Today I fly to Texas, 1000heads are sending a small team out to the South by Southwest (SXSW) festival to provide support to Nokia and a group competition winners who found out on Monday (!) that they’d won a rather sweet all expenses trip to join us.

It’s going to be awesome.

If you’ve never heard of SXSW before then don’t worry, I hadn’t until a couple of years ago. It’s a ten day event that’s broken up across three (relatively independent) parts; film, interactive and music. The second one is the bit we’re headed out for for – the interactive aka – SXSWi.

Although, it must be said; if I ever return on my own dime then it’d be amazing to attend all three.

I’ve always loved film and a few influences in my life of late have also helped me rediscover a healthy taste in music.

At the time of writing I’m somewhere over the Atlantic Ocean, about halfway between London and Chicago (our first port of call en route to Austin, Texas). This is my first time at SXSWi. A bunch of my friends have been several times before however I am still a Texas virgin. I literally cannot wait.

Did I mention that it’s going to be awesome?

BRING. IT. ON.