1000heads – Page 7 – whatleydude.com

1000heads: Using insights to engage niche audiences

We like a good case study here at 1000heads and, having wrapped up some work with Sainsbury’s recently, we thought we’d take you one of our latest efforts.

1000heads is built on three core competences; understanding, ideas and relationships. Each one of those areas of expertise has a direct link to the different units within our business and, each one of those supports the other with their own unique work. Montoring to analysis, analysis to insights, insights to activation, etc etc…

You’ll see what we mean shortly 🙂

Onto the case study.

http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=sainsburysfreefromcasestudy20082010-100820083150-phpapp02&stripped_title=how-do-you-use-insight-to-engage-niche-audiences

View more presentations from 1000heads .

Through understanding (we miss our food!) we formulate ideas (let Sainsbury’s give it back to you!) that ultimately build relationships between people and brands (positive word of mouth + recommendation = sales).

If you’ve read this far, why not leave a comment? 🙂

1000heads in my Moleskine

Molekskine entry: September 12th, 2009

Second entry today. We’ve arrived in St Maarten and I am happy. The reason?Â Yesterday I verbally accepted a role at 1000heads.

This is pretty big.

You see I left SpinVox with the full intention of going freelance for a while. Maybe start my own business etc… And so when I initially approached Mike Davison (MD @ 1000heads), it was about how I could help them out on a one, maybe two day a week basis.

However, upon meeting him – for the first time I might add – I knew it could lead to good things.

My decision making process is often quite intense and I never, ever do anything unless I am 100% certain it is the right thing to do. Yes, I take risks. Everyone does. But they are calculated ones and every possible outcome is noted and accounted for. Suddenly I remember I was chess champion at school. Makes sense.

I digress.

I met Mike after the Wyoming leg of the Lucozade Energy Challenges but before the Alps (challenges two and three respectively). In the time between those trips I had planned to try and work exactly what it was that I wanted to do. This of course didn’t happen and if anything my choices were muddied yet again. I blamed Mike for this. Entirely.

I thought. I worked for a bit and then I thought some more. All the while trying to work out where I should go next.

I met with Mike again.

As before, he and I spent most of the time talking about our mutual visions and beliefs on branding, community, word of mouth and crucially our respective futures. I told him I was still trying to work things out and also that he had made things much harder.

Mike was great. “Go. Enjoy the Alps.” he said. “Speak on your return.”

I went. I came back. I knew.

1000heads was the way ahead.

O Canada!

T-minus 2hrs until take off. I’ve never been to Canada before, this time last year I was just packing my bags to head of to Wyoming and still a little bit unsure of my future. Amazing to think how far and how much things can change in a year.

Why Canada? Work, naturally.

1000heads have been signed on to do some work for Nokia Canada and since the start of July we’ve been executing our first kick off activity; the N97minitour.

Driving from Vancouver to Toronto (with stops along the way) and timed with the Canadian N97mini launch, our team on the ground over there have been organising meet ups, competitions and generally blogging and tweeting their little hearts out.

I’m flying over for leg two; Montreal to Toronto. What with Mobile Geeks this coming Friday and a whole host of other events lined up for the ten days following, it should be pretty awesome.

As I type, the team are en route to Montreal and I’m already grinning at the thought of the RV pictured above pulling up at Pierre Elliott Trudeau International and my team waiting to greet me. Amazing.

Like I said, I’ve never been to Canada before. What a way to see it first hand?

🙂

1000heads: A birthday gift from us to you

For today’s bumper birthday blog post we want to help YOU.

Specifically, you there Mr Independent Retailer. You’ve heard about this super-snazzy thing called Twitter and you want to get involved. ‘Find us on Facebook!’ you might declare, or maybe ‘Follow us on Twitter!’

Just like this in fact:

We like this. This is good. But, it can work harder.

Five minutes after we snapped this photo I’d forgotten the name of the shop where we saw it. They obviously sell board games, but if I search Facebook or Twitter for ‘board games’ I doubt very much I’ll find this store.

Spotting problems is easy, solving them – that’s the fun part.

Our birthday post today is a gift from us to you

If you’re asking people to find you or follow you in social, you might want to tell them how and where you can be found.

To that end, we’ve created this downloadable PDF which has blank spaces where you can put both your Facebook vanity URL and your Twitter @name –

Download the PDF from slideshare (recommended)

We’re going to print a couple of these out and go hunting for the shop where we were first inspired. Hopefully they’ll like our improved version as much as we do.

Seen something similar? Download, print, replace.

Happy Friday! 🙂

1000heads: What is WOM?

Diving into day two of our month long 10th birthday celebrations, we’re going to answer one of the longest-standing questions that we get asked almost weekly (if not daily)…

Exactly what is Word of Mouth?

Our creative team has been beavering away on a handy little infographic for your viewing pleasure –

Download the PDF from slideshare (recommended)

We’ll be getting a couple of these framed and put up in the office very shortly, in the meantime – if you’d like your very own version of this poster, leave a comment and we’ll get in touch when we start printing.

In the meantime take a look and let us know what you think, share and share alike 🙂

“Word of Mouth: The Most Powerful Force in the World!”

See you back here tomorrow, for more Birthday shenanigans…

1000heads: Things we like #1

The first in what I expect to become a series of blog posts from us ‘heads over the coming months. I’m going to kick it off with this effort from David & Goliath, USA

Image courtesy of Direct Daily —

To highlight Universal Studioâ€™s latest King Kong 3D attraction, D&G arranged for these huge footprints to be left in the sand on Santa Monica Beach, complete with a crushed lifeguard vehicle for added effect.

A bit stunty, yes. But imagine walking down to the beach to discover these one morning or, better yet, looking out of your sea-facing window to spot a whole trail of them walking up the coast.

What else could you do?

Send out ‘Giant ape sighted’ alerts to key voices in the area?
Engage with the local sasquatch believers/hunters?
Hide things in the actual prints themselves?
Building up to the event, plant reports of ape sightings?

We’re always trying to improve on things here at 1000heads. The ideas above lend themselves to this slide taken from a recent presentation I gave to New Media Age –

When social presence strategies are becoming the norm, what can you do that sets you out from the crowd? YouTube, Twitter, Facebook – these things are now mere housecleaning to any decent launch.

Do something cool. Do something different. Do something awesome.

This is James Whatley, reporting live from Santa Monica, USA.
(and the less we say about this video, the better)

1000heads: Commended!

A couple of months ago we entered a little creative awards ceremony known The Chip Shop Awards. Billed as ‘creativity with no limits‘, the categories include such prestigious titles as; ‘Best work any brand you haven’t a hope of winning’, ‘Best reject’ and ‘Best use of shocking copy’.

We must admit, while we entered pieces of work (some real, some not) into a fair few categories but it was our entry into the ‘Best use of plagiarism‘ that not only caused a certain amount of hoo-hah, but also earned us a cheeky nod from the judges.

The ‘original’ idea was to take last year’s plagiarism winner and re-enter it as our own. As it turned out, the judges loved it.

— Yes, the ‘award’ is an actual bottle of vinegar. Amazing —

Special thanks to 1000heads CEO, Mike Rowe,for coming up with the ‘original’ idea and of course, it wouldn’t be fair to accept this without a special nod to last year’s winner (and creator of the ad in the first place), Miss Ali Turner.

Ali, drop us a line or leave a comment – we’d love to send you some cake 🙂

1000heads: We heart cupcakes

We eat use them whenever possible.

With Gumtree, with Miele and sometimes Aussie too.

Giving cupcakes is great. Getting them is so much better. So, as you can probably imagine, we were made up when this absolute monster of a cupcake arrived at our office yesterday afternoon!

Nothing too fancy, just the perfect gift from every one at The Family Cake Company, thanking us for our business these past few months. Nom. There was just about enough to feed everyone in the office and well, it didn’t last very long…

Remember delight and surprise? Yeah, that.

Have a great weekend everybody! 🙂

1000heads: Write the future

We just found this awesome piece of content via our new favourite blog, Brandflakes for Breakfast.

The video, put together by Wieden+Kennedy for Nike, is called ‘WRITE THE FUTURE’ and well… it’s brilliant.

Enjoy.

Like it? Love it? Share it.

Have a great weekend.

UPDATE: Here’s a great piece of additional insight from Adam Vincenzi