Tron: Legacy

As the first post for 2011, a film review isn’t a bad way to kick things off. By now I would expect that a fair number of you have already seen this film (and if you haven’t – the end of this review will tell you do so immediately), so I’m happy to put my thoughts down.

Similarly to The Social Network, I was quite lucky to see this film quite a bit before general release; having been able to attend both the London and LA Premieres as well as attend a special private screening (with an introduction from the director and co-producer) a short while thereafter. Three times I’ve seen it now and, if you asked me if I wanted to see it again – I’d say yes.

Here’s why –

Tron: Legacy is not an action film.
Tron: Legacy is (probably) not the film you’re expecting it to be.
Tron: Legacy is not the next Matrix (or Avatar for that matter).

Tron: Legacy is in fact a beautiful piece of work that has the potential to be criminally overlooked as its reviewers label it too simple and too over-reliant on flash special effects/under-used 3D. This is wrong. Very wrong indeed.

The allegory of celebrating life and creation over that of man-made technology and machines has never been more clear and telling. The Father/Son/Clu three-way relationship that is placed at the heart of the piece is, when it finally plays its hand, probably one of the most powerful moments in the entire film.

Believe everything you read and you’ll go in thinking that the story is in fact the weakest part of the whole; “Sam goes into the Grid to find his Dad. 3D awesomeness ensues. Light cycles etc… Finale, the end.” is quite possibly the laziest way to look at this work. The second time I saw it, not only did I end up picking up several parts that I missed the first time ’round – Clu/Flynn’s similar sounding rousing speeches to the crowds being one example (and this happened again on the third viewing too), but I also came away with a  much deeper understanding of the film’s key message; the creation of life is the most beautiful and imperfect forms of perfection that man can ever strive for. Ignore it at your peril.

See it. Look harder at what the film’s trying to tell you and let it flow through you.
You’ll see.

What else can I cover off here?

The cast are great; Olivia Wilde in particular shines as she casts a sense of wonder and amazement across all that she surveys with a strength and beauty that I haven’t seen in anyone since Samantha Morton’s killer turn as Minority Report’s life-deprived pre-cog, Agatha. Michael Sheen, channelling Ziggy Stardust, only really shines when he’s forced to tone down the camp delivery (later scenes scenes with Clu proving better than his openers with Daft Punk) and show the face behind the mask.

Garrett Hedlund is believable as Flynn Jnr – his father’s drawl pouring out gently as if his own, lending nicely to the DNA of both the film’s history as well as that of his own make up. There’s also a sweet cameo from Cillian Murphy (potential for more in future instalments?) hanging out as Dillinger Jnr and of course, finally, there’s Jeff.

Hey! Jeff!

He’s almost perfect and probably, unlike Michael Sheen, at his best in his earlier scenes where he’s tasked with conveying this gifted, lost soul who’s been trapped on the grid, away form his family, his life – coming to terms with his fate, for all these years. It’s steeped in pathos and reeks of an actor at the top of his game, delivering loss, pain and sorrow in mere glances to his surroundings.

What definitely didn’t work for me was the the rather large nod to His Dudeness, The Big Lebowksi.

When Flynn says to his Son “You’re messin’ with my Zen thing man.” it comes across as both clunky and entirely unnecessary. I don’t know why or how the director left it in, it drops you back into the real world of ‘Oh, I’m watching Jeff Bridges here. He’s The Dude remember?’ and totally out of sync with the rest of the film. I would probably say that that is my only gripe with the entire picture actually. I mean, even Jeff’s other turn as a CGI’d ageless version of himself, Clu, is better than this knowing wink; rubbery chin aside (in places), Clu proves to be breathtaking and, in certain areas, mind-blowing. The Dude is not welcome here.

So what about the 3D then? Is it worth paying that little bit extra to see it in this format? I’ve spoken with a couple of folk about this issue and I guess it depends on what it is you go in expecting. 3D in the traditional sense is that you go in, throw on your plastic specs and then, for the rest of the movie, things are thrown out of the screen – into your eyes – with enough vigour to make you start moving your hands around in front of your face (just in case you can actually touch them).

Modern day 3D not so much. 3D today is a lot about depth and making you believe that you’re actually in the picture you’re experiencing. Avatar achieved this (so much so that, post-Pandora, many Avatar viewers experienced depression after discovering that the world they experienced was in fact only fictitious and was not actually a viable choice for their next holiday adventure) and Tron: Legacy does the same – with the 3D effect adding a sharp and enticing sheen to an already futuristic vision. To my mind at least, it works.

Finally, one simply cannot put pen to paper when talking about Tron: Legacy without mentioning the frickin’ awesome soundtrack.

Yes I moaned that Daft Punk’s appearance in the film is slightly fudged and, under Michael Sheen’s stewardship, seemed shoehorned at best. But that’s just talking about their appearance. If you look past that, that car crash of a cameo, and look for their presence in the film then – from the moment the lights go down – the soundtrack hits you like a cricket bat to the face.

It is nothing short of superb. 2010 was an awesome year for OSTs with Scott Pilgrim and The Social Network putting forward awesome contributions but, for sheer electrifying amazement, Tron: Legacy nabs the number one spot. If you use Spotify, then listen to it right now. If not, then go buy it/download it… It is nothing short of awesome.

In closing, Tron: Legacy is a beautiful, beautiful film. If you’re going to see it, see it big and see it loud (the IMAX offers probably the best experience in this case).

Until next time.

Relationship Marketing

There’s a great piece that’s been percolating around the Enterprise/Social space right now, based around ‘Why Every Company Needs a Robert Scoble‘ –

With free sexy infographic!

Written by Mark Fidelman, Social Business Strategist over on SeekOmega, he talks about brand evangelists and how awesome they are at –

‘…creating exceptional buzz around their brands that was once the domain of the world’s largest media powerhouses’.

He’s not wrong.

But, like everything else in the fast-moving world of digital and social, this too shall pass. Scoble is a purple cow in this area, a unique being amongst others who’s clout klout alone can help make or break a business. At least, you’d hope so. One only has to look at his immense activity on new web darling ‘Quora‘ to see the kind of dedication he puts into something he likes. One would imagine that he also quite likes his employer, Rackspace.

And it’s here that we find the rub.

This morning things got even more interesting when renowned analyst and commenter Dennis Howlett weighed in with his well thought out analysis over on ZDNet. CFO and investor commentary aside, Dennis’ experience in this area is second to none and he provides some excellent counter-points to Fidelman’s post.

However, when talking about Rackspace and their rather fantastic reputation in the Enterprise space, this quote in particular stood out for me:

“Whenever I have discussions with customers about their IT landscape and data center thoughts, Rackspace’s name is never very far from the conversation. Why? The company has established a solid reputation that customers are happy to talk about. As we have all known in this industry for a very long time, relationships drive enterprise sales harder than anything else. Get customers talking to one another and you’re off to the races. Tick them off and you are in deep trouble.”

I’ve bolded the bit I’m really focusing on here. Howlett has been writing about enterprise software for the best part of 20 years and provides some great extra analysis on top of Mark’s initial conjectural piece around the value of a true, brand evangelist. Seriously, go read it.

The point he makes above is neither new thinking or any kind of rocket science, but what it is is exactly what we, as word of mouth practitioners believe in through and through; if you have a kick-ass service and can deliver on your promises – then get your customers talking. It’s that simple.

The brand evangelist can help facilitate those conversations but, as Dennis quite rightly points out, that is only one piece of a much larger marketing pie*.

Scoble himself is naturally self-depreciating (and completely on point) –

Shouting about a product is easy. Creating meaningful relationships over a sustained period of time which consistently deliver against fundamental key business critical metrics? Well, that’s something else entirely.

Relationships. Matter.

It’s that simple.


1000heads: About those resolutions

We’re approx. five days into the New Year and already we’re seeing updates to those cursed and dreaded NEW YEAR’S RESOLUTIONS.

Search: ‘Broken Resolution

Historically (and personally) I’ve never been a massive fan of the resolution, having spent most of my adult life working under the impression that if you want to make a change to your life then you should just be able to do it on any day and not wait for some arbitrary, Calabrian doctor-chosen numbered day… but that’s just me.

This year, I decided to change that and, in doing so, thought I’d also take a quick straw poll from the fellow ‘heads in the room —

[click to embiggen]

While there’s obviously an expected lean towards generally being more healthy and sporty (the much-missed 1000heads Tuesday night football game may make a return in the near future), there’s also a larger, more over-arching theme of learning and bettering oneself. It seems we have a fair few dancers in our midst, as well as a closet group of potential novelists.

That’s us sorted, what about you? We know how many of you read this blog every day, why not make today the day you leave a comment?

Tell us one New Year’s Resolution you’ve made (that you have every intention of keeping, obviously) and we’ll pull together a community-based chart like the above towards the end of the week.

GO!

When are we again?

We’re fresh out of the Noughties (or not, as the case may be), and – as is our wont as humans desperately in search of figuring out the names of things – we were wondering this morning what nomenclature we should be applying to the decade ahead (that is if you believe that a new decade started this year, not last).

So far suggestions are as follows:

The Tenties – via @Pockless, @chrisbell and @kiphakes – (currently in the lead)

Miss @Lorna_Wall suggests that The Tweenies might be a suitable name (although these guys may have a problem with that)

Elevensies‘ – via the the rather comedic ex’head, @_EISwann

Mark Errett suggests that while ‘Tennies‘ might be a good name, he’s fairly sure that the people of 1910 never had this problem (he could be right).

The Lost Decade‘ is an interesting entry from one Mr Alan Hind, although we’d like to see some more reasoning behind this choice – i.e.: where will it be lost? Is there an island? Etc.

Finally, a late entry from one Benjamin Crime; THE FUTURE!

New Years (and new decades) always seem to get us talking; tomorrow? Resolutions.

Until then:

WHAT ARE YOU CALLING THIS DECADE THAT WE’RE IN?