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Twitter and the monetization of the second screen

Twitter’s been buying again…Â

According to sources, Twitter just bought US-based social TV analytics firm, Bluefin Labs. While the actual number is still an ‘undisclosed figure’, early reports state that this is Twitter’s ‘biggest acquisition to date’.

A few things:

1. This is REALLY interesting

Twitter and TV is clearly going to be HUGE. During the panel I was on at Social TV Conference London recently I remember saying something along the lines of -Â ‘Let’s just be honest: second screen engagement is basically Twitter, we shouldn’t kid ourselves about that.’

I was being deliberately forthright but, looking back on it now, I don’t think I could’ve been any more right.

2. Is this is Twitter buying *outside* of their ‘API quadrant’?

Last summer, much was made about Twitter’s changes to their API. However what made it ultimately clear to everyone on what (and what was not) fair game was this one simple chart –

At the time, Twitter made it very clear that they were encouraging developers to no longer create apps that existed in the upper-right quadrant. In fact, they went so far as to call out the guys they thought were doing a great job in the other areas – stand up Klout, Radian6, and Storify.

However, with this acquisition, Twitter are now parking their tanks on the lawns of many many TV analytics firms out there today, and who can blame them?

My point is: Twitter are moving the goal posts again. To wit:

‘You can develop on our API but as soon as there’s serious money to be made… we’ll have our ball back please.’

3. Monetizing the second screen is clearly the next big thing

This is hardly news but, after the massive success of Twitter at the Superbowl this past weekend (earning mentions in 50% of all advertising)… hang on, before we go any further, some fag packetÂ analysis:

Superbowl ads cost (for airtime alone) $3.8m per 30seconds
$3,800,000 / 30secs = $126,666.66 per second
26 of the (presumed) 52 ads featured during the Superbowl had hashtags appended to them
Let’s say, for argument’s sake, that those ads ran those hashtags for 2-3seconds (it’s probably more, so let’s shoot for the top end of that spectrum)
3secs x 26 ads = 78seconds
78 x $126,666.66 = $9,879,999.48

Which means that during Superbowl 2013, Twitter scored just shy of 9.9million dollars of FREE ADVERTISING.

Wow.

Sorry, where was I?

Oh yes, brands are on the Twitter train (for second screen activity) and the great ones are killing it. How long will it be until others catch on? 5, 4, 3…

4. Bluefin now, Second Sync next?Â

From what I can tell, Bluefin are US only. Which is great, and an obvious win for that team (second screening in the US is clearly the most advanced / widely accepted). However the immediate question is: what’s next for the rest of the world’s TV social analytics market?

The smart money would be on the UK’s Second Sync being next. At a recent London Twitter event, #PoweredByTweets, Second Sync data was present in nearly every presentation – and Twitter were happy to say so too. They clearly do the best job, they’ve clearly been anointed as the chosen ones in this particular region, so are they clearly next in line for aquisition? Place your bets now please…

5. Social TV + The Future

It now goes without saying that 2013 really will be the year of Social TV. There’ll be a lot of snake oil salesmen out there and separating the wheat from the chaff will certainly make for interesting viewing indeed.

Bring it on, creatives of 2013, let’s see what you’ve got.

Quarterly Co: #DSC03

‘Did you have fun doing this exercise?’

Yes. I really did. Different tools and bits and bobs make things fun to play with. I think the cardboard was the most fun. Reminded me of building robots when I was a kid and, oddly, I felt the most was possible with the material.

Least favourite material would be the toothpicks and the gum: a) the gum tasted TERRIBLE and b) SO STICKY! ARRGH. Couldn’t get it to finish and/or stick on time.

I think the cardboard best expresses the original chair that I drew: I was able to add cushions and shape and, as I said, I felt most comfortable with it.

— per instructions I’ve just checked out the other contributions to #DSC03 and they’re AWESOME.Â I especially like Claire’s and Danielle’s (I have no idea how claire got her chair to stand like that – maybe I should’ve started chewing earlier).

————————————

The above post was written in 5mins. Per the instruction ‘Reflect on it‘ that I received in the latest package from Quarterly Co (itself a birthday present from the rather awesome Robbie Dale). The challenge? Five chairs: design and build one chair; and then prototype it four/five times, per the instructions, only using the equipment provided – all under 30mins.

Ace.

I wonder if Robbie has done his yet…

Speaking: Social Success Mic Up

The quote:

“I’m learning to love my new Ã¤ppÃ¤rÃ¤t’s screen, the colorful pulsating mosaic of it, the fact that it knows ever last stinking detail about the world, whereas my books only know the minds of their authors.”
–

From the book Super Sad True Love Story, by Gary Shteyngart, are the words with whichÂ I started my five minute talk at the social success mic up last week.

[image via Salesforce Marketing Cloud]

The theme for the night? Social Media Predictions for 2013.

Five sets of speakers, five different angles, five minutes each – simple. My pitch?

“Things are moving in 2013, you should know what and you should know where: eyes are moving to second screens, money is moving overseas, social media penetration is moving up the corporate ladder.”

Social media jobs, once banished to the basement of the marketing dept (under Â digital lead, under a marketing lead, under a brand lead) are now seated in director postions and even sitting on the board. 2013 will only see this situation improve further.

If the noughties will be remembered for anything, it’ll be for service providers outsourcing customer care to the emerging (read: cheaper) markets. With social as a care channel becoming more and more commonplace, 2013 will see the out-sourcing of this work to those very same markets. After all, what is easier to script: an unknown call with someone who just wants to scream and shout, or a 140 character response?

Finally, eyes are moving in their droves to the second screen. This is not news. And I’ve said as much before. However, when advertisers and media planners realise that people aren’t watching their ads anymore the cry of ‘JUST MAKE BETTER CONTENT’ will soon grow tiresome, and those keen eyes will want to spend their ad money on those very screens that have stolen their eyeballs. Yes of course, that implies an increase in social media ad spend, but that also means a demand for better and more dynamic media opportunities across those platforms.

And that was me, in five minutes.

Other highlights were Bernie Mitchell reminded us all why Podcasting is utterly brilliant; and the really rather infectious Hera Hussain, who spoke quite brilliantly about how her thesis and analyses on the Egyptian revolution provided insights on what actually makes someone influential.

IRON MAN 3: AAAARGH

this is great –

via Screenrant

I love this so hard.

Iron Man is falling.

May 2013.

Bring it.

Blackberry 10: seven things you should know

Count’em…

1. There are two phones.
One new handset comes with a keyboard (the Q10) and one does not (the Z10). The latter looks like a fairly traditional touchscreen slab and the former will not doubt speak to those day to day business men who actually miss the days of having a full keyboard.

2. It’s for one handers
Apparently RIM, sorry BLACKBERRY (we’ll come back to that) have got super-focused on their one-hand experience to help those chaps and chapesses who like to do things… one handed. TRUTH.

3. European MD, Stephen Bates, will probably never appear on the BBC ever again.
In an amazing interview on Radio 5 this morning Mr Bates was askedÂ ‘What did you learn from the iPhone?’ (in various forms) six times and not once did he address the question full on. Ouch.

Too much media training = painful interviews from hell.

4. It runs Android apps.
It really does. And if there’s any app that’s not in the store, you can convert it in 40 seconds.

Grab the APK file, upload it to the converter and… bish bash bosh… one BB10 app ready and raring to go.

5. According to sources: it’s actually quite good.
David Mannl, super mobile tech head and founder and creative director at mobile app generator, Mippin, had this to say:

I’ve been using BB10 on a final hardware device for two weeks. And I won’t go back to my Galaxy S3. And Whatley knows how much of and android fan boy I am. Just amazing! Mainly because it runs all my android apps as well. A complete no brainer.

6. No more RIM: Blackberry is it.
That’s right, Research in Motion is no more. Pursuing the ideal of ‘one brand, one promise’, from this day forth, the Canadian handset manufacturer will simply be known as ‘Blackberry’. Clean and simple, not unlike their new UI.

7. You can play with one on Feb 28th.
The new Blackberry 10 devices are available tomorrow! However, if you don’t want to splash out yourself – don’t worry! You can come along to #NotatMWC next month, hang out with some rather awesome mobile geeks, AND get your grubby mitts on one there.

We’ve been promised BB10 devices will be on hand, so if you want hands on, come to #NotatMWC!

How I GTD

In three easy steps –

[that’s not me, that’s Josh– he asked me to write this post]

Switch Wi-Fi off
Put a GTD playlist on
Then GTD

How do you do it?

#NotatMWC 2013

We’re baaaaack!

This coming February sees the cream of the world’s mobile industry all descend on Barcelona’s (thing?) for Mobile World Congress. But the thing is, attending the world’s biggest mobile conference isÂ notÂ cheap so many mobile geeks don’t get the chance to go.

But don’t panic, we’ve got you covered –

The original #NotatMWC event is BACK!

Are you having trouble making it to MWC?
Have you decided to say ‘BALLS!’ to Barcelona?
Do you have a slight obsession with all things cellular?

THEN JOIN US FOR BEERS AND GENERAL MOBILE MERRIMENT AT #NOTATMWC!

February 28th is the date you need to book in your diary and we’ve booked the upstairs at All Bar One on New Oxford Street for just over 70-odd people. If we over do it and loads of you turn up, no matter! We can just flood the ENTIRE PUB with mobile folk and have a jolly good time.

See you there?

PS. Tell your friends —-> “Feb 28th. NotatMWC. Be there”

PPS. Sponsorship options are also available.

What’s on your iPad?

OK, I’ll go first —

A little while ago, I was asked to put together my top five iPad apps.

So, here they are. Ready?

1. Chrome
I’m so late to the Chrome-across-multiple-devices party it’s ridiculous. I’ve used Chrome on the desktop for yonks, then I added it to my phone (at the moment: the Motorola RAZR i), and then I finally added it to my iPad. Sign-in sync is nothing short of a revelation.

Alright some of you are going to be reading this going â€˜OH COME ON WHATLEY! HOW HAVE YOU NOT BEEN USING THIS?!â€™ â€“ well, I havenâ€™t. Deal with it.

But seriously, itâ€™s ace. Iâ€™m on my MacBook Pro at work; I open up some tabs to read later and when I get on the tube on the way home? Boom, thereâ€™s my stuff waiting for me on my iPad. Brilliant.

2. Paper by Fifty-Three
I’ve been using Paper since March last year when I spotted an awesome write-up over on Read Write Web. Since downloading it I’ve used it for a TON of things. From sketching superheroes (and super villains) to inventing mind robots that know when you want a cup of tea.

Paper is magnificent. It’s not cheap (if you want all the bells and whistles) but it’s 100% worth the investment.

3. Spotify
When you absolutely positively gotta have music when you’re cooking in the kitchen: accept no substitute. My iPad is my portable stereo system when I’m around the house and Spotify, when linked with a fairly awesome bluetooth speaker (bought from Carphone Warehouse), follows me around the home everywhere. Winner.

4. Reeder
Geez, where do I start? Outside of browsing the web, I’d say this is probably my number one used app on my iPad. Pulling in the feeds from my Google Reader, Reeder is where I consume my web.

The best things about Reeder for iPad are as follows

It’s my Google Reader, dammit!
It downloads content to read offline (essential for commuting)
Awesome sharing options (but no Tumblr – weird)
Everyone I know swears by it
I feel like it’s my friend – yes, that’s weird; and no, I don’t care.

5. Amazon Kindle
I use this app almost every day. Like Chrome, it’s mostly used on the commute to and from work; it’s the perfectÂ accompaniment. And again like Chrome, I love the sync feature. I’ve got Kindle on all of my devices; I close the app on one device and when I open it on the next, it’s on the same page! It’s such a simple and easy thing but it makes ALL the difference.

And that’s that, in short: browsing, creating, listening, reading, and reading.

What’s on your iPad?

New Year, New Choices: Speaking

Yes, thatâ€™s right: SPEAKING.

At the tail end of last year (and after much deliberation; is it poncy, is it not?) I added aÂ ‘Speaking’ tab to my blog. First, to record all the speaking engagements that I am lucky enough to get/give and second, to serve as a way for folk to not only see the way I work, but also get in touch should they wish to book me.

Last year topped out at three different presentations and talks, and given that 2011’s end number was six, I really don’t think this is good enough.

After reviewing last year’s fairly lacklustre efforts I decided that this year, 2013, I’m going to proactively hunt down new speaking opportunities and get back into the swing of things again. The best thing is, my new responsibilities at Ogilvy now allow me the freedom to pursue this goal, which means I can make the time where appropriate. Brilliant.

Saying it is one thing, but doing it is another – a bit like running, really; you just need to put the effort in. Which is why, after only three weeks gone in the year, there are four slots already on the horizon!

The two I can tell you about?

January 22nd
TomorrowÂ I’m speaking at the SocialTV conference. The speaker line up looks great and, after my post last year about how hard TV-based social media integration is failing, I believe I’m being pitched in to add a bit of realism to the proceedings. I can’t wait!

January 24th
Then on Thursday, I’m one of the speakers at the SalesForce Social Success Mic-Up. This time speaking about social media trends looking forward into 2013. I made some predictions in August last year and for this sessions I’ll be building on those and trying to see what else we can see coming ’round the corner.

Two confirmed, and two under discussion. If the latter come in, I’ve already beaten last year’s score. Perfect.

It’s amazing what you can achieve when you set yourself a goal like that.

Who’d a thunk it?

__________________________

Additional reading: being a better speaker, by Terence Eden