“It’s you, it’s you, it’s all for you…”Â
Yes, I know. But I don’t care.
Stunning, vicious, cold, visceral, glorious, sexually-charged, breathtaking, chilling, gorgeous, arresting – DRIVE is one of my films of the year.
Ryan Gosling is silent and broody to the point of irritation, but carries the weight and predatory confidence of the deadliest scorpion; deadly, quiet, lethal. His ‘Driver’ is an anti-hero of our generation.
The 80s vibe, that riffs from the opening credits, through the electro synth soundtrack and down to the inevitable, violent crescendo, is a perfect fit for the squalid neon backdrop of downtown LA.. But, despite the retro undercurrent, this is a thoroughly modern piece of cinema.
Its dark, foreboding symbolism mixed with an almost continual referential nod to classics gone by (Hallowe’en, Bullit, Scarface to name but three) creates a kaleidoscope of imagery that – even at its most gruesome – is impossible to turn away from. The use of light, colour, sound, words… or lack thereof on all counts… is encapsulating.
I am in love with this film.
See it.
NB: I’ve just IMDb’d the director, Nicolas Winding Refn, and it turns out he’s directed two films that I’ve been busting to see for ages: Valhalla Rising and Bronson.
They’re next.

The Girl with the Dragon Tattoo is a stunning film.
The original, gut-wrenching thriller smashed into my face like an iced bucket of water; it was fresh, cold and very, very dark. I loved it. Admittedly, I am yet to see Hornet’s Nest or Played with Fire.
(Nor have I read the books but I’m sure that’ll change shortly)
However, something I wanted to share today is this awesome trailer for the US re-make of The Girl with the Dragon Tattoo. Two words that should send a shudder down any film purist’s back are ‘US’ and ‘Re-Make’ but, this is Fincher we’re talking about kids. David. Fincher.
His last film, The Social Network, was very, very good. The first trailer, which dropped back in July 2010, showed that (with such contentious source material) he really meant business.
I think it’s fairly safe to say that this time ’round, he’s done it again.
It drives and it beats and it rages. Like the film itself will do so too, I’m sure. Bring it Fincher, I can’t wait.
Finally, before I go, I have to share one more thing. There’s a new Muppet film coming soon (no, really) and, to help build buzz and interest, they’ve been gently ripping off the trailers from other upcoming films. Dragon Tattoo is no exception.
This, is perfect.
Jasmine flowers of Lebanon,
fall softly on dusty streets.
The fragrance soft, enraptures,
stops me dead upon my feet.
Around me buildings crumble,
scars of war so plain to see.
Yet nature’s beauty thrives right here;
this flower has ensnared me.
Soaring, its scent takes me.
Higher, higher still.
Skies, bright blue. Sun, pure yellow.
I’ve nearly had my fill.
But wait, one second longer.
Let me taste its wonder once more.
Savour this moment, this fleeting kiss,
Fair flower maiden, no more.
It’s Social Media Week this week and all across the globe, a multitude of key cities are gathering together to learn and discuss about the impact of social media on modern society today.
As part of our work with Nokia, global partner for Social Media Week, we’ve got teams all over the world helping with all kinds of different activations, similar to the work that we accomplished back in February.
At Social Media Week Glasgow however, we’re doing things a little differently.
Introducing The Nokia Gift Machine
Our brief was simple: how do you make the simple things you see around you, just that little bit more special?
Our response? We decided to create one of the world’s first Foursquare-enabled vending machines.
Unlike most machinery, the instruction manual is quite simple:
As demo’d below –
Anyone following on Twitter last week would’ve spotted this teaser we put out when we first went to test the machine above, I’m fairly sure no one managed to guess what the image was going to be!
If you’re at Social Media Week Glasgow this week, make sure you get yourself along to the Sky Park on Elliot Place and give it a go!
PS. It doesn’t just hold candy y’know…
Three different subjects, all intrinsically linked in a multitude of ways. However, today I wanted to share with you three slideshare presentations covering off each of these subjects in various forms.
If you’re a grade one newbie or a seasoned master in any of the above areas, these slides will be of use to you.
First up, co-creation.
This presentation, from the smart chaps at the Board of Innovation, came my way via Google Plus just over a week ago and it’s taken me that long to truly process all of the data available. It not only introduces the concept of co-creation, but also talks through the guiding principles and then goes onto benchmark TWENTY different examples.
Really, really interesting reading for anyone with even a passing interesting in Co-Creation.
How to kickstart your co-creation platform – 20 examples http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=cocreationbenchmarkboimisemo-110909070517-phpapp02&rel=0&stripped_title=how-to-kickstart-your-cocreation-platform-20-examples&userName=boardofinnovation
Next up: the Mobile Web. Or, in this case, Selling the Mobile Web.
Hat tip to @CarlMartin for bringing these slides to my attention; this presentation speaks to me for a whole number of reasons. First and foremost, I have mobile in my soul and so therefore anything and everything that helps move the handheld revolution forward is alright in my book.
Second, this presentation is about the mobile WEB. Often forgotten in the today’s world of quick-win ‘let’s make an app’ marketing, the mobile web has been playing second fiddle to mobile applications for some time. If I’m honest, the two should easily be able to co-exist comfortably together. However, that is not always the case
This presentation has great ideas, theories and strategies for attacking your own mobile website. Definitely worth a look.
Finally, and here’s the biggie, Social Media around the world, 2011.
The big take out from this monster, all 167 slides of it?
OVER ONE BILLION PEOPLE AROUND THE WORLD USE SOCIAL NETWORKS TODAY
A truly astounding number. Admittedly, the research was conducted with ‘just’ 9000+ people so it obviously isn’t a complete look at the social networked world we live, however if you’re hungry for the latest stats and figures, this isn’t a bad place to start.
What are you waiting for?
Social media around the world 2011 http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediaaroundtheworld2011-110914000406-phpapp01&stripped_title=social-media-around-the-world-2011&userName=stevenvanbelleghem
Moleskine Entry: April 20th, 2011
Up at 5am this morning.
Last night I jokingly remarked over dinner how awesome it might be to watch the sun come up over the Mongolian mountains. Given that we were literally in the middle of nowhere, camping, there probably wouldn’t be another opportunity like it.
“GREAT IDEA!” they replied, in unison.
It was cold. It was madness.
It was… Beautiful.
In keeping with our series of posts, here are the three coolest things we presented at #3CT recently –
[post history]
First up, our resident Kiwi and HR person, Lucy Armstrong, wanted to share this awesome piece of Rugby World Cup inspired Lego-based wonderment –
When we asked ‘Why is this cool?’ to the rest of the office, the simple answer was ‘BECAUSE IT IS LEGO!’
However, one thing that did come out of this was the amount of time and effort that goes into some of these cool things. The above stop-motion video leads quite nicely into another high-effort delivery, aka: cool thing number two –
Regular readers will know that we like our big Follow Fridays here at 1000heads and last Friday was no exception. The Nokia community team were in the office helping to create the above #FF message out of post-it notes. @My_E72 was over the moon with our message and well, we thought it was pretty damn cool too.
Our third and final cool thing came from one Joel Diamond. Joel had managed to locate what is being labelled as an ‘Audio-Haptic Navigation Environment.’
Not sure what we mean? Take a look –
Using a specially-designed glove, alongside a slightly tweaked version of the Xbox Kinect sensor, the SOPI research group created the above experiment.
I wonder how long it’ll be until we see gigs performed in this way?
Let’s start bets at three months…

My first iPad wasn’t in fact mine. I merely had it on loan from the office. We danced and we played together but eventually, I had to hand it back. However, a couple of weeks ago (and thanks to some smart upselling from Vodafone), I picked up my own one.
This time an iPad2. Glorious.
This is the first time I’ve had an iPad ‘full time’ so to speak, and being a part-time student and observer of how technology influences human behavioural change, I’ve been keeping an eye on its influence on me.
The results so far? I’m reading more.
Allow me to explain: last year, I wrote about how the iPad did not mean the death toll for the publishing industry – and I stand by that. But, recently, I happened to come by an issue of The Economist’s lifestyle and culture quarterly, Intelligent Life (IL). It was my first encounter with said publication and, hidden deep within its pages, it featured a rather fantastic article entitled ‘Digital Africa‘. A super-relevant piece of writing and a subject that is dear to my heart. With that article alone, the magazine had found itself a new subscriber.
Later (and I don’t know how I discovered it, one assumes there must’ve been an ad somewhere inside), I soon learnt that IL had its own free iPad app. Even better. I thought, I know a lot of people with iPads and I know a lot of people that would enjoy that Digital Africa article. So… I’ll tell everyone who fits both those descriptions and that’ll be great.
I do, and it is.
Weeks later, my iPad2 arrives and the first app I download? IL. On top of the Digtial Africa copy, there’s a new issue available. I download that and read it, cover to cover, over the course of an afternoon.

‘Interesting’ being the key word here.
Confession time: I don’t read (in the traditional sense) as much as I’d like. It’s not a healthy admission to make, but it’s true. The, what might be seen as, usual time for reading – on the tube to and from work in the mornings and evenings – is usually taken up by writing. My Moleskine is my best friend when I’m travelling and I use the dead [read: ‘disconnected’] time to jot down my thoughts. Failing that, if my mind is bare, I catch up on email or just sit and listen to music. My daily reading habits tend to be made up of my Google Reader and that’s it.
However, upon finishing my second i-issue of IL, I then figured I’d give the Kindle a go. My sister and I bought one for our Mum recently and a few other friends have also extolled its virtues. I’ll get the app I say, that’ll do it.
I did, and it did.
The Kindle app is sitting quite nicely on my iPad as I type with ‘The Psychopath Test‘ by Jon Ronson (thank you Amanda) and ‘The Black Swan‘ by Nassim Nicholas Taleb (thank you Jed) both sat ready to be read.
We’ll see how this goes, shall we? New technology, encouraging me to read. This I’m going to enjoy.
Before I close off though, there’s one last thing I want to share. Back in January 2010, mobile thought leader and visionary, Christian Lindholm, wrote these words about the iPad.
It may seem like a small change, but a generation which has instant access, quite literally, at its fingertips, will be a quite different generation to that which did not. We used to consider that someone was erudite if they had spent a number of years accumulating knowledge and expertise which they could deploy at the precise moment which it was required.
.
Given that this information is all now on hand, people will come to rely more on an ability to recall data from the system. Ability to focus, and knowledge of the best places to look, will become the most important facets to consider. These are fundamental changes.
It’s still one of my favourite blog posts to date and I think that, in this age of the information rich, the sentiment stands true:
Irrespective of your thoughts on what the iPad is for, these shifts in the way we store, recall and interact with knowledge signify a human behavioural change that we – in our lifetimes – will probably never be able to truly quantify.
Following up on our recent shortlist success with N8Producers (awards announced later this week!), 1000heads are proud to announce a further five shortlist placements for two separate pieces of work.
First up, Behind the E7
In February of 2011, Nokia was launching its flagship enterprise phone: the Nokia E7. With more and more of their devices being well-reviewed for their industrial design, Nokia wanted to give a ‘behind the scenes’ demonstration video that not only highlighted the product itself, but also gave an insight into the design philosophy that exists within the very DNA of the company…
Hitting over 100,000 organic views in the first 24hrs was a huge success for both us and the client. Combining that with the top secret competition hidden in the video (did you spot it?) meant that overall, this is one of our best video creations to date.
Thanks to these results, Behind the E7 has been shortlisted for the following two awards –
Best use of Online Video at the Digital Impact Awards
Best use of YouTube at the Social Media Communications Awards
Second, Nokia / Tron: Legacy
At the end of 2010, Nokia partnered with Disney for the launch of the film Tron: Legacy. With the majority of the plot set ‘online’, it made perfect sense to compliment this with a social media campaign reflecting and building upon those elements. As the world’s leading word of mouth marketing agency, 1000heads were perfectly placed to deliver against this brief…
To date, this is Nokia’s most successful Facebook campaign, ever.
With that in mind, it’s great to see the above work has now been shortlisted for the following three awards –
Best use of Existing Social Media Channels at the Digital Impact Awards
Best Viral Campaign AND Best Social Media Campaign at the Social Media Communications Awards
Congratulations to all team members, both client side and agency side. Being shortlisted like this is fantastic recognition for all your hard work.
Roll on awards evening!