Content comparison: @ThreeUK vs @O2, which is better?

I’m after your opinion folks, so get ready to hit that ‘Leave a Reply’ section at the bottom of this post.
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This week I received a cake* in the post.

A cake with my face on it.

IMAG0550

— yes, that is my actual face, on a cake —

This is piece of co-marketing material from both Three and Nokia pushing the unique selling point (USP) of the Lumia 925: the awesome low-light camera. The angle?

YOU HAVE BEEN LIED TO. CARROTS DO NOT HELP YOU SEE IN THE DARK.
THE LUMIA 925 HOWEVER, DOES.

Why a cake? Well, it’s a carrot cake. Geddit…?

Anyway, the video that the leaflet directs you too is below, take a look –

OK, let’s park that right there.

Next up, we have this effort from O2. Their phone of choice is the Huawei Ascend P6. The USP? The super-slimness of the device. The angle?

MODERN DAY PHONES LOOK TERRIBLE IN YOUR POCKET.
THESE ‘VISIBLE MOBILE LINES’ OR ‘VML’ NEED TO BE NO GONE.

Check out the video below –

Strategically, the two briefs for these could be almost identical –

Drive conversation and engagement around the DEVICE NAME by creating a funny and shareable piece of social media content that will stay true to [the] OPERATOR’s existing online tone of voice, while also highlighting the USP of our hero device.

The execution is obviously very different (plus the former had the additional push of some ‘influencer engagement’ in the shape of aforementioned baked product) but, the question to you, dear reader, is – which one do you prefer and why?

Both are funny in thei rown right, both pushing the USP of a hero device, both deliver the same message but in a very different way. I’m intrigued on your take on it so please, leave a reply below and let me know.

 

 

*I also received a hand-carved carrot featuring the Nokia and 3 logo. No, really. I didn’t eat that, nor did I get a photo (EDIT: photo uploaded as requested by carrot-carving fans), however the cake was really quite nice, so thanks for that. Why was my face on it again? 

MIR: Welcome to Three-Fail

Afternoon readers, Whatley reporting in.

My post quota has been a bit low lately, (sorry Ewan), I’ve been working hard on a top secret SpinVox project, (more on this next week – promise), in the meantime however allow me to share with you something that appeared on my radar earlier today care of my friend Roger.

Roger, aside from being a girl, is a good blog-buddy of mine.
She and I write and maintain:

Why Don’t Grownups Get it? – conversations we have had with growdups, by Roger and James.

We tend to take it in turns to post up stuff and normally it’s quite non-techy and it tends to lean towards the ridiculous.

But, as I said, this afternoon Roger posted up something that I felt I just had to share:

Roger – Over to you:


I don’t know if it is just me, with my seemingly magnetic ability to attract idiots, but I don’t have much luck with customer service types.

See my post on Dell. I rest my case.

Or I would rest my case, but I’m afraid I have to shake it into wakefulness for another round, this time concerning those ever-helpful bods at 3 Mobile.

Don’t worry, it’s not a longwinded rant. I’m really not cross about this one. Like Ron Burgundy when Baxter eats the cheese, I’m not angry. I’m impressed. With the sheer level of idiocy.

It’s a quickie. And here it is:

My phone broke. This happens. I took it to the 3 shop (one of those ones in a Superdrug, where you can’t tell if they are shop assistants or muggers, you know the ones). They sent it off on a three day repair on Monday. And credit to them, it came back into the shop, all shiny and fixed, today.

Of course, when I switched it on it went mental beeping away with hundreds of voicemails and texts from lots of terribly important people trying to get hold of me (it’s a social whirl being me, it really is).

And here’s the thing.

One of the messages was from 3.

Telling me my phone was ready for collection.

Let’s see if we can spot the flaw in their logic, shall we?

*sigh*

Roger.