This is epic [Language NSFW]
Love this -
Cross The Avengers with Ren & Stimpy and this is what you get. No knowledge of Marvel and you’ll chuckle, a base knowledge and you’ll laugh your face off.
Either way… Enjoy.
First up, watch this -
The video description:
The Experiment: We chucked a photography student out of a plane to see if he could take the perfect fashion photo. We gave him a model, lighting guys, a makeup artist and smoke machines. The only thing we didn’t give him was a camera. We gave him a phone.
This is the commercial that’s currently running
in the UK globally to mark the worldwide release of the HTC One. While it’s not the most original idea in the world, it does have great piece of backing music (Tick of the Clock, Chromatics – most recently heard on the DRIVE official soundtrack), some great imagery and… well, that’s about it.
It sounds harsh but, I’m not entirely sure what the advert is for.
Yes, it’s for the HTC One, I get that much, but why are they jumping out of the plane? Why is the HTC One being used in this instance? From what I’ve read, it’s to help show off ‘the One’s low-light capabilities’ – if that’s the case, why can’t I see the image and/or video quality that ‘Nick’ shot with the phone in the advert?
The very last second of the ad ends with ‘Watch Nick’s story online’, let’s get online and find that content then shall we?
A Google image search for ‘HTC One free fall fashion shoot‘ only turns up images shot by other cameras that were present on the day; DSLRs etc… keep clicking and eventually, on page 3 of the search, this image shows up via All Things D -
I’m not sure, but I’m thinking that this might be the actual image that our man Nick shot with his HTC One. Not bad, right? Right. But I want the full image; the original, uncrunched image, with EXIF data.
But I can’t find it.
Even the official photo album from the shoot, the one from HTC UK’s very own Facebook page, doesn’t have the full file [instead uploading a frustratingly bad and super-compressed FB-friendly version]. Additionally – and still, according to the ad – Nick was recording video and trying to get the perfect photo at the same time. Guess what? No sign of that footage either.
I’m labouring the point, I know. But if you’re going to make a big deal about a fashion student being given the opportunity to take part in a one-of-a-kind free-fall fashion shoot, then surely you’d make a big deal around the actual content that said fashion student produced. No?
Just me then.
Read the press release, make your own mind up.
I gave this talk back in May last year (I blogged about it at the time), merely one week after I returned from my Trans-Mongolian Railway adventure. However, I’ve only recently discovered that the video is now publicly available. Awesome!
So, as well as going back and updating my original post, I thought I’d publish it here for all to see.
Inspiring new forms of creative expression through mobile devices
From iPhones through to space rockets and back again via Instagram’d monastic rooftops – this is how mobile is changing the way we create.
My work with 1000heads is mentioned, as is some Nokia stuff too aaaand, to top it off, my friend (from said train journey) Ben Wallace manages to make an appearance too.
Enjoy – and leave comments!
Five things of note for the week ending Friday March 30th, 2012
1. How to peel a banana like a monkey
2. A new UK Bank Holiday?
An online petition has appeared recently pushing for the UK to have an extra Bank Holiday (this time in November), but with a twist. As the website says -
“If we get an extra bank holiday, the public will be urged to do something kind on this extra day, each year, to support their local communities…
…it will be a ‘Pay It Forward‘ bank holiday”
Whether or not this will go ahead remains to be seen, but still – it’s a nice idea.
3. Spotify on Facebook
The deadline for brands to make the switch to Facebook Timeline is upon us and while there have been some awesome case studies recently, Spotify have come out and pitched their own ‘history of music’ – superb work indeed. Worth spending some time digging around for some aural beauties? I think so…
4. Slovenski Oglaševalski Festival (SOF)
Last year, when I attended the Weekend Media Festival in Croatia, I was asked if I would be interested in attending (and speaking) at the 2012 Slovenian Advertising Festival. ‘Of course!’ I said, ‘Email me!’ – and in January this year, they did! Fast forward a couple of months and here I am, in the gorgeous coastal town of Portoroz, giving a talk about word of mouth marketing. Lovely stuff.
Big thanks to Urša Pučko and her team at Pristop for inviting me in the first place, being such great hosts and, of course, organising everything so perfectly. All I can say is – thank you! And to anyone reading this: Visit Slovenia!
5. A real superhero
This story is incredible. First, some background -
Yeah, this actually happened.
Now, I know a few of you are probably already thinking about how freaking awesome this is… right? Right. Well, it gets better. This guy – real name Lenny B. Robinson – is a bonafide superhero. An A-grade, first class, inspirational figure.
Why? Take a look for yourself.
This, is gorgeous -
Having just seen this on the tellybox, a few things spring to mind -
- I <3 Wes Anderson (who shot and directed the above ad).
- You have to applaud Sony for going in this direction: basically saying ‘Look, most phones do the same things, we’re not going to sell you the features or the whizz-bangs, we’re just going to sell it to you’ .
- It’s an Android phone. The robots in the clip look a little bit like the Android brand. Accident? Maybe. Maybe not.
- The kid’s voiceover is a little on the contrived side (the word ‘device’ clunks, terribly), but believable nonetheless.
- This won’t make me buy the phone, but it has made me want to know more (which is pretty unheard of for a Nokia purist such as I).
- The pre-amble video isn’t bad either.
Overall? Well done.
In which our hero dons his Agony Uncle hat and helps out a woman in need…
Cher Lloyd has a new single out called ‘Want U Back’. This is not news, nor is it something I would normally write about. However, one watch of the video below and you too may very well be compelled to put pen to paper to help the poor girl out.
First things first, Cher: you did the dumping lover, which means you can’t get all wanton and worthy now that your man has moved on. Harassing your ex-bf after you’ve done the deed is just not cool. Leave them be and move on – they’re just having fun! For realsies.
I know you’re sad and jealous [don't deny it, her jeans really don't come into it] but to be honest darling, the real issue here is that you’re addicted to social media!
Yes, there’s no branding on the photos that you’re browsing on that oh so conveniently placed iPad of yours, but there is no denying it – you’re actually Facebook stalking him, aren’t you?
Spending hours and hours moping around on your bed, hunting down photos of him and his new flower having fun is just not healthy dear (we’ve all done it), but why torture yourself in this way?
Gloating that you had him first is no fun for anyone (it’s just plain unattractive for a start) and look, of course he’s going to visit the same places you went to, you live in the same town!
Truth be told, you don’t want him back, you know you don’t. You just want what you can’t have. You let him free and you let him go and, sorry to say it (and as you quite rightly point out), the boy is flying! You can’t blame him for that.
Unfriend him on Facebook, unfollow him on Twitter and just have done with it. If he wants you, he’ll come a-runnin’ – but I doubt he will, not now you’ve all gone all helicopter anyway… Seriously, what is that about?!
I feel your pain. 10yrs ago this level of sophisticated monitoring required a private detective (or two) and several thousands of pounds worth of surveillance equipment. You’d probably need a lawyer too.
But Cher, honestly, in this day and age? People share stuff. And, while it isn’t easy to just not look. You really should stop give yourself a big hug, get out of the house and go and enjoy yourself.
Lots of love,
PS. That boy Astro [I recognise him, has he done any TV?], he looks a bit young for you lass. Just sayin’.
PPS. Love the track. Good work.