Category: 5things

Things of note for the week ending beginning Monday October 24th, 2016.

Next  Later this week will mark the 200th edition of this here ongoing newsletter/blogpost/update thing. I’ve been considering a rebrand – a new name, look and feel, maybe even an update to the day that this thing arrives (SHOCK, FRIDAY?!) but I’m still undecided.

Opinions, please, dear reader.

On with the things!

1. CRAY CRAY

Look at this gif.

Some cray mo fo jumping and falling 129ft straight down into a marina.

Like, what?

If you want to feel really sick, you can watch the full 2min video in 1080p and at 60fps over on YouTube.

Dare you to full screen it.

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2.  PINEAPPLE PEN

Click the image.

Watch the video.

Thank me later.

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3. THIS HAPPENED

5 inch 128GB. Couldn’t find the wodge (or the reason) for the £820 one. And that’s even after selling my Z5. So far, so excellent. Enjoying assistant (although there are a few Google Apps quirks that Google Apps users will know about) and the phone is generally gorgeous – to both use and look at.

I’m sharing occasional words and photos using the #madebygoogle hashtag – I also said a lot about my decision to purchase this phone the way I have on last week’s episode of The Voicemail podcast. Had some great feedback about that episode too so, y’know, if you haven’t listened before. Why not try now?

Any questions about the Pixel? Questions in the usual way please.

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4. YOUTUBE v FACEBOOK

In the endless battle for VIDEO to be EVERYWHERE (not kidding) the bigger players like to have the odd dig at each other. This latest jibe comes from the tube of red and is aimed squarely at the book of faces.

Peter Cory, Google’s agency leader, picked holes in Facebook’s video advertising product, namely its autoplay feature that often substitutes sound for captions.
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Sound, he claims, has a huge impact on advertising. It is a view shared by Snapchat’s Imran Khan, who last month went as far as to claim that muted video advertising is nothing more than “moving banners”. Both YouTube and Snapchat’s product offerings pivot around sound, so it is in their best interest to trumpet its worth.
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Cory went on to claim that YouTube’s audience “continues to watch not scroll”, referencing how a user often stumbles upon video in Newsfeed, where on YouTube they have an average session time of 40 minutes.
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Using an LG campaign that ran in September as an example, Cory showed that while Facebook wins in views; the campaign accumulating 7m views while YouTube has 5.2m; YouTube tops time spent with 72K hours of watch time versus Facebook’s 12K.

Via (and more over at) The Drum.

You should read more on the link above, there are some good numbers there. I was in a talk recently that demonstrated just how good YouTube can be at building brand awareness (given Facebook’s recent video numbers scandal – this couldn’t be more perfectly timed) and one particular slide stood out:

Yeah. Makes ya think, right? Views (when using Facebook’s shonky metrics at least) aren’t everything…

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5. RESTART A HEART

This is excellent.

Use the old favourite button – aka: the ‘heart’ button – to trigger this.

Super simple.

Super effective.

Well done.

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Bonuses this week are as follows:

• Radical Candour. A very good read that starts off how you think and then works through a number of different ways of inspiring sharing and a culture of trust when it comes to making mistakes in the workplace; ‘Your Go To Question’ is a stand out for me.
• What to Wear to get Laid made me chuckle this week.
• Oh, and how’s this: on Saturday morning I tried to cancel one of the lines on my Vodafone contract via ‘live chat’. Have a guess how long it took me.

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Finally, a Monday edition is pretty darn late isn’t it?

Well, it’s here now and we can all breathe.

Me? I’m going to go back to my gastroenteritis.

(same gif).

UNTIL NEXT TIME.

Whatley Out.

Things of note for the week ending Friday October 14th, 2016.

A tech heavy edition this week; I make no apologies.

1. PSVR

Yeah, I got one.

I don’t really know where to start on this one. The PSVR, to me at least, is the first true consumer-facing VR unit that is genuinely and truly accessible.

And. It. Is. Amazing.

It came with a demo disc (a ton of first levels from a bunch of game) and I bought VR Worlds (lots of different games) plus Arkham VR (you can be Batman); all of it is fantastic.

I wrote a lot of my pre-purchase PSVR action for Plaaayed way back when and stand by all of it. Arkham VR is a £16 game and you get to BE BATMAN. It’s so so so so so so GOOD. I also managed to get my hands on a copy of EVE: VALKYRIE and, as a space shooter, pulling barrel rolls, chasing down enemies – I have audibly wooped several times (here’s a gameplay video).

In short: it’s amazing. Any questions? Ping me. I have answers.

PS. I’ve let my son play on Google Cardboard but I doubt I’ll let him on PSVR (yet). That’s my decision though. Experts are working on their own opinions.

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2. PIXEL

I moaned about the price. But then I played with one and now I want one. And by want one I meant ‘I’ve bought one’ – it arrives next week (while I’m in Cairo – long story), expect more on this next week.

In the MEAN TIME, here’s a fantastic behind-the-scenes look at the Pixel, via Bloomberg.

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3. THE VOICEMAIL (181)

I do a podcast.

It’s called The Voicemail.

We just published Episode 181 (literally, like, two hours ago).

If you’ve never heard it before, why not try now?

Lots of VR talk, some Pixel chat, and a whole bunch of random other things too.

Yes?

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4. HILARY/TRUMP SHUFFLE

This is excellent.

Hit the button and the website will find something from each of the candidate’s fifty year history.

Brilliantly done.

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5. RE-BALANCING TECH

Documentally is giving up his iPhone.

Intriguing.

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6. SPEAK, MEMORY

“It had been three months since Roman Mazurenko, Kuyda’s closest friend, had died. Kuyda had spent that time gathering up his old text messages, setting aside the ones that felt too personal, and feeding the rest into a neural network built by developers at her artificial intelligence startup. She had struggled with whether she was doing the right thing by bringing him back this way. At times it had even given her nightmares. But ever since Mazurenko’s death, Kuyda had wanted one more chance to speak with him.”

Dark.

Chilling.

True.

The Future.

More.

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7. THE END OF BLACKBERRY

I had a running bet with a friend many years ago that Blackberry would be over ‘by the end of the year’. I think it ran and ran and ran – and I’m surprised it’s still going.

Only just.

This is a great read on the how and they why – and what happens next.

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Bonuses this week are all Ogilvy related:

• McDonald’s closed its YouTube channel and then Digiday asked me for an opinion. In short: dated strategy with no thought to paid support. Silly.
• A good interview with our CPO (Chief Production Officer), Clare Donald. Worth a read.
• Related: super flattered.

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And that is me. I’m out.

It’s late.

I’m tired.

And I’m in Cairo tomorrow (long story).

Until next time x

Things of note for the week ending Sunday October 9th, 2016.

Yeah, we may as well commit to the whole ‘it’s gonna be on Sundays from now on’ thing. Maybe a re-brand around issue #200? What do you think?

While you mull over clearly the biggest decision in the world, I’ll crack on.

Shall we?

1. GOOGLE PHONES / PIXELS

I’m sure you’ve seen these already.

Nexus phones are famous for their accessibility. Pixel phones however, not so much. The larger one of the two, the Pixel XL, (5.5-inch + 128GB) will set you back a cool £819 SIM-free (this is a LOT of money). Matching, pound for pound, the largest options available for iPhone.

I was not convinced.

On Friday I was invited to a private Google event to not only try out the new phones for myself but also try out Google Daydream VR (think Google Cardboard but with phone-sync and made from much nicer material with a remote control to help navigate).

It was a LOT of fun.

Sidenote: the Google Daydream VR experience had a teaser of the Fantastic Beasts and Where to Find Them VR experience and, in the secluded demo area, Google laid on individual free-spinning stools for the guests to sit on. A small touch but it made a huge difference and has made me reconsider how I might use VR in future. Food for thought.

Over the past month or so I’ve been using the Huawei P9 and, if you’re looking for a phone that takes incredible photos (and doesn’t cost a fortune), I’d recommend – and have been recommending – that to everyone.

However, if you’re a software-led kinda person. Wanting to experience the next baby steps in mobile VR as well as, of course, the new and improved Google Assistant (with a not a too bad camera at all) and you don’t mind paying for a flagship, then Pixel is an obvious choice.

Expect more on this on next week’s podcast (episode 181).

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The next three items are ALL TRAILERS.

Sue me.

2. POWER RANGERS

That’s right, if you didn’t already know, there’s a new POWER RANGERS movie coming and, from here at least, it’s basically BREAKFAST CLUB but with SUPER POWERS (and then a dash of PACIFIC RIM) maybe.

See for yourself.

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3. IRON FIST

This is the last piece of the DEFENDERS puzzle, after DAREDEVIL, JESSICA JONES, and LUKE CAGE (and maybe PUNISHER too, soon) for Netflix is IRON FIST.

Go watch.

Yeah, looks good right?

I have to confess: I’ve not actually found the time to watch LUKE CAGE yet but I’ve heard good things.

While we’re on Netflix…

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4. BLACK MIRROR

Oh yes. Brooker is back. And this time it’s gone to Netflix (think: bigger budgets/stars) and it looks like, as ever, incredible viewing. I don’t have much else to say…

Just watch the trailer.

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5. MEN ARE LAZY AND WOMEN DO ALL THE WORK

At least, in the land of the squirrel…

‘It is not clear what the males are doing above ground’

This is amazing.

Also: quite a good opportunity to share arguably the best photo of a squirrel eating a pizza I’ve ever taken.

Brilliant.

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6. STIK IN SHOREDITCH

The artist’s hidden tribute to a sold-off London.

Worth 9mins of your time.

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7. YELLING AT ALEXA

I’m not sold on the new (for the UK at least) Amazon Echo. My life/house isn’t quite as automated as its imminent-future-proofed voice commands desire and, as such, I’m not wholly convinced I need* one [yet].

This write up both amused and spoke to me.

It may do the same for you.

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*I mean, who needs anything like this. Really. But still. You get the point.

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Bonuses this week are random selections from the past week’s Twitter favourites:

• Infomercials set to The Smiths
• If Britain were a nation of 100 people
• Oh, Buster Keaton

Thanks for reading – I hope you have an awesome and productive week.

Much love,

James.

Things of note for the week ending Sunday October 2nd, 2016.

1. FOR LUKE

A man I knew died. We weren’t huge friends. Acquaintances, at best. His imprint on the world will be long. And the sadness of his passing is immeasurable. For more reasons than are obvious.

I’ve said a lot of what I wanted to say already.

God this is painful. Darkness comes to all of us. This hurts so much. More so because I work – or at least feel like I work – hard at raising awareness around the issues on mental health. Specifically for men. And yet still. Yet still it happens.

If you knew Luke, or if he impacted your life in any way, Kai has organised a JustGiving page for the family he leaves behind.

And I guess – that is all.

Oh Luke.

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2. CHAMPIONS OF THE SHENGA

So this is interesting. Champions of the Shenga is currently seeking funds on indiegogo.

What is it? Well:

The video for this is the thing that clinched it for me.

Gaming as a way of finding calm, focus, and flow? I’m in.

There are potentially huge implications for how this could help in other ways too.

Maybe I’m over-thinking it.

Think on it.

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3. EVER CHEAT AT AN EXAM?

I haven’t. But these people have.

Brilliant reading. <- Buzzfeed link. Sorry not sorry.

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4. STOPTOBER BOT

I’ve been working on a number of bot-related things of late. This one however, while originating from Ogilvy London, isn’t one of the them. That said, it is quite brilliant and I’m super impressed with what it sets out to do.

Introducing: Stoptober Bot!

Stoptober, if you’re unaware, is a yearly attempt to help people stop smoking. It takes 28 days to form a habit and breaking one is just like forming one. It’s habitual to do something therefore to not do that thing would also have to be habitual, right? That sentence probably makes more sense in my head.

The Stoptober bot ostensibly takes the place of the SMS alerts you would get in the form of a Facebook Messenger bot.

Know anyone who’s trying to give up this Stoptober? Send the bot their way.

Thanks.

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5. THIS IS WHERE I WORK

I wang on about working at the big O a fair bit but hey, I love my job so.. well, so there.

The new building is ace and, ten months in, Digiday came to find out how we’re all settling in.

Hmm. Lovely.

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6. HOW TO EMAIL

Do you send email? Yes? Do the world a favour and read this.

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7. WANT TO DATE MY FRIEND, WILLEM?

I don’t know if this will work but I’ve got to applaud the effort. My dear, dear [single] friend Willem (you may remember I was on his podcast a while back) has decided to take a new approach to the dating.

And fair play to him for it.

Take a look and please, if you know anyone who fits the bill, do pass it along.

It’d make a helluva story for the grandkids.

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Bonuses are taking some time off this week. They’ll be back again next time.

This one’s for you, Luke.

Safe journey onwards, old friend.

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Things of note for the week ending Sunday September 25th, 2016.

It’s Sunday. It’s 19:23. And I’m settling down to write this week’s edition. There are a few things in my inbox that I’ve emailed myself throughout the week and a few other favourites/likes from Twitter that need to go in too.

Shall we dive on in?

1. SNAP / SPECTACLES (DON’T SKIP)

You may have been under a rock  this week if you missed this one. But stay tuned… there’s something really, really interesting here.

If you did miss it however, in a sentence: Snapchat rebranded itself as Snap Inc and, at the same time, announced a new set of $129 glasses (nay – spectacles) that can snap a 10 second circular video that you can then share direct from your phone.

And it’s that last part that has really caught my attention.

A new video format.

Not landscape.

Not portrait.

Circular.

Why circular?

This is what it looks like in action:

So simple. So innovative.

The landscape vs portrait argument: null and void in one fell swoop.

Well done, Snap. I’m certain that Spectacles will be a complete sell out (it helps when on limited sale) but it’s this video capture/sharing technique that’s the real thing to look at here. This will be copied and copied and copied.

Just watch.

Oh – and as a bonus thing here: if you’re talking to someone at a party/over dinner/in the pub and they say ‘Ewww, it’s just Google Glass but for Millennials’ – just reel off this perfect counter point after counter point.

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2. HAVE YOU EVER WONDERED HOW MUCH EFFORT YOU PUT INTO NOT BEING ASSAULTED?

Hard reading.

Incredibly hard reading.

So read it.

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3. I USED TO BE A HUMAN BEING

Another day, another article endorsing the whole digital detox thing. In fairness, it’s barely been two months since OFCOM announced research stating that nearly a third of the UK’s internet users had ditched their devices – so it follows that a few more would be give it a go.

There may be a sense of mockery in the words above but they are merely in jest. I tried this (and dabble with it occasionally – maybe once or twice a year now) way back when I spent a month on the trans-mongolian railway… it was a refreshing experience. One I’d recommend in a heartbeat – both the detox and the train ride.

But this isn’t about me.

This is about Andrew Sullivan, in Select/All.

He writes:

“I had sensed a personal crash coming. For a decade and a half, I’d been a web obsessive, publishing blog posts multiple times a day, seven days a week, and ultimately corralling a team that curated the web every 20 minutes during peak hours. Each morning began with a full immersion in the stream of internet consciousness and news, jumping from site to site, tweet to tweet, breaking news story to hottest take, scanning countless images and videos, catching up with multiple memes. Throughout the day, I’d cough up an insight or an argument or a joke about what had just occurred or what was happening right now. And at times, as events took over, I’d spend weeks manically grabbing every tiny scrap of a developing story in order to fuse them into a narrative in real time. I was in an unending dialogue with readers who were caviling, praising, booing, correcting. My brain had never been so occupied so insistently by so many different subjects and in so public a way for so long.”

The man has a point.

Question: when was the last time you unplugged?

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4. EVER TRIED RIDING 2000 MILES WITH A BROKEN SHOULDER?

Laura Scott has.

I know Laura from the internet. We even met in real life once – shortly before Laura was about to set off on this journey. I followed it closely – across Twitter and Instagram – and the pain points along the way were palpable.

This is her incredible story.

On personal note: I have so much respect for your commitment and effort, Laura.

I can’t wait to read about your next adventure.

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5. DID YOU ENJOY BEING A GIRL?

Plan International published its findings on what it’s like to be a girl in the UK today. The State of Girls’ Rights In The UK (PDF) is sobering reading (so I say to you again: make yourself read it).

Included in the paper are the top ten best and worst places to live in the UK if you’re a girl.

Emerald Street asked two writers what it was like growing up at opposite ends of that list; a stark comparison.

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6. A REAL AND TRUE THING THAT MIGHT ACTUALLY BLOW YOUR MIND A LITTLE BIT

Did you know that Australia is drifting so fast that GPS – that’s the global positioning system – needs to be adjusted so it stays correct. Over the past ten years or so, the continent down under has drifted a little under five feet. As the director of cartography at the National Geographic, Damien Saunder, says: [it would seem] ‘Some countries are more stationary than others’ – amazing.

Amazing.

More here, via Nat Geo.

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7. ‘THE TERM ‘MILLENNIAL’ IS USELESS’

Shocker.

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Bonus items this week are as follows:

• Is this the best Batman film ever made?
• LA / SF
• Tribes
• Google has opened its Daydream VR platform up to developers
• If you were a Symbian user way back when and you REALLY miss the killer Twitter app, Gravity. @Janole has launched Gravity Forever – for Android. Go get.

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PS. The keen-eyed among you will have noticed the odd numbering of this week’s issue. I numbered last week’s issue incorrectly. Normal service will return at some point soon. Although to be fair, ‘normal’ around these parts is fairly hard to come by.

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Last note: thanks to all of you for the emails, Whatsapps, Tweets, SMS’s, Voicemails (for real), Carrier Pigeons (this is a joke) of congrats re: the new gig.

You know who you are.

Yes, you.

Thank you.

Super super excited and there’s a whole bunch of stuff I’ve been working on that I can hopefully start talking about soon.

Seasons change and, as I am wont to say: bring. it. on.

Until next time…

Whatley out x

Things of note for the week ending Sunday September 18th, 2016.

Hello fam. I’m just back from a three day work trip to Barcelona (with the best looking team in the world) and it struck me that I hadn’t written this week’s newsletter. Bums. Please forgive my brevity. I am hungover, a touch sunburnt, and very very tired.

Normal service to resume next week. Although I don’t know what really counts as normal when it comes to this thing, mind.

Shall we?

1. WHAT IS SUPERMAN ABOUT?

Although it has a dig at the underrated Superman Returns (really), this piece on what Superman is actually for is pretty bang on.

I enjoyed reading this.

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2. ZAPPED

Dave Trott on why he thinks we’re in ‘Generation Bland‘.

This made me think.

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3. APPLE AND DIVERSITY

Apple wrote an email with the words ‘off the record’ in it. Mic published it. And it’s a doozy.

This made me say ‘fair play’.

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4. MARS

The Mars Rover has been busy again. Stunning.

This one made say ‘Wow!’

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5. TYPECAST AS A TERRORIST

Riz Ahmed writing in the Guardian. Best thing on the list this week.

This one made me go ‘Ach’

UPDATE: NOW WITH LINK.

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6. SEX WITH YOUR PARTNER, EVERY DAY, FOR A YEAR

A good read on learning what you need.

This one stayed with me.

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7. WANT TO SEE THE COMPLETE HISTORY OF SPACE EXPLORATION ON A SINGLE MAP?

Of course you do.

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Bonuses this week are as follows:

• The curse of compulsive phone checking
• Selective Hearing
• Interesting Times

And that’s me, done.

I don’t even have a gif for you.

Oh, hang on.

Let me check.

Yes I do.

This is basically me, in about 30 seconds (after I’ve hit publish).

Have a great week x

Things of note for the week ending Sunday 11th September, 2016.

1. 15

Fifteen years ago, I was working at Good Morning Television – aka GMTV – on London’s Southbank (literally five minutes from where my office is now).

Working in TV-land meant there were always TVs on everywhere. Everywhere. The one in my office was above my desk. It was coming up to about 2pm I think when someone said, ‘Oh my God, look’. I looked up, and everyone was looking up above me, at the TV.

We were watching a live feed from New York. I remember seeing the second plane hit, live, and being in shock. We had no idea what we were witnessing.

It’s a small, little known fact but back then, GMTV wasn’t just a TV show. It had its own news team, outside of ITN, Reuters, and the BBC etc. It was its own weird little entity.

Within the next 30mins or so, every news correspondent in the building must’ve come into our office demanding flights to New York. ‘We can’t get them. New York is closed.’ we’d say, and we’d carry on watching the TV. I remember a few days later, those flights finally took place (all except for one savvy correspondent, Lara Logan, who flew the other direction – to Afghanistan – but that’s a whole other story).

There were rumours we were going to be evacuated too. Every tall building was suddenly a target. We were right near Westminster, the building was filled with media / news etc… we were surely next.

The brain does funny things in crisis.

Waking up on the 12th was the first time I woke up feeling afraid. Terrorism was something I’d read about / barely remembered from the days of the IRA etc. The world was – and still is – a very different place.

This morning, Sunday September 11th, I woke up, made my son breakfast, drank some coffee and read this account of the movements of Air Force One by those that were either onboard or simply encountering her on that day. A long, sobering piece that you should find the time to read today.

Really.

I wept when I finished it.

A horrid, horrid day.

One that will never be forgotten.

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Hard to follow that.

I’m just going to publish what I’ve gathered this week below with no changes.

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2. WHEN INFINITY GETS BORING (+ PS4 PRO STUFF)

Another week, another post/link/comment about No Man’s Sky (I think this might turn into a general gamery section actually – there are a few other bits to cover off).

New Scientists has published the above named article this week. Quote:

“All of the screenshots that came out to promote the game were phenomenally beautiful. But of course these shots were hand-picked to show the best that the game could produce. Not every world looks like that – and you don’t see such variety when moving from one planet to the next. You need to explore a lot of worlds to find those interesting places. But after a number of them –  20 or 50, wherever your threshold lies – the thrill of planet hopping fades.”

And, in all fairness, I think they have a point. I’m still playing – dipping in and out, trying to find the perfect ship etc – but it’s just a a grind now and I’m not enjoying it as much as before. I’ve decided to put it back on the shelf for the interim and wait for the next content update.

That said, the game is deeply tranquil and it is still quite enjoyable to just go and fly around for a bit, and find different materials etc… well, we’ll see. But my play-time has definitely dropped off.

Also this week: the PS4 Pro was announced.

The lack of a UHD Blu-Ray player onboard seems like a real misstep for me and was super close to being a deal-breaker. But then two things happened: first, my buddy, Matt pointed out that if anybody has any clear visibility on how well 4K blu-rays are selling, then it’s Sony. It might not be cost effective to put a high-end player in this machine if the whole world is going digital… and I think he might be right. The second thing (also via Matt) was that I watched this 4K Horizon: Zero Dawn gameplay trailer via the 4K YouTube app on my Sony TV – AND IT LOOKS RIDICULOUS. Honestly, if you’re reading this on your phone, then just add that trailer to your YouTube Watch Later list and find a way to see it at the highest quality available… it’s immense.

Can I justify a new machine right now? No, probably not. Especially with PSVR around the corner. Can I campaign my family and friends to get me GAME vouchers for my birthday and Christmas and put them towards this machine? Probably yes.

So let’s see.

PS. If you’re unsure about the PS4 Pro, Kotaku has a good take that’s worth reading.

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3. NEW PHONE TIME OF YEAR

I’m considering a new phone. My Sony Z5 broke and I managed to lay my hands on a Huawei (wah-way) P9 which is really, really impressing me.

It may still be a contender.

If you’re considering a new phone here are two things that might be of interest. One: I asked Twitter what phone I should get – here is what it said. Two: I asked Stefan – my podcasting partner in crime – which phone I should get on Episode 178 of The Voicemail and you can listen to that here.

Hope that’s useful.

Related: this made me laugh.

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4. DUREX EMOJI

The Durex Eggplant emoji flavour story was pretty big this week but my favourite take on it comes from Fast Co Create:

“Last year the brand launched a campaign for a condom emoji, to give young people a way to talk about safe sex that didn’t involve actual words. However, the condom wasn’t added to the the Unicode Consortium’s official emoji alphabet, so the brand may have found the perfect troll to protest the decision. While the new flavor is still just a concept, the brand’s campaign for a safe-sex emoji continues. Until then, feel free to just use an eggplant + balloon.”

Good quick reading.

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5. MCDONALD’S + ADVERTISING

You may or not be aware but apparently McDonald’s has just appointed itself an ‘agency of the future‘ model, via Omnicom. If you know everything or if you know nothing about this, these two opposing views on the news are well worth your time.

• Mark Ritson (for)
• Ad Contrarian (against)]

I must admit, I’m closer to the contrarian…

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6. NEW IPHONE THIS WEEK

Unsurprisingly, The Register was not invited. I’ve had my fair share of run ins with them but, that aside, I had to doff my hat to this epic trolling of Apple’s comms team.

Made me chuckle.

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7. CIALDINI’S 7TH

Familiar with Cialdini’s six six principles of influence? You should be.

Apparently he’s adding a seventh.

Details here.

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Bonuses this week are as follows:

• Here is an exceptional rant on Silicon Valley only choosing to solve the hard problems that it wants to solve.
• When you change the world and no one notices.
• Ach.
• Don’t tell me how to hold my phone.

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Right, I’m outta here.