whatleydude

I used to hate PowerPoint.

Hate it. Hate it, hate it, hate it, HATE IT.

For years, I refused to take part. If I had to give a talk or a presentation of any kind, I used my words and speaking abilities only.

“I don’t need slides” I used to say…
(whilst slightly looking down upon everyone else that did)

That was until my employer asked me to travel to Germany to speak at the annual Voicedays event in Wiesbaden. A presentation was required and well, I didn’t have one.

Procrastinate, I did much.

That was up until my then boss casually mentioned in passing that the only reason I hadn’t started my deck yet was because I was afraid of it.

“You’re afraid of PowerPoint.”

“Am not.”

“Then do it then.”

“But…”

“If you’re not afraid of it, do it.”

He was right. I was. My fear? Where to start? What if I get it wrong?
I didn’t know what to do.

“Tell a story.” he said, “You like post-its, start with your key points on some post-its. See where it takes you.”

I grabbed some nearby post-its, a black marker and – a few mins later – I came up with this…

Genius? No.
The rantings of a serial killer? Maybe.
Cracking my fear of PowerPoint? Definitely.

I’d found my story, the notes were to be my kickers and this below, was the presentation I eventually gave to a room full of delegates at Voicedays ‘08:

.

That’s how I cracked my fear of PowerPoint; by telling a story using post-its. They became my kickers. I knew what story I wanted to tell and, by using the stickers as great big reminders/cheat sheets, I ensured I didn’t lose my way.

If you’re struggling with a deck yourself, get offline and start playing with paper & pens and just see where it takes you. You never know, you might start here and end up here.

Good hunting.

Moleskine entry: August 5th, 2009

Lucozade Energy Challenge number three begins. It’s about 9pm at the time of writing, the plane is taxiing to the runway and we’re very nearly on our way.

The task this time round is white water rafting on the Zambezi river. First stop: Cape Town, South Africa. From there, onwards to Livingstone, in Zambia. After that? God knows.

Wherever we end up, I can not wait.

The challenge is different in oh so may ways from those that have gone before. First of all, this is the first challenge that we’ve had any official Lucozade presence with us. Sam and I both report into our respective agencies who, in turn, report into Lucozade/GSK. Their main contact there? A guy named Nick.

I first met Nick during the final stage of my interview process for the gig that I’m writing to you from now. An Aussie and all round nice chap, he’s a welcome addition to the team.

Speaking of ‘the team’ I’ve already mentioned Sam and I are back on the case, this time however we’ve been joined by four freshl graduates from Scotland. Kenny, James, Wullie and Stuart. All good lads and all, it would seem, on the trip of a lifetime. Our first video is already in the can and I think after a small amount of coaxing, they’ll be talking and playing up to the camera in no time at all. After all, the more personality and energy these guys have, the easier my job gets.

We’re flying over Brighton now, crossing the English Channel. At last my mind has found peace. I mentioned that this trip was different; we’ve had a longer gap between this and the the last. Ten days in fact.

Quite possibly the longest ten days of my professional life.

Jeebus.

Moleskine entry: July 27th, 2009

262 new emails in my personal inbox.
178 in my work inbox.

Something has happened. A look, a search and lo, some rather vexed ex-employees have attempted to ‘blow the lid’ off the operations at SVHQ.

On retrospect, I’ll maybe look back and wonder why the company’s founder and masthead kept quiet throughout. For one normally so passionate, up front and inspirational – all was quiet.

Rather naively it would seem, I took it upon myself to get the fire out, fast.

The summer is over and – at long last – so are my travels. My work with Lucozade is at an end and this time last week, I finished up my stint with Oxfam as well.

As the title suggests, it is indeed, time for a new adventure.

Today I’m doing just that by joining 1000heads as Director of Engagement Strategy.

I’ve been aware of and worked alongside many different people from 1000heads (aka ‘the word of mouth people’) over the past four years, and they’ve always impressed me with their ideas, professionalism and more than anything else, their ethics. We’ve often shared stories about our respective projects & conversation ideals and very recently I had the opportunity to talk to them much more openly about my long term plans and ambitions.

It was the synergy that came from these meetings that made me realise that working with 1000heads was clearly the next logical step in my career. When it transpired that they felt the same way, everything just fell into place…

Even if you don’t know of 1000heads, you might not be surprised to hear that they are word of mouth (WOM) specialists. The company works with a range of clients from various industries to understand and engage with their consumers, from Nokia and 3Mobile to Canon, STA Travel, Sky and the BBC.

I am absolutely over the moon about joining the ‘heads and can’t wait to sink my teeth into the work ahead. I’ve already been into the office to meet some of the team and I’m going to spend this coming week getting up to speed with the accounts, campaigns and overall strategies I’ll be working on in the coming months.

After an eventful summer (where I really feel like I’ve been getting my hands dirty again), this move makes complete sense to me and well, I look forward to telling you all about the new adventures, as they happen.

Said in the only way I know how:

Bring it on.

Aug 31st will officially be my last day of employment with SpinVox.

As you may be aware, things have been quite tense and anxious of late (at least when I’ve been in the country anyway), and it’s become very clear to me that my predicted shelf-life for this chapter of my career was accurate. It’s time to move on.

The past two years have been, in the main, awesome. I’ve learnt a hell of a lot and have had the good fortune of working with some amazing people on some fantastic projects.

In fairness to SpinVox, I had every intention of leaving around about now so this timetable of events has always been on the cards. Trust me when I say: I will take much of what I’ve learnt in my time in Marlow long into my professional life.

What next? Well, I’m talking to some people about prospective new projects, but right now, I’m just looking forward to being back in London and taking a much needed break.

Although, on that note, if you think there’s a project we should be working together on either now, or in the future, then by all means get in touch.

You can reach me – as always – on james at whatleydude dot com

Thanks for reading.

This has been a long time coming…

A few months ago I posted Part One to discuss this question and its relation to the ‘always on’ generation that we seem to live in today. If like many others who find themselves working in this field, you are expected to be on call at every hour of the day…

Well no, let’s stop right there. Is it actually expected?

Or is it the case that you simply feel obliged?
You assume that that the expectation in there, when in fact it isn’t.

See?

I have written at length about the importance of humanity being at the heart of everything you do. The onus being placed on the term ‘being human‘ throughout my work is on purpose people.
The question asked above is not about the duality of Batman’s psyche, moreover about his pig-headedness about asking for help and his lack of self-forgiveness when he gets it wrong.

He is after all only human.
As are we all.

When things got tough the Bat brought in Robin and then soon after that, the Justice League. His skills, unique and awesome on their own, work considerably better when placed into a team of similar, like minded people (sharing an equal goal).

The point is, that developer guy that I mentioned?
He who I quoted way back when:

Sometimes, I find myself stuck in front of the laptop at like 10pm on a Sunday night. The kids are in bed, the wife isn’t far behind and there I am answering customer care questions over Twitter with some guy in Geneva! This isn’t my day job. I’m a developer. My question to you is Sir; when does Batman sleep?

This man, he cared about his company’s brand and (online) reputation so much that he took it upon himself to make things better on his own.

Much like the Caped Crusader, he fixed it himself, working solo and acting independently from his own company’s PR team and, just as Batman did with the Gotham City Police Department (GPD), both sides became infuriated.

However, it is written than the Dark Knight works best when he works with his friend and ‘colleague’, Commissioner Gordon, coordinating strategies that incorporate traditional routes & methods (like the GPD) as well as the new found tools of our erstwhile hero.

More things get done.

When I first started in this job, within weeks I was at loggerheads with the Director of Communications. Our very own Jim Gordon if you will. He wanted to vet every single message and blog post that was to be written and sent out. A stand up argument ensued which ended with me simply saying:

Invent a box of words…
Put in everything I can use and take out everything I can’t.

Then leave the box with me.

It took some time, but we got there in the end.
There are laws and rules as well as traditional ways of enforcing or adhering to them.

However, these days there are ways to play, push up against and generally find new parameters to work within these rules.
Call it operating under the radar if you will.

Batman doesn’t kill.
Something which he is continually pushed on.
He doesn’t go looking for trouble (at least not in the traditional sense of the word), but instead works within rules.
First those he sets himself, then later within those set by others.

It is at this point where our super hero can pause, his allies know his work and can defend it in his absence.
Yes that’s right, his absence.

I started this post with the intention of highlighting the often over-looked ideal of humanity on both sides of the coin.

Corporations can be human but so can consumers.

Yes, it’s great to be on call 24hrs a day, seven days a week, but your customers are not robots. If you don’t get back to them on a Sunday night, they’ll understand.

It’s all well and good being human, but never forget everyone else is too.

Here we are, nearing the end of November and, what with yesterday being my birthday – WOO- HOO! – I’m now officially working towards getting Mobile Geeks of London V out of the way next week so I can pack myself off for a well-deserved three day break.

I told you before about all the stuff going on this month right? Well, as a result, I’ve now got SO much stuff to blog… it’s quite insane.
To the point where I may have to go back to posting daily again!

So where to start? Spain. That’s as good a place as any…

As you may’ve noted from my last post, I recently had to travel to Madrid on some work related gubbins.

The schedule was a bit frantic:

Plane here, interview there, car here, interview over there, train to that place, flight to this place… and so on – but really ‘Non-Stop’ really doesn’t do it justice.

However, between all the frantic flying around I did manage to a fair bit of footage while I was travelling – most of it is just me fooling around and stuff… Y’know, the usual

Anyway – here’s the end result -

(this one’s only a couple of mins long – much shorter than my last effort – feedback noted)

What do you think?

And November is going to be very busy indeed…

I’m hoping to get as much in and done as humanly possible this month but, as it stands?
It’s not going too bad so far

This week I finished work on another project with MTV’s HIV and AIDS awareness charity, the Staying-Alive Foundation.
This time building around and about their online activity for their latest campaign, (the full details of which you can read over on Big Talk), …and by way of a thank you for all the hard graft, the guys at Staying-Alive secured me a VIP ticket to the MTV European Music Awards!

- Yep. That’s right. V. I. P. -

The Killers, Kanye West, Take That… (no, really).
All. Brilliant.

No pics unfortunately, but I did take a bunch of video mind – like loads – so will have to get some up sharpish I guess.

In the meantime however, back to that busy November I was talking about;

What with today being Sunday, thus follows – tomorrow shall be Monday and tomorrow night is in fact, Mobile Monday (MoMo) London.

Not just any old MoMo event mind, oh no.

Tomorrow just so happens to be MoMo London’s 3rd Birthday Celebrations.

They’ve been going for THREE YEARS! Fair play to them.

Should be a giggle.

We, (as in ‘We, the team from Mobile Industry Review‘), have been asked along to film the show there throughout the night… and I just have to give you this quote that went out on the invitation:

…We will have the MIReview Show joining us too and in the spirit of the evening, they will be presenting and filming some of their show LIVE on stage. (If you don’t know them already, think Top Gear but about mobile technology instead of cars)…

Best. Compliment. Ever.
Love it.

So yeah, MoMo tomorrow… Then worky work work until Thursday, whereupon I’m off to Europe for a few days to meet up with Journalists and Bloggers alike, spreading the SpinVox gospel as it were…

(and I think… I THINK… that may well be my overseas travel for the year… Done!)

All being well, I should be home the following Sunday and the Monday after that, (November 17th), I’m straight into The Future of Mobile Conference, where I’m taking part in the ‘6×6 UK Bloggers Perspectives’ section speaking alongside five other [and I quote]

…of the UK’s most interesting technology and mobile bloggers present a short insight into a mobile topic. This session will provide truly independent points of view on some of the major topics of continuing discussion in the mobile industry.

Yeah. So no pressure then.

Not when I’m in with such fantastic ‘names’ as Helen Keegan, Jemima Kiss, Vero Pepperrell, Andrew Grill and my Editor-in-Chief over at Mobile Industry Review, Ewan Macleod.

There aren’t really any words to describe how flattered I am to be bundled in with such esteemed folk, all of which I have masses amount of personal and professional respect on many levels… and that’s before we even start on the way I’ve been pitched!

Yeah, no pressure whatsoever.  Heh.

Where was I?

That’s right. Monday 17th November. Future of Mobile. Check.

That same week, on the following Friday actually, November 21st, I celebrate my birthday.
Yep. My birthday falls on a Friday. Rock on.

I’ve no idea what I’m planning on doing yet but I’m sure I’ll talk about it eventually…

Moving swiftly onward to the evening of Wednesday Nov 26th I’m hosting Mobile Geeks of London V. Woo!

MGoL has always been one of my most favourite things to do and this, the fifth event in London of its kind, is no exception. I’ve talked about my love for MGoL at length before and no doubt will again soon.
In the meantime, if you’re interested in attending, get yourself along to the MGoL V facebook event page, put your name down and MAYBE I’ll see you there! Wheeeeeeeeeee!

Bring it.

Hangover depending, November 27th sees the first everevent themed around ‘The Network of Networks’, notionally entitled ‘Amplified 08‘. I HONESTLY do not know enough about this event to do it justice.

All I know is that there’s some bloody interesting people pulling it together and that I will move hell and high water to be there.

I might nip over to their About Page once I’ve finished this post actually, do some reading… Hmm.

And finally, bringing November to a close I’ve actually gone and booked myself a well-deserved weekend relaxing holiday break to somewhere secret, secluded and so completely offline I’m midly concerned I’ll get withdrawal symptoms…

Heh.

Joking aside, this rest has been a long time coming… and I can’t wait.

Buckle up kids, November’s gonna get hectic!