Month: August 2012

REKALL

Creative print advertising on the tube shocker. 2012 edition.

Rekall

While the above ad isn’t as inventive (or as contextually aware) as the awesome Limitless Clear Pill ads from early last year, the above ad for the new Total Recall film (yes, another re-make) the similarities between the two still shine through – and I like it.

Let’s start with the basics: the above ad is not for Total Recall. No no. It is for the entirely fictional company [from the film] ‘Rekall‘.

Using real world reference points for what is a very futuristic film is a touch of genius, I love it. There are two main variants on the ad, one puts you as a football star and the other gifts you women and a yacht.

Rekall

“Tell us your fantasy,” the ad says “We’ll make it real*”
– the asterisk is used to perfection

Rekall Tube Ads

Why else does this work?

1. Title [or lack thereof]
If you slap ‘Total Recall’ on anything the first question that’d pop into anyone’s head is ‘Where’s Arnie?’. The original film is such an iconic sci-fi of its generation; it’s cheesy as hell and some of its Paul-Verhoeven-directed moments are stalwarts of early 90s pop-culture. Getting over that is not easy. So just ignore it! If we don’t mention the original, we won’t get the Schwarzenegger mind pop! Win!

 2. They make it REAL
As I mentioned, it uses real world fantasies to bring the message home and to pique commuters’ interest. I love the idea of fictional companies advertising fictional products from the films that they feature in and communicating this in the way – making it real, if you will – works perfectly.

How could it be better?

First and foremost the ad doesn’t work as hard as the Limitless efforts from March 2011. The two call to actions (one web, one Twitter) are semi-usable in our new kind-of-online London Underground BUT I don’t think its strong enough to warrant an online only response. There’s no recognition that you’re without mobile signal, and for that REKALL lose points.

Overall though, it’s a good effort and hey, I’m blogging about it!

Grade: B+
Better than most, but still room for improvement.

 

Notes:

  • The website is actually ace (up until you realise the Facebook bits don’t work).
  • Apologies for the blurry photos; it’s really hard to take photos on the tube without looking like a complete weirdo.
  • Finally, it turns out the new film isn’t actually that good either.  Damn.

We love you, Jessica Ennis

You beautiful, beautiful woman.


You make us proud to British, and we love you for it.

Gold.

x

via

Five things on Friday #31

Things of note for the week ending August 3rd, 2012

1. The London Underdogs
“The most important thing in the Olympic Games is not winning but taking part; the essential thing in life is not conquering but fighting well” 
– Pierre de Coubertin. Father of the Modern Olympic Games, speaking at the London 1908 Closing Ceremony.

And it is with that gorgeous quote that the spirit of The London Underdogs is built upon. Yeah, that’s right – let’s hear it for the Olympic Underdogs!

Here we are, at the mid-point of the two week extravaganza, and if you’re still yet to go (but have tickets to spend next week), get your posters from The London Underdogs.

Seriously, they’re awesome –

The London Underdogs

The London Underdogs

As the website says:

“We Brits love a good Underdog. The wild cards. The fighters. Those have-a-go heroes who haven’t a hope. We’ve never heard of them, we don’t know what they look like, and their fans are few and far between. But we cheer them all the same.
–
So join us, and together, we can show the world that it’s definitely about the taking part.”

Well done my friends, very well done indeed.

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2. Cellophane Art: WIN

I absolutely love this artwork and have no idea why something like this has never been done before. ‘Cellograff‘, as its referred to by its creators, is French in origin, but universal in its appeal. I love it. I think you might too.

3. Blackpool’s Dune Grass
What is it? Have you seen it? Never heard of it? Watch this…

Blackpool’s latest addition to their pleasure beach takes the shape of these rather quite enchanting blades of ‘dune grass’. Conceived and created by the geniuses at Freestate, these kinetic sculptures have been in the works for several years and it’s actually quite lovely to see them at last, living and breathing in the real world – where they belong.

Super regular readers may recognise them from an earlier video… say, back in 2009?

I’m saying nothing.

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4. Age-verified Following on Twitter
Earlier this week (or maybe the week before, I don’t remember), I was followed by the beer brand, Tsing Tao – Huzzah!

I quite like Tsing Tao and drink it fairly regularly, so a follow back was in order… but then, when I did, I got an auto direct message response.

Sidenote: auto direct messages suck. They’re spammy, impersonal and generally a one way ticket to an auto unfollow.

But this one was different, this one wasn’t asking me to subscribe to someone’s blog or to check out something else this new follower had done, no – this one asked me to confirm my age.

– I have not seen that before.

While this could be seen as merely a hoop-jumping exercise that alcohol brands go through to meet certain regulatory requirements (there’s no credit card details or anything that actually verifies a thing; I could be 17 and lie about my age), it does please me to know that these rules are actually being adhered to.

I’m not sure how long Twitter has made this feature available to brands, but I really like that it’s out there and I really like that Tsing Tao is doing things properly.

A cricket clap for for all of you.

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5. (Fake) Injuries up your social status
This is old but apparently, back in 2009, it was fashionable in Beirut to sport your very own nose-job bandage. This trend was born out of the rise of the nose job in Lebanon and, given their expense, pretending to have had one implies that you have $1,000 to throw around on plastic surgery. Incredible.

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Bonuses this week: as it’s that time of year, then it’s worth re-watching Monty Python’s Silly Olympics; More Olympics-based chatter from Herdmeister but this time focusing on what the event actually reveals about us, as human beings; and this map of the internet is awesome too.

 

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Whatley out.