Social Media Trends for 2015

Republished [with edits] from Social@Ogilvy.

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Back in December 2013, Managing Director of Social@Ogilvy EAME, Marshall Manson asked me to co-write some kind of trend prediction document for 2014. I think his words at the time were something like ‘Look, everyone does them, and everyone slags them off but Ogilvy should have one and I think we could put something decent together’.

We laughed. We agreed. And then we got to work.Screen Shot 2015-01-11 at 22.05.11

A few emails back and forth and a couple of working meetings inbetween and Marshall and I came up with a fairly decent document covering off our shared trend predictions for the year ahead.

Such was the feedback of said presentation, we decided to it again for 2015.


So, at the bottom of this post you’ll find our latest work. It contains a brief overview of our predictions from last year as well as a more in-depth look at the thoughts, trends and predictions for the year ahead. However, if you’re a big cheat and don’t want to read the presentation (seriously, what kind of monster are you?) here are the cliff notes:


Marshall and I scored four for four with, ‘Disposable Content’,Brand Banter’, ‘Facebook as a Paid Media Channel’, and a little thing called ‘Sub-dividing Communities’. Each and every one of them came true and, well, we’re pretty chuffed about that (and the evidence is in the deck below – you didn’t think I was going to give it away that easily, did you?)

Without further ado, let’s move on to our:


Trend 1. Twitter Zero
Algorithmic content serving is coming very soon and, when it hits, and very much like Facebook before it, brands will need to understand not only what paid products are available but also how to use them.

Trend 2. The Video Battle Royale
‘Video’ was one of my ‘things that are not trends for 2015‘ however the BIG BATTLE FOR VIDEO AD DOMINANCE is 100% going to be a thing next year. With Facebook and Twitter both going all in on video-based ad products, we’re also predicting that Instagram’s existing ad products will also soon include video. Did you know Facebook outdid YouTube, on the video front, in 2014? We don’t think Google will let that lie… do you?

Trend 3. Teens & Anonymous Platforms
Less of a trend prediction more a piece of social / anthropological commentary, this section is about there now being a generation of teens who have grown up not knowing a world without an Internet. So what does ‘youth Internet’ look like? And why?

Check it out, you’ll see.

And hey, tell us what you think on Twitter (@whatleydude or @marshallmanson) – we’d love to get your feedback!


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Things that not digital trends for 2015

Or – ‘Lessons on how to avoid being crap’


At the end of last year I was tasked with putting together some ideas for the Ogilvy 2015 social media / digital trend document. To prevent said document falling into the same trap as every other prediction paper out there, I decided to publish a top 20 list of things that are NOT trends for 2015.

When people asked why, I half-jokingly reply ‘To f*** myself’.

Seriously though, what better way to push yourself out of mediocrity than by publicly declaring what you think the non-trends are? Well, I did – and it helped.

Said list should be embedded below and the trends we put to paper thereafter will be in the post straight after this one.

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Five things on Friday #80

Things of note for the week ending July 11th, 2014.


1. Village Buildings as Art
In Burkina Faso, near the bottom of a hill over looking the sun-drenched West African savannah, there’s a village where every house is its own individual work of art.

Burkina Faso

Its residents, the nobility of the Kassena people, have lived in the region since the 15th century and are one of the oldest ethnic groups in the Burkina Faso. Keeping itself fairly isolated from the outside world (the photographer negotiated for a year before being allowed to enter) the village comes with strict rules, such as ‘only the most noble family is allowed to carry an umbrella’.

I doubt it rains much there but still.

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More details, as well as more photos, over on Messy Nessy Chic.

2. My Life as a Tech Evangelist
I first met Myriam Joire – aka ‘Tnkgrl – way back in September 2008, and since then she’s gone from a self-made mobile blogger, to technology news reporter at Engadget, to Tech Evangelist for the ‘original’ (and best) smartwatch, Pebble. This post, entitled ‘So what is it you do anyway?’ an,d published on Medium last Saturday, goes into the detail of what it means to be a Tech Evangelist at a start up in the one of the newest and most exciting product categories today.


“How do you become a tech evangelist?” I get this question a lot. First, you need to be an extrovert who loves tech. You have to be comfortable talking with people — whether individually or up on stage, in front of thousands. It’s also important to have a solid understanding of the tech world and how it operates. You want be familiar with the products in your market and beyond, including the competition. Relationships are critical — start building connections with as many people in tech as possible, especially the media. Attend conferences and events, and have a strong presence online (social media, blog, etc…) Be yourself, be honest, be critical, be fair, and — most importantly — have fun!

Myriam is a great person, Pebble is a great product (trust me, I know), and this is a great post.

3. Toilet Tennis
Wimbledon came to an end last week and, as Djokovic enjoys his well-deserved championship, the New York Times has a great article about the uncertain protocol around Grand Slam toilet breaks.

Toilet break tennis

Not the most exciting of topics you might think, but brilliant reading (and trivia).

As Djokovic and the restless crowd waited, Murray stood alone in a tiny, one-toilet bathroom just off the court at Arthur Ashe Stadium.
“I stood in front of the mirror with sweat dripping down my face, and I knew I had to change what was going on inside,” he said the next spring. “So I started talking. Out loud. ‘You are not losing this match,’ I said to myself. ‘You are not losing this match.’ I started out a little tentative, but my voice got louder. ‘You are not going to let this one slip. This is your time.’
“At first, I felt a bit weird, but I felt something change inside me. I was surprised by my response. I knew I could win.”
He did not say whether he used the toilet.



4. 100 Social Media Content ‘Ideas’
This Forbes article lists off 100 different things you can do in social.


Rather confidently named ‘100 Killer Ideas For Your Social Media Content‘ it is a little disingenuous in its pitch however, given that the article reels off a century of tactical things you can actually do with your social media pages, I’m willing to give it a pass.

Where it lacks in strategy (e.g.: ‘Share a Reddit topic!’), it makes up for in sheer volume.

Bookmark it for when you need to mainline some CONTENTIFICATION.

I can’t believe I haven’t blogged about this already. I honestly thought I had but it must’ve been a dream. In short, WOLFCOP looks AMAZING. io9 is calling it ‘The best 80s film ever made in 2014‘ and, while I haven’t actually seen it yet, the trailer is a BLAST.

I’ll put it out there, I love love love werewolf flicks. I’ve seen ‘em all. Twice.

Wolfcop is next on my list.

I reckon it should be on yours too.



—- Whatley out.

Bonuses this week:

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How to: set up Lead Generation Twitter Cards

Lead generation cards are free to use and set up.
This is how you do it.

Lead Gen Twitter Cards of WIN

Regular readers of this website will know that every Friday I put up a collection of the five most interesting things I’ve seen that week.

The posts, imaginatively entitled ‘Five things on Friday‘, are relatively popular. So much so that recently I decided I’d turn them into a weekly newsletter, so that a) folk can get the good stuff delivered to their inbox and b) I could learn how to do it.

And how am I going to get subscribers for this newsletter? From the lead-gen Twitter card!

What is a Lead Generation Twitter Card? Twitter itself expresses the definition thus:

Twitter Cards let you bring rich experiences and useful tools to users within an expanded Tweet. The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form.

And they look a little bit like this

Lead Generation Twitter Card Example

Fancy, right? It’s a one-click sign up. EASY.

What I’m going to walk you through today is how to set up not only how to set up lead-gen Twitter cards but also linking them to a Mailchimp mailing list and WordPress blog feed.

I’m good to you.


First, go to Twitter. Well, not strictly speaking. You need to go to

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Before you can see the screen below, you will need to enter your credit card details. Twitter will no longer let you create Lead Gen cards (or Website Cards for that matter) without your credit card details.

I’ve entered mine and have steered VERY CLEAR of hitting the ‘promote’ button.

Without entering these details you will not be able to see the buttons demonstrated from this point onwards.



Sign in with your Twitter account (you don’t need to be an advertiser to do this), click on ‘Creatives’ in the top nav, and then ‘Cards’, hit the big blue Create Lead Generation Card button on the right and you’re away.

Most of this first part is pretty simple: you need a description, an image (650 x 150) and a privacy policy. This last part is a little ridiculous, but I’ve created a special page that says I’m not going to sell your email address etc. But there’s no policing around this, so feel free to put a big ‘F U’ in there instead and see if anyone actually calls you on it.

Finish that bit and you’re pretty much ready to go with your first Lead Gen Twitter Card.

Hurrah and hurrah again.


You probably want to do a bit more once you’ve got those lovely email addresses. If, like me, you [want to] run your mailing lists through Mailchimp, then this is what you need to do next.

If you scroll down a bit on your lead-gen card page, you’ll see a ‘Data settings (optional)’ section. This is where you add in your Mailchimp id details.


When you get to Mailchimp (assuming you already have a Mailchimp account), set up a List in Mailchimp. I call mine ‘5 Things’. You might call yours ‘Magic Beans’ or ‘Web Curios’.


Go to your Lists section, click on the drop down arrow (next to Stats) and head to ‘Sign Up Forms’, then ‘Form Integrations’, and then – oh look, here are the bits you need for your Twitter Card.

And that’s it, you’re done. Anyone that clicks on your Lead-Gen Twitter Card ‘Sign Me Up!’ button will have their email address delivered into your Mailchimp mailing list.



This part had me going around in circles for a good couple of hours and y’know what? It’s EASY. Go download a plugin called ‘AutoChimp’, boot that up, and pick what tag/category you want to publish (again, for me it’s ‘5things’) and that’s it – you’re done!

It’s not a short process but it’s a relatively simple one.

Some examples –
The Voicemail.
Mat Morrison.

Did you enjoy this post and/or find it useful?

If so, let me know in the comments and maybe consider sharing it with the buttons below.


Five things on Friday #67

Things of note for the week ending April 11th, 2014.


1. Useful [and timely] Social Media Tips
The Easter break is coming up and, one week out, if you’ve not made the right prep for your social channels, now might be a good time to sort that out. This post, from the endlessly-knowledgeable Stephen Waddington, is a good place to start (and bookmark for future use).

2. A 9hr trip into SNES history
Did you ever own a Super Nintendo? Then you need to [at least attempt to] watch this nine hour epic, showcasing ALL OF THE START SCREENS FROM EVERY SNES GAME EVER.


Yes, they’re in alphabetical order. My personal favourite, Streetfighter II is at 06:45:50 and if, like me, nearly all your old games started with ‘SUPER’ (Super Bomberman, Super Mario World, Super Street Fighter II etc) well they all start at 06:52:45 – enjoy!

3. Sony ad of colour
I’m in the final throes of completely Sony-fying my life (a new TV, amp, and console, with the matching phone arriving next week), so it seems only fitting that we celebrate this gorgeous ad –

You need a day to read this.

EDIT: I wrote this list of five things at the start of the week. Between then and now however, it was announced that just days after being inducted into the WWE Hall of Fame, The Ultimate Warrior had sadly passed away.

In the list linked above, the first match I ever saw comes in at No. 33. That was Hulk Hogan vs The Ultimate Warrior at Wrestlemania 6 (World Championship vs Intercontinental Championship), it was an amazing match and the image of Warrior Gorilla Pressing Hulkster up above his head became seared on my mind forever.

RIP Warrior.

Your fans thought you were the best thing in the world.

5. Good list of interesting upcoming films
I like films. If you read my blog, there’s a good chance you do too. iO9 has put together a list of upcoming genre movies that aren’t sequels, remakes, or reboots. Stuff to get excited about.

Go read it.



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