Tag: viral

October 14, 2010 / by James Whatley">James Whatley / Our thoughts / 1 Comment

Personalisation can be good

TweetFollowing on from last week’s post, it was with great interest that I read this post, by Transmedia-guru Dan Light over the weekend. Entitled ‘The Post-Old-Spice-Hall-of-Fame’ he draws attention to that campaign, the personalised nature of the YouTube responses and the effect it will have on marketeers in the future – “Following on from the […]

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