Tag: Nokia

1000heads: shortlisted

Following up on our recent shortlist success with N8Producers (awards announced later this week!), 1000heads are proud to announce a further five shortlist placements for two separate pieces of work.

First up, Behind the E7

In February of 2011, Nokia was launching its flagship enterprise phone: the Nokia E7. With more and more of their devices being well-reviewed for their industrial design, Nokia wanted to give a ‘behind the scenes’ demonstration video that not only highlighted the product itself, but also gave an insight into the design philosophy that exists within the very DNA of the company…

Hitting over 100,000 organic views in the first 24hrs was a huge success for both us and the client. Combining that with the top secret competition hidden in the video (did you spot it?) meant that overall, this is one of our best video creations to date.

Thanks to these results, Behind the E7 has been shortlisted for the following two awards –

Best use of Online Video at the Digital Impact Awards
Best use of YouTube at the Social Media Communications Awards

Second, Nokia / Tron: Legacy

At the end of 2010, Nokia partnered with Disney for the launch of the film Tron: Legacy. With the majority of the plot set ‘online’, it made perfect sense to compliment this with a social media campaign reflecting and building upon those elements. As the world’s leading word of mouth marketing agency, 1000heads were perfectly placed to deliver against this brief…

http://vimeo.com/moogaloop.swf?clip_id=19439286&server=vimeo.com&show_title=0&show_byline=1&show_portrait=1&color=00adef&fullscreen=1&autoplay=0&loop=0

To date, this is Nokia’s most successful Facebook campaign, ever.

With that in mind, it’s great to see the above work has now been shortlisted for the following three awards –

Best use of Existing Social Media Channels at the Digital Impact Awards
Best Viral Campaign AND Best Social Media Campaign at the Social Media Communications Awards

Congratulations to all team members, both client side and agency side. Being shortlisted like this is fantastic recognition for all your hard work.

Roll on awards evening!

1000heads: You down with NFC?

Yeah you know me!

If you’ve been following @1000heads on Twitter, you might know that we’ve been tinkering around with NFC of late, and for good reason.

Last week, as part of our activity for Nokia’s Symbian Belle launch, we arranged a special ‘48hrs in Hong Kong‘ for a very lucky group of six select bloggers.

Aside from running the very latest update of Nokia’s Symbian software – aka ‘Symbian Belle’ – these new Belle devices all come with Near Field Communications (NFC) baked-in. Which means, you simply tap – and go.

Working with the smart guys over at NFC-Hub we produced special NFC-enabled posters, similar to the below –

NFC Hub @ 1000heads

– that were placed up at different locations around Hong Kong. Delivering against Nokia’s release message of ‘Try Something New’, #NokiaTSN, we thought we’d set a two day course of exactly that, with our guests trying their hands at all things news. For example, riding the Crystal Cable Car or simply taking in a Tai Chi lesson in the park.

The best part being that once the on-site posters were tapped –

– the entrants would automatically check-in on Facebook and/or Foursquare (depending on the poster used) which in turn would produce results like this:


Much fun was had indeed.

With NFC becoming more and more prevalent [see Museum integration as well as Dennis Publishing getting in on the act], expect more NFC-based shenanigans from us very soon and, if you find yourself in the 1000heads offices at any point in the future, why not tap us up?

Splitscreen

http://vimeo.com/moogaloop.swf?clip_id=25451551&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=00adef&fullscreen=1&autoplay=0&loop=0

Splitscreen: A Love Story from JW Griffiths on Vimeo.

This beautiful video is being blogged all over the place at the moment, and for good reason. Splitscreen is the winner of the recent Nokia Shorts competition (disclaimer – 1000heads worked on this project for the big N) and, work associations aside, the video itself is gorgeous.

The winners (along with the other finalists) should be proud; it’s a great project and the output has been fantastic.

Well done to all involved.

 

1000heads: Postcard from Cannes (Part 1)

Hello from sunny Cannes!

20062011551

[yes, I know you all hate me and that the weather in London is terrible BUT!] I come bearing gifts of news, insights, words and pictures!

1000heads are over supporting Nokia as part of their lead sponsorship of the Young Lions Competition* kicking off later today. However, before that all gets under way, I want to explore and share some of the findings from some of yesterday’s talks.

Consider the following notes as a monumental brain dump to be consumed, digested and used as talking points for further conversation –

PHD: Beyond the Horizon

PHD, a global media agency, came under fire earlier this year for their ‘We Are The Future‘ video and I was intrigued to see what kinds of thoughts and theories they wanted to put forward around future technologies.

  • ‘Connected TV’ to be a firm fixture (along with 3D) in the homes of the future
  • Facial recognition will tailor ads to the person watching TV (I’m not sure)
  • Facebook Connect already structures websites around your social graph (eg: Trip Advisor) expect more of this in the future – personalised experiences based upon what you (and your friends’) behaviour and habits

  • Wi-Fi areas, already prevalent globally, will be running with wireless power – ‘Wi-Po’ (or Qi) networks – which will provide wireless charging of compatible devices
  • ‘Natural UI’, already widely available via Xbox Kinect, will replaces the traditional remote controls for home devices
  • “Change will never be this slow again” – Mark Holden, PHD
  • “People that are good at social will be the tomorrow’s superstars in business” – MH, PHD (one might argue that this is not a trend for 2016, but rather a trend for 201o, ’11 and ’12)
  • “The race is on for brands to become content creators” – MH, PHD (again, not new but still – these races take time to properly get going)

Like I said; just a brain dump. But some starting points for sure. Tomorrow I’ll be back with notes from the Diageo session (who we’ve written about before) and what efforts they’ve been putting into extending their brands globally.

Any thoughts on the above? Dive into the comments below…

 

*Keep your eyes on the Nokia Nseries blog and Twitter feed for more details on this later today

So the news is out: #NokMsft

Nokia and Microsoft have announced a strategic partnership that will see Nokia hardware running Microsoft’s Windows Phone 7 software. It’s about eco-systems and, with Google’s Android growing ever-larger, it’s also about a stronger – much more strategic – industry play.

The Nokia community, one that I’ve been a part of for many years (and now spend my days helping to manage), is obviously still in shock. The announcement has been out for 20mins and between ‘MURDER!’, ‘I told you so!‘ and ‘What have you done?!‘ – there are many out there still waiting for their questions to be answered:

– What about Meego?
– Where does this leave Symbian?
– What about the current roadmap?
– When can we expect the first Nokia/WP7 device to ship?

I imagine, over the course of today all of these questions, and more, will slowly be answered; the actual speech from Elop himself isn’t scheduled for another couple of hours and I’m fairly certain that what we’re seeing is just the start of major disruption both internally [for both Microsoft & Nokia employees] and externally for the market as a whole.

For now, I’ve got a couple of Social Media Week events to attend this morning so, I’m going to re-read my WP7 review from last year and spend my tube journey wondering if the bad points I highlighted could quite easily be ticked off by an awesome piece of Nokia hardware…

We are living in interesting times.

1000heads: Social Media Week is here!

Social Media Week LondonAnd the official #SMWLDN/1000heads official Social Media Surgery is open!

We’ve been taking appointments over the past few weeks from those in need of some social care and attention and today, the patients arrive for their sesssions.

Keep an eye on the @1000heads twitter stream throughout today for a running commentary on who we’re talking to and about what and please, feel free to fire over any questions you may have.

If you didn’t manage to book yourself in the surgery today then no fear, you can still catch up with one of us ‘heads throughout the week at any of the many events that we’ll be attending –

The venues in bold indicate where we are panellists…

Mon Feb 7th –
Social Media Surgery @ 1000heads HQ
Collaborative Consumption conference @ NESTA
SMW: Opening Party @ Light Bar, Shoreditch [we hear there might be cake]

Tue Feb 8th
Protecting Reputation in a Digital World @ Hill & Knowlton
Social Telly: Campaigning/Commentary/Community @ The Design Council
10 Ways to Suck at Social Media @ eOffice

Wed Feb 9th
Ask Don’t Tell; Talking with Families Online @ Digital Outlook
How Social Media can Influence Purchasing & Drive ROI @ Agency: 2
Like Minds Social Commerce Immersive @ Adam Street
Social Media, Direct Marketing &  Making Money @ Concrete
The BBC & The UK Sports Network present: Sport & Social Media @ The Design Council

Thu Feb 10th –
Social Media Monitoring @ We Are Social
Trust, Transparency and Advocacy: Social Media Trends 2011 @ Addiction Worldwide
Social CRM @ The Design Council
Social Media: Where Behavioural Science meets Measurement @ Ketchum London
Communities Talk
SMW: Last night Community Manager saved my life @ The Hub
SMW: Mythbusting, Propel London @ The Design Council

Fri Feb 10th –
SMW: Tuttle Club @ The Centre for Creative Collaboration

On top of that, a large number of our team can be found at various events around the world supporting Nokia’s random acts of kindness push… aka – ‘NokiaConnects‘

If you’re attending any Social Media Week event anywhere across the main participating cities across the globe, then please ensure to check in using the hashtag #NokiaConnects and you might just bump into one of them yourself…

Have a great week everybody!

1000heads: Are you an N8 Producer?

Back in December last year, we kicked off a huge global word of mouth campaign for Nokia entitled ‘N8 Producers‘.

http://vimeo.com/moogaloop.swf?clip_id=17371123&server=vimeo.com&show_title=1&show_byline=0&show_portrait=0&color=00adef&fullscreen=1&autoplay=0&loop=0

We’re about one week away from the final closing date and the standard of entries we’ve had in is absolutely astonishing. Covering off extreme sports, special effects and just plain awesome story telling (sometimes a combination of all three) we can quite honestly say that there cannot be a more fantastic collection of campaign-based user generated content anywhere else in the world.

Here are some hard numbers (as of ten days ago)

  • 9million opportunities to view content
  • 10,000 likes & comments in social
  • 250,000 views across both YouTube and Vimeo
    (without any bought media support)
  • 3,700 episodes of conversation
  • With one awesome entry even being shown on ESPN!
    (average audience of 275,000)

Every single entry is brilliant in its own way but, to whet your appetite, here’s a selection of what we’ve had in so far… and remember: each and every producer shot their film with their very own Nokia N8.

Amazing.

Turn them up to HD.

http://vimeo.com/moogaloop.swf?clip_id=17877625&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00adef&fullscreen=1&autoplay=0&loop=0

http://vimeo.com/moogaloop.swf?clip_id=18686410&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00adef&fullscreen=1&autoplay=0&loop=0

http://vimeo.com/moogaloop.swf?clip_id=18509167&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00adef&fullscreen=1&autoplay=0&loop=0

There’s so many more on the official Nokia.com N8 Producers page itself, go check’em out and let us know what you think!

1000heads: SMWLDN: Social Media Surgery

Social Media Week is coming!

If you’ve not heard about it yet, it’s pretty big (with events being held all over the world) and it’s only going to get bigger.

Globally, we’re going to be keeping ourselves busy supporting different activities on behalf of the headline sponsor (who also happens to be one of our clients) while locally, here in London, we’ll be doing our bit in the office with our very own:

“What the hell is that then?” – I hear you cry…
Allow me to explain:

To kick Social Media Week off with a bang, we’ve decided to setup the official #smwlondon / 1000heads Social Media Surgery.

With resident ‘Doctors’ Molly Flatt (WOM Evangelist), James Whatley (Marketing Director) and Tim Denyer (Group Development Director) each giving up their day to help all and sundry with their social media ailments, why not make an appointment now?

Tim’s your man if you want to talk integration, performance and measurement

Molls specialises in ethics, training and social business

And James (that’s me) will bring you the low-down on engagement, tools and presences

One-on-one private sessions are available (as are larger group sessions for up to eight people) throughout the day, and coffee and biscuits (quite nice ones) will be provided. While we can’t guarantee all problems will be solved immediately, we can promise to bring a little TLC to those in need.

If you’re interested in coming, head on over to our specially set up Social Media Week Amiando page and book yourself an appointment!

The Doctor will see you now… 😉

LA2

Somewhere over the US

Are we over water now? I think so. At least, we should be. I guess we’ve been up for an hour now, maybe longer. My toes hurt.

Damn shoes.

I love my job. Six seats to my right a couple of competition winners sit happily drinking beer, looking forward to their prize; two VIP red blue carpet tickets to the Tron: Legacy ‘World Premiere’ in Hollywood.

I was at the London one last weekend. That was cool. Although Patrick probably nailed it best when he said “Premieres are fun but it’s essentially like going to the cinema with a suit on” – Yes Pat, just like that (if you ignore the Hollywood superstars arriving around you and of course the free popcorn.. that’s always a winner. Let’s not forget that).

LA. Again.

I’ve been there before y’see, although last time was a holiday, this time it’s for work. I think I’ve managed to wangle some down time over the coming week, with both Sunday evening and Monday daytime currently cleared for catching up with some of my favourite Californians. Matt & Jen namely and probably Jeb too, if there’s time.

I love the internetz for stuff like this. Having such a large global network means that more often than not there is always someone to see or meet. Some might see that as an annoyance (and to an extent, I can understand why), however if I ever want to completely escape… utterly switch off… then I know how to do that too.

Obviously you wouldn’t know when those times happen because I don’t actually talk about them. But they are there. Gently. Flowing back and forth.  Slowly. Like a soft breath on the wind…

But I like people. I love people. Even the inconsiderate German chap in front of me on this flight (seat thrown back, feet pushing against the wall in front) I love them all.

Well, I try… 🙂