the social network

— a film by David Fincher

I am a fan of David Fincher. I’ve seen everything since Alien3 and loved nearly all of it. When it was announced that he would be lensing ‘the facebook movie’; among the naysayers, I was not.

A few months back, the trailer hit.

Superb. This past Monday I was invited to a preview screening care of Sony Pictures and it left my brain buzzing.

First off; the film on its own is a fantastic watch. Although, and it is an odd comparison to draw, very much like Scott Pilgrim vs The World, the social network I think will only speak to people of a certain age. What is that certain age? I don’t know.

Actually, scratch that. it’s a generational thing. Fact.

Whatever way you look at it, the social network really is a great film; there is Fincher throughout, but quietly. Almost like he’s whispering in the background and steering gently from afar. His custom clean, dark-shaded visuals, of which he is a master, are there but the flights of camera-based fancy are almost non-existent (save for a set of stunning establishing shots at Henley on Thames; tilt-shifting never looked so good).

This is a Fincher film all over but he’s adult enough to step back and let it shine on its own. Good job.

For me, the title ‘the social network‘ itself is an interesting play on words, in that while it’s obvious that it refers to the software platform that our protagonists are squabbling over, it also resonates as a nod to the group of friends who started out on this journey together and furthermore, the ensemble cast that present them to us.

Jesse Eisenberg is perfectly believable as the nerdy but gifted Mark Zuckerberg character (a point to which I’ll come back later) and holds the film together well. For anyone that’s ever watched a single episode of The West Wing, the throwaway remarks and razor sharp dialogue will be distinctly Sorkin and, although the story is boldly told from different perspectives and narratives, it is clear that ‘Zuck’ is our hero; anti-, tragic or otherwise.

Justin Timberlake, as Napster founder ‘the evil Sean Parker’ is surprisingly very good. I’m not sure why I say ‘surprising’, I’ve always thought that he’d be quite a good actor however, there’s always something nudging at you when he’s on screen. That small voice in your head saying ‘Hey… Hey! That’s Justin Timberlake up there!’, but once you get past the first 10mins or so it settles down and you can enjoy his performance which, by the way, is as good as he is dislikeable. You want to punch him in the face. A lot.

Spider-Man-in-waiting, Andrew Garfield, is probably my favourite thing from the whole film. You feel his pain, his hurt, his lack of judgement, his anger.. All of it. He is a very talented actor and, for someone so young, brings immense gravitas to what could’ve quite easily have been just a one note role.

Fincher explains in the production notes that he’d never worked with such a young cast before (Aaron Sorkin also mentioning he’s never written so young either), so he pushed for take after take after take, sometimes up 80 or 90, just to make the language more casual

“If you’re not speaking at speed, then I won’t believe it”.

When Eduardo Saverin arrives late one night looking worn out from flying, it’s because Andrew Garfield had been shooting that scene for five hours and his exasperation shines through. It’s a punishing, yet fantastically rewarding technique. Love it.

Finally, on the casting front at least, a hefty hat tip to Armie Hammer who to plays both the Winklewoss twins with an ease that is almost unnatural. I’ll admit, he’s the only one of the main cast I haven’t seen in anything else before, however if he can play two of himself with ease (I can’t imagine the line learning, shooting technique, SFX etc that were needed for that casting decision), then he definitely deserves some special attention.

Sounding like Xerses from the 300 and towering over Jesse Eisenberg like a pair of Grecian Gods, he embodies the Harvard final final club elites perfectly. Jeremy Irons would be proud.

So what of the film? Well, it’s a tough one. The different times I’ve talked about it with friends and colleagues since viewing have produced multiple responses;

  • “It’s an Aaron Sorkin script, with a Fincher wrapping.”
  • “It’s a modern day myth”
  • “It’s all still so fresh.”

I’ve said it a number of times already, the film is great… BUT you find yourself watching it all with a healthy pinch of salt. I’ve read interviews with Mark Zuckerberg. A lot of interviews. His views on privacy, sociology, business… all of them are there if you look hard enough and there are certain characteristics which don’t come through in the film. Yes, we’re six years on (just six years) and no doubt he’s changed a fair amount but still, some of it didn’t ring true for me.

Which actually, isn’t that surprising given that Zuckerberg was the only one who refused to meet with the film-makers before, during or after production. C’est la vie. When you watch this film, remember you’re watching the characterisation of a real person. One that has been drawn and painted, by others, without any approval from the source. That’s all.

Let’s put it this way; if you’re under 40 and you have a Facebook account, see this film. If you’ve been a part of (or worked within) a start-up culture, see this film. If you’re a fan of Fincher or Sorkin, see this film.

The aforementioned bold decision to not stick to one core narrative will leave you wanting more, reaching for those parts still left untold and somehow feeling that you weren’t given the full story…

But I guess that’s the point.

No matter if you end up seeing the the social network or not, the final word has to go to Zuckerberg himself:

“We build products that 500 million people see…

..
…if 5 million people see a movie, it doesn’t really matter that much.”

Perfect.

Fast forward

I’ve raced over the deadline and time has caught up with me. Annoying. Time hasn’t been my friend and a full year has lapped my moleskine entries.

In a word; balls. Time to knuckle down and bust these guys out. The next few posts are going to be ALL moleskine entries.

I really need to catch up.

Until later…

Another begins

Moleskine entry: October 6th 2009

Only just mind.

Unfortunately, in my infinite wisdom I managed to hit the ‘off’ button on my alarm this morning. OFF instead of SNOOZE. The latter would’ve made sure I was up before 7am. The former ensured that I found myself stirring a little after 9am. Bugger.

Up, like a shot. It’s 9:11. Shower. Teeth. Shave. It’s 9:20. Pack. Spray. Earphones. Leave the house, it’s 9:25. Walking, fast, I trip and stumble. My ankle cries out and I follow suit. Limping, I make it to the station. It’s 9:35. Coffee, rain and the 9:41 arrives on time.

Today is my first day at 1000heads and so far it’s going swimmingly!

One Chapter Closes

Moleskine shots

Moleskine entry: October 1st, 2009

I bought this Moleskine specifically to chronicle my travels this past summer. As it stands, the book itself is only a little under halfway full and here I am about to begin a new adventure with my new colleagues at 1000heads.

What I’ll use this book for from now on I don’t know. But knowing me, no doubt I’ll try and share as much I can…

Thanks for reading… let’s see where we go next.

🙂

Personal vs Personalised

Testing

This is stuck on the wall next to my desk.

I look at it from time to time and, on occasion, point wildly at it whilst making some word of mouth-related point about something or other.

The best way to illustrate this? Spam is personalised. Post-it notes are personal.

Over the past couple of weeks we’ve been sending out our #WhatisWOM infographic posters to all and sundry* and every single one of them went with a hand-written, personal note saying ‘thank you and enjoy’.

This is important.

Relationships are important.

People are important.

And that, dear readers, underpins everything we do.

*Including Scott Gould who picked up on this yesterday and prompted me to write this post 🙂

Hunter Prey

This post needs some introduction. Around 8mins worth to be precise…

That was Batman: Dead End. A fan film released (I would like to think at least in part) in response to Joel Schumacher’s two Batman ‘interpretations’ of the late 90s; Batman Forever and Batman & Robin. If you can take a moment and throw your mind back to before Heath Ledger, before Christian Bale… all the way back to Burton.

What Schumacher did to Bob Kane’s source material was nothing short of horrific and, at a time when the series was at its darkest (and not in a good way), Sandy Collora turned ’round and delivered Dead End to prove that if George Clooney wasn’t about to step up, he was.

Fast forward seven years and Sandy gets a go at his own full-length feature; Hunter Prey.

— image via Film School Rejects

While not given the largest of releases, I was lucky enough to catch Hunter Prey at the Science Fiction Film Festival and, a few things aside, I wasn’t disappointed.

First off, I went in fully expecting it to be crap. I mean really crap. Proper B moviesville. But in the BEST of ways. I’m a sucker for certain genres you see and bad sci-fi is up there with werewolf flicks and Fincher. Alright, Fincher isn’t a genre, but you get the idea.

Bottom line, Hunter Prey is pretty damn good. Yes there are a few timing issues (the film could do with some tighter edits) and some of the scripting is hilarious but – and this is a massive BUT – to call this film bad sci-fi would be both hugely unfair and actually, just plain wrong; what Sandy has achieved in this film is nothing short of awesome.

The opening gambit – ship carrying alien prisoner crashes on strange planet, said prisoner escapes in the carnage, survivors head out to hunt it down, cat-and-mouse ensues – is not too dissimilar to another great sci-fi B movie, Pitch Black. However, what our alien prisoner is capable of is much, much different to anything Riddick could ever and would ever do.

I could say more, but to do so would reveal a key plotting device/twist which I would go nuts about if anyone told me. So there we’ll leave it.

Personally? I love bad low-budget sci-fi and I loved Hunter Prey. Like I said, there are some low points (it’s too long), some high points (great plot) and some bloody fantastic points (the character designs are nothing short of spectacular).

My verdict?

If you’ve got eight quid to spare, then pick it up. It’s not perfect, not by any stretch, but if anything I’ve said above chimes with you, then you shouldn’t let this pass you by.

It’s been a few months sine I’ve seen it now and it definitely needs revisiting…

Finally, if you liked the Batman fan flick that kicked this off – then you should check out City of Scars. Not a Collara pic, but still pretty damn good.

Whatley out.

#NewTwitter – what now?

New Twitter is here! Hurrah!

Not for all of us, admittedly, but it’s getting there…

So what’s new about it?

Listing all the awesome new features that are now available to some of its users is too easy and to be honest, a lot of people have done that already.

Where can we add value?

Here at 1000heads, we like to help people.

Be that through offering real world shops easier ways to talk about their social selves or even just recommending best practice for that most unused of social spaces; the twitter background.

We’ve done this before.

However, what with #NewTwitter on the scene, all that hard work and stunning imagery we advised back in January is going to waste; it’s now suddenly hidden behind Twitter’s brand new, super-slick and super-fast web interface.

Damn.

This means change. But do not fear, change is GOOD! 🙂

Example:

Our old background, on #NewTwitter, looked like this –

No. Neither can we. Rubbish right? Agreed. Which is why we’ve changed it.

Now it looks like this

Ta-dah!

What do you think?

We’re off to tell our friends and clients to make use of this window ASAP and to get to work on changing their Twitter background sharpish.

Perhaps you should too 🙂

_____________________

EDIT 1:

If you want to create your own, then we recommend graphic that has a 20pixel gap at the top and a 48pixel width for the side. We’d also recommend, for now at least, that you create something that works on both #newtwitter and old.

EDIT 2:

If you’ve updated your background because of this post, then please do leave a comment with a link. We’d love to know who’s not only benefited from this blog but also – more importantly – exactly how creative our readers can get with such limited space!

Best of luck 🙂

10 days

New York Street Market

Moleskine entry: 27th September, 2009

Has it really been that long?

I haven’t been home in over two weeks. I miss my bed. Not for now.

The long summer of travel is drawing to an end (after a bonus Oxfam-related trip to the U.S.) and, this coming Thursday, I formally start at 1000heads. I’m told there’ll be plenty of travel involved but I imagine it won’t be anywhere near as intense as this.

It feels like I’ve been getting my hands dirty again.

You can only sit in an office and strategise for so long, sometimes you need to get there and just do it for yourself. Go out and learn a few things, rediscover why you love what you do so much and ultimately reset your point of view on the world.

This past summer I’ve been through the deserts of Africa, the mountains of Wyoming and glaciers of the French/Italian Alps. From baboons in Botswana to Zebra in Zimbabwe… I’ve been the luckiest man in the world.

The scenery, breathtaking. The wildlife, stunning. The people? It’s a cliché but it really has been all about the people. As I close my moleskine for another day, that’s not a bad thought to take end on at all.

The Sun is setting over London as we make our final approach. I need to draw this to an end. The deep red sky brings a warm smile to my face and I sigh.

Home. Home at last.

The sky over Teddington