UPDATED: Audioboo for Symbian available; WP7 to follow

February; the shortest month of the year has, somehow been incredibly long this year. What with the Nokia/Microsoft announcement, Mobile World Congress and of course, NOT at Mobile World Congress, it’s a wonder the Really Mobile team have had any time to do anything!

However, we’re quite good at wonders here so, a short while ago, I sat down with Audioboo CEO and Founder Mark Rock to talk about his latest Audioboo client, this time – for Symbian.

Update: Audioboo for Symbian is now fully baked! Get it from the Ovi Store now!

Continue reading “UPDATED: Audioboo for Symbian available; WP7 to follow”

Travel & Tourism: KLM

We’ve been talking about running different themes here at the ‘heads of late and one that continually pops up over and over is that of Travel and Tourism; who’s engendering positive word of mouth and who isn’t.

Not one to focus on the negatives, I thought I’d kick this session off with a focus on my favourite social-airline; KLM.

KLM Royal Dutch Airlines (to it its full name) has been playing around in social for a few months now and their activities to date really are quite interesting. Rewind back to December last year and you’ll find this delightful ‘social (media) experiment’ around putting smiles back on the faces of KLM’s travellers.

I’ve talked about ‘Surprise and Delight‘ before and how brands (big and small) can reap success in this area; believe it or not, creating smiles and happiness is a fantastic way to build both customer loyalty and positive conversation.

The great thing about KLM is, they didn’t stop there. After testing the water with the above marketing campaign, they then added social to the care side of the business – with their ‘Extended Service on Social Media‘ initiative.
To quote:

“Want to get that seat by the window, rebook your ticket, or find out how to bring your surf board? Tell us on Facebook, or send us a ‘tweet’!

Ask your question on any day of the week, between 8:00 and 23:00 hours, and we will reply within the hour.

Requests such as rebooking your flight, we try to arrange for you within 24 hours. By using “instant messages” or private messages, your personal data remain protected.”

Good job guys.

Finally, to top it off, last week they launched this neat little viral video to demonstrate the new space available in their business class section.

Being charming, funny, informative and coming in at 1min 40s precisely, the video hits the sweet spot just right. So that’s Marketing, Care and now Comms; all covered off with smart use of social media.

And why? To create positive word of mouth, brand loyalty and of course, ultimately – an uplift in sales.

KLM – we salute you.

Facebook: State of the Union

Trawling through slideshare this morning, I stumbled across this Facebook deck from Ogilvy –

While some of the larger numbers within will be of no surprise to the more savvy social media practitioner, what’s interesting here is the idea that Facebook fan pages and ‘likes’ are the ‘new word of mouth’ [see slide 25] with stats like:

  • 160% lift in brand recall
  • 200% lift in message awareness
  • 400% life in purchase intent

The numbers speak for themselves. But personally, if brands really are ‘reorganizing themselves around people’ then:

  1. How does that manifest itself in an offline environment? It’s all well and good having a fantastically engaging fanpage, but if your member of staff at the point of sale is completely unplugged from your social media department, then your customer experience falls flat at the part that matters most.
  2. How long do you think the 3rd party platforms being used to support these efforts will continue to do so free of charge? Yes, they make money from advertising, but will that really and truly always be the case? What happens when the well runs dry?
  3. Finally, here at the ‘heads we manage some of the largest (and most vibrant) local and global Facebook groups in the world. If brands are continually seeing the success like that laid out above, then a larger education piece needs to be undertaken in pushing these wins out to the common man/brand. Here in London’s Soho, nearly all of the coffee shops and lunch houses can be found on Twitter, Facebook and Foursquare, but what I want to know is; how do you get your local corner shop involved? Where are the wins there?

We have a running, semi-serious joke in the office that our ideal client would be a toilet roll brand. Social media works well within the technology products space, FMCG sees many successes too… But if you can get people talking (and subsequently build communities) around say, the latest velvet-quilted roll of loo paper…

Then the future is here and literally, anything is possible.

Aronofsky, Aronofsky, Aronofsky

Present, Past and Future. In that order –

When Natalie Portman first appears on screen in Black Swan, delicate, fragile and introverted, you wonder how such a mouse-like creature will hold an entire film together. Her voice is a whisper, her presence and confidence could be measured in minus figures and, within minutes, Natalie Portman has already disappeared and you’re encapsulated in the gentle, yet brittle world of the ballerina, Nina Sayers.

If you’re new to the work of Darren Aronofsky then I recommend that you immediately seek out his relatively short back catalogue and get yourself up to speed. This man will be [and arguably already is] one of the great cinematic directors of our time. His other films — The Wrestler, Requiem for a Dream (RFaD) and Pi to name but three — deal with similar issues as Black Swan and present them in his now trademark emotional and agonising way.

When Nina first hears the ruffles of the Black Swan, your subconscious clock starts ticking – something is coming, something dark, something raw… something is coming. The sense of dread is almost overbearing and, like the films before, once events are set in motion your only remaining option is to sit back and watch while each subtle twist of fate creates an evermore spectacular train crash toward to the end.

Claustrophobic camera angles only serve to magnify the pressure and stress that Nina feels (similar to that of The King’s Speech – another modern great, and one that I’ll come back to another time) in the main, from close behind her head; as if the out of body experiences that she feels are yours to share with her and, as you constantly wish for the screen to show you more, you too feel her anxiety and her strain as the world closes in.

Black Swan is nothing short of brilliant.

Everything I’ve read about it to date focuses on one of two things; the first the fact that Natalie Portman put herself through such an arduous and intense training programme to truly appear like a ballerina and second, the lesbian love scene between the two main protagonists, Lily (Mila Kunis) and Nina. Both of these points are worthy of attention yes, but to focus solely on these two things would do the underlying currents of the film a genuine disservice.

I feel like I’m repeating myself somewhat [my last film-based post waxing lyrical about the hidden depths behind Tron: Legacy] however, Black Swan is yet another production of many depths and it interweaves different themes throughout. Here we have a story about the madness of obsession, duality and self-expression. But also – on a whole other level – a telling tale of oppression, belonging and pain that will be known too well to anyone who has ever danced with the devil that is self-harm; the self-imposed standards of perfection, the endless parental smothering and the brief, yet searing elation that comes from pushing yourself off the edge completely, only to smash, broken, on the daggers below… To be lost in oneself truly has never meant so much as it does to Nina Sayers, desperately trying to uncover the darkness and passion that’s required for her lead role(s) in Swan Lake.

Yes there is masturbation, yes there is lesbian love, but see this film for more than that. See it for a gut-wrenching trip through a world you may know nothing about. See it for a glimpse into the world of that of the professional ballerina. See if for Natalie Portman’s best performance since Leon and arguably, of her entire career.

More on Aronofsky

A few weeks back, before seeing Black Swan, a fellow film-loving friend and I held our very own Aronofsky weekend. Between us, we worked out that we hadn’t actually seen all of his films. We’d both apparently seen The Wrestler and Pi, but while my friend hadn’t seen The Fountain, I myself, shockingly, hadn’t seen Requiem for a Dream (although having actually owned it on DVD for several years, I’d never actually got ’round to watching it).

If you haven’t seen it, be warned: it does not make for comfortable viewing. However, if you’re strong of heart and mind, seek it out. In fact, I would argue that (like we did that weekend) it would be worth watching Aronofsky’s films in the order that he made them. The power and strength of RFaD, mixed up with his young, unrefined, ‘this is how I want to make film‘ mentality, truly shines through his earlier work and yet, as you move forward through the catalogue, you absolutely can see his art developing right before your eyes. If it’s his experimentation with existential love-storytelling through The Fountain, featuring Aronfsky’s first foray into the arena of special effects and also his first true “Hollywood” film, or his deep dive into the physical and emotional suffering that is The Wrestler; at each point, his work evolves.

Keeping with The Wrestler for a moment longer, Arnofsky has gone on record and stated that he considers it to be a companion piece to Black Swan. Brother and sister if you will. However, the latter is still very much his most accomplished work to date. The nuances, the subtleties… at each point throughout the film there’s a gentle nudge that Nina is slowly coming apart at the seams. With The Wrestler, Mickey Rourke’s Randy only has to face the very real demons that exist in his life; those of a broken family, an addiction to pain and a constant struggle for companionship. Portman’s Nina, by contrast, has demons both in her day to day life but also, crucially, those that manifest themselves in her head – Incredible. Inescapable. Indescribable.

Throughout all of Aronofsky’s films the same themes rear their ugly heads:

PAIN.
OBSESSION.
SELF-HARM.
ADDICTION.
LOSS.
ANGER.
STRAIN.
PRESSURE.

And, all of the above, seemingly SELF-INFLICTED.

And it’s this, that leads me to the third and final part of this post. That of The Wolverine.

In case you were unaware, Darren Aronofsky’s next film will be Wolverine 2, aka ‘The Wolverine’. Hugh Jackman is reprising his role as the healing factor-blessed mutant and, if you were patient enough to stick around after the credits for his first outing in X-Men: Origins, then you’ll know that the next installment promises to cover off Logan’s time in  Japan. But this is not what excites me.

Hugh Jackman was said to be thrilled when Aronofsky signed on to direct; having worked with each other previously, the pair are said to be good friends. This bodes well for a franchise that even though did well commercially, was widely panned by the critics. The ‘origin’ story of Wolverine is a much darker tale, one that encompasses family betrayal, adultery and patricide. Pencilled by the endlessly talented Adam Kubert and written by Paul Jenkins, the book itself – simply titled ‘ORIGIN‘ – is a moving attempt at telling a story that hitherto had never been told. Alas, in the first film, this source material was hardly touched. Wolverine’s exploits in Japan however (Claremont/Miller, 1982) are still widely recognised as being some of the greatest of Wolverine’s rich history and Aronofsky has promised to deliver.
But this is not what excites me.

As a character, Logan deals with many, many problems within; memory loss, heartache, blood lust, a constant battle with the feral side of his nature that he keeps locked up and away from the human race, a healing factor that, while keeping long term injury at bay, does not shield him from any pain he might endure…
This is what excites me.

These themes, these issues if you will, in the hands of Aronofsky are all ripe for his visceral style of film-making. In the very first X-Men film, Rogue asks Logan [about his claws]: “When they come out, does it hurt?” Logan’s response is almost muted through the pain he is so numbed to by now; “Every time.”

That one response. Those simple two words. They – to me at least – signify everything that could be great about an Aronofsky take on this flawed, yet supremely (anti-)heroic comic book character. The pain. The anguish. The day to day struggle with the ‘red mist’…

Black Swan was great, but The Wolverine has the potential to do something quite magnificent to a genre that has never encountered anything like Aronofsky before.

When the dust settles, I predict that as an audience member, you will leave the theatre knowing what it must be like to not only feel those sharp, metal claws slice their way out from under your own skin but also, the pain and agony of choosing to do so…

If you leave with that alone, then Aronofsky has done his job and, for the Marvel film-making industry as a whole, things will be very different indeed.

— Updated: as of March 17th 2011, Aronfsky has officially stepped down. Sad times. —

So the news is out: #NokMsft

Nokia and Microsoft have announced a strategic partnership that will see Nokia hardware running Microsoft’s Windows Phone 7 software. It’s about eco-systems and, with Google’s Android growing ever-larger, it’s also about a stronger – much more strategic – industry play.

The Nokia community, one that I’ve been a part of for many years (and now spend my days helping to manage), is obviously still in shock. The announcement has been out for 20mins and between ‘MURDER!’, ‘I told you so!‘ and ‘What have you done?!‘ – there are many out there still waiting for their questions to be answered:

– What about Meego?
– Where does this leave Symbian?
– What about the current roadmap?
– When can we expect the first Nokia/WP7 device to ship?

I imagine, over the course of today all of these questions, and more, will slowly be answered; the actual speech from Elop himself isn’t scheduled for another couple of hours and I’m fairly certain that what we’re seeing is just the start of major disruption both internally [for both Microsoft & Nokia employees] and externally for the market as a whole.

For now, I’ve got a couple of Social Media Week events to attend this morning so, I’m going to re-read my WP7 review from last year and spend my tube journey wondering if the bad points I highlighted could quite easily be ticked off by an awesome piece of Nokia hardware…

We are living in interesting times.

1000heads: Two #smwldn minutes (with Molly Flatt)

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Last night, chief word of mouth evangelist here at 1000heads, Molly Flatt, was asked to appear on the DMA Social Media Council’s panel for ‘Social Media, Direct Marketing and Making Money‘.

Covering off such areas as; where money can be made in social, the ethics of marketing in an online space, the new soon-to-be enforced ASA remit and also how to protect yourself legally when things go wrong – the panel was an informative and enlightening group that fielded questions from the chair, Justin Pearse, and the inquisitive audience in the room.

Molly will be back here later with her thoughts on this event (and a few others) but for now, here’s a two minute audioboo interview captured [by @thinmartian] with Miss Flatt, just after the panel came to an end…

Enjoy!

http://boos.audioboo.fm/swf/fullsize_player.swf

With two days of Social Media Week left to go, you can keep track of where our ‘heads are over the next couple of days with this handy blog post.

Until later…

1000heads: We LOVE Cupcakes

Social Media Week kicked off in earnest yesterday with a number of events not only all over London, but also across multiple major cities across the world.

Our Social Media Surgery sessions closed their doors at around 3pm [with write ups to come from each doctor shortly; no fear, patient confidentiality will be maintained!], which left us plenty of time to throw our glad rags on, head on down to the opening party and surprise each and every one of the guests with their very own 1000heads-themed mini cupcake…

we're on our way! #smwldn

— via the rather awesome Crumbs & Doilies

Some might say we have a thing for cupcakes here at 1000heads (and they may very well be right). However, when it puts smiles and happiness into the world like the snapshot below, can you really blame us?

Were knuckling down today to get everything done so we can get out to all of the other events we’re appearing at later this week.

Stay tuned to 1000heads.com [why not subscribe to our RSS feed?] for our Social Media Surgery write ups and, once more, have a great Social Media Week everybody!

1000heads: Social Media Week is here!

Social Media Week LondonAnd the official #SMWLDN/1000heads official Social Media Surgery is open!

We’ve been taking appointments over the past few weeks from those in need of some social care and attention and today, the patients arrive for their sesssions.

Keep an eye on the @1000heads twitter stream throughout today for a running commentary on who we’re talking to and about what and please, feel free to fire over any questions you may have.

If you didn’t manage to book yourself in the surgery today then no fear, you can still catch up with one of us ‘heads throughout the week at any of the many events that we’ll be attending –

The venues in bold indicate where we are panellists…

Mon Feb 7th –
Social Media Surgery
@ 1000heads HQ
Collaborative Consumption conference @ NESTA
SMW: Opening Party @ Light Bar, Shoreditch [we hear there might be cake]

Tue Feb 8th
Protecting Reputation in a Digital World @ Hill & Knowlton
Social Telly: Campaigning/Commentary/Community @ The Design Council
10 Ways to Suck at Social Media @ eOffice

Wed Feb 9th
Ask Don’t Tell; Talking with Families Online @ Digital Outlook
How Social Media can Influence Purchasing & Drive ROI @ Agency: 2
Like Minds Social Commerce Immersive
@ Adam Street
Social Media, Direct Marketing &  Making Money @ Concrete
The BBC & The UK Sports Network present: Sport & Social Media @ The Design Council

Thu Feb 10th –
Social Media Monitoring @ We Are Social
Trust, Transparency and Advocacy: Social Media Trends 2011 @ Addiction Worldwide
Social CRM @ The Design Council
Social Media: Where Behavioural Science meets Measurement @ Ketchum London
Communities Talk
SMW: Last night Community Manager saved my life @ The Hub
SMW: Mythbusting, Propel London @ The Design Council

Fri Feb 10th
SMW: Tuttle Club @ The Centre for Creative Collaboration

On top of that, a large number of our team can be found at various events around the world supporting Nokia’s random acts of kindness push… aka – ‘NokiaConnects

If you’re attending any Social Media Week event anywhere across the main participating cities across the globe, then please ensure to check in using the hashtag #NokiaConnects and you might just bump into one of them yourself…

Have a great week everybody!

We’re #NotatMWC!

Well, I say ‘we’. What I mean is, Dan and I certainly aren’t. Ben is.

But we’re not talking to Ben right now.

If you’re in London town on the evening February 17th then come and join one half of the Really Mobile team for much merriment and mobile-shaped beers at All Bar One, New Oxford Street from about 7pm onwards…

Continue reading “We’re #NotatMWC!”