Tag: marketing

January 12, 2013 / by James Whatley">James Whatley / Marketing, Social Media, The Music / No Comments

Bowie vs Marketing

TweetThis is perfect – “We live in an age when distraction is everywhere, consumers are multi-screening – and multi-screening is actually an acceptable verb – and the industry assumes that to get what marketing departments call cut-through or mind-share for music you have to bombard people: artists are supposed to be in a constant dialogue […]

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November 5, 2012 / by James Whatley">James Whatley / Advertising, Creativity / No Comments

How to improve your outdoor campaign with Virgin Media WiFi on the Underground

TweetExample one (real) The Look for Longer campaign is a neat little competition from CBS Outdoor to encourage interaction with outdoor advertising. The game itself is quite cute, there’s 75 different tube stations hidden on a poster and you have to guess them all. Simple, right? Perfect brain fodder for London’s challenge-hungry commuters. You can […]

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April 17, 2012 / by James Whatley">James Whatley / Mobile, Video / 9 Comments

Freefall Photography: The HTC One

TweetFirst up, watch this – The video description: The Experiment: We chucked a photography student out of a plane to see if he could take the perfect fashion photo. We gave him a model, lighting guys, a makeup artist and smoke machines. The only thing we didn’t give him was a camera. We gave him […]

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August 27, 2011 / by James Whatley">James Whatley / Engagement, film, London Town, Social Media, Video / 4 Comments

The Hunt for Hanna

TweetJust over a week ago I was sent an email about the new Blu-Ray/DVD release of the child/assassin-based thriller, Hanna. Note: this is not your average email, but we’ll come to that shortly. If you’ve not seen the film before (I haven’t), it’s about a teenage girl (the amazing Saoirse Ronan) who has been trained […]

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January 27, 2011 / by James Whatley">James Whatley / 1000heads, Working / 30 Comments

New Year, New Challenges

Tweet2011 is going to be a big year for 1000heads; we’re formally opening several offices across the globe (many of which are already hiring, by the way) and the entire team seems to have come back from the Christmas break with a renewed sense of ambition and direction. It’s electric. For myself, having spent 2010 […]

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