This time, from the man himself -
This was recorded around the same time that the film came out (I’m unsure why I’ve only just found it mind but), if it’s of interest, here’s my original review from around the same time.
…I’m off to Helsinki to talk Social at Nokia with some of the best in the business.
If you’re one of the lucky few who are going, I guess I’ll see you there.
If not, watch this space – no doubt I’ll write some of it up 
More to follow…
There I was, on the train, on the way into work this morning and I’m listening to a couple of chaps in the next seat talk about plans for a new online marketing strategy…
Yes. That’s right. ON A TRAIN.
So before we even GET to the whole ‘Social’ thing that I’m about to rant about, let’s just take a moment to appreciate the stupidity… or maybe even the complete lack of joined-up thinking that goes hand-in-hand with talking about this kind of stuff on PUBLIC transport…
Done that? Goooooooood.
Idiots.
Anyway – so here they were, these two suits fellas, talking about ‘Social Networking’ and how they ‘really need to get involved’ to make this campaign really work.
Well I say ‘they’ it was more like just the older bloke telling the younger bloke, what he needed to get their new campaign off the ground…
The older chap opens:
“Look, I need you to tell me about what you can do with YouTube?”
“I can upload videos…”
“Yes. I’ve seen that. But what can we do with YouTube?”
“Aside from upload the videos, well…er…”
“WE NEED YOUTUBE!”
“We have…er…”
“Listen, we’ve got to hit millions of people! Millions. We won’t do it without YouTube.”
And so the conversation carried on, covering such things like MySpace, Facebook and even Flickr but all the while keeping the same familiar pattern, (I’m actually quite surprised I didn’t hear the classic phrase ‘Right, we need a viral’… I may’ve said something at that point)
Anyway, this whole thing got me thinking. I wrote a post about Mobile Advertising for Mobile Industry Review, (then SMS Text News), a few months back outlining the need for complete alignment when dipping your toe into the mobile ad space.
This one was easy, at least this time round they had some kind of idea as to what they were doing…
These two guys on the 9:53 out of Paddington however? Not a hope.
YouTube, to use the example given, is not something you ‘do’, it’s something you use, (like a tool, see).
The best way for me to illustrate this is with cups.
If your boss turns to you one day and says “I want to do something with YouTube”, what do you say back?
Well look, you’re clearly happy to put anything into the cup as it were; be it lemonade, orange juice, blackcurrant or whatever – But your boss, or whoever’s running the marketing team needs to tell you what that is. The cup is another way of presenting your content. It will speak to different people in different ways. I would not use a cup for anything other than what it is good for… and that is drinking, nay – consuming!
On top of that you also need to ensure that the same blackcurrant you’re using in your cups is being used in the other dispensers that you have at your disposal. I mean, you have other cups right? Right?!
Yeah you do… The banner ads, the traditional print, the skyscrapers, the tv/radio spots etc…
Them. Yeah. They’re cups too.
So when asked, “…like flickr, like YouTube”…etc, they’re just a variation on the cup.
You can help them hold it, you can help others drink from it but what you can’t do is fill it.
Give people some cool stuff inside the cup, don’t just give them the cup.
On it’s own, the cup is nothing.
With planning, time and effort from all parties – the cup can become an integral part of a much larger picnic.
Social Cups, Hugh would be proud.
First official ‘proper’ post of the new blog site, AHOY!
How to make a Minority Report-esque interface using your Nintendo Wii!
(by yours truly and geekyouup aka Richie Hyndman of Mippin fame)
Now, this all happened thanks to the awesome social media world of the internet, how?
Well the thing is, I (along with a few others) like to organise Mario Kart Wii competitions over Twitter.
So far so Nintendo Geek…
But ‘Wadds‘ – aka Stephen Waddington, Managing Director of Rainer PR – spotted this regular occurrence and decided to share that he’d given up playing games on his Wii and how he now is all about creating something like this.
“Wow, cool!”
I took that link, threw it at Richie and he came straight back to me and said:
“Come over Sunday, let’s do it!”
ROCK. ON.
So – Big love to Johnny Chung Lee for showing us the way – and also bonus props to Stephen for giving us some blog love first thing this morning!
Nice work all round,
Cheers.
Morning loyal readers,
First off – apologies for not following up with Thailand stuff…
I’m off to Glasto this weekend and I’ll be blogging as much as I feasibly can….
Cool beans – I’ll post back here again when I’ve sorted out my web arrangements…
See you soon,
(and thanks again for reading)
James. x
This is me testing the Vox client from my N95. Uploading the famous tent video!
Note – this is not the original post from my N95. I lost the video during the transition over to WordPress. Good job I had it save on Youtube eh?
Was this video -
It’s a quick cheap blog post I know – but this is worth it I feel…
Nice.
Morning all -
A quick blog for ya – I’ll update real soon I promise – been UBER busy!
Anywhoo – as you those of you who have just seen my new profile will have noticed…
I’ve just discovered the wonder that is YouTube!
So.. I’ve been posting vids left right and centre – lol
Now – remember my trip to Thailand?
Well – I had to pre-cleanse for two weeks leading up to it…
and THEN, on top of that!
I had to drink these things called “Liver Flush Drinks”.
They ming. Like Ming The Merciless.
BUT!
In case you ever want to try it – here’s a quick guide:
Please bear in mind that this was filmed way back at the end of April.
Back when I had hair.
…and a beard.
And an extra 28lbs or so!
So yeah – I look slightly different these days!
Enjoy!
)
….more to come soon.
PS – I’m in the final stretch of my notice period of my current job.
I’m finding it REALLY difficult to care about my work..
Hence me posting this when I should really be busy doing something else eh?
lol
..’til next time true believers.
