We've got some packing to do

You may remember that to celebrate our birthday last month we pulled together this rather tasty ‘What is WOM?’ infographic –

You might also remember that we also promised posters to anyone who wanted one too…

Well, they’re here.

If you want one (and are yet to sign up) please go right ahead and leave a comment on this post and we’ll add your name to the list

🙂

St Maarten, Caribbean

The Caribbean - Sept 16th

Molekskine entry: September 16th, 2009

I’ve not written here for a while. Most places we’ve been to this past summer have involved a lot of travelling. From one bed to the next, driving through Africa, riding across Wyoming or simply scaling mountains deep within the Alps. Believe it or not, these kinds of activities gave me a lot of free time to write and keep my journal.

However, for this trip – the fifth and final Lucozade Challenge of 2009 – we’ve been staying on ONE resort the WHOLE time. If I’m not up and at the Mac updating the Lucozade blog, then I’m out completing challenges with the winners. Every second I have here on my own, I’m uploading photos, editing videos etc etc… constantly online. No downtime with no connection, which means no journals in my moleskine

And so it is, we go home tomorrow and I’ve hardly written a thing.

Time flies huh?

On thing I must put down – Today. Has. Been. Epic.

Sneak Preview: New Pixelpipe for Symbian [Update: Now with download link]

Pixelpipe – the multi-platform media/file sharing app – has a new version on the horizon and Brett Butterfield, CEO and Founder, pinged me last night with some exciting news… Not only a special preview version of the app to use on my Nokia C6, but also a 7min HD video of how the app will work on the Nokia N8.

All the juicy details and that video after the jump…

Continue reading “Sneak Preview: New Pixelpipe for Symbian [Update: Now with download link]”

Star Trek

‘things that annoy me in film’

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This post has been a long time coming. Mostly coming out at parties over a particularly intense bout of drunken geekery, it’s a point that has niggled with me about Star Trek ever since I first saw it that day back in May.

The. Best. Film. I. Have. Ever. Seen.

Thing is, I’m a bit of a film buff. I’ve loved film for as long as I can remember. My Dad taking me to see Superman IV at the cinema when I was kid. Holding hands, walking around in the dark. THAT theme tune. It was amazing. Better yet, it was believable.

Years passed. Burton’s Batman came and went. The older I the more adventurous my taste in film became; I remember one afternoon after college I bought Romper Stomper, Scum, Mean Streets and Taxi Driver (all on VHS – thank you very much Mr Light), in a rather awesome four for £20 bargain.

“You need to lighten up mate.” said the chap behind the counter. I laughed, said it was research for a new project (I was studying performing arts, specialising in directing for that particular term – I was soaking up everything I could get my hands on), he looked at me funny and it was only when walking away did I realise what I’d said.

The Matrix arrived. I remember thinking ‘THIS is the Star Wars of our generation.” Up to this point, in the history of film, no one had ever achieved anything like it. Neo and his acolytes were about to tear up the sci-fi genre and hand it back to Hollywood; “Thanks, we’re done.” But they didn’t. They went and released Matrix: Reloaded. While I’m a big fan of The Animatrix (the nine animated shorts released before the first sequel), the next two parts of the trilogy left me a bit empty. The effects are good, the story isn’t that bad. They just aren’t as good as the original. It happens.

However, Matrix Reloaded sticks out for me for one thing and one thing only. What am I talking about? The first 20 seconds of this…

See it? That bike stunt? Right. Stay with me on this one.

In a world that is governed by rules, how is it that this street bike is able to drive off the top of that truck, from a standing start, land and continue – at top speed – without the truck catching up and crumpling the rider(s) under its wheels?! It’s an impossibility defined by the laws of physics. Yes, the laws of the Matrix can be bent, even broken, but by people. NOT by machines. A bike is as much a bike in the Matrix as it is a bike out on the streets right now. When this happened on screen I snapped back into reality and was suddenly more concerned about my next helping of popcorn than I was about Trinity and her high-speed escape.

Illusion, shattered.

Which brings us back to Star Trek.

In the film (and if you’ve not seen it, you may as well stop reading right now), Spock jettisons Kirk off the Enterprise for insubordination and he finds himself wound up on an ice planet not too dissimilar from Hoth. The landing pod tells him to remain where he is (his escort will arrive shortly), but naturally, being James T. Kirk, he decides to get out and find his own way.

This being Star Trek, of course things don’t run smoothly. Within a few minutes Kirk’s being chased by a snowy-white sabretooth tiger-esque creature [UPDATE: turns out this is a ‘Drakoulias‘] who clearly fancies him for lunch. Kirk runs. The ground rumbles and said feline bear gets picked and hurled into a nearby mountain…  by something much bigger.

This thing –

A bright red, prolapsed rectum-basedHengrauggi‘. The design story behind this particular creature is pretty awesome; the way chief concept designer Neville Page finds inspiration from animals that already live and breathe in our world today is quite extraordinary. Everything from the way the jaws work, the positioning of its joints, all the way through to which way the cameras will be pointing when ‘Big Red’ finally erupts onto our screens.

The work of a truly talented artist.

But there’s just one issue I have with it – Evolution.

In what universe would evolution create such a creature? And I’m not talking about the size of the Hengrauggi or in fact the scarily fast oral appendages that it uses to capture its food (completely unlike anything I’ve ever seen before).

No. I’m talking about the colour of the damn thing.

This is an ICE planet. How would a huge creature such as the above get away with being BRIGHT RED on a planet that seems to spend the majority of its time covered in a blanket of white snow? You can’t be a hard-ass predator if your prey can see you coming from bloody miles away!

Case in point; sharks.

Dark on top, white underneath. Why? They’re predators. One of nature’s oldest and most perfect of killing machines. Swim above and look down, you’ll struggle to see it. Swim underneath and look up? The same. Not being seen (until it’s too late at least), is a defining feature of any decent-sized hunter. Yes the Hengrauggi starts off underground, perhaps burrowed under the surface awaiting its prey in the same vein as a trapdoor spider. Even so, surely then this would create a darker, more naturally-coloured creature. One that blends in with its surroundings, not stick out like a sore thumb.

Sigh.

Look, I know this isn’t a massive point and overall Star Trek was by far and away one of the best (and most successful) films of 2009, but still. If you’re intent on keeping the world and universe that your characters exist in believable, then being mindful of the rules that you’ve created (or those that already exist) will go a long way to keeping it real.

From the IMAX I was transported into the Star Trek universe and there I stayed. Until Delta Vega. From there I was thrown back to my seat with a bump. Damn you Hengrauggi. Damn you to hell.

1000heads: Using insights to engage niche audiences

We like a good case study here at 1000heads and, having wrapped up some work with Sainsbury’s recently, we thought we’d take you one of our latest efforts.

1000heads is built on three core competences; understanding, ideas and relationships. Each one of those areas of expertise has a direct link to the different units within our business and, each one of those supports the other with their own unique work. Montoring to analysis, analysis to insights, insights to activation, etc etc…

You’ll see what we mean shortly 🙂

Onto the case study.

Through understanding (we miss our food!) we formulate ideas (let Sainsbury’s give it back to you!) that ultimately build relationships between people and brands (positive word of mouth + recommendation = sales).

If you’ve read this far, why not leave a comment? 🙂

1000heads in my Moleskine

The Caribbean - Sep 13th

Molekskine entry: September 12th, 2009

Second entry today. We’ve arrived in St Maarten and I am happy. The reason?  Yesterday I verbally accepted a role at 1000heads.

This is pretty big.

You see I left SpinVox with the full intention of going freelance for a while. Maybe start my own business etc… And so when I initially approached Mike Davison (MD @ 1000heads), it was about how I could help them out on a one, maybe two day a week basis.

However, upon meeting him – for the first time I might add – I knew it could lead to good things.

My decision making process is often quite intense and I never, ever do anything unless I am 100% certain it is the right thing to do. Yes, I take risks. Everyone does. But they are calculated ones and every possible outcome is noted and accounted for. Suddenly I remember I was chess champion at school. Makes sense.

I digress.

I met Mike after the Wyoming leg of the Lucozade Energy Challenges but before the Alps (challenges two and three respectively). In the time between those trips I had planned to try and work exactly what it was that I wanted to do. This of course didn’t happen and if anything my choices were muddied yet again. I blamed Mike for this. Entirely.

I thought. I worked for a bit and then I thought some more. All the while trying to work out where I should go next.

I met with Mike again.

As before, he and I spent most of the time talking about our mutual visions and beliefs on branding, community, word of mouth and crucially our respective futures. I told him I was still trying to work things out and also that he had made things much harder.

Mike was great. “Go. Enjoy the Alps.” he said. “Speak on your return.”

I went. I came back. I knew.

1000heads was the way ahead.

Fixing your Flickr photostream

Watching the Watchmen with @pakysse #g20voice

If, like me, you’re a Flickr photo nazi, then you’re probably one of those people who goes nuts when images or videos aren’t tagged correctly or you get minor headaches when certain uploads aren’t placed in the right sets etc. Right?

One bugbear of mine (that I’ve recently solved the problem of), is that of my photos being out of order within my Flickr photostream.

Simply put; Flickr keeps users’ streams in order of DATE UPLOADED not DATE TAKEN. This can be annoying at best and at worse, quite possibly the most frustrating thing in THE ENTIRE WORLD.

To put this into context, a couple of weeks ago my girlfriend and I went to the rather awesome Big Chill festival. We took a multitude of imaging equipment (admittedly, mainly phones), and between us we must’ve shot about 2-300 photos.

If, when we got back home, we uploaded these to the same account one after the other, then that is exactly how they would appear. One set, after the other. But what if I don’t want them like that? What if I want them ALL in chronological order?!

Question – “How do you change the chronology of your Flickr photostream?”

Answer – You use h4ppier photos

With this handy app you can go back and change ALL of your photos date by using one handy little button.

To get to this point, first select ‘Very h4ppy’ at the top of the page, then put in your upload dates and then hit the search button. Once h4ppier photos has found the images it’s looking for, this button (amongst many others) will present itself.

Yes you need to let the app to access your Flickr account. Yes it can be dangerous. But I’m telling you; this is by far and away my favourite 3rd party Flickr app, ever.

Use it. Today.

…..

..

.

At this point I kind of feel obliged to point out that Flickr isn’t all bad. In fact, most of the time, I absolutely LOVE Flickr. When they introduced some new UI changes recently it was quite possibly the coolest… oh wait, hang on – just watch this –

http://content.screencast.com/users/whatleydude/folders/Jing/media/3aa8c73a-60be-4211-88e3-53f03f0bc26c/jingh264player.swf

Antigua -> St Maartens

The Caribbean - Sep 13th

Molekskine entry: September 12th, 2009

No call lights on this flight, we have to wave our hands to get the stewardesses’ attention, like school children. Heh. Star trek is on the film selection screen. In fact all the options are pretty damn good on this flight. But I’m drawn to Star Trek, again.

It is a great film.

I’m reminded of a clip I once saw with William Shatner and Leonard Nimoy —

Brilliant. It’s a nice thought as we approach our final trip. Our final Lucozade Challenge.  Friendship is for life.

44yrs on and they’re still best of friends.

Perfect.

The Perfect Flight

Our next flight..... In three hours.

I travel with a good head. Be it underground or overground, I always aim to have a smile on my face. There are many things in life that will get us down throughout our years, but travelling with fellow members of our species should not be one of them.

A modern day miracle, travel. The Globe, this planet of ours, Earth, is as wide as it is tall and at first, seems gargantuan to understand.

Driven by the endless curiosity of what is a core component of the human condition slowly, the world has shrunk. Lands of far away with their mystic tales of food, wine and weather are now at the beck and call to anyone who may have the time and the inclination. The Earth, is open.

So why would it be, deep within this modern day miracle, that you would find miserable men (or women)? Why? I am yet to understand. I dare to think that I will never understand. For I, above all else, enjoy travel.

With a smile on my face, I face the world. With a smile on my face, the world faces me and, it is with this sentence I declare my love for The Perfect Flight.

Flying home from the US of A after a week of riding horseback across mountains, knowing you have over six hundred emails to respond to, discovering that your row of four seats has only one occupant; you. That is the perfect flight.

Spending the entire Summer taking plane journeys, one after the other after the other after the other, each time with new members to your gang. 30 plane rides, each time yearning for the one you love to be with you. Flight 31, she’s there. With you. Next to you. You wake up halfway across the Atlantic and you can’t believe she’s there with you. You sleep and you smile. That is the perfect flight.

Leaving London, walking. At your own pace. Traversing the underground, picking up packages en route. Travelling. Working. Train-ing to the airport. Relaxing. Resting. Focusing. Terminal 5. You arrive. There’s no queue for check-in. The man behind the counter takes your bags, makes a phone call. You smile. Make a joke. Say thank you. Later, when boarding, your pass buzzes. “That’s not good.” I half-joke, the attendant looks at me again “Sometimes it is.” – we wait. He nods, knowingly. “It’s your lucky day” he says, “Enjoy your flight sir”. Checking my ticket my seat number has changed. 17A is now 3G. First class. That is the perfect flight.

Your perfect flight may come in any shape or size, you just need to know where to look.

My advice? Be nice to people.

Say please and say thank you. After all, a wink and a smile can go a very long way.