Ferris Bueller’s Day Off OST

…or lack thereof

If you have never seen Ferris Bueller’s Day Off, stop reading now. Immediately. Get yourself over to Play or Amazon or something and go get yourself a copy. Order it, download it, watch it and then come back.

Right, everyone else – still here? Good.

Believe it or not I managed to make it to my 17th year without ever seeing this film. My good friend Bodger, upon discovering my apparent deprived childhood would not let me leave his house again until I had seen it. Twice. Needless to say we were late for college that day.

Many, many things have been said about this film – none of which I’m going to try and emulate or even beat (perhaps another time), however one area that’s not touched upon that often is that of the awesome soundtrack to the film.

From the manic synths of Sigue Sigue Sputnik through to the soft, dulcet tones of The Smiths; the Ferris Bueller’s Day Off OST is a wonder to behold. Except… it doesn’t actually exist.

That’s right, perhaps one of the most bizarre yet luminescent and nostalgic collections of music ever to placed into one film was never actually released as an album.
The reason? The director, the supremely talented John Hughes, was worried about the mix of songs being ‘too eclectic’ to see as an album.

According to Wikipedia, he said:

“The only official soundtrack that Ferris Bueller’s Day Off ever had was for the mailing list. A&M was very angry with me over that; they begged me to put one out, but I thought “who’d want all of these songs?” I mean, would kids want “Danke Schoen” and “Oh Yeah” on the same record? They probably already had “Twist and Shout,” or their parents did, and to put all of those together with the more contemporary stuff, like the (English) Beat – I just didn’t think anybody would like it. But I did put together a seven-inch of the two songs I owned the rights to – “Beat City” on one side, and… I forget, one of the other English bands on the soundtrack… and sent that to the mailing list. By ’86, ’87, it was costing us $30 a piece to mail out 100,000 packages. But it was a labor of love.”

Amazing.

Thanks to a mixbag of research and Wikipedia, I’ve managed to hunt down a full track list for what would’ve been the FDO:OST.

  1. “Love Missile F1-11” (Extended Version) by Sigue Sigue Sputnik
  2. “Jeannie” (Theme from I Dream of Jeannie)
  3. “Beat City” by The Flowerpot Men
  4. “Main Title / Rebel Blockade Runner” by John Williams (From, Star Wars)
  5. “Please, Please, Please Let Me Get What I Want” (instrumental) by The Dream Academy (a cover of a song by The Smiths)
  6. “Menuet Célèbre” by (Zagreb Philharmonic Chamber Studio)
  7. “Danke Schoen” by Wayne Newton
  8. “Twist and Shout” by The Beatles
  9. “Radio People” by Zapp
  10. “I’m Afraid” by Blue Room
  11. “Taking the Day Off” by General Public
  12. “The Edge of Forever” by The Dream Academy
  13. “March of the Swivelheads” (a remix of “Rotating Head”) by The (English) Beat
  14. “Oh Yeah” by Yello
  15. “BAD” by Big Audio Dynamite

And – minus a few that I couldn’t find in the library – I’ve managed to throw [most of] them down into a handy little Spotify playlist.

Enjoy.

1000heads: B2B and Social Media – #dellb2b

Last week 1000heads was invited to attend the B2B edition of ‘Social Media Huddle’ hosted by Dell, Google and For Immediate Release [FIR].
The networking event – the third in its series – takes the unconference route in its execution, whereby guests can create their own sessions for others to attend on the day. I’ve been to a few events like this in the past and it can make for a really interesting day as you never quite know what to expect until you arrive.

The #dellb2b event (to give it its proper twitter name) however, had a very specific aim of ‘bringing together senior communications and marketing professionals to exchange and share experiences on B2B social media for their mutual benefit’. Nice.

The big draw in this instance was guest speaker and internationally recognised thought-leader in the social space, Brian Solis.

Brian Solis @ #dellb2b

I’ve known Brian for a few years now but this is the first time I’ve heard him speak in the UK. A master of the soundbite, his talk was insightful and to the point. I’ll post the slides from the day in a second, but first  – here’s a snapshot from my notes and tweets for the day [including key quotes from the man himself] –

Brian Solis
James Whatley

“46% of B2B respondents said social media was perceived as irrelevant to their company”

“By not saying anything in social, you’re saying everything”

“B2B marketing spend will grow from $11m in 2009 to $54m in 2011”

“93% of business buyers believe all companies should have a social media presence”

So basically, what BS is saying is that, when it comes to B2B – believe it or not – you should apply the same rules of listening and engagement that you do to consumers – ie: You listen. You learn. You engage. You create.

“What is the ROI?”

“There is no ROI of social media programs.”
“However, there is definitely ROI for social media programs that are setup to do something”

Again. Not new. But a truism.

Some choice tweets?





All in all,  plenty of food for thought there, raising a number of issues that we’ll come back to another day.

If you’d like to listen to the presentation yourself, Nevile Hobson has kindly posted the audio version and it may well make an interesting accompaniment to Brian’s slides, embedded below.

Dell B2B Huddle UK with Brian Solis

View more presentations from Brian Solis

What do you think?
Interesting? Thought-provoking?
Your comments, as ever, are welcome in the field below –

1000heads: Happy Birthday Twitter

Five years old today –

I said recently that ‘Twitter isn’t the be all and end all‘ but after watching that, you might be tempted to believe otherwise.

Well done guys and happy birthday. Here’s to the next five/ten/fifty years of world-changing global communications.

Follow 1000heads on Twitter

Relationships. Matter.

If you’ve clicked through in the vein hope of finding my next post on why ‘relationship marketing matters to brands’ then sorry, not today. Today is about something else.

Relationships matter.

Your relationships matter. Your family. Your friends. Your loved ones. Your other half. Your soul-mate. The relationships you have with the people that matter, matter.

I would’ve quit my job last year if it would’ve meant saving my relationship. Alas, for me, it was too late. I heard a story today of someone else going through a break up because of work and just last night someone else told let me that, after a particularly bad period, they introduced a work veto; if at any point work gets too much, and has a negative impact on their lives together, then it stops. The work, the fighting. Everything.

Life is too short, too damn complicated and far too sweet to spend it working every God-given day and night on something that – if it really doesn’t make a difference to life or death – really isn’t worth it.

To top it all off, thanks to the endless source of knowledge and amusement that is Stefan Constantinescu, I’ve just seen this

If this is you, then stop. Right now.

It isn’t worth it.

Relationships matter.

Not the one between you and your client. Nor the one between you and your customers. But the one between you, the love of your life and your kids.

Life is short, make the most of it.
Please.

 

Yes, I’m talking to you.

 


WATCH THIS: All Of The Lights

I’m a good few weeks behind on this one, but I’ve finally got ’round to watching Kanye West’s video for All Of The Lights. Monster was mind-blowing and AOTL does not disappoint (any media that comes with its own health warning is always of immediate interest).

Say what you like about Kanye West, the man is an artist. My Beautiful Dark Twisted Fantasy, the album from which AOTL is taken, is a masterpiece and well worth 90mins of your ear time [Spotify link].

For now, turn it up to HD, hit ‘full screen’ (the bigger the better) and just enjoy.

Hat tip to Abul for showing me the light.

FMCG: Getting social with multi-brand corporates

It’s a new month, so it’s time for a new theme here at 1000heads HQ. For March we’re going to be talking about all things FMCG. So where to start?

Having worked with a fair number of larger FMCG brands in the past, today I want to talk about corporations that manage large multi-brand portfolios. Should they be involved in social? What are the options? Who’s doing it already (and who isn’t) and of course, who’s doing it well?

Let’s say you’re Unilever.

You’ve got 40+ sub-brands (in the UK alone) operating under the Unilever banner, each executing their own marketing campaigns (with varying degrees of social media throughout) should you as a global umbrella brand, be embracing social media to help further your cause and message?

And if so, how do you go about employing that strategy without over-shadowing your sub-brands like Lynx/Axe or Dove.

In a word; yes, you should be embracing social media to further your cause – whether it’s highlighting the fantastic work that your sub-brands are doing across the world, finding new ways to humanise your corporate image or simply engaging with those showing an interest in your company culture – this is an easy win.

Keeping Unilever as the example for a second (and using the highly scientific method of typing ‘brandname on twitter’ into Google), you can see the following

There they are, top three results all seem to be Unilever branded presences each pushing out their own necessary messages.

The number one result, Unilever Global Media.

Branded and official, the presence hasn’t tweeted since April 21st 2010. Up until that point, the stream is mainly made up of RTs of various Unilever stories and has little to no actual engagement with its 900+ followers. Now admittedly, the Unilever Press team do a good job here, but the global media presence is being severely overlooked.

Verdict?
Must try harder.

How to make it better?
Re-start the feed, get someone from the global media team (and who cares about social) behind it and start engaging with the community. From just a cursory look around their website, Unilever has some amazing stories to tell; both from an umbrella/global perspective and on a local/sub-brand level. Come out and tell us about them!

A brief interlude —

Before we go any further, we have to make one thing clear:

– TWITTER IS NOT THE BE ALL AND END ALL OF SOCIAL MEDIA –

However, it is a good litmus test on where a brand’s social strategy (if it has one) is at. From the Unilever perspective it seems like someone thought it might be a good idea to start a Twitter account and then has either let it die off or has been slapped down by corporate comms (this happens more regularly than we’d like to think).

Either way, something has been started here and it would be a shame to see it go amiss.
Moving on.

Looking elsewhere, to Diageo for example, the world’s leading premium drinks company has a top three ranking also –

Number one is @Diageo. Perfect, right? Wrong. But, before we get to that, let’s look at what comes in at number two – @boycottdiageo!

Even though they haven’t tweeted since 2009 AND the fact that their blog presence doesn’t seem to be linking through any more, this is isn’t exactly a great look for the Johnnie Walker brand owners.

Coming back to the top entry for a second, with a paltry 53 followers and zero activity to date, @Diageo is another wasted opportunity for another large umbrella brand. This time ’round mind there’s extra losses with the ‘Boycott Diageo’ name appearing at number two.

Verdict?
Potentially problematic (but easily solved)

How to make it better?
First, kick start the Diageo Twitter feed with a proactive ‘telling our story’ engagement strategy [linking to both corporate comms and any ongoing marketing efforts], as well as a super hot reactive strategy that not only nullifies any untruths being communicated about the company as a whole, but also has a keen eye out for potential long term advocates/new business.
Yes, B2B over Twitter. Amazing, I know.

Second, roll out departmental streams reflective of those that live front and centre at Diageo.com, i.e.: News & Media, Careers, CSR etc… The benefit here will be two fold: not only would it sharpen the messaging but it would also help push down that nasty (and dead) ‘boycott’ stream that currently lives in Google’s search rankings.

Let’s try one more —

@UnitedBiscuits are the manufacturer of biscuits, savoury snacks and crisps including McVitie’s, Penguin, go ahead!, Jacob’s, Twiglets, Hula Hoops, Mini Cheddars, McCoy’s, and KP. I know this because they have it in their bio.

Perfect! That’s a start guys…

In comparison to the other large multi-brand corps I’ve covered so far, United Biscuits actually seems quite active – their stream includes a healthy mix of Corp PR, HR shouts and the occasional customer care fix too.

Verdict?
A great foundation (now it’s time to build)

How to make it better?
The recommendation here would be to more clearly define the objective of this channel and then, once this is in place, amplify and engage accordingly with clear owners defined by industry-wide accepted standards.

—-

In conclusion –

OK, so I know the methods involved here aren’t the most scientific in the world and I also know that social media engagement is not judged on Twitter alone. We’ve kind of established that already.

However, if you’re asking yourself should multi-brand FMCG companies have their own online strategy? Then the answer has to be a clear YES.

Day in and day out these multi-national businesses face communications battles that have to be fought across many different fronts both online and off. Making sure that your social media channels are both owned and active is should be par for the course for the brands listed above and more. Be it PR & corp comms, CSR, HR & recruitment (grad schemes etc) or simply highlighting the latest and greatest sub-brand work.

This is one trick that you cannot afford to miss.

Franco, Franco, Franco

James, not General


I think this could be a new theme

————-

So first off, let’s try not to ignore the film-based road my happy place has taken of late – this is no bad thing. It’s always kind of been there to be fair, whether it’s ranting about the amount of cock in Forgetting Sarah Marshall, or shooting the breeze about Cameron’s opus – of film, I am a fan.

Second, blame Tron: Legacy. You may fight with me on this, but that film spoke to me on so many levels and has since prompted me to not only seek out more, better cinema but also – if the mood takes me – write about it afterwards.

With that in mind, we arrive at James Franco.

He’s been popping his head up a fair bit recently; first (after many a recommendation) I finally sat down to watch MILK, the true life story of California’s first openly gay elected official, Harvey Milk. Anyone who knows this film will be aware that it is indeed a rather awesome Sean Penn flick but, unless you’ve actually seen it, what you might now know is that James Franco puts in a best-supporting-actor-worthy turn as Harvey’s long time partner and supporter, Scott Smith.

Milk is wonderful.

Dealing with the liberation of homosexuality in 1970’s San Francisco, the film opens with a love scene. Note; a love scene. Not gratuitous sex scene, but love. Two men, loving each other. For a film telling the story of how to overcome the bigotry and phobias associated with that time, the best way to bring your audience on side is to show them the one thing that everyone was fighting for: the freedom to love. Forget how the story unfolds or how well Harvey’s tale is told, for want of a better turn of phrase – this opener nails it. If you haven’t seen it, seek it out. At once.

I guess at this point it might be worth nothing that my hitherto experience of James Franco had only been through his fairly basic turns in Sam Raimi’s Spider-Man films. If you’re reading this in the future, I’m talking about the Toby McGuire ones, not the Andrew Garfield one(s). The trilogy in question is worth a separate post on its own (but if you’re interested in the short version they rate in this order, 2 then 1 and finally, the worst, 3). Franco is… good… but not exactly stand-out. Admittedly with not much to go on, he masters father/son angst quite well. Alas, that’s pretty much all he has to go on. Well, that and murderous revenge, but they’re kinda the same thing anyway.

The point being: I’m only now exploring Franco’s filmography. So forgive me if this is old ground for some of you.

Moving on.

The day before seeing Milk,  I turned the TV on to discover James Franco appearing on ‘Inside the Actor’s Studio‘. If you’ve never seen the show, it’s basically kick-ass Hollywood superstars being interviewed in front of a group of theatre/film/acting students.

It’s a bit Parky, but actually – as the subject matter is mainly about the film(s) that said star has been a part of – it’s actually quite watchable.

Franco comes across as warm, funny and intelligent. Not that he wouldn’t be, but still – it’s nice to see. If you have the opportunity to see it all, then do so. Like I said,  he’s very funny [his story about how he nearly lost the part in 127 HOURS – which I am yet to see – because director, Danny Boyle, thought he was stoned is a key highlight] and evidence of this can be found in his frankly hilarious ‘Acting with James Franco‘ series on Funny or Die.

Which leads finally, to his most recent film –

HOWL

I saw the best minds of my generation destroyed by madness, starving hysterical naked,
.
dragging themselves through the negro streets at dawn looking for an angry fix,
.
angelheaded hipsters burning for the ancient heavenly connection to the starry dynamo in the machinery of night,
.

— Excerpt from Howl, Alan Ginsberg

Howl, if you’re unaware, is a poem by Alan Ginsberg and I’ll be honest, before reading about the film of the same name, I had never actually heard of it before. Which, when you think about it, isn’t that great and – even though I was happy to go in cold as it were – I left the cinema wishing that I had actually done my research on the piece beforehand and, if you’re making plans to see it yourself, then I’d recommend you read it too.

Hell, even if you’re not planning on seeing the film, just read the damn poem.

That aside, onwards to the film.

Created in documentary style and based upon both courtroom notes and actual recordings with Ginsberg himself, the film flits between interviews with the poet discussing HOWL and the obscenity trial that surrounded it. The film-makers originally set out to make just that: a documentary.

But they didn’t actually want to make just another documentary, hence the dramatisation element. HOWEVER, it’s super important to know [so important in fact, that you’re told before the film even starts] that all of the scenes are based upon actual events. The interplay in the courtroom is based upon the actual courtroom notes, the interviews with Ginsberg are taken from actual recordings and the whole thing comes together with a fantastic sense of authenticity and truth that it’s quite hard not to be captivated by it all.

Something that has divided critics so far however is the use of animation throughout the film. Obviously a whole film dedicated to one particular poem would be a bit weird if it didn’t actually include the poem itself. While some parts of it are recited by Franco channelling Ginsberg in full-blown beatnik, 1955-Californian laid-back angry mode [see image above, right], the main parts are shown through animation.

Not just any animation, admittedly. This work is based upon illustrations by Eric Drooker that appeared in his “Illuminated Poems” collaboration with Ginsberg from the late 90s. So, worthy of the attention, right?

I’ll be honest with you, while watching the film I wasn’t actually that stimulated by them and actually, kind of wished they weren’t there. I’ve already said that this was my first experience of Howl and so, I guess I just wanted to interpret the words for myself – to create my own images and my own visuals, not watch someone else’s.

But, my mind was changed before my feet even left the cinema.

I caught Howl at The Gate Picturehouse in Notting Hill. A lovely little cinema and actually, the perfect venue for a film like this [sidenote: don’t see Howl at the Odeon] and, in their endless awesomeness, they’d organised a Q&A after the film with one of Ginsberg’s contemporaries, Michael Horovitz.

Mad as a bag of badgers and delightful with it, Horovitz spent the 45mins after the credits rolled telling stories about Ginsberg’s birthday parties [only half The Beatles came, not all of them] and how censorship is unevenly spread across different mediums such as radio vs film vs publications etc.

Insightful? Probably.
Hilarious? Definitely.

One thing he also touched upon though was how he felt about the animated parts film and he made a fantastic point when he said:

“The animation is superb. Not because it visualises the work, not at all. But because it shows one thing that films like this often miss out on; and that is the journey of creation. Normally you’ll see the artist, the creator of work, just sat at his desk and then the next thing you know, the words – or the art – is there. The animation in this film really brings that burning inspiration to life — what it’s actually like to have those words flow through you from inception to ink. For that, I think they stand up well.”

Like I said, it completely changed my mind on it. If/when you see HOWL, consider the animated parts in that light and I guarantee you’ll enjoy them much, much more. I know I will.

 

In closing –

Franco is great. Understated, poignant and gentle.
The film deserves an arthouse cinema [there’s that point about the Odeon].
Read it first.

 

ETC.