Why I love Instagram

I started writing this post last weekend, before the big Facebook sale was announced, as I wanted to talk about – in light of the recent Android-owners backlash – I use (and enjoy) Instagram. It’s funny now though how that very same backlash has not only continued but also now includes all things Facebook. Incredible. C’est la vie.

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I love Instagram. There, I said it.
I also don’t own an iPhone.

So how?

Anyone who’s been reading this blog for any amount of time knows that I am a Nokia fan. My current phone du jour is the Nokia Lumia 800 and before I now I have waxed lyrical about its predecessors the N8 and the N86. Similarly, regular readers will also know that I am an iPad-owner also. Of that too, I am also a fan.

I am a social media junkie; If something is new and shiny, I take a(n educated and measured) interest and, in all honesty, the lure of Instagram was too much.

The next logical step? Install Instagram onto the iPad.

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While there isn’t an official Instagram iPad app, the iPhone version doubles up just fine. Problem solved, right? Well, yes but that’s not enough. I own an iPad 2 y’see and, while it does have an onboard camera, you may as well give a packet of crayons to a pack of blind monkeys for all the use it’ll do you. A decent image it produces, not.

The great thing about Nokia devices however, is that the top end bad boys tend to come packing high-end mobile camera technology. Which is great, and as 99% of the images I snap with my Lumia end up on my Flickr account – all I need is a method of getting those images into Instagram.

Well, that’s where Flickr Studio comes in –

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I can browse my Flickr photostream and download the images I want/need onto my iPad (you can see where this is going can’t you) which closes the circle nicely –

Lumia – >; Flickr
Flickr – iPad
iPad – >; Instagram

Yes, it’s a lengthy process and yes it’s not exactly ideal either but like I said, I like the network and I like the people I follow there. I installed Instagram onto my Nexus S a couple of days ago and I’ve hardly used it. I prefer the iPad experience. Plus, my pictures are infinitely better.

Since the Android release last week it’s almost too funny how much the elitist iPhone-owners have spat back at the network [EDIT: even more so now after the sale]. Apparently some slighted iPhone-Instagrammers are even flocking to new services to escape the influx of ‘tasteless’ Android-ers. Hilarious.

I’ve enjoyed being a part of the Instagram community and have never uploaded an iPhone-created picture, ever. That makes me happy inside and that’s how I use (and why I love) Instagram.

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PS. As I said earlier this week, post-sale, Instagram will be fine

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Instagram + Facebook

I had a post scheduled for later on this week talking about my recent love affair with all things Instagram (even though I don’t actually own an iPhone) however, some news is breaking right now that kinda needs covering.

Facebook just bought Instagram, for $1bn.

That’s right: One. Billion. Dollars.

Stefan nailed it –

Well, do you? It’s a lot.
But why?

To start us off, here are some numbers* to get your head around taken from the mere 18mths that Instagram has been in existence:

  • 1 billion photos uploaded
  • 30 million registered users
  • 5 million photos uploaded every day
  • 575 likes every second
  • 81 comments every second
  • 1 million downloads of the new Android app in 24hrs

That’s a lotta love for an app that is solely mobile-based. But why is that important to Facebook? Think about it – Facebook is about the data. As the saying goes: if you’re not paying for the product, you are the product – and Instagram just sold a whole ton of data about its users. Not personal data, or contact data but image data and sharing data.

What people snap, what filters they apply when they’ve snapped and where & how they share that snap is all important data for a social network that builds itself around social objects and the relationships that people form around them.

While this kind of purchase is new ground for Facebook, it’s refreshing to see that it has every intention of keeping the service independent and multi-platform friendly. Mark Zuckerberg has already talked about lending Instagram Facebook’s strong engineering team and infrastructure – something that they’ll need when it comes to the building for scale. That sounds like someone who only has the app’s best interests at heart, certainly.

And while a billion dollars is a lot of money, Facebook has just bought itself its own standalone photo-sharing app, with a built-in base of happy users while at the same time cancelling out a potential competitor in the lucrative social networking space. Good things will come of this acquisition, Yahoo + Flickr this ain’t.

As Instagram CEO, Kevin Systrom, blogged earlier today

It’s important to be clear that Instagram is not going away. We’ll be working with Facebook to evolve Instagram and build the network. We’ll continue to add new features to the product and find new ways to create a better mobile photos experience.

Remember, the future is mobile and Instagram have proven that a mobile-only social network is not only worthwhile but 100% achievable to boot.

Best of luck guys (all 13 of you); your fans, users, industry and investors will be watching.

*since April 3rd, 2012 – source

UPDATE – Other posts of note: