Bowie vs Marketing

This is perfect –

“We live in an age when distraction is everywhere, consumers are multi-screening – and multi-screening is actually an acceptable verb – and the industry assumes that to get what marketing departments call cut-through or mind-share for music you have to bombard people: artists are supposed to be in a constant dialogue with their fans, via Twitter or blogs or Facebook. It’s a timely reminder that mystique is a valuable commodity. You can perhaps give people more by giving them less.”

— Tim Ingham, Editor of Music Week

The above quote is taken from ‘The inside story of how David Bowie made The Next Day‘ which features in today’s Guardian.

Explaining (in quite fantastic detail) how exactly, in an age of cameraphones and gossip websites and social media, Bowie’s album remained under wraps for two whole years before appearing, seemingly out of nowhere, last Tuesday – it is a great read.

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It seems we could all learn a thing or two from Mr Bowie.

VonStroke / Zeitgeist / National

aka – Three Track Thursday #3 

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Three(ish) music recommendations for you!

1. My dear friend (and idea-sparring partner), Sarah, pointed me in the direction of this wonderful collection of music that is Hype Machine’s Zeitgeist. I’ve been listening to Hypem since, I dunno, maybe around 2006, but I always catch myself forgetting about it.

2. Joe tweeted this, earlier this week and my oh my, dese choons are so good yeah –

Reebok Classics Live from The Manchester Warehouse Project 30th Nov 2012 (Part 2 – Claude VonStroke) by Reebok Classics on Mixcloud

3. And thanks to Pretty Much Amazing, I’ve got a couple of new tracks from The National to share with you too. This is ‘Sullivan’.

And this is ‘Prime’

‘Til next time…

Hoop Music

Wrap Party, 2012

Hoop Music is the label behind Tom the Lion, Good Cop and Satellites. They’ve (all) had an amazing year and, to celebrate, they’re throwing a wrap party – huzzah!

The really great thing is, not only will the evening be filled with magnificent music but also, all the proceeds from the tickets will go to support Campaign Against Living Miserably.

To re-cap –

What: Hoop Music Wrap Party 2012
Where: The Tabernacle, 34-35 Powis Square, London, W11 2AY
When: Fri 14th December
Why: For charity, innit
How: Tickets are available now – £5!

I’m going.

You should too.

 

Florence / John / Janelle

aka – Three Track Thursday #2

Florence + The Machine covering Otis Redding – ‘Try a little Tenderness’

Gorgeous..

Next, John Mayer covering Lana Del Ray – Video Games (Instrumental)

Hauntingly soothing.

Finally, Janelle Monae covering The Jackson 5 – I Want You Back

Not as good as I’d hoped, but still good nonetheless.

Until next time…

 

Kanye / Nicki / Kanye

aka – Three Track Thursday*

It’s nearly Easter and nothing says FOUR DAY WEEKEND more than three awesome tracks from two epic artists. Get your ears on –

 

Kanye West & DJ Khaled – “Theraflu

Nicki Minaj – “Beez In The Trap” (feat. 2 Chainz)

Kanye West – “MERCY

COMING SOON

 

 

 

 

*This could be a recurring theme.

 

 

5 things on Friday #2

Following on from last week’s entry (and a little bit later than expected – I’m writing this on Tuesday, but back-dating it to last week – sue me), here’s the top five things I loved most from the past seven days –

  1. One of my fellow trans-mongolian adventurers, Ben Wallace, finally finished editing together one epic vodka train video (which we all helped in shooting along the way). Coming in at 6mins long, covering over 5600miles and tracking the consumption of quite frankly, a ridiculous amount of alcohol… I can’t stop smiling whenever I watch it.
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  2. This top 10 albums of 2011 list (via @switzke) is definitely worth a peruse for many an hour of aural pleasure. Dive in.
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  3. Paul Clarke‘s photography exhibition at Adam Street member’s club on Wednesday was really, really good (personal fave was the stage shot of Jon Culshaw) and I’m glad I was able to make it along. No link available at the moment (Paul’s working on it) but in the meantime, why not check out his portfolio?
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  4. Writing a comedy, agony-aunt-style blog post that resulted in being followed by Cher Lloyd Twitter bots? Definite highlight of the week.
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  5. I said goodbye to 1000heads. Good friends, great presents and an epic send off. Well done all.
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And for a bonus number six, two videos that came my way on my last day as a ‘head. Both about leaving; one achingly funny and the other achingly inspiring. Enjoy.

 

PS. Big love to Laura, Angela and Cathy for jumping on the 5Things trail.The latter’s three-fold reasoning as to why this is a good idea are exactly the same as mine. Win.

Good skills.

Want U Back

In which our hero dons his Agony Uncle hat and helps out a woman in need…

Cher Lloyd has a new single out called ‘Want U Back’. This is not news, nor is it something I would normally write about. However, one watch of the video below and you too may very well be compelled to put pen to paper to help the poor girl out.

First things first, Cher: you did the dumping lover, which means you can’t get all wanton and worthy now that your man has moved on. Harassing your ex-bf after you’ve done the deed is just not cool. Leave them be and move on – they’re just having fun! For realsies.

I know you’re sad and jealous [don’t deny it, her jeans really don’t come into it] but to be honest darling, the real issue here is that you’re addicted to social media!

Yes, there’s no branding on the photos that you’re browsing on that oh so conveniently placed iPad of yours, but there is no denying it – you’re actually Facebook stalking him, aren’t you?

Spending hours and hours moping around on your bed, hunting down photos of him and his new flower having fun is just not healthy dear (we’ve all done it), but why torture yourself in this way?

Gloating that you had him first is no fun for anyone (it’s just plain unattractive for a start) and look, of course he’s going to visit the same places you went to, you live in the same town!

Truth be told, you don’t want him back, you know you don’t. You just want what you can’t have. You let him free and you let him go and, sorry to say it (and as you quite rightly point out), the boy is flying! You can’t blame him for that.

Unfriend him on Facebook, unfollow him on Twitter and just have done with it. If he wants you, he’ll come a-runnin’ – but I doubt he will, not now you’ve all gone all helicopter anyway… Seriously, what is that about?!

I feel your pain. 10yrs ago this level of sophisticated monitoring required a private detective (or two) and several thousands of pounds worth of surveillance equipment. You’d probably need a lawyer too.

But Cher, honestly, in this day and age? People share stuff. And, while it isn’t easy to just not look. You really should stop give yourself a big hug, get out of the house and go and enjoy yourself.

Lots of love,

James

PS. That boy Astro [I recognise him, has he done any TV?], he looks a bit young for you lass. Just sayin’.

PPS. Love the track. Good work.