Category: Video

A Hero’s Quest: Launching a TV channel in 2009

Back in the Spring, I attended a launch party for a new free-to-air digital channel called Quest TV.

Unfortunately, due to some last minute complications, the launch was inexplicably delayed and is now scheduled to go live tomorrow instead.

What follows it the post I wrote on May 22nd. Most of the points still stand so I have no qualms about dusting it off and finally publishing.

Your thoughts and comments, as always, are welcome.

Enjoy.

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Hero Quest was one of my favourite board games when i was a kid. Yeah you had your Monopoly and your Cluedo, but when it came to getting your Wizard on (and if D&D was too complicated) then Hero Quest was the way to go…

Last night folks, I attended the launch party for Quest TV.

With previews of programs such as Heli-loggers, Rescue Me and the old school Mission Impossible, the whole package was delivered in a jaunty, rather tongue-in-cheek but seriously amusing way.

However, because of the trek down to London from my office in Marlow however, I was late and arrived just as they were showing the channel’s idents. These I thought were quite clever and the scope to expand on them is definitely there, but we’ll come back to this one later.

As the evening went on I was introduced to a couple of representatives from Discovery – the television company behind Quest TV, and we spoke about how/why the social media outreach had been done specifically for this Quest TV’s launch. Aside from the low-cost aspect (and subsequent potential ROI), they insisted it was mainly stemmed from their desire to try something different.

A courageous move for sure and one that should be applauded. What with there being no real case studies to point to (regarding successes/failures with new ‘old media’ channel launches), they have carte blanche to pretty much do as they please. New TV Channels are a rarity here in the UK, so it’ll be interesting to see how they move this forward; it was noted at the time that the worst thing they could possibly do right now, would be to reach out… and then walk away.

Social media isn’t a channel, it’s the nonsense term applied to all things conversational and online, (these days I’ve taken to calling it ‘the web’), however – sticking to that principal – the web isn’t just another channel either. It opens up a world of interactivity and engagement which has never been seen before, especially in the world of ‘old/traditional’ media.

The idents that I touched upon earlier, are a great example of how the web could be used to further their brand.

Here’s a selection of the ones they had on show last night:

Not bad at all.

I can totally see an online campaign which involves viewers at home producing their own Quest TV idents. The ones shown above are short, fun and relatively easy to make. Why not further the conversation by reaching out to your own ‘users’ to help build the Quest TV brand?

Or, maybe ask viewers if they are on some kind of quest themselves. I’m reminded of the Britglyph project which famously had a mad Scotsman take part by placing his own rock in the rain in the middle of the night.
Hilarious, but awesome.

If that was online, what kind of scope do we have with TV?

Like I said the channel launches tomorrow and it seems Quest have already dipped their toes in, let’s see if they’re ready for a swim.

James Whatley meets: Richard Mills

Every day I meet new and exciting people.
Every day I come across fresh ideas that force me to look at the world with a fresh pair of eyes.
Every day someone or something challenges my way of thinking so much that I can only sit back and marvel as my imagination is stretched into whole new dimensions.

Last week ladies and gentlemen, I met Richard Mills.

Richard, or ‘Richie’ as he prefers to be known, is an extreme sportsman of the highest caliber. But, unlike any other extreme sportsman I have met before, Richard is a real live Suburban Warrior.

Adrenalin junkies are not new to me; I’ve leapt from planes, thrown myself down mountains and even taken the odd wake-board ramp from time to time… But Richie Mills? This is a man who takes it to the next level.

Filmed at a secret location in West London, the following video takes place on a normal Monday afternoon. Blindfolded en route, Rich explained to me the level of competition that goes into these kinds of events, his love for the sport and then, we arrived…

Remember one thing folks: Richard Mills is a trained professional.

Do not try this at home.

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All video shot and filmed on a Nokia N97.
All photos shot and uploaded with a Nokia N95 8GB.

There is a Vimeo version of the video if you’d prefer and also a Flickr Set of all the photos from the day’s activites.

Check it.
Thanks for watching.

Making something Really Mobile

I mean, really mobile…

About six or seven weeks ago now, I said a sad goodbye and a fond farewell to Mobile Industry Review (MIR). My weekly column ‘Whatley Wednesday’ was at an end and the team’s online video counterpart, The MIR Show, was no more.

But this much I’ve covered already. It’s what happened next I want to talk about.

Post closure, Ewan kindly gave me an export of all my prior MIR work, which you can now find in the newly created Whatley Wednesday category on the right hand side of this page. Please feel free to browse at your leisure, there are some pieces in there that I am deeply proud of and I’m really happy that I’ve been able to preserve them.

Even still, I was left wondering where my mobile content was supposed to go. I’ve long maintained that I have three main streams of blogging output:

  • Anything SpinVox goes the SpinVox Blog, Big Talk
  • Mobile-focused musings went to Mobile Industry Review
  • Everything else, stays right here in My Happy Place

With one of those streams now closed, I wasn’t sure what to do. I could’ve started putting the content here, but I didn’t want to alienate any of my readers. I wasn’t sure you’d appreciate it to be honest. This blog isn’t about mobile news, views and opinion. It’s about – for me at least – starting interesting conversations.

The real question was; ‘what to do next?’ and, well ‘start something new’ was the immediate answer.

When it came to restarting Whatley Wednesday, I took up Rafe Blandford on his offer to write a piece for leading mobile site All About Symbian (AAS). Entitled ‘Should Gravity come down?’ the piece questioned the price of a particular Nokia Symbian app and on top of that, Nokia apps in general.

Hand on heart there were a few opportunities like the one above from Rafe, and originally I had planned to accept them all. Not out of greed or ego; I merely felt a certain sense of displacement or maybe homelessness. I figured that Whatley Wednesday could become  a travelling road show of sorts (for want of a better comparison), each week resurfacing on a different publication and taking on a different subject matter.

That was the plan anyway.

However, in the furore surrounding my debut on AAS (seriously, check out the comments – all 67 of them), I questioned the validity of this idea and, when it came to writing up some thoughts about the incoming Nokia N97, I went against my instincts and published them here.

It was at this point that I realised that I needed my own mobile channel, something that I had (at least in part) ownership of and somewhere that I wouldn’t have to apologise for my own opinion. It turned out that I wouldn’t have to wait for long, as in the background, work had already begun on what was at that time only referred to as: ‘Secret Project X’.

So it was, the day after MIR announced its closure, and under the cover of darkness, three men met somewhere along London’s South Bank.

In a coffee shop not far from Hungerford Bridge – EAT I think it was, to be precise – Ben Smith, Dan Lane and I sat down to work out what our next steps were.
What I initially had pencilled in as a rather macabre and somewhat gruesome post-mortem turned very quickly into the conception of a new idea.
The general consensus was that we could rant and rave about how annoyed we all were, or, spend what little time we had planning our next moves.
It was unanimous.

We were going to build something new, really soon.

In the days and weeks that followed that fateful night, emails were exchanged, further meetings were had and plans were made. Further to that, a rough go-live schedule was put in place.

Potential additional contributors from the old team; Samantha Kidd, Ricky Chotai and Jonathan Jensen were asked along too – all of whom were immensely forthcoming with their support and immediately signed on.

On a late night conference call with the rest of the team, the members of Secret Project X finally agreed on a name.
That name was…

The Really Mobile Project

http://vimeo.com/moogaloop.swf?clip_id=3930516&server=vimeo.com&show_title=1&show_byline=0&show_portrait=0&color=00adef&fullscreen=1

Interestingly, with a new moniker came too a new sense of direction and purpose.

Dan Lane pulled together some of our old MIR footage and excelled himself by putting together a rather awesome trailer. This short video (embedded above), which we made live one week after launching The Really Mobile Project (TRMP) holding page, was shared with the sole purpose of letting people know that no, this wasn’t the end and yes, we would be back.

Even more meetings followed, yet more emails were exchanged and TRMP was coming. By the time we put the trailer out, we’d pretty much made a promise that we intended to keep. Thing is, it turned out to be a lot harder than we first thought.

Building a site?
Gaining access to high quality equipment?
Finding the time to get all members of the team together to film content?

All of these things proved to be less than easy.

Two days before filming was due to kick off, the whole project was put on hold. The equipment wasn’t good enough, the site wasn’t right and on top of that, we had no content.
From the off we had all agreed that whatever it was that we ended up producing, it would be high quality. Our work at MIR had set the bar high and we knew that at the very minimum, we had to match it.

As any decent advisor will tell you; if you over promise and under deliver, failure will greet you with open arms.

So we took a step back and regrouped. What would we REALLY need to do to make this as good as we wanted it?

The project plan was re-written, a wiki was created, and tangible steps were taken to ensure that creating a quality site with even better output would be a nigh-on guarantee.

After all of this, on April 28th at approximately 3.00am, seven weeks since that initial coffee, The Really Mobile Project launched onto the (un)suspecting world.

Now, at long last, we finally have our own place on the web to talk mobile.

One of the things we noticed during our time in the wilderness was just how strong, passionate and caring the mobile community is. Keeping that firmly in mind, we established that from day one ‘Really Mobile’ would be about the conversation.

It’s the community that makes a site, so we want our readers and viewers to feel a part of something. 2009 is the year of conversation after all, right?

I’ve talked long enough and if you’ve made it this far, you have my thanks.
All I have left to say is this; if you follow me because you’re mad about mobile then please, get yourself over to The Really Mobile Project today.

It’s new, we’re still making changes and fixing bugs, but it’s out there.

And it needs you.

Video Diary: James Whatley on planning MGoLA

Planning for Mobile Geeks of LA is well under-way. We go to the park to look in James’s mobile ‘bag of wonder to take a look at the devices as the popular meet-up heads west from its birth-place.  James also demonstrates wide-screen video recording on the new Nokia 5800 Xpress Music which looks promising.

James has all the details you need on his site.

Whatley talks Apps on the Beeb

Our own James Whatley talks application stores with Rory Cellan-Jones in a feature that originally broadcast on the BBC’s 6pm evening news.  Rory also posted a follow-up to the dot.life blog including an extended interview with Malcolm Barclay the iPhone developer featured.

Chocolate Chilli: The Video

Following on from yesterday’s Chocolate Chilli post, I thought I’d share this video that I created using images that I took with my Nokia N82 (set to ‘sequence mode’).

So this is me making chilli and blogging the recipe at the same time.

Enjoy!

http://vimeo.com/moogaloop.swf?clip_id=4074575&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00adef&fullscreen=1

And if you’re wondering what the hell ‘sequence mode’ is, don’t worry,
I’ve blogged that too 🙂

Doing things in ‘sequence’ – the hidden Nokia feature

Have a great Easter folks!

Planes, Trains and Automobiles

Here we are, nearing the end of November and, what with yesterday being my birthday – WOO- HOO! – I’m now officially working towards getting Mobile Geeks of London V out of the way next week so I can pack myself off for a well-deserved three day break.

I told you before about all the stuff going on this month right? Well, as a result, I’ve now got SO much stuff to blog… it’s quite insane.
To the point where I may have to go back to posting daily again!

So where to start? Spain. That’s as good a place as any… 😀

As you may’ve noted from my last post, I recently had to travel to Madrid on some work related gubbins.

The schedule was a bit frantic:

Plane here, interview there, car here, interview over there, train to that place, flight to this place… and so on – but really ‘Non-Stop’ really doesn’t do it justice.

However, between all the frantic flying around I did manage to a fair bit of footage while I was travelling – most of it is just me fooling around and stuff… Y’know, the usual 😉

Anyway – here’s the end result –

(this one’s only a couple of mins long – much shorter than my last effort – feedback noted)

What do you think?

Today I missed The Tuttle: Take Two

Today is Friday.

And every Friday there is a little thing that happens in London, that used to be held just around the corner from Soho, above The Coach & Horses Pub on Greek Street.

It’s official name of this thing is The Social Media Cafe…. We’ve been here before.

…but, the important thing is, it’s not there anymore.
Oh no. The SMC or ‘Tuttle Club‘ as it is fondly referred to by it’s regulars, has since moved since it’s days down in Soho and is now held just as regularly at The ICA (The Institute of Contemporary Arts) on The Mall.

– a bit swish huh? –

Notionally referred to as ‘Phase II‘ – this next evolutionary step of Tuttle has been running at The ICA for just over a month now and well, I love it… I’m gutted to be missing out on it again. I’m in Madrid at the moment, waiting to meet some cool Spanish Bloggers that are attending EventoBlog. No doubt I’ll be waxing lyrical about the Social Media Cafe (and it’s new home) as soon as I get the chance!

Thing is, I was part of the the team that championed the move from the C&H in Soho see and it irks me that I’ve only actually managed to make it along a handful of times since the big day. The interest and attendance levels have upped dramatically thanks to the support of the ICA; and the breadth and diversity of those that have discovered the Social Media Cafe through said institution has also increased.

One thing I can share with you today however is a little video that my good friend Steve Lawson took last time I was there. Steve took it upon himself to ask me exactly why I go and why I like it so much…

http://share.ovi.com/flash/player.aspx?media=Worldtour.10057&channelname=WorldTour.public

Nice one Steve 🙂

What do you think of the Tuttle Club?
Have you been? What do you like about it?
If you’ve never been, why not?

Come on down!

😀