Category: Mobile

All things Mobile here

For the Love of Music

I am… a Mobile Geek.

Oooh… Shiny!

This may not be brand new information to many of you, but to others – it might.

Reason being, I don’t tend to write that much about my mobile geekery here in My Happy Place, which is kind of silly really given how happy my mobile life makes me sometimes. But the motivation for this is that whenever I do have something mobile-related to say, I use my platform over on Mobile Industry Review (MIR), formerly – and now incorporating – SMS Text News, to get the message out.

So this post comes forthwith for two reasons. First up I have to tell you about something that I’ve been using for quite some time on my N95 8GB but which recently had quite an awesome little update. The second is more of a question for you dear readers… Which I’ll come to later.

As I mentioned – I’d normally use MIR to put this up but given the social/sharing elements and the happiness that this one app bestows upon me, I thought I’d share it here..

I want to tell you about a thing called Mobbler.

Mobbler is a 3rd party application that you download and install onto your S60 Nokia device, (so that’s pretty much any N or E series device plus a few others thrown in for good measure) which, once activated, acts like Last.fm for your mobile.

If you’re a Last.fm user, (and if you’re not, why not? Go and sign up now). this is cool for many reasons:

First up you can stream music from any of Last’s ‘radio’ stations – chosen by the usual themes of artist, tag, user, etc… You can stream music that you’ve previously ‘loved’ and you can also stream music from any of the playlists that you may’ve pre-defined on the web interface…

All of this delivered over-the-air (OTA) via your network/carrier – Tres Cool.
Oo yeah, all of this streaming means you might want some kind of data bundle…
Don’t forget that.

But, that’s not all, the real reason I HEART Mobbler so much, is that it allows me to share.

As you can see from the image above, right now I’m listening to Justice – One Minute to Midnight. This track is, along with about a thousand others, stored on my handset’s 8GB memory and is playing through the phone’s onboard MP3 player.. and Mobbler, in it’s wondrous fantasticness, is broadcasting this choice of track straight to my Last.fm user profile.

Which means you can go there and see what I’m listening to RIGHT NOW.
Instant sharing of what music I’m into, what’s making me strut and what is making me grin.

Awesome.
Thing is…

More and more recently my appreciation for all things musical has grown tenfold. From seeking out great new tunes to going to fantastic gigs or to just simply taking the time to really enjoy the emotional connection that certain compositions can have on the soul… Any and all of the above can make for a truly awe-inspiring experience.

Admittedly, having a trusted guide that can aid you through the mire of mediocrity that can sometimes exist on today’s CD shelves, (I’m sorry what? Who actually buys CDs anymore?!), can be a BIG help – but if you look hard enough, there are some true gems out there folks.. and being able to share these with you, whether I’m sat busy at my desk or on the move with my mobile, makes me a very happy Whatley indeed.

Oh and ‘reason for posting number two’…?
That question I mentioned?
I’ve thought about it now… and it doesn’t matter.

Thanks for reading folks.

🙂

I’ve got something to show you…

No really, I have… It’s part one, (if you ignore my random posts from the weekend) of my uber-blogathon attempt to catch up with all my content from the past six weeks…

So, without further ado, here’s the first batch of footage that I’ve managed to throw together…
Hope you like it and, if you make it to the end…

The whole thing rocks in at about 11mins approx and it gets quite geeky in places 😉

…please leave a comment and let me know what you think.

http://vimeo.com/moogaloop.swf?clip_id=1995278&server=vimeo.com&show_title=1&show_byline=0&show_portrait=0&color=00adef&fullscreen=1&autoplay=0&loop=0

What with this being my first proper attempt at this whole video-blogging malarky and y’know, all feedback is very, very welcome!

MIR: A tech evangelist’s perspective on the o2/CPW saga

Please note: It must be pointed out for reasons that will soon become clear that the following is my own personal opinion and not necessarily those of my employer, SpinVox.

Hello folks,

If you haven’t read Ben Jennings’ excellent post on his view of how to deal with the iPhone debacle, then go and do that now.

This post is related.

How?

…I’ll tell you.

It was with great interest that I read Ben’s three step proposal for dealing with said horrifying iPhone badness. All three steps were interesting but for me, it was step two that really made me sit up and pay attention…

For those of you that missed yesterday’s piece – here’s the part I’m referring to:
“Step 2: Hire an Evangelist.

Ben writes:
This only needs to be one person. Heck, they could even be a student, as long as they have the right information. Maybe they could run the information page [in step 1] too. This person’s role would be to engage with the customers on the O2 forums. Wouldn’t it be fantastic if CPW had forums too? Are CPW even aware that they are being talked about on O2’s forums just because there is nowhere else for this conversation to take place? The evangelist would be an invaluable tool to act as a barometer of what are the specific hot issues. The evangelist would also make the customers feel like they were being listened to, rather than ignored. They could even Twitter updates to gain that Web 2.0 cool.”

Why am I interested in this?

Well this actually makes up a part of what I do for SpinVox and, hand on heart, I honestly have NO IDEA why other companies/brands, big and small aren’t following suit.

There really is NO EXCUSE for not at least listening to the web to find out what people are saying about you, your products, you level of customer service, your shops… Basically, if anyone out there is saying ANYTHING about you, you can bet your bottom dollar they’re saying it online.

“Well that’s lovely James, well done. But CPW is everso slightly different from SpinVox…” I hear you cry.

Yes… and no.

Admittedly, not every company is like SpinVox and I do not pretend for one second to have a single clue about the inner workings of Carphone Warehouse, however what I do have is a certain amount of knowledge about being a Product Evangelist.

And rule number one? LISTEN!

OK, so it would seem that someone out there at O2/CPW is obviously ‘listening’ to the web, (or maybe just to Ewan), or else I doubt very much Dan Lane would have his iPhone activated right now, (which he does by the way – in case you were worried).

But knowing how to engage with your community once the listening period has begun can be a fantastic way to circumnavigate these kinds of troubles and tribulations.

I cannot imagine for a second that someone, somewhere along the line at O2 and/or CPW didn’t put their hand up in THAT meeting and say:

“Err… But what if it all goes wrong?”

What IF it all goes wrong? It DID all go wrong!

Fair enough, it’s going to take some balls for someone to say:
“Well it’s alright, we’ve got an Evangelist, it’ll be fine!”

But by having one as part of an over-arching customer service team (aligned with the PR and the Tech Teams) can and will make all the difference. Hell, why not make it part and parcel of the lead up to launch?

At least those savvy enough to know about said person/representative will know they have someone to turn to who isn’t bound by a single ‘Failed Security Check’ message.

Like Ben says, an evangelist can help the customers feel like they are being listened to rather than be ignored.

Having sales folk in-store? Standard.

What about on the end of your customer service line? Yep. Got that.

Ok, so how about ONLINE?

….Anyone? Hello?!

Having a reputation manager, product evangelist, community manager, customer champion, social media manager or just ANY kind of digital representative that can talk to your customers for you can and WILL make SO MUCH difference to your online reputation!

If CPW had their own forums then they could’ve redirected their complaints to the static info page that Ben laid out in Step 1, (see post referenced at the beginning of this one). If they had their own representatives on those forums then they could feed back live information.

Hell, it doesn’t even to be their forums. They could trawl the o2 ones!

Also, being an evangelist isn’t just about talking up your stuff all over the place (online and off), it’s about being a trusted face and a trusted place. The first port of call not just should anything go wrong, but also for potential customers, partners or even just for those who are looking for information about you.

(A recent SV example from a day or so ago can be found here, on Twitter).

Sticking with the point – if the CPW website is broken? Get to X.

Oh, not happy with the CPW customer service? You should drop a note to X.

Having trouble with that thing you bought from CPW? You should follow X, (s)he’ll help.

These are all examples where an evangelist would help your brand reputation.

Something, ANYTHING to calm those folk down who think they’ve been misled, cheated, defrauded, messed around, screwed over… (do I need to go on?) …by CPW (and/or O2).

This isn’t rocket science folks and I am most certainly not revealing nuclear codes here –
A simple Google Alert will tell you who’s talking about you RIGHT NOW.

“It can’t be that simple James!” – No really.

It is THAT SIMPLE.

I just set one up for Carphone Warehouse, (set to ‘as-it-happens’) and within minutes I got a ping…

The first link points to the second link, the second link look something like this:

Familiar story huh?

Well how about hiring an evangelist to monitor this stuff?

To reach out to these disgruntled bloggers and say something like:
“Hi Tom
Look, we messed up. Big. We are REALLY sorry. In equal measure we also REALLY want you to get your iPhone. I honestly do not know when we will be shipping your iPhone 3G out to you, but if you’d like to email me your details I will do my best to find out what the current state of play is regarding your account.
Yours,

John Smith
CPW Evangelist”

Reasonably simple; make it personal, reach out to your critics and let them know they are being heard.

Help them understand that you are here to help and yes, even humans mess up sometimes.
Fingers crossed, Tom’s account details would be passed back, a rapport would build, information would be shared and the next thing you know you might even have a fan who’s happy to tell the world that actually, yeah CPW got it wrong.. but y’know what, they ARE trying to get things done.

CPW, if you’re listneing, engage your online community and ignore them at your peril.

And if you want to tack a bit of science on the end of that just to really hammer it home:
Recent studies show that the internet is the most influential medium when it comes to consumers purchasing decisions; twice as strong as that of Television and almost eight times the influence of traditional printed media.

Source – http://pov.fleishman.com/blogs/fhsocialnetwork/2008/06/new_research_reveals_the_impac.php

Here endeth the lesson.

MIR: Doing things in ‘Sequence’ – the hidden Nokia feature!

Last week I was fortunate enough to be invited along to take part in a new food-based event rather amusingly entitled: ‘Nom Nom Nom‘.

The brainchild of London Underground blogger, Annie Mole – Food 2.0 Nom Nom Nom (to give it its full title), was a LOT of fun.
I was there in two capacities. First as a representative of SpinVox (lead sponsors of the event), and second, as a competitor.

The event you see was the online/digital version if you will, of Masterchef.

As one half of GO TEAM SIX (the other half being my good friend Ribot, foodie, photographer and a mobile UI designer to boot), the challenge was twofold.

First to create three dishes (one of which had to be cold) for four people in just under two and a half hours. The second to create ‘output’ for the Nom Nom Nom blog pages.

Ribot and I, being the mobile geeks of the group, Qik’d and photographed EVERYTHING. I went armed with my trusty N95 8GB, my spare N95-1 (packing an 8GB Micro SD), and also my rather snazzy Nokia Tripod.

Tripod

After reading a blog post by a fellow contestant – one Russell Davies – I had an idea for the day’s content. As well as Qikking left, right and centre and of course, snapping anything that moved I decided to set my N95-1 to SEQUENCE MODE.

What is this crazy mode of which I speak? Well, at first I had no idea. I even put a call out to try and find some software for my phone that would allow me to do this… One email conflab with Mr Davies later and it turns out that this mode is right there!
And what’s more – it’s been there the whole time!
Look!

sequence 1

I never knew it was there. I had to be told about it. That’s right. The first Mobile Geek of London didn’t know about sodding sequence mode!
(but it’s OK I did my research and not many other folk knew about it either)

Moving swiftly onward I popped my N95-1 into the tripod (as shown above), and set sequence mode to go off at 1 minute intervals…

sequence 2

sequence 3

Over the course of the afternoon, while Ribot and I put our chosen dishes together, my cheeky little handset took 154 different photos, and to what end?

Well, with the content that came out of it, I was able to create the following video:

Shot on a Nokia N95-1, standing on a Nokia Tripod and edited together using Windows Movie Maker, (who needs a Mac anyway?)

I know this ain’t ‘news’ per se. But it’s a feature I didn’t know about and it’s made me look at my N95 in a completely different light.

I thought I’d share it and show you just what’s possible.
The original N95 still manages to surprise even me.

Brilliant.

Speaking Freely – Shopping List

“This is my shopping list so I can read it later. Vine tomatoes, whole juicy cucumber, iceberg lettuce, two lemons, lots of fresh mince, need some red peppers, some kidney beans, some vegetarian mince I think. And some herbs. Some eggs. Thank you, bye.”


spoken through SpinVox

The iPhone aka The iBone

Before I hit you up with Part 2 of my Adventures in Soho, a brief comedic interlude:

That up there ^ is my friend’s iPhone, last week after his dog had got hold of it. Ouch.
Cue much laughter, finger pointing and merriment at his expense.
The iPhone’s screen is strong. But it seems it isn’t that strong…

‘Dave’ is a bit upset about this (I’ve changed his name to save him further embarrassment)

*giggle*

Anyway – after snapping that pic I asked ‘Dave’ if I could blog it, “Sure..” he said, “…and I’ll update you too.”

“Update?”

“Yep. Get this…”

Turns out, after the aforementioned mauling, Dave tried to claim on his home contents insurance. Note: ‘Tried’.
He has since discovered that he can’t actually claim ‘accidental damage’ as the dog did it deliberately.

(clearly a Nokia fan then)

After that Dave tried to claim it on his business insurance. Still no dice. Thing is, this policy doesn’t cover ‘phones‘.
It covers PDAs. Dave is trying to claim the iPhone is a PDA –

“…which it is!” Dave tells me…

However, the insurance company have never had a claim for an iPhone before…
(they don’t even know how to spell it look)

…and what with it having the word ‘Phone’ in its name, Dave’s hitting another brick wall.

Double Ouch.

Insurance companies can be tough little beggars at the best of times (trust me – I know) but are they in the right in this instance?

Is the iPhone a PDA? Or is it a Phone?

‘Dave’ sold his dog over the weekend.. and I am really, REALLY not kidding.
He was that upset.

So much for man’s best friend…

Man’s Best Friend – The iPhone

James Whatley just put this up over on his personal blog and while it’s not exactly Whatley Wednesday material, (nor is it, in fact, Wednesday), I still thought I’d publish this piece of comedy for your viewing pleasure:

Over to you Whatley:

____________________________________

That up there ^ is my friend’s iPhone, last week after his dog had got hold of it. Ouch.
Cue much laughter, finger pointing and merriment at his expense.
The iPhone’s screen is strong. But it seems it isn’t that strong…

‘Dave’ is a bit upset about this (I’ve changed his name to save him further embarrassment)

*giggle*

Anyway – after snapping that pic I asked ‘Dave’ if I could blog it, “Sure..” he said, “…and I’ll update you too.”

“Update?”

“Yep. Get this…”

Turns out, after the aforementioned mauling, Dave tried to claim on his home contents insurance. Note: ‘Tried’.
He has since discovered that he can’t actually claim ‘accidental damage’ as the dog did it deliberately.

(clearly a Nokia fan then)

After that Dave tried to claim it on his business insurance. Still no dice. Thing is, this policy doesn’t cover ‘phones‘.
It covers PDAs. Dave is trying to claim the iPhone is a PDA –

“…which it is!” Dave tells me…

However, the insurance company have never had a claim for an iPhone before and what with it having the word ‘Phone’ in its name, Dave’s hitting another brick wall.

Double Ouch.

Insurance companies can be tough little beggars at the best of times (trust me – I know) but are they in the right in this instance?

Is the iPhone a PDA? Or is it a Phone?

‘Dave’ sold his dog over the weekend.. and I am really, REALLY not kidding.
He was that upset.

So much for man’s best friend…

____________________________________

Looks like the SMS Text News Curse is contagious!

MIR: Dump S60 on your N95 and install the Facebook OS instead?

Foreword by Ewan Macleod: Maybe it’s the 24 hour sound of money being well and truly spunked up the wall as you walk through the casinos or the plastic nature of Las Vegas that gets to you after one or two days — whatever the catalyst, James Whatley has found himself undergoing several epiphanies this week, most notably when it comes to S60, Facebook and phone user interfaces. Hit it, James…

facebook

– – –

Before you all call “April Fool”, this idea came around when I was invited along by Debi Jones of Mobile Jones to attend a roundtable discussion hosted by Airwide and MobileMessaging2.com entitled:

“Web 2.0 comes to Handsets – New Issues and Upside for Monetizing the Mobile Web”

It started with a brief overview from Steve Bratt, CEO of the W3C about Web 2.0 and the similarities with the Mobile industry etc… And then we broke out into four separate groups to each discuss particular questions.

Our table had the not so easy task of answering the following:

“What are the three capabilities consumers will want in the future and what can the mobile industry do to help enable this?”

So, aside from the obvious “Consumers have NO IDEA what they want!” rant I could’ve launched into, I was sitting there with a few folk chucking around such themes as personalized UI, location-based services and, my personal favourite, passive contextual awareness, (I’ll come back to this one at a later date).

Chatting away, sharing ideas, brain working overload… I had an epiphany:

‘Scrap S60, give me facebook!’

The people at the table looked at me a little dumbfounded and I went onto explain it further…

“Rip out the standard UI in this handset (waving N95) put in facebook!”

The comments came thick and fast:

“Well, I like MySpace. Can’t I have a MySpace phone?”

“Didn’t Helio do that already?”

“Yeah. But you customize the UI couldn’t you? Give users that choice…”

“Ok. Give users the choice to customize their UI…”

“Blah blah blah…”

And that was cool and ok, it answered one of the three things we had to find and stuff… However, I think this is something that bears further thought.

What is Facebook?

By its own definition it is a Social Tool.

(Not a Social Network – You and your friends are the Network, not facebook – remember that one kids).

What is a mobile phone?

Also a Social Tool.

So my question is this: Why not converge the two?

I’ve spoken about facebook in the past and how the users can be segmented in different ways etc. But fundamentally, at the most basic level, facebook is when you think about it an extremely active contacts/address book, right?

Right.

Pour that into a handset and what do you get?

I’ll show you:

Your Contacts? Sync’d with facebook Friends.
But not only do I get numbers I also get pictures, updates, status etc.

Your Calendar? Sync’d with facebook Events.
But you get more detail, who’s coming etc (all linked across the different apps etc)

Your Games? Scrabulous anyone?!

What about SMS/Email/MMS? You’ve all sent a facebook message before right?

Your Camera? No change here. Oh, aside from photos being stored to your facebook gallery.

And Fun apps? If you read this blog I’m going to assume you’ve installed an app onto your phone before. You may well have even installed an app on your facebook too… see the link?

Don’t forget the Internet? Ahh… Here’s the killer see.

Facebook currently has no internet per se. No search. No Google box etc… That would be your link off and out of the facebook garden as it were. But hey, you never know with fb – they may well have Search on their roadmap.

Thinking about mobile search, searching the handset, like the current desktop search on the N95 or ‘Finder’ on any MacBook, would be like facebook!

Searching for “mobile geeks” and i’d be shown the event, the group and also any and all of the contacts in my address book that are part of said party.

What about my favourite app, Jaiku? Build it in.

Status updates on facebook? The mini-feed? That becomes your life-stream right there.

It could work.

Think about it.

The number one thing that people hate about changing handsets is relearning the UI: “Aww man, I’m still getting used to it” etc…

What if the UI was the same?
What if you knew how to use the UI before you took the thing out of the box because it’s the same UI that you use every day on Facebook?
And all that’s before we even begin to talk about the trusted relationship that the consumer already has with facebook as a brand…

…

…

Ok, so – taking a breath – maybe the web UI is not built to work on a phone. Maybe having a “facebook phone” would be almost as bad as Helio’s “MySpace Phone”.

But why not have the facebook engine running underneath a very basic UI. With all the information embedded and layered underneath each contact or event or picture, creating context sensitive content…Makes sense huh?

I guess what I’m getting at is the ideas and principles behind the semantic web, on your mobile.

It doesn’t have to be facebook. It could be anything. Just join the dots.

What do you think?

MIR: Whatley Wednesday – Mobile Advertising

I read this article last week entitled “Why 2008 won’t be the breakthrough year for Mobile Advertising”. It was originally published in the middle of Mobile World Congress.

It makes for very good reading and clearly outlines the one caveat that is currently preventing the mobile advertising boom that has been promised for the past seven years: Advertisers simply don’t have the money to buy mobile ads. Nate Elliott also goes onto theorise that interesting things may happen in 2009 and the real (European) breakthrough will come in 2010.

After spending a few days digesting, I have to say that it is one theory that I buy into… It’s nearly here and the recently announced Mobile Ad deals laid out in that piece show this. Combine that with the consistent month on month growth rate of companies like Blyk – who have bet the farm on this particular return of investment – and you can see that we’re almost at tipping point. But, again, as the article points out, we’ve been almost at tipping point for just shy of a decade.
By way of comparison, in the UK there’s a TV programme called Skins, (it’s young, a bit good, knows its audiences and once you’ve watched a few you’re hooked) and recently E4, the younger, digital sister channel of Channel 4, started airing Season 2.

This in itself is really no big deal. However the amount of cash spent on the blanket marketing is.

You can’t get away from it!

And not in a bad way either. The TV spots are stylised; hinting at character development and yet still keeping the dark, surreal undertone that flows throughout the show. The ‘skincasts’, Podcasts containing interviews with the cast members are there for you to download to your MP3 player of choice, the community is there.

One of the interesting side effects of the first season, and something the UK media like to jump when there’s a slow news day, is the amount of young teenagers throwing themed ‘skins parties’ and, if you’ve ever seen the show, they don’t leave much to the imagination.

The new campaigns around season 2 are aimed at these people. Tapping into this (youth) market, this mindset is a genius move that has (probably) done wonders for their ratings. And it’s not just TV ratings these days either. Other KPIs include web hits, unique visitors, content downloads, podcast listeners, community members etc… There’s a lot to be measured.

So what about Mobile? Is all the money in mobile ads? Probably not.

Is there money to be made from mobile ads? A little, although not the billions that everyone thinks. Not yet anyway. Not without some joined-up thinking around context vs content etc…

2yrs ago I was told “Content is King”, I said then what I still say now. Context is King. You can send me as much content as you like but if it doesn’t speak to me, I ain’t buying.

I digress.

Taking a look at the E4 mobile proposition.

Screenshot0075

Simple, optimised content which is easy to consume – Basic Mobile Web 101 (but I’ve talked about this before)

Taking a closer look – There are three tabs: Telly, Goss and… SKINS!

Brilliant – Not only that but you can watch a clip from Skins Episode 3 right now – one click away.

That’s great. Not just for the end-user experience but it speaks shedloads about the level of internal buy-in from all parties within the offices of E4.

Skins is clearly their “hero” show for this season and is one of the channel’s better IPs.

This is a fantastic example of a blanket marketing campaign.

Mobile advertising needs to adopt similar thinking. You can’t just throw something into the mobile web and just expect it to work. You need strategy and process. Without this mobile advertising will never be the goose that will lay the golden egg. But it could well be a part of a few select bronze egg laying battery chickens.

The point I’m trying to make with the Skins example is that agencies and big media brands are finally coming to realise the amount of potential that lies in digital media. Mobile is part (albeit a new part) of this space.

And it won’t be long until they catch on. It just needs someone, or something, to make that first leap into the unknown.