1000heads – Page 5 – whatleydude.com

1000heads: Two #smwldn minutes (with Molly Flatt)

Last night, chief word of mouth evangelist here at 1000heads, Molly Flatt, was asked to appear on the DMA Social Media Council’s panel for ‘Social Media, Direct Marketing and Making Money‘.

Covering off such areas as; where money can be made in social, the ethics of marketing in an online space, the new soon-to-be enforced ASA remit and also how to protect yourself legally when things go wrong – the panel was an informative and enlightening group that fielded questions from the chair, Justin Pearse, and the inquisitive audience in the room.

Molly will be back here later with her thoughts on this event (and a few others) but for now, here’s a two minute audioboo interview captured [by @thinmartian] with Miss Flatt, just after the panel came to an end…

Enjoy!

http://boos.audioboo.fm/swf/fullsize_player.swf

With two days of Social Media Week left to go, you can keep track of where our ‘heads are over the next couple of days with this handy blog post.

Until later…

1000heads: We LOVE Cupcakes

Social Media Week kicked off in earnest yesterday with a number of events not only all over London, but also across multiple major cities across the world.

Our Social Media Surgery sessions closed their doors at around 3pm [with write ups to come from each doctor shortly; no fear, patient confidentiality will be maintained!], which left us plenty of time to throw our glad rags on, head on down to the opening party and surprise each and every one of the guests with their very own 1000heads-themed mini cupcake…

— via the rather awesome Crumbs & Doilies

Some might say we have a thing for cupcakes here at 1000heads (and they may very well be right). However, when it puts smiles and happiness into the world like the snapshot below, can you really blame us?

Were knuckling down today to get everything done so we can get out to all of the other events we’re appearing at later this week.

Stay tuned to 1000heads.com [why not subscribe to our RSS feed?] for our Social Media Surgery write ups and, once more, have a great Social Media Week everybody!

1000heads: Social Media Week is here!

And the official #SMWLDN/1000heads official Social Media Surgery is open!

We’ve been taking appointments over the past few weeks from those in need of some social care and attention and today, the patients arrive for their sesssions.

Keep an eye on the @1000heads twitter stream throughout today for a running commentary on who we’re talking to and about what and please, feel free to fire over any questions you may have.

If you didn’t manage to book yourself in the surgery today then no fear, you can still catch up with one of us ‘heads throughout the week at any of the many events that we’ll be attending –

The venues in bold indicate where we are panellists…

Mon Feb 7th –
Social Media Surgery @ 1000heads HQ
Collaborative Consumption conference @ NESTA
SMW: Opening Party @ Light Bar, Shoreditch [we hear there might be cake]

Tue Feb 8th
Protecting Reputation in a Digital World @ Hill & Knowlton
Social Telly: Campaigning/Commentary/Community @ The Design Council
10 Ways to Suck at Social Media @ eOffice

Wed Feb 9th
Ask Don’t Tell; Talking with Families Online @ Digital Outlook
How Social Media can Influence Purchasing & Drive ROI @ Agency: 2
Like Minds Social Commerce Immersive @ Adam Street
Social Media, Direct Marketing &Â Making Money @ Concrete
The BBC & The UK Sports Network present: Sport & Social Media @ The Design Council

Thu Feb 10th –
Social Media Monitoring @ We Are Social
Trust, Transparency and Advocacy: Social Media Trends 2011 @ Addiction Worldwide
Social CRM @ The Design Council
Social Media: Where Behavioural Science meets Measurement @ Ketchum London
Communities Talk
SMW: Last night Community Manager saved my life @ The Hub
SMW: Mythbusting, Propel London @ The Design Council

Fri Feb 10th –
SMW: Tuttle Club @ The Centre for Creative Collaboration

On top of that, a large number of our team can be found at various events around the world supporting Nokia’s random acts of kindness push… aka – ‘NokiaConnects‘

If you’re attending any Social Media Week event anywhere across the main participating cities across the globe, then please ensure to check in using the hashtag #NokiaConnects and you might just bump into one of them yourself…

Have a great week everybody!

1000heads: Are you an N8 Producer?

Back in December last year, we kicked off a huge global word of mouth campaign for Nokia entitled ‘N8 Producers‘.

http://vimeo.com/moogaloop.swf?clip_id=17371123&server=vimeo.com&show_title=1&show_byline=0&show_portrait=0&color=00adef&fullscreen=1&autoplay=0&loop=0

We’re about one week away from the final closing date and the standard of entries we’ve had in is absolutely astonishing. Covering off extreme sports, special effects and just plain awesome story telling (sometimes a combination of all three) we can quite honestly say that there cannot be a more fantastic collection of campaign-based user generated content anywhere else in the world.

Here are some hard numbers (as of ten days ago)

9million opportunities to view content
10,000 likes & comments in social
250,000 views across both YouTube and Vimeo
(without any bought media support)
3,700 episodes of conversation
With one awesome entry even being shown on ESPN!
(average audience of 275,000)

Every single entry is brilliant in its own way but, to whet your appetite, here’s a selection of what we’ve had in so far… and remember: each and every producer shot their film with their very own Nokia N8.

Amazing.

Turn them up to HD.

http://vimeo.com/moogaloop.swf?clip_id=17877625&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00adef&fullscreen=1&autoplay=0&loop=0

http://vimeo.com/moogaloop.swf?clip_id=18686410&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00adef&fullscreen=1&autoplay=0&loop=0

http://vimeo.com/moogaloop.swf?clip_id=18509167&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00adef&fullscreen=1&autoplay=0&loop=0

There’s so many more on the official Nokia.com N8 Producers page itself, go check’em out and let us know what you think!

New Year, New Challenges

2011 is going to be a big year for 1000heads; we’re formally opening several offices across the globe (many of which are already hiring, by the way) and the entire team seems to have come back from the Christmas break with a renewed sense of ambition and direction. It’s electric.

For myself, having spent 2010 defining (and refining) the engagement strategy for the company both internally and externally, it’s time to move onto pastures new*.

When I hit my year anniversary back in October, a conversation began about where we (1000heads and I) could go next. What did we decide? Well…

I’m about three weeks into my new role** and, as the challenges ahead grow ever larger and more exciting, I’m this close to being in the perfect position to knock every single one of them out of the park.

Bring. It. On.

James Whatley
Marketing Director
1000heads

*staying on at the same farm, obviously
**leaked in the press at the weekend

1000heads: SMWLDN: Social Media Surgery

Social Media Week is coming!

If you’ve not heard about it yet, it’s pretty big (with events being held all over the world) and it’s only going to get bigger.

Globally, we’re going to be keeping ourselves busy supporting different activities on behalf of the headline sponsor (who also happens to be one of our clients) while locally, here in London, we’ll be doing our bit in the office with our very own:

“What the hell is that then?” – I hear you cry…
Allow me to explain:

To kick Social Media Week off with a bang, we’ve decided to setup the official #smwlondon / 1000heads Social Media Surgery.

With resident ‘Doctors’ Molly Flatt (WOM Evangelist), James Whatley (Marketing Director) and Tim Denyer (Group Development Director) each giving up their day to help all and sundry with their social media ailments, why not make an appointment now?

Tim’s your man if you want to talk integration, performance and measurement

Molls specialises in ethics, training and social business

And James (that’s me) will bring you the low-down on engagement, tools and presences

One-on-one private sessions are available (as are larger group sessions for up to eight people) throughout the day, and coffee and biscuits (quite nice ones) will be provided. While we can’t guarantee all problems will be solved immediately, we can promise to bring a little TLC to those in need.

If you’re interested in coming, head on over to our specially set up Social Media Week Amiando page and book yourself an appointment!

The Doctor will see you now… 😉

1000heads: the book

As the blurb says –

“1000heads is an imaginative collection of illustrations in which the human head experiments the strangest transformations, actions and variations.
Let this video guide you in this imaginative, fascinating and mesmerizing trip through the world of symbols, associations and memories.”

No no, we’ve not decided to change our business model (word of mouth is still our favourite thing) but rather an interesting find when our Google Alerts went off this morning.

It’s all about the jazz…

While this book of madness is three and a bit minutes of your life you’ll never get back, it has got us thinking; if 1000heads did have their own book, what would it consist of?

Case studies?
Advice?
Photos of our pets?

Perhaps the medium of print is too old and staid and we should instead get our very own iPad publication…

Answers/opinions/comments on a postcard please!

1000heads: About those resolutions

We’re approx. five days into the New Year and already we’re seeing updates to those cursed and dreaded NEW YEAR’S RESOLUTIONS.

Search: ‘Broken Resolution‘

Historically (and personally) I’ve never been a massive fan of the resolution, having spent most of my adult life working under the impression that if you want to make a change to your life then you should just be able to do it on any day and not wait for some arbitrary, Calabrian doctor-chosen numbered day… but that’s just me.

This year, I decided to change that and, in doing so, thought I’d also take a quick straw poll from the fellow ‘heads in the room —

[click to embiggen]

While there’s obviously an expected lean towards generally being more healthy and sporty (the much-missed 1000heads Tuesday night football game may make a return in the near future), there’s also a larger, more over-arching theme of learning and bettering oneself. It seems we have a fair few dancers in our midst, as well as a closet group of potential novelists.

That’s us sorted, what about you? We know how many of you read this blog every day, why not make today the day you leave a comment?

Tell us one New Year’s Resolution you’ve made (that you have every intention of keeping, obviously) and we’ll pull together a community-based chart like the above towards the end of the week.

GO!

LA2

Are we over water now? I think so. At least, we should be. I guess we’ve been up for an hour now, maybe longer. My toes hurt.

Damn shoes.

I love my job. Six seats to my right a couple of competition winners sit happily drinking beer, looking forward to their prize; two VIP red blue carpet tickets to the Tron: Legacy ‘World Premiere’ in Hollywood.

I was at the London one last weekend. That was cool. Although Patrick probably nailed it best when he said “Premieres are fun but it’s essentially like going to the cinema with a suit on” – Yes Pat, just like that (if you ignore the Hollywood superstars arriving around you and of course the free popcorn.. that’s always a winner. Let’s not forget that).

LA. Again.

I’ve been there before y’see, although last time was a holiday, this time it’s for work. I think I’ve managed to wangle some down time over the coming week, with both Sunday evening and Monday daytime currently cleared for catching up with some of my favourite Californians. Matt & Jen namely and probably Jeb too, if there’s time.

I love the internetz for stuff like this. Having such a large global network means that more often than not there is always someone to see or meet. Some might see that as an annoyance (and to an extent, I can understand why), however if I ever want to completely escape… utterly switch off… then I know how to do that too.

Obviously you wouldn’t know when those times happen because I don’t actually talk about them. But they are there. Gently. Flowing back and forth.Â Slowly. Like a soft breath on the wind…

But I like people. I love people. Even the inconsiderate German chap in front of me on this flight (seat thrown back, feet pushing against the wall in front) I love them all.

Well, I try… 🙂

A few things I’m working on

Sorry for the darkness, I’ve been a touch busy…

First, the Nokia C7 Social Challenge is now live – good stuff

Second, N8Producers is out there too…

http://vimeo.com/moogaloop.swf?clip_id=17371123&server=vimeo.com&show_title=1&show_byline=0&show_portrait=0&color=00adef&fullscreen=1&autoplay=0&loop=0

Oh and last but by no means least, I met Jeff last night…

That was at the Tron: Legacy premiere in London’s Leicester Square. This tweet made me smile a lot, but I think the best thing of all was being able to spring two tickets on a couple of lucky members of the cheering crowd.

I’m still editing that video but I’ll share it when it’s done; trust me, they were very happy 🙂

I love making people smile.

So much.

Whatley out.