rather sweet all expenses trip to join us.

It’s going to be awesome.

If you’ve never heard of SXSW before then don’t worry, I hadn’t until a couple of years ago. It’s a ten day event that’s broken up across three (relatively independent) parts; film, interactive and music. The second one is the bit we’re headed out for for – the interactive aka – SXSWi.

Although, it must be said; if I ever return on my own dime then it’d be amazing to attend all three.

I’ve always loved film and a few influences in my life of late have also helped me rediscover a healthy taste in music.

At the time of writing I’m somewhere over the Atlantic Ocean, about halfway between London and Chicago (our first port of call en route to Austin, Texas). This is my first time at SXSWi. A bunch of my friends have been several times before however I am still a Texas virgin. I literally cannot wait.

Did I mention that it’s going to be awesome? 🙂

BRING. IT. ON.

Ten days back in time

Moleskine entry: August 5th, 2009

Today’s date is August 5th but I need to go back a bit and write up some things that have happened since July 24th. Friday July 24th to be precise. I woke up at the Upper Hideout, some 8500ft up in the Big Horn Mountains in Shell, Wyoming. I’d been without internet and mobile signal for the best part of four days and I was very much looking forward to getting back to civilisation.

I love my girlfriend very much and, aside from Sam making sure that she was cc’d into an email that he’d radio’d back to base, she hadn’t heard from me and of course, as anyone might be, I thought there might be a certain amount of worry. I had work to do; photos to upload, videos to edit, posts to submit but the emphasis, the excitement was all about speaking to my love.

So, at 10am that morning we saddled up for the last time and headed down the mountain. Taking in valleys, hills, canyons and viewpoints like such we had yet to see.

But the ride down is not why we’re here. It was the arrival back down below that is of interest. I dropped my steed at the barn and raced back to my room to jump online and get to work. I’m not entirely sure what order things happened but, upon opening my MacBook it became very clear that something had definitely happened.

But my plane is coming into land, damn. I’ll have to return to this another time.
Short entry I know, but I need to get a move on.

Ten days back in time

Moleskine entry: August 5th, 2009

So, at 10am that morning we saddled up for the last time and headed down the mountain. Taking in valleys, hills, canyons and viewpoints like such we had yet to see.

But my plane is coming into land, damn. I’ll have to return to this another time.
Short entry I know, but I need to get a move on.

Being up in the Mountains

Moleskine entry: July 25th, 2009

It’s been kind of invigorating. Refreshing.

Healthy.

I’ve been up in the Big Horns trekking, riding and herding as part of challenge two of the Lucozade Energy Challenges, although (I’m certain now), this much you know. What you probably don’t know however is that the powers that be have gone ahead and equipped me with some rather spiffy kit.

Including, amongst others, a sat-phone.

This thing worked FINE in Namibia. In fact, the photo above was taken and uploaded on the spot in the middle of the Namibian desert, this place in fact.

However, for some unknown reason, in the good ol’ US of A, it failed. Nothing. Nada. My glorious sock-rockin’ sat-phone, was… useless.

Which meant in turn, I was non-contactable for four days.
Say it again. Four days.
Say it one more time, and this time say it with me – out loud: Four. Days.

‘Liberating’ doesn’t quite do it justice.

At one point, we were sat by a lake some 10,000ft up, the air was thin, the horses were thirsty and the winners were discussing going for a swim. The sky was clear, the water freezing and the surrounding landscape, breathtaking.

Just pausing – for a moment – to take in what I was experiencing.

Four days with no signal. Four days in the mountains. Riding horseback every day, we rode down from 8500ft on the last day, Friday, and it took five hours.

I couldn’t tell you the total of how far we travelled or for how long. All I know is every day we were saddled up by 10am and we only got out again for lunch and then again at the end of the day for dinner and rest. I never thought I’d enjoy it so much.

Incredible really, incredible.

I wrote every day, trying to keep a personal journal as well as an official, Lucozade one is no easy task. But when there’s nothing to distract you except maybe the odd passing moose, you’d be amazed how one can focus the mind.

Perspective is a wonderful thing… and the view from here, is amazing. I know what things are important to me now. Not that I didn’t know before I guess.

But as I said, being up here sure does focus the mind.

1000heads: Some of the old IN-N-OUT

So here I am at 1000heads (or ‘a thousand heads’ – depending who you ask) and I’ve been charged with becoming a regular contributor to the this here 1000heads blog page.

Does it have a name?
No.

Is it front page?
Yes.

Excellent.

About that whole 1000heads thing, we’re the Word of Mouth people don’t you know. We teach brands and people, big or small, how to talk to other brands or people, big or small. By using that most ancient and naked form of communication, word of mouth.

Astonishingly simple when you write it down like that but in the main, relatively difficult to achieve by comparison. Or so you’d thinkâ€¦

One of my personal favourite word of mouth (or WOM) thingy wotsits of late is that of In-N-Out Burger.

Sorry, who?

Who exactly?

The WOM hasn’t really worked here has it? Well it kind of has, but locally. The thing with In-N-Out, is that it’s a Western US-exclusive burger bar. The menu is made up burgers, cheeseburgers and fries… and that’s it. Yes there’s the usual array of soft drinks, fizzy and milky in equal measure, but in the main the overall offering available for your delectation is somewhat lacking,

Or so you might think.

In-N-Out have a ‘secret menu’ (not so secret that it’s not on their own website – but still), that is only available if you know what to ask for. Animal Fries for instance. Can you see it on the menu? I can’t. The 4×4? Nope, not there either…

In INO’s own words (on the secret menu page):

“Ok, you’ve heard the rumors, wondered what was on it, maybe even felt a little left out of the loop. But in reality, we don’t have any secrets at all. It’s just the way some of our customers like their burgers prepared, and we’re all about making our customers happy. So here are some of the most popular items on our not-so-secret menu…”

Yes they’re up front(ish) about it, but notice how they only give away ‘some’ of the most popular items on the secret menu. There be gold in them there hills. Oh yes…

There’s something inherently cool about being ‘in the club’ and ‘in the know’ – and reaching those lofty pinnacles of whispers on the beaches of Los Angeles betwixt one surfer and another is – as I stated earlier – no easy task.

But one small chain of burger bars in the US has managed to do just that.

Now tell me you’re not hungryâ€¦

Waking up in New York

Cross-posted with my new Posterous website, set up purely for #ClimateVoice.
Normal service will return shortly.

(I have many more Moleskine travels to write up and, fingers crossed, I’ll have some other things to talk about by the time I get back too)

In the meantime, here is the first post from said Posterous.

Please remember: I’m not deserting My Happy Place, I just felt that for this one week-long gig, I should take my work elsewhere. I guess when you read some of the things we’re getting up to here, you’ll see.

See you when I get back.

James.

PS. A few commenters have remarked upon the irony of yours truly helping out with the #ClimateVoice project, given the amount of traveling that I’ve done this Summer and my continued response to them has been: I was asked to help and, after my Summer of travelling, I felt it was the least I could do.

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So, the Lucozade Challenges are at an end and I find myself not at home, in London…

But here, in New York.

Why?

Back in February I was part of the team that helped the G20Voice blog get up and running through my work with SpinVox; working with Alfie Dennen of Moblog we were able to set up phone lines all over the world that allowed anyone, anywhere to call up and put their question to the G20.

When Oxfam heard I had some free time at the end of the Lucozade project, they asked if I’d like to tag along and assist with their livestreaming of the event; interviewing attendees and bloggers and generally doing what I do, but for them.

So a trip to NY, working with a charity I love?
Oh go on then..

So for the week that I’m here, I’ll be blogging at this new posterous blog, just for this one project, as a container for all my Oxfam/G20/ClimateVoice content.

Let’s see how it works out.

Thanks for reading,

Los Angeles – – > 9000miles

I’ve been away.

This entry – originally written in long hand at around 32,000ft on April 30th – might explain why things have been quiet of late…
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It’s official. I’m on Holiday.

The last time I took any kind of break like this was in the gap between my last job and this one, some 20months ago in fact.
Sitting on this plane mere hours from my destination, eagerly awaiting my arrival, I look forward to days of Sun, sea and sand along with a smattering of sight-seeing & shopping.

The City of Angels is where I’m headed.

Plans ahead, although few in number, are making me smile; Dinner with friends, drinks with others.

Plenty to see, find and do and yet – there’s no urgency around any of it.

There is no rush.
There is no fuss.
There is only L.A.

And I like it.

Here’s to good food, damn good company and here’s to having a bloody nice time!

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I’m back now and, as seems to be the norm l whenever I go away, I’ve been catching up with a lot of writing.
Stay tuned.

Whatley out.

What a Beautiful Day

September 10th, 2008.
08:24

One year, to the day that I started my employment with a little company called SpinVox and… Wow, what a journey it has been so far…

The view you see before you is the view that I have right now, as I type this post from the departure lounge of Heathrow Airport’s Terminal 1, (looks familiar huh?). As you know some time ago I got ‘the call‘ and lo and thusly I am on my way to Finland.

But we’ll come back to that…

What I want to talk about, if you’ll indulge me for a moment, is the amazing journey that I’ve been over the past year. Personally, professionally and of course geographically.

Working backwards, I can honestly say I don’t think I’ve ever been so well travelled, (although quite how you can be less travelled I don’t know – heh), with my work so far taking me to such places Barcelona (beautiful) San Francisco – twice (one of my favourite places in the world and a potential base for me the future for certain), Las Vegas (ugh)… and, as we speak, Helsinki.

There of course being no rest for the wicked, straight after this trip I’m headed out to New York then onto Las Vegas once again and by the looks of things Frankfurt too before the year is out.

I used to mock my friends when they used to get the work trips abroad, accusing them of ‘going on a jolly’ and basically being a bunch of work-shy sun-seekers. But guys, if you’re reading this, I take it back. I now know… It’s relentless! Don’t get me wrong, I absolutely love it – wouldn’t change it for the world in fact. But jeeez… talk about taking it out of you! This time round I’ve prepared. Both physically and mentally.

Bring. It. On. 🙂

Which dovetails nicely back into the professional part of my journey. So, as I said, one year ago I joined SpinVox. Bright-eyed and bushy-tailed and ready for whatever they had to throw at me.
Having initially secured the interview after being told by a recruitment agent that I was ‘definitely a SpinVox person’ I was taken onboard to apply some ‘Digital Native’ thinking, if you will, to an already rock solid proposition…

Six weeks later I was on a flight to San Francisco after launching Social Networks through SpinVox.

Awesome.

I’ll never forget rocking up to my first CTIA in torn jeans, flip flops and my now trademark MASSIVE white sunglasses adorned across my brow and being told almost immediately:

“Oh, you’re ‘The Web Guy’. You’ve got the look for sure.”

HA!

You’ll be pleased to know that I’ve since smartened up my act somewhat (although the Sunny Gs remain) and I’m now ‘The Social Media Guy’.
Which kind of, in a sense, further demonstrates the journey: Starting with Social Networks through SpinVox, then getting Big Talk (the SpinVox Blog) off the ground, working on and around the digital propositions…
All of which meant that in February of this year I was part of the team that flew out to Barcelona to represent the big SV at Mobile World Congress (MWC – previously known as 3GSM).

This is when my entire world changed.

Suddenly, almost overnight, there was this paradigm shift in how I saw the industry around me… and it was changing. Mobile is my first love and always will be, but in Barcelona the power of Social Media and what it actually means really hit home.

Walking the floor at MWC, finally meeting some of the big names in blogging face to face… Shall I list them?

…

Nah. If you’re reading this and I shook your hand in Barcelona, then I’m talking about You 🙂

I was saying; Meeting you guys and gals face to face made me understand the enormous sense of community that lives and breathes in this new world of ours… and the enormity doesn’t just stop there either, it also applies to the immense importance that we place on this community as well.

We, you, me, them, us… We are right here, right now. Carving out and pioneering a new digital age for our children to grow up into. What you think and say about this whole space will define how the rest of the world interacts with their digital media for the next 10-20yrs, if not more.

Social Media ‘happened’ (for me at least) this year; I’m going to be able to look back and say ‘Yep, I was there’ …well, you were there too. It’s happening Right Now.

And listen, without getting ranty, understand this – what I said up there – is paramount to any and every business today. It really is.

Arriving back from Spain after the conference finished, with the support of my boss, I got to work on a Social Media Strategy doc that, with the help from the team, would define how SV as a business and as a brand would operate in this space… and so far, it’s playing out nicely.

So yeah, we’ll see on that one shall we? 🙂

Building that thing up and playing it out through the year as we have has been an awesome experience. Learnings on the way of course – some things took a while, some things took off straight away and some things you just can’t predict..

Hence the journey I guess. But I tell you one thing, in this job I don’t think I have ever been happier.

And in fear of being a complete link-monkey, ‘not ever being happier’ leads me quite perfectly into the “Personally” part of this little trilogy.

A few of you reading this may follow me on Twitter or even chat to me on Jaiku, in which case you know that most of the time I am of quite a cheery disposition and I take pride in the fact that I truly enjoy life to the fullest. Now I’m not big on sharing personal stuff online.
Not at all.

Gotta keep something back, y’know?

But anyway – the fact of the matter is, right now, for the first time in a long time I am happy.
Truly and utterly.

And I love it.

Thanks to you guys, for all of your kind words, support and just general awesomeness over the past year.
I’m looking forward to the next one with immense relish and I’m rubbing my hands with glee…

I’ve said it before and I’ll say it again – Bring. It. On.

😀

Thanks for reading…

Oh yeah – and there was that small matter of being in Finland.
Guess it’ll have to wait until my next post, (tomorrow – promise).

😉

P.S. It’s taken me all day to get this post up, I’m now in Helsinki and a very happy Whatley indeed.

September 10th, 2008.
20:49