First up, our resident Kiwi and HR person, Lucy Armstrong, wanted to share this awesome piece of Rugby World Cup inspired Lego-based wonderment –
When we asked ‘Why is this cool?’ to the rest of the office, the simple answer was ‘BECAUSE IT IS LEGO!’
However, one thing that did come out of this was the amount of time and effort that goes into some of these cool things. The above stop-motion video leads quite nicely into another high-effort delivery, aka: cool thing number two –
Regular readers will know that we like our big Follow Fridays here at 1000heads and last Friday was no exception. The Nokia community team were in the office helping to create the above #FF message out of post-it notes. @My_E72 was over the moon with our message and well, we thought it was pretty damn cool too.
Our third and final cool thing came from one Joel Diamond. Joel had managed to locate what is being labelled as an ‘Audio-Haptic Navigation Environment.’
Following up on our recent shortlist success with N8Producers (awards announced later this week!), 1000heads are proud to announce a further five shortlist placements for two separate pieces of work.
First up, Behind the E7
In February of 2011, Nokia was launching its flagship enterprise phone: the Nokia E7. With more and more of their devices being well-reviewed for their industrial design, Nokia wanted to give a ‘behind the scenes’ demonstration video that not only highlighted the product itself, but also gave an insight into the design philosophy that exists within the very DNA of the company…
Hitting over 100,000 organic views in the first 24hrs was a huge success for both us and the client. Combining that with the top secret competition hidden in the video (did you spot it?) meant that overall, this is one of our best video creations to date.
Thanks to these results, Behind the E7 has been shortlisted for the following two awards –
At the end of 2010, Nokia partnered with Disney for the launch of the film Tron: Legacy. With the majority of the plot set ‘online’, it made perfect sense to compliment this with a social media campaign reflecting and building upon those elements. As the world’s leading word of mouth marketing agency, 1000heads were perfectly placed to deliver against this brief…
A couple of weeks ago now, one of Turkey’s leading social media sites, SosyalMedya.co, reached out to 1000heads for some opinion and insight about the amazing growth the area has seen over the past year.
The full item can be read [in Turkish!] on their site, however, Fulya Çimen, content strategist at SosyalMedya.co has kindly allowed us to print the full interview, in English, right here.
At sosyalmedya.co, one of the leading websites / digital platforms about social media in Turkey, we are covering a story about social media in Europe and the image of Turkish social media as well as that of Turkish digital agencies. Our main point of this interview is to acquire a foreign insight into these areas – to that point:
Can you define social media in one sentence, with your own words?
For me, social media is (any kind of) content that can be and/or is shared. It is not limited to digital either; you and I gathered around a YouTube video playing on my MacBook is also social media.
Can you define the impact of social media in one sentence, with your own words?
It is almost indefinable! The impact of social media over the past decade has been world changing on a level that we will only really be able to measure when we’re far enough away from it to measure. In the same way that the industrial revolution transformed farming and agriculture globally, the social media revolution is uniting people across the world in ways that we simply cannot measure yet.
Leaving out your own projects, can you tell us about a piece of social media work that you like most?
Here in London, we’ve just witnessed some of the worst riot scenes in living history. The damage is horrific and the impact on the lives of the community is abhorrent. However, through social media, that very same community has pulled together under the Twitter hashtag of #riotcleanup and, even as I type, people from all over London are forming together to help clean up the mess that the rioters have left behind. That is one of the most recent – and best – social media projects I can think of, full stop.
Internet is global. But when it comes to digital projects, do you believe in the importance of localizing as it is in traditional advertising and marketing?
Do you have any opinion or insight about Turkish customers on digital? The only insights I have I’ve gained recently through the INNLondon project. Designed as a “cultural embassy existing both physically and digitally†its current city inspiration is Istanbul and the numbers and figures I’ve seen coming out are astronomical.
If you have an idea or guess about Turkish audience on Internet; as a social media professional, what would be the most effective platform/area in social media for reaching the Turkish audience in social media in your opinion?
Facebook is obviously the easiest response to this question, although I would have to research the numbers to get any real figures. My only prediction in this area would be around an increase in both the use (and access of) the mobile Internet and of course, Twitter. However, comScore reports Turkey as being ranked in the top ten countries for Google Plus adoption and so I would also be interested to see what impact that has on day-to-day social media life, if any.
What do you think about Turkish social media? What is your opinion about Turkish marketing and advertising industry approaches to social media?
Here in London, Turkey (and in the main, Istanbul) is constantly being referred to as a ‘new digital hub’, where the territory is fertile and the climate is right for growth. My knowledge of the local space is not huge, however the impact of the work that’s being done there is echoing across the globe.
Aside from running the very latest update of Nokia’s Symbian software – aka ‘Symbian Belle’ – these new Belle devices all come with Near Field Communications (NFC) baked-in. Which means, you simply tap – and go.
Working with the smart guys over at NFC-Hub we produced special NFC-enabled posters, similar to the below –
– that were placed up at different locations around Hong Kong. Delivering against Nokia’s release message of ‘Try Something New’, #NokiaTSN, we thought we’d set a two day course of exactly that, with our guests trying their hands at all things news. For example, riding the Crystal Cable Car or simply taking in a Tai Chi lesson in the park.
The best part being that once the on-site posters were tapped –
– the entrants would automatically check-in on Facebook and/or Foursquare (depending on the poster used) which in turn would produce results like this:
Much fun was had indeed.
With NFC becoming more and more prevalent [see Museum integration as well as Dennis Publishing getting in on the act], expect more NFC-based shenanigans from us very soon and, if you find yourself in the 1000heads offices at any point in the future, why not tap us up?
It’s time for episode two of ‘Three Cool Things’, for a bit of background on what this post is all about, please jump back and check out episode one. In the meantime, let’s crack on.
Yes, it’s a cool piece of work. Yes, it’s a cool use of Google Maps. But the most interesting part of the whole case study? Check the voice-over at 33secs –
“A TV commercial informed Norway that a Golf BlueMotion would drive northbound from Oslo in two weeks. People were invited to place their bet on where the car would run out of fuel.”
The interest wasn’t built via their Facebook page, nor was it garnered through Twitter. This integrated campaign used ‘traditional’ media to drive eyeballs to the activity. TV to Social. Not the first, but certainly part of a new trend.
Next up, Katie Bunting showed us this video. Simply entitled ‘Eat‘.
Now, this video [and it’s two counterparts, Move and Learn], did the rounds a good month or so ago and this fact alone meant that it nearly didn’t make the ‘cool’ cut. However, Katie brought along a new insight. Over half of the ‘heads in the room had seen the video(s) but virtually none of them new why it was done or for who.
For us, this served as a healthy reminder that when your video goes viral [the three videos combined views are over 9million], most of those views will come from other blogs embedding your content and sharing with their own communities.
Which means, if you haven’t remembered to brand your video anyway, it’ll be much harder for viewers to make any kind of connection.
Finally, our third item consisted of the first half of a work in progress case study [one that we can’t share yet – not until we get the results at least], so in the meantime take a look at this work from Sao Paulo to help launch a brand new ‘turbo’ fan –
We love our outdoor work here at 1000heads and this idea is simple, understandable and completely universal.
As part of our active membership of the Internet Advertising Bureau (IAB) Social Media Council, it’s our duty to discuss, debate and disclose details and information about the issues facing the industry today.
Effective immediately, we’ll be contributing a monthly column to the IAB UK Social blog pages and that kicks off today with this blog post covering off the ASA’s new remit, Tiger Woods’ sponsorship with Nike and acceptance of modern day commercially arranged endorsements.
This morning, Mashable is reporting the launch of Ticketmaster‘s latest layer of Facebook integration, a move that allows users to see exactly where their Facebook friends will be sitting at various different events and gigs across the globe.
Live on over 9000 events across the Ticketmaster website, the new interactive map enables seat tagging, which will post to your Facebook wall requesting (or nudging) your friends to do the same.
Got that? No? Try watching this 80 second explanation –
Social ticketing is something we’ve talked about before here at the ‘heads, but that was more around using social media to reward regular attendees with loyalty points and bonuses. What Ticketmaster have done here – really quite well – is taken the Facebook social graph API and applied it to their own site.
In a similar way that Trip Advisor change the structure of what you’re looking at depending on your friends’ purchasing decisions after their experiences, Ticketmaster has taken a step forward by showing the purchasing decision before the experience. Enabling friends to buy tickets whenever they want instead of waiting and waiting until they’re able to get their tickets at the same time.
“How much are we seeing of social brought into commerce rather commerce being brought into social?”
Setting up shop in a Facebook tab is [relatively] easy by comparison, so why not consider changing your customers’ web experience based upon their Facebook preferences as they travel around your website?Â
To top it off, Ticketmaster’s research suggests that every time a ticket purchase is shared through social, that converts to an extra five dollars in additional ticket sales. Social media integration moving the sales needle? Perfection. Definitely something to keep an eye on in the future.
Irrespective of your feelings around the Ticketmaster brand, this new feature is smart, useful and ultimately beneficial to the end customer. Well done.
Up until this point however, unless you’ve been in or around our office at 5pm on a Friday, you wouldn’t ever know what actually we get up to.
It’s time for that to change.
#3CT, as it is known internally, is our way of shutting the laptops, sitting down together and sharing the three coolest things we’ve seen that week. From now on, every Monday* we’ll be sharing (where possible**) those things from the week before with you too – hopefully kick-starting your morning and your week with some awesome creativity.
Sometimes it’s our own work, sometimes it isn’t. Sometimes it’s new stuff, sometimes it’s old. Sometimes it has no relevance to word of mouth whatsoever but has simply sparked ideas in our ‘heads.
Welcome to #3CT.
First up, Hatim Zakout wanted to show us this awesome video from Cadbury, showing off their augmented reality partnership with Blippar.
Working in-line with their 2012 Olympics-based Spots v Stripes campaign, the AR in this video is cool for a whole ton of reasons. But why we like it is that it takes an everyday object that you wouldn’t normally look twice at (the chocolate bar) and turns it into a campaign-focused augmented reality game.
Very cool.
Second, Emma Parsons took the company through the great work currently being demonstrated by the Bulmers ‘Experimenters Wanted‘ campaign.
A cursory glance at the Bulmers homepage right now will show you an abundance of different executions all trying to encourage experimentation, with rewards available for the brave-hearted. All of this in the name of their new drink, ‘No.17’.
Why is this cool? Well (and there was some discussion around this), some ‘heads thought that it tried to do too much -Â however, others felt that doing all of these different ideas lived up to the exact principles that the campaign is trying to endorse; be different, try something new. Good work Bulmers, definitely cool.
Finally, for our third cool thing, Michael Quinn wanted to talk to us about KLM and their recent ‘Tile Yourself‘ campaign. We’ve talked about KLM before here at 1000heads, and their work is constantly referred to as some of the best in the business. ‘Tile Yourself’ is awesome also.
The above is merely the launch video. To watch the whole ‘this is what we did’, you have to head over to the Facebook application page which is still live. On Friday we talked about how while this is a huge idea, it is also uniquely KLM. The Delft blue portrait element just works for the brand, perfectly.
Also, picking up on the case study video, there is a danger in digital/social media marketing that when creating campaigns (especially on Facebook) of ‘the legacy problem’ – what to do with an app/page/group (delete where appropriate) when the work is done.
KLM have countered that by simply leaving the app URL active and have made it the only place where one can see the case study video of what they did.
A great lesson in social media marketing best practice.
That’s it for #3CT for this week, thanks for stopping by.
.
*Yes, I know it’s Tuesday. But rules are there to be broken, right? **Sometimes we’ll share new (top secret) facts and (NDA’d) figures, or the latest cut of a soon-to-be-released video/case study. Obviously we can’t share these but, when this happens, we’ll always try and find a replacement.
Distrupt! Be out of the ordinary! Be human! Surprise! Delight! Think about the offline!
Or Our Top Five List of Awesome ‘Retail’ Posters
Disrupt! Be out of the ordinary! Be human! Surprise! Delight! Think about the offline!
^ Welcome to 1000heads.com. We preach about all of the above and much, much more. When it comes to adopting a human tone of voice, we yell our thoughts and beliefs from the rooftops.
Often we find the best examples of this away from our computers and out on the streets around us. Today, we’d like to show off five awesome examples of randomness that we’ve spotted and/or come up with that have made us smile, sparked a conversation and ultimately, enticed us in-store to make a purchase.
First up, as it’s a Monday, we’ll start with something cute. This sign should read: ‘Kitten for sale’, but it doesn’t, it says this –
If you follow me on Twitter, you’ll know that I spotted this one only last night on my way home from work. Inspiration (and humour) is everywhere, you just have to look up.
Next, your bar is closed. First of all, why? Second, how do you communicate it? B@1 has the answer –
These guys are up front about the lack of cocktails on this particular evening and, as fellow hard-working human beings, we totally understand the difficulties giving all of the staff a night off and this communicates it brilliantly. Fair play.
Returning to that journey to and from work, it’s not often you spot furniture just left around in the street. What’s even more infrequent is spotting this kind of note attached:
“I need a new home! I’m a super sofa bed.”
Of this, I am a fan. According to my neighbours this sofa was snapped up within hours of it being left out like this and, even though dumping furniture like this is probably illegal, putting a human face on it all suddenly changes your perspective.
This next one we spotted on Twitter this morning, c/o ‘Professor Snape‘. We don’t know what store this was snapped in but, as creative ideas around empty shelving areas go, this one is definitely one of our favourites.
As a global word of mouth creative agency we have offices all over the world, aiding and assisting clients everywhere. Our roots, believe it or not, are in rural Oxford but for the past two years, our global headquarters (and natural home) has been right here in London.
We work here, we live here, we play here.
Tonight we’re closing the office at (an unheard of) 5:30pm to send our teams home to their respective homes to be safe. Some will be joining the clear up efforts; spear-headed by the spontaneous camaraderie forming around the #riotcleanup hashtag (and website), others will be headed out of town to join loved-ones in safer areas away from the potential flashpoints.
Word of mouth is our thing and, over the past 72hrs, we’ve seen what an amazing platform that can be. Both negatively and positively.
We’re not going to pour data through meaningless charts, nor extol the virtues of product ‘a’ or campaign ‘b’, we’re just going to crack on with our work, both within the office and without.
Be careful out there, friends. London – and the rest of the UK – will pull through this.
As part of our active membership of the 
whatleydude.com 