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	<title>whatleydude &#187; joined-up thinking</title>
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		<title>When does Batman sleep? &#8211; Part 2</title>
		<link>http://whatleydude.com/2009/06/when-does-batman-sleep-part-2/</link>
		<comments>http://whatleydude.com/2009/06/when-does-batman-sleep-part-2/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 11:00:32 +0000</pubDate>
		<dc:creator>whatleydude</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Working]]></category>
		<category><![CDATA[Batman]]></category>
		<category><![CDATA[being human]]></category>
		<category><![CDATA[joined-up thinking]]></category>
		<category><![CDATA[plan]]></category>
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		<category><![CDATA[when does batman sleep]]></category>
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		<guid isPermaLink="false">http://whatleydude.com/?p=708</guid>
		<description><![CDATA[This has been a long time coming&#8230; A few months ago I posted Part One to discuss this question and its relation to the &#8216;always on&#8217; generation that we seem to live in today. If like many others who find themselves working in this field, you are expected to be on call at every hour [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="Wide awake here then" src="http://farm4.static.flickr.com/3377/3664061130_d88217112c_o.png" alt="" width="102" height="574" />This has been a long time coming&#8230;</p>
<p>A few months ago I <a href="http://whatleydude.com/2009/03/when-does-batman-sleep-part-1/">posted Part One</a> to discuss this question and its relation to the &#8216;always on&#8217; generation that we seem to live in today. If like many others who find themselves working in this field, you are expected to be on call at every hour of the day&#8230;</p>
<p>Well no, let&#8217;s stop right there. Is it <em>actually</em> <strong>expected</strong>?</p>
<p>Or is it the case that you simply feel <em>obliged?<br />
</em>You assume that that the expectation in there, when in fact it isn&#8217;t.</p>
<p>See?</p>
<p><a href="http://whatleydude.com/2008/11/madrid-being-human/">I have written at length</a> about the importance of humanity being at the heart of everything you do. The onus being placed on the term &#8216;<a href="http://whatleydude.com/2008/11/madrid-being-human/">being human</a>&#8216; throughout my work is on purpose people.<br />
The question asked above is not about the duality of Batman&#8217;s psyche, moreover about his <em>pig-headedness</em> about asking for help and his lack of self-forgiveness when he gets it wrong.</p>
<p>He is after all <em>only human</em>.<br />
As are we all.</p>
<p>When things got tough the Bat brought in Robin and then soon after that, <a href="http://en.wikipedia.org/wiki/Justice_League">the Justice League</a>. His skills, unique and awesome on their own, work considerably better when placed into a team of similar, like minded people (sharing an equal goal).</p>
<p>The point is, that developer guy that I mentioned?<br />
He who I quoted <a href="http://whatleydude.com/2009/03/when-does-batman-sleep-part-1/">way back when</a>:</p>
<blockquote><p><em>Sometimes, I find myself stuck in front of the laptop at like 10pm on a Sunday night. The kids are in bed, the wife isnâ€™t far behind and there I am answering customer care questions </em><em>over Twitter with some guy in Geneva! This isnâ€™t my day job. Iâ€™m a developer. My question to you is Sir; when does Batman sleep?</em></p></blockquote>
<p>This man, he <em>cared</em> about his company&#8217;s brand and (online) reputation so much that he took it upon himself to make things better <em>on his own</em>.</p>
<p>Much like the Caped Crusader, he fixed it himself, working solo and acting independently from his own company&#8217;s PR team and, just as Batman did with the Gotham City Police Department (GPD), both sides became infuriated.</p>
<p>However, it is written than the Dark Knight works best when he works with his friend and &#8216;colleague&#8217;, Commissioner Gordon, coordinating strategies that incorporate traditional routes &amp; methods (like the GPD) <em>as well as </em>the new found tools of our erstwhile hero.</p>
<p><strong>More things get done.</strong></p>
<p>When I first started in this job, within weeks I was at loggerheads with the Director of Communications. Our very own Jim Gordon if you will. He wanted to vet <em>every single message</em> <em>and blog post</em> that was to be written and sent out. A stand up argument ensued which ended with me simply saying:</p>
<blockquote><p><em>Invent a box of words&#8230;<br />
Put in everything I can use and take out everything I can&#8217;t.</em><br />
<em><strong> </strong><br />
Then leave the box with me.</em><em> </em></p></blockquote>
<p><img class="alignright" title="Pencils" src="http://farm4.static.flickr.com/3372/3663991298_0fb17edc21.jpg?v=0" alt="" width="140" height="304" />It took some time, but we got there in the end.<br />
There are laws and rules as well as traditional ways of enforcing or adhering to them.</p>
<p>However, these days there are ways to play, push up against and generally find new parameters to work within these rules.<br />
Call it operating under the radar if you will.</p>
<p>Batman doesn&#8217;t kill.<br />
Something which he is continually pushed on.<br />
He doesn&#8217;t go looking for trouble (at least not in the traditional sense of the word), but instead works within <strong>rules</strong>.<br />
First those he sets himself, then later within those set by others.</p>
<p>It is at this point where our super hero can pause, his allies know his work and can defend it in his absence.<br />
Yes that&#8217;s right, his absence.</p>
<p>I started this post with the intention of highlighting the often over-looked ideal of humanity on both sides of the coin.</p>
<p>Corporations can be human <strong>but so can consumers. </strong></p>
<p>Yes, it&#8217;s great to be on call 24hrs a day, seven days a week, but your customers are not robots. If you don&#8217;t get back to them on a Sunday night, they&#8217;ll understand.</p>
<p>It&#8217;s all well and good <a href="../2008/11/madrid-being-human/">being human</a>, but never forget <em>everyone else is too</em>.</p>
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		<title>Madrid: Being Human</title>
		<link>http://whatleydude.com/2008/11/madrid-being-human/</link>
		<comments>http://whatleydude.com/2008/11/madrid-being-human/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 17:26:10 +0000</pubDate>
		<dc:creator>whatleydude</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Travelling]]></category>
		<category><![CDATA[being nice]]></category>
		<category><![CDATA[human]]></category>
		<category><![CDATA[joined-up thinking]]></category>
		<category><![CDATA[proof]]></category>

		<guid isPermaLink="false">http://whatleydude.com/?p=375</guid>
		<description><![CDATA[Sitting on the plane to Spain, listening to Frightened Rabbit, a colleague sleeping to my left and, what can only be described as some kind of Spanish martial arts ninja of the old world, (and yet barely 17) to my right&#8230; I ponder. See this is another work trip&#8230; I&#8217;ve been all over the place [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="My Window Seat" src="http://farm4.static.flickr.com/3240/3030191472_7f03d7a0bb.jpg" alt="" width="51" height="500" />Sitting on the plane to Spain, listening to <strong><a href="http://www.myspace.com/frightenedrabbit">Frightened Rabbit</a></strong>, a colleague sleeping to my left and, what can only be described as some kind of Spanish martial arts ninja of the old world, (and yet barely 17) to my right&#8230;</p>
<p>I ponder.</p>
<p>See this is another work trip&#8230; I&#8217;ve been all over the place this year, and now I&#8217;m in Madrid to meet with Journalists and Bloggers to discuss the future; Where is blogging going and what Web 2.0 learnings am I able to share with the local geeks etc.</p>
<p>There&#8217;s been a massive explosion in Europe within the blogging scene of late with over 2million Spaniards creating blogs, getting online and consuming content etc..</p>
<p>Reading the &#8216;Briefing Document&#8217; <em>&#8230;(all of this is still so new and alien to me y&#8217;know, I mean &#8211; &#8216;Briefing Documents&#8217; &#8211; What?! Really?! It&#8217;s like an actual episode of Mission Impossible)&#8230;</em> Anyway, reading the &#8216;Briefing Document&#8217; just now there was a great quote from a well known Spanish Blogger called &#8216;Enrique Dans&#8217; that goes as follows:</p>
<blockquote><p>Companies are basically divided into two types, those that have had a problem with their image as a result of blogs and those that will encounter this problem in the future&#8230;</p></blockquote>
<p>I chuckled when I read this.</p>
<p>It&#8217;s pretty much spot on.. for 95% of all companies.</p>
<p>The remaining 5% (and some may argue this number may be larger or smaller with equal vigor) have a presence in this space because they genuinely want to engage with their users and customers in a meaningful way. This doesn&#8217;t have to be some kind of &#8216;preemptive strike&#8217; to head off any untoward conversation/posts that may happen online, it can really manifest itself from a deep yearning to truly understand your consumer.</p>
<p><strong><a href="http://www.zappos.com/">Zappos</a></strong> are a fantastic a fantastic example of this. Yes, we&#8217;re a brand. Yes, we&#8217;re a company but also, and ultimately, we&#8217;re Human too.<br />
Their strapline being <em>&#8220;Powered by Service&#8221;</em>&#8230; and <strong><a href="http://en.wikipedia.org/wiki/Zappos.com">their Wikipedia entry</a></strong> pointing out their use of &#8216;<strong><a href="http://en.wikipedia.org/wiki/Relationship_marketing">Relationship Marketing</a></strong>&#8216;.</p>
<p>I&#8217;m a passionate believer in Social Media and all of that which comes along with it (<strong><a href="http://whatleydude.com/2008/01/balls-to-it-a-whatley-rant-a-thon-part-3-the-thing-about-facebook/">I&#8217;ve wrtten about it before</a></strong>) but something that I will always ALWAYS come back to is:</p>
<p>This stuff ain&#8217;t rocket science. It&#8217;s merely about doing things right.</p>
<p>Recently, <strong><a href="http://blog.clickz.com/rocketscience.jpg">when I spoke</a></strong> at <a href="http://events.nokia.com/openlab/"><strong></strong></a><strong><a href="http://events.nokia.com/openlab/">Nokia Open Lab</a></strong>, I talked around how the internet (and with that, Social Media), is the great amplifier. So the kind of person that you are, once expressed digitally in the online space, is magnified tenfold, depending on the platform you use and the strength of voice you have/pertain to use..</p>
<p>I think the exact wordage was:</p>
<blockquote><p>To me, that&#8217;s what Social Media does, it amplifies the good things. There are alot of good people in the room and if you&#8217;re a nice person and it amplifies, amplifies out onto the internet, you&#8217;ll meet other people like yourself, other nice people&#8230;</p></blockquote>
<p>So following that thought through further &#8211; but tying it back to the lack of rocket scientists required for this ideology &#8211; You could feasibly propose that those who would/will do best in this space are&#8230; <em>Good People</em>.</p>
<p>Humans are, by nature, social creatures&#8230;</p>
<p><img class="aligncenter" title="Aww... Snow Monkeys are Social too! :)" src="http://farm4.static.flickr.com/3074/3029404415_d0005a92a9.jpg" alt="" width="485" height="191" /></p>
<p>What is Social Media then, if not an extension of this primitive need to connect?</p>
<p>Offline and/or online you&#8217;ll always find those who are more social than others; the party people, the polite people the rude people and the <em>rankling</em> people&#8230;</p>
<p>S&#8217;funny, at this point I&#8217;m reminded of an old school friend who, without fail, every Christmas and Birthday would send a thank you note to all that sent her a gift or a card. I&#8217;ve never had the patience, time or inclination to place such a high priority on this level of communication, (but I&#8217;ll always try and call or something, I&#8217;m not <em>that</em> bad).</p>
<p>But that&#8217;s not the point.</p>
<p>The point is, this friend, I think she&#8217;d be <strong>great</strong> at implementing Social Media into her place of work. I always thought she was a good person for doing this whole thank you note thing and well&#8230;</p>
<p>Social Media isn&#8217;t about Technology, it isn&#8217;t about being online or offline&#8230;</p>
<p>It&#8217;s simply about being Human.</p>
<p>&#8230;.</p>
<p>Published at 17:22 Friday afternoon in Madrid.<br />
Originially written at 10:15 Thursday morning, somewhere over Spain.</p>
<p><img class="aligncenter" title="Blogging: Old School" src="http://farm4.static.flickr.com/3010/3030253778_0979d81a63.jpg" alt="" width="500" height="375" /></p>
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		<item>
		<title>Having a think&#8230;</title>
		<link>http://whatleydude.com/2008/10/nothing-to-see-here/</link>
		<comments>http://whatleydude.com/2008/10/nothing-to-see-here/#comments</comments>
		<pubDate>Sun, 19 Oct 2008 12:00:12 +0000</pubDate>
		<dc:creator>whatleydude</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Boredom]]></category>
		<category><![CDATA[blogathon]]></category>
		<category><![CDATA[home]]></category>
		<category><![CDATA[joined-up thinking]]></category>
		<category><![CDATA[sunday]]></category>
		<category><![CDATA[thinking]]></category>
		<category><![CDATA[whatleydude]]></category>

		<guid isPermaLink="false">http://whatleydude.com/?p=306</guid>
		<description><![CDATA[There&#8217;s nothing to see here, move along&#8230; Move along It&#8217;s Sunday &#8211; Blogathon continues&#8230; Cheating slightly, but like I said, it&#8217;s the weekend. No major content today, although I am having a good think about the stuff that I&#8217;ll post in the week&#8230; Monday is when the fun begins. That&#8217;ll be tomorrow then.]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s nothing to see here, move along&#8230;<br />
Move along <img src='http://whatleydude.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>It&#8217;s Sunday &#8211; Blogathon continues&#8230; Cheating slightly, but <a href="http://whatleydude.com/2008/10/when-saturday-comes/"><strong>like I said</strong></a>, it&#8217;s the weekend.</p>
<p><img class="aligncenter" title="Having a think..." src="http://farm4.static.flickr.com/3168/2949535159_f9c49d624e.jpg" alt="" width="500" height="375" /></p>
<p>No major content today, although I <em>am</em> having a good think about the stuff that I&#8217;ll post in the week&#8230;<br />
Monday is when the fun begins.</p>
<p>That&#8217;ll be tomorrow then.</p>
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		<title>Social Tool, Tool!</title>
		<link>http://whatleydude.com/2008/08/social-tool-tool/</link>
		<comments>http://whatleydude.com/2008/08/social-tool-tool/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 20:11:40 +0000</pubDate>
		<dc:creator>whatleydude</dc:creator>
				<category><![CDATA[London Town]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[cups]]></category>
		<category><![CDATA[idiots]]></category>
		<category><![CDATA[joined-up thinking]]></category>
		<category><![CDATA[lack of joined up thinking]]></category>
		<category><![CDATA[metaphor]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social tools]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://whatleydude.com/?p=249</guid>
		<description><![CDATA[There I was, on the train, on the way into work this morning and I&#8217;m listening to a couple of chaps in the next seat talk about plans for a new online marketing strategy&#8230; Yes. That&#8217;s right. ON A TRAIN. So before we even GET to the whole &#8216;Social&#8217; thing that I&#8217;m about to rant [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://smg.photobucket.com/albums/v94/Whatleydude/Everything%20else/?action=view&amp;current=sk88316ekm1023x300ekm.jpg" target="_blank"><img src="http://img.photobucket.com/albums/v94/Whatleydude/Everything%20else/sk88316ekm1023x300ekm.jpg" border="0" alt="Photobucket" width="525" height="153" /></a></p>
<p>There I was, on the train, on the way into work this morning and I&#8217;m listening to a couple of chaps in the next seat talk about plans for a new online marketing strategy&#8230;</p>
<p>Yes. That&#8217;s right. <em>ON A TRAIN</em>.</p>
<p style="text-align: left;">So before we even GET to the whole &#8216;Social&#8217; thing that I&#8217;m about to rant about, let&#8217;s just take a moment to appreciate the stupidity&#8230; or maybe even the <em>complete lack of joined-up thinking</em> that goes hand-in-hand with <strong>talking</strong> about this kind of stuff on PUBLIC transport&#8230;</p>
<p><a href="http://smg.photobucket.com/albums/v94/Whatleydude/Everything%20else/?action=view&amp;current=idiotslrg.jpg" target="_blank"><img src="http://img.photobucket.com/albums/v94/Whatleydude/Everything%20else/idiotslrg.jpg" border="0" alt="Photobucket" width="525" height="418" /></a></p>
<p style="text-align: left;">Done that? Goooooooood.<em><br />
Idiots.</em></p>
<p>Anyway &#8211; so here they were, these two <span style="text-decoration: line-through;">suits</span> fellas, talking about &#8216;Social Networking&#8217; and how they &#8216;really need to get involved&#8217; to make this campaign really work.<br />
Well I say &#8216;they&#8217; it was more like just the older bloke telling the younger bloke, what he needed to get their new campaign off the ground&#8230;<br />
The older chap opens:</p>
<p><em>&#8220;Look, I need you to tell me about what you can do with YouTube?&#8221;</em></p>
<p><em>&#8220;I can upload videos&#8230;&#8221;</em></p>
<p><em>&#8220;Yes. I&#8217;ve seen that. But what can we </em><em>do with YouTube?&#8221;</em></p>
<p><em>&#8220;Aside from upload the videos, well&#8230;er&#8230;&#8221;</em></p>
<p><em>&#8220;WE <strong>NEED </strong>YOUTUBE!&#8221;</em></p>
<p><em>&#8220;We have&#8230;er&#8230;&#8221;</em></p>
<p><em>&#8220;Listen, we&#8217;ve got to hit millions of people! Millions. We won&#8217;t do it without YouTube.&#8221;</em></p>
<p>And so the conversation carried on, covering such things like MySpace, Facebook and even Flickr but all the while keeping the same familiar pattern, (I&#8217;m actually quite surprised I didn&#8217;t hear the classic phrase <em>&#8216;Right, we need a viral&#8217;</em>&#8230; I may&#8217;ve said something at that point)</p>
<p>Anyway, this whole thing got me thinking. I wrote <strong><a href="http://www.smstextnews.com/2008/02/whatley_wednesday_-_mobile_advertising.html">a post about Mobile Advertising</a></strong> for <strong><a href="http://mobileindustryreview.com">Mobile Industry Review</a></strong>, (then SMS Text News), a few months back outlining the need for complete alignment when dipping your toe into the mobile ad space.<br />
This one was easy, at least this time round they had some kind of idea as to what they were doing&#8230;<br />
These two guys on the 9:53 out of Paddington however? Not a hope.</p>
<p>YouTube, to use the example given, is not something you &#8216;do&#8217;, it&#8217;s something you <em>use</em>, (like a tool, see).</p>
<p>The best way for me to illustrate this is with cups.</p>
<p><a href="http://smg.photobucket.com/albums/v94/Whatleydude/Everything%20else/?action=view&amp;current=Plisse_Cups_Saucers.jpg" target="_blank"><img src="http://img.photobucket.com/albums/v94/Whatleydude/Everything%20else/Plisse_Cups_Saucers.jpg" border="0" alt="Photobucket" width="525" height="375" /></a></p>
<p>If your boss turns to you one day and says <em>&#8220;I want to do something with YouTube&#8221;</em>, what do you say back?</p>
<p>Well look, you&#8217;re clearly happy to put anything <em>into</em> the cup as it were; be it lemonade, orange juice, blackcurrant or whatever &#8211; But your boss, or whoever&#8217;s running the marketing team needs to tell you what that is. The cup is another way of presenting your content. It will speak to different people in different ways. I would not use a cup for anything other than what it is good for&#8230; and that is drinking, nay &#8211; consuming!</p>
<p>On top of that you also need to ensure that the same blackcurrant you&#8217;re using in your cups is being used in the other dispensers that you have at your disposal. I mean, you have <em>other</em> cups right? Right?!<br />
Yeah you do&#8230; The banner ads, the traditional print, the skyscrapers, the tv/radio spots etc&#8230;<br />
Them. Yeah. They&#8217;re cups too.</p>
<p>So when asked, <em>&#8220;&#8230;like flickr, like YouTube&#8221;</em>&#8230;etc, they&#8217;re just a variation on the cup.</p>
<p>You can help them hold it, you can help others drink from it but what you can&#8217;t do is fill it.<br />
Give people some cool stuff inside the cup, don&#8217;t just give them the cup.<br />
On it&#8217;s own, the cup is nothing.</p>
<p>With planning, time and effort from all parties &#8211; the cup can become an integral part of a much larger picnic.</p>
<p>Social Cups, <a href="http://gapingvoid.com/"><strong>Hugh</strong></a> would be proud.</p>
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		<item>
		<title>A quick word about my content&#8230;</title>
		<link>http://whatleydude.com/2008/07/a-quick-word-about-my-content/</link>
		<comments>http://whatleydude.com/2008/07/a-quick-word-about-my-content/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 23:52:58 +0000</pubDate>
		<dc:creator>whatleydude</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[catching up]]></category>
		<category><![CDATA[joined-up thinking]]></category>

		<guid isPermaLink="false">http://whatleydude.com/?p=185</guid>
		<description><![CDATA[I&#8217;m still pulling in all of my posts from my old VOX blog so apologies if you&#8217;re getting a load of pings into your RSS reader &#8211; still got a couple of pages worth to go &#8211; thanks for your patience! It will all calm down eventually &#8211; promise!]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m still pulling in all of my posts from my old VOX blog so apologies if you&#8217;re getting a load of pings into your RSS reader &#8211; still got a couple of pages worth to go &#8211; thanks for your patience!</p>
<p>It will all calm down eventually &#8211; promise!</p>
<p> <img src='http://whatleydude.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>Stupid, Stupid Barclays</title>
		<link>http://whatleydude.com/2008/06/stupid-stupid-barclays/</link>
		<comments>http://whatleydude.com/2008/06/stupid-stupid-barclays/#comments</comments>
		<pubDate>Sun, 22 Jun 2008 10:03:24 +0000</pubDate>
		<dc:creator>whatleydude</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[barclays]]></category>
		<category><![CDATA[convergence]]></category>
		<category><![CDATA[joined-up thinking]]></category>
		<category><![CDATA[lack of joined up thinking]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[N95 8GB]]></category>
		<category><![CDATA[Nokia]]></category>

		<guid isPermaLink="false">http://whatleydude.com/?p=581</guid>
		<description><![CDATA[or &#8211; &#8220;A rant about convergence, or lack thereof&#8221; Right, if you&#8217;re reading this and you have any idea of the kind of person I am, you know how I feel about my mobile phone. You know I love it, you know I&#8217;m never far from it and you know that above all, if I [...]]]></description>
			<content:encoded><![CDATA[<p>or &#8211; <em>&#8220;A rant about convergence, or lack thereof&#8221;</em></p>
<p>Right, if you&#8217;re reading this and you have any idea of the kind of person I am, you know how I feel about my mobile phone. You know I love it, you know I&#8217;m never far from it and you know that above all, if I could, I&#8217;d use it for just about everything.</p>
<p>This last point is the kicker for me.</p>
<p>To give you a rough idea of what I&#8217;m talking about, here are just some of the things I use my phone for:</p>
<ul>
<li>Contacts/Address Book</li>
<li>Calendar/Diary<img class="alignright" title="Iz pretty, non?" src="http://farm4.static.flickr.com/3115/2388895062_c787b328e8.jpg" alt="" width="341" height="254" /></li>
<li>Gaming</li>
<li>Email</li>
<li>Internet</li>
<li>MP3/Music Player</li>
<li>Camera</li>
<li>Video Camera</li>
<li>Directions/Maps/GPS</li>
<li>TV/Video Player</li>
<li>Live-Blogging</li>
<li>Micro-Blogging</li>
<li>Tube Map</li>
<li>Instant Messaging</li>
<li>Etc etc&#8230;</li>
</ul>
<p>Because I carry my N95 8GB (pictured above) in my pocket, <em>quite a small device take note</em>, I don&#8217;t have to carry an iPod, Nintendo, TV, Camera, TomTom, PC, map&#8230; the list goes on.</p>
<p>All of these things (and many others) are no longer clogging up my pockets thanks to this rather awesome little handset.</p>
<p>Why?</p>
<p>Well this is, in part, down to the innovations of the team at Nokia. However it is also owes a lot to my own personal preference; Nokia have <em>enabled</em> me to do all these things and have by doing so have also <em>empowered</em> me to stop carrying all of the other devices.</p>
<p><strong>I don&#8217;t like</strong> carrying lots of things in my pockets. At best, I will leave the house with my keys, my phone and my bankcard. That&#8217;s it. Only those three items.</p>
<p>Right then. Keeping all of the above in mind, let&#8217;s direct our attention for a moment to this thing:</p>
<p style="text-align: center;"><img class="aligncenter" title="RUBBISH I TELL YOU!" src="http://farm3.static.flickr.com/2181/2244263988_7aab275b8f.jpg" alt="" width="376" height="500" /></p>
<p style="text-align: center;"><em><strong>- Barclays PIN Sentry -</strong></em></p>
<p>Could it be&#8230;</p>
<p>My First Calculator?<br />
The latest toy from The Early Learning Centre?<br />
Or maybe even a band new phone maybe?</p>
<p>No. No. And No.</p>
<p>That, there, is Barclays &#8216;PIN Sentry&#8217;.</p>
<p>Excusing the ridiculous name for a second, let&#8217;s take a look at <strong>what</strong> it&#8217;s actually for.<br />
Any time <em>I</em> want to log into <em>MY</em> internet banking, I have to put my Debit Card into that contraption, enter my PIN number and then, and only then, will my bank allow me to log into <em>MY</em> account.</p>
<p>First up, <em>the whole sodding point</em> of having internet banking, to my mind, is so that I can access my account from anywhere where there is <strong>INTERNET</strong>.<br />
Until they truly crack mobile internet banking (and trust me &#8211; on the basis of this &#8211; we&#8217;re going to be waiting a <em>long</em> time), then this really is the only option for anyone wanting to access their account anywhere&#8230; (short of actually going into a branch, but really, does anyone do that anymore?).</p>
<p>Second, I get the whole security aspect of it all, really I do, but do I actually need this thing as well?!<br />
I <em>already have</em> a unique 12 digit unique ID number, an 8 digit secret password <strong>and</strong> a five digit passcode.<br />
<em><br />
Do I really NEED more security? </em></p>
<p>Surely there has to be line drawn between <em>security</em> to entry and <em>barriers</em> to entry? Right?</p>
<p style="text-align: center;"><em><strong>&#8230;sigh&#8230;</strong></em></p>
<p>Next point &#8211; it is clear, from the points laid out above, that I <em>like</em> convergence. I want one device to do everything for me&#8230;<br />
&#8230;Of convergence, I am a fan.</p>
<p>I <strong>do not want </strong>to be carrying that stupid, stupid piece of plastic around with me everywhere I go just in case I might want to log in to my internet banking. Idiots. Really.</p>
<p>Just no joined-up thinking whatsoever.</p>
<p>Finally&#8230; This post has been a long time coming; Barclays started introducing this towards the end of last year, (as did a few other banks, so I&#8217;ve been told), so I apologise if it seems a bit late in the day as it were&#8230; But yes, the final point -</p>
<p>I&#8217;ve actually spoken to Barclays about this and I&#8217;ve outlined my point of view. As a result, I have now been opted-out of this new system and my PIN Sentry is happily gathering dust in a draw somewhere in my room.</p>
<p style="text-align: center;"><em><strong>WOO!</strong></em></p>
<p>If you&#8217;re a Barclays customer and you find this idea as absurd as I do then I would strongly urge you to do the same.<br />
Call your bank, tell them they&#8217;re idiots and get yourself opted out. The opportunity cost of this, just so you know, means that you will be unable to set up any &#8216;new payees&#8217; via your online banking. I&#8217;m happy to live with this. I don&#8217;t often pay new people and if and when the situation does arise I can simply call the bank and get them to do it for me.</p>
<p>Here endeth the rant.</p>
<p>&#8230;&#8230;..</p>
<p>On a lighter note &#8211; have been working my backside off lately, (<a href="http://blog.spinvox.com/2008/06/10/lets-talk-about-sex/">super exciting new project for SpinVox</a>), so next weekend I&#8217;m going to head off down to Pilton to a little music festival you may&#8217;ve heard of&#8230;</p>
<p>Next weekend I&#8217;m headed back to Glastonbury.</p>
<p>And I can&#8217;t WAIT!</p>
<p><em>Wheeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee!</em></p>
<p>Read about my Glastonbury Mobile Geek plans over on <a href="http://whatleydude.com/2008/06/mir-the-mobile-geek-of-glastonbury/">SMS Text News</a> and yes, you guessed it, <a href="http://whatleydude.com/tag/glastonbury/">just like last year</a>, I&#8217;ll be blogging the whole thing from my mobile phone, (although I doubt very much I&#8217;ll be doing any internet banking).</p>
<p> <img src='http://whatleydude.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>So Jaiku went down&#8230;</title>
		<link>http://whatleydude.com/2008/02/so-jaiku-went-down/</link>
		<comments>http://whatleydude.com/2008/02/so-jaiku-went-down/#comments</comments>
		<pubDate>Thu, 21 Feb 2008 00:02:54 +0000</pubDate>
		<dc:creator>whatleydude</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[VOX]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[jaiku]]></category>
		<category><![CDATA[joined-up thinking]]></category>
		<category><![CDATA[thatcanadiangirl]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://whatleydude.com/?p=149</guid>
		<description><![CDATA[&#8230;for like 24hrs! To my knowledge, the longest &#8216;unscheduled&#8217; downtime to date. So what happened? Well.. on the Jaiku &#8216;back-end&#8217; side of things, two servers died &#8211; See pic &#8212;&#8212;&#8212;&#62; And it was all hands on pumps until she got back up and running again. On the user side of things the loyal, and some [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" style="float: right;" src="http://a2.vox.com/6a00cd970a152c4cd500f48cfbd1320001-500pi" alt="" /></p>
<p>&#8230;for like <strong>24hrs!</strong></p>
<p>To my knowledge, the longest &#8216;unscheduled&#8217; downtime to date.</p>
<p>So what happened? Well.. on the <strong><a class="snap_shots" href="http://jaiku.com/">Jaiku</a></strong> &#8216;back-end&#8217; side of things, two servers died &#8211; See pic &#8212;&#8212;&#8212;&gt;</p>
<p>And it was all hands on pumps until she got back up and running again.</p>
<p>On the user side of things the loyal, and some may say fanatical, Jaiku-ers de-camped themselves off to <strong><a class="snap_shots" href="http://twitter.com/">Twitter</a></strong> for the day. Much to the amusement of the Twitterati; here were all these Jaiku-folk trying to emulate their Jaiku conversations over the Twitterverse.</p>
<p>It was hard going &#8211; but we needed to go somewhere&#8230;! For those of you that don&#8217;t know there is a, shall we say, friendly rivalry that goes between Twitter and Jaiku, I&#8217;ve <strong><a href="http://whatleydude.com/2008/01/balls-to-it-a-whatley-rant-a-thon-part-2-facebook-events/">blogged before</a></strong> how the two can co-exist but, in this instance, that argument is irrelevant. Yes <em>of course</em> they can co-exist. It&#8217;s the users themselves that poke fun at one another&#8230;</p>
<p>This is of course, by definition, a bit of fun. There are benefits to both of these micro-blogging platforms, I have always been a Jaiku person at heart but recently have found myself more and more on Twitter contributing to farther reaching conversations as the audience/scope is so much larger. Again, there is no problem in this whatsoever. The problem lies in the Jaiku user base not really knowing what the owners (since being <strong><a class="snap_shots" href="http://jaiku.com/help/google">bought by Google</a></strong>) intend to do with it.</p>
<p>All of my thoughts on that I&#8217;ll save for another post &#8211; I sense a few <strong><a class="snap_shots" href="http://jonmul.jaiku.com/presence/26587800">more Jaiku-themed posts in the future</a></strong> you see&#8230; However, if you can&#8217;t wait for <em>that </em>then you could do lot worse than read <strong><a class="snap_shots" href="http://jonathanmulholland.com/2007/11/19/what-google-has-planned-for-jaiku/">this post</a></strong> by Jonathan Mulholland, fellow Jaiku evangelist and all round intelligent fellow.</p>
<p>Going back to the &#8216;de-camping&#8217; as I refer to it.. This resulted in a lot things. Twitter&#8217;s &#8216;landscape&#8217; changed for a short while and that in itself resulted in <strong><a class="snap_shots" href="http://www.thatcanadiangirl.co.uk/blog/2008/02/18/the-web-20-crowd-is-a-fickle-one-how-do-you-keep-your-users">this post</a></strong>, (again &#8211; a bit of fun), by a dear friend of mine, Vero Pepperrell &#8211; aka <strong><a class="snap_shots" href="http://www.thatcanadiangirl.co.uk/">thatcanadiangirl</a></strong>.</p>
<p>Vero is cool. I like her. She&#8217;s got her head screwed on&#8230;</p>
<p>However in her post (I&#8217;ll re-publish, save you clicking through) she says:</p>
<blockquote><p><em>This evening, looking at the activity on Twitter, I was fascinated to see <a class="snap_shots" href="http://twitter.com/vero/statuses/727605372"><strong>how quickly the usual Jaiku crowd had migrated</strong></a>. For those who haven’t noticed, <strong><a class="snap_shots" href="http://www.jaiku.com/">Jaiku</a></strong> was showing a big fat 502 Bad Gateway error for a number of hours before it was replaced by the Jaiku birdie telling us that busted hard drives were to blame for the downtime.</em></p>
<p><em>Now, Twitter is notoriously flaky and known for going up and down more than a kid’s see-saw in a busy park in midsummer. Yet, everyone flocked over as the default alternative to Jaiku. If it wasn’t Twitter, it would have been something else. Pownce? Facebook? Seesmic? </em></p>
<p><em>In a magpie-like fashion, the web 2.0 crowd will look for the next shiny thing. I know. I’m one of them, and I sure as hell am guilty for chronically creating accounts on every new service, just to promptly ditch it and move on.</em></p>
<p><em>So what <em>makes</em> a service people come back to? A site that makes it past the 12-18 months “best before” date? Or are all new web 2.0?ish services destined to peak quickly then die just as fast? Lots more thoughts to add on this, but first, I’m interested to see what everyone else thinks.</em></p></blockquote>
<p><em></em>As I said, head screwed on. Knows her stuff etc&#8230;  But&#8230; I can only agree in part.</p>
<p>Yes, us early adopters are always looking out for the next new shiny thing to try. Of course we are. That&#8217;s what defines us as early adopters. And yet I cannot see the correlation between this and Jaiku&#8217;s downtime resulting in Twitter&#8217;s &#8216;uptime&#8217;.</p>
<p>The response I put to Vero was as follows:</p>
<blockquote><p><em>Dude, </em></p>
<p><em>We’re not fickle. We’ve just become accustomed to having our own Micro-blogging service to hand. Fickle we are not. In deed of a quick messaging community we are. If Jaiku, the service of (my) choice, is down. Then of course to Twitter I will head. </em></p>
<p><em>Not magpie like, not in search of new shiny things… just trying to find a replacement implement that will serve for now while the social tool I prefer is down and out of action… </em></p>
<p><em>If this was Jaiku, I’d just post this as a reply. THE FULL POST. </em></p>
<p><em>I can’t even reply to your tweet, so I’m forced to reply to this post. I can’t share this response nor can I fit it within 140 characters. </em></p>
<p><em>Jaiku is a comfy sofa where the odd spring has sprung. We’re only sitting on the bench of Twitter because we need somewhere to sit. When the sofa’s sorted, we’ll be out of your way.</em></p></blockquote>
<p>Each to their own you see. It&#8217;s not about chasing shiny things, not when you have something you use every day.<br />
If this was the case then none of us would be using Google&#8230; Heaven forbid <em>that</em> would ever go down.. But I&#8217;m pretty sure if it did we&#8217;d all bugger off to Yahoo pronto.</p>
<p>Anywhoo &#8211; my point is &#8211; Jaiku went down, so the userbase went to Twitter. Jaiku came up, the userbase went back.</p>
<p>I just wonder how many were left behind&#8230;</p>
<div>
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		<title>Balls to it! (a Whatley rant-a-thon) Part 4: The thing about Facebook</title>
		<link>http://whatleydude.com/2008/01/balls-to-it-a-whatley-rant-a-thon-part-3-the-thing-about-facebook/</link>
		<comments>http://whatleydude.com/2008/01/balls-to-it-a-whatley-rant-a-thon-part-3-the-thing-about-facebook/#comments</comments>
		<pubDate>Sat, 12 Jan 2008 01:38:45 +0000</pubDate>
		<dc:creator>whatleydude</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[VOX]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[gaping void]]></category>
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		<category><![CDATA[joined-up thinking]]></category>
		<category><![CDATA[Jyri]]></category>
		<category><![CDATA[not rocket science]]></category>
		<category><![CDATA[rant]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social objects]]></category>

		<guid isPermaLink="false">http://whatleydude.com/?p=141</guid>
		<description><![CDATA[It&#8217;s a Social TOOL &#8211; not a SOCIAL NETWORK! As I&#8217;ve previously stated, I&#8217;m a huge fan of Jyri Engelstrom, creator of not only Jaiku but also the dude to first come up with the theory of Social Objects. I could explain what they are &#8211; but Hugh MacLeod, he of Gaping Void fame (read [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s a Social TOOL &#8211; not a SOCIAL NETWORK!</p>
<p>As I&#8217;ve previously stated, I&#8217;m a huge fan of Jyri Engelstrom, creator of not only Jaiku but also the dude to first come up with <strong><a class="snap_shots" href="http://www.zengestrom.com/blog/objectcentered_sociality/index.html">the theory of Social Objects</a></strong>. I could explain what they are &#8211; but Hugh MacLeod, he of <strong><a class="snap_shots" href="http://www.gapingvoid.com/">Gaping Void</a></strong> fame (read his website &#8211; it will change your life) has already <strong><a class="snap_shots" href="http://www.gapingvoid.com/Moveable_Type/archives/004390.html">nailed it to the wall</a></strong> better than I ever could. So go.<br />
Read. <strong><a class="snap_shots" href="http://www.gapingvoid.com/Moveable_Type/archives/004265.html">Read some more</a></strong>. And get yourself an education.</p>
<p>EDIT &#8211; someone else who gets it: <strong><a class="snap_shots" href="http://www.russellbeattie.com/notebook/1008415.html">Russell Beattie</a></strong></p>
<p>So yeah &#8211; facebook is a social TOOL. People throw objectives like: <em>&#8220;We need to make money out of these social networks&#8230;&#8221;</em></p>
<p>To the point actually where recently I was <del>un</del>fortunate enough to be invited along to the Telecommunications Executive Network evening (a &#8216;TEN&#8217; event) which was subtitled:</p>
<p><em>&#8220;Social Networking: What&#8217;s Telcoms got to do with it?&#8221;</em></p>
<p>And it was all <em>tally ho</em> and <em>where&#8217;s the money</em> and ad-sales <em>this</em> and monetization <em>that</em>&#8230; but everyone just seemed to miss the <strong>effing point</strong>.</p>
<p>To the point where I raised it as a question:<br />
<em><br />
&#8220;Good evening. James Whatley, SpinVox&#8230; There&#8217;s a school of thought that the money is not in fact in Social Networks but in fact Social Objects. Here we are in this room and I know maybeeee&#8230; one or two people here. They aren&#8217;t in my social network and I doubt very much that I am in theirs. But here we all are gathered here tonight around </em><em>this Social Object. The network builds itself around it. The money, therefore&#8230; is in the object. Not the network. If you build it they will come. Your comments please?&#8221;</em></p>
<p>Well &#8211; that went down a treat!<br />
(especially as the last question of the evening!)</p>
<p>The following exchange:</p>
<p>The guy from Ogilvy: <em>&#8220;Is that yours? I&#8217;m stealing it&#8230;&#8221;</em><br />
Me: <em>&#8220;Er no. Actually it&#8217;s Jyri Engelstrom&#8217;s. Co-founder of Jaiku&#8230;&#8221;</em><br />
Ogilvy: <em>&#8220;Ah.. see! Another Aggregation site!&#8221;</em></p>
<p>AN AGGREGATION SITE?! AAAAAAAAARGH!</p>
<p>That. Says. It. All.</p>
<p><em><strong>*sigh*</strong></em></p>
<p>Ahem &#8211; anywhoo &#8211; that was a lovely evening.. <img src='http://whatleydude.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I was clearly the youngest person in the room and yet I felt completely out of my depth.<br />
And in this instance being OUT of my depth meant swimming around in the shallows&#8230;</p>
<p>But hey &#8211; let&#8217;s not <del>bitch</del> moan &#8211; it was a very good evening&#8230; and I was known at the canapÃ©s afterwards as &#8216;The Social Object Guy&#8217; which was quite amusing&#8230;</p>
<p>But yeah &#8211; Social Objects. They are what form the foundations of Social Networks. Plant the seed of a network with a Social Gesture <em>from</em> your Social Object.</p>
<p>Again &#8211; as Hugh Macloed rightly points out &#8211; it ain&#8217;t Rocket Science.<br />
I seem to have gone off on a tangent&#8230; Where were we? Oh yeah &#8211; things that are annoying me online&#8230;<br />
Err&#8230; I&#8217;ve had my <strong><a class="snap_shots" href="http://www.smstextnews.com/2007/12/the_mobile_web_and_the_m_solution.html">Mobile Web Rant</a></strong> elsewhere&#8230; and I&#8217;ve raged about facebook to the nth degree&#8230;<br />
What else&#8230;</p>
<p>Hmm.</p>
<p>No. I think that&#8217;s it.</p>
<p><strong>I&#8217;m done. </strong><br />
<em>For now anyway&#8230; </em></p>
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		<title>Balls to it! (a Whatley rant-a-thon) Part 2: Facebook Events</title>
		<link>http://whatleydude.com/2008/01/balls-to-it-a-whatley-rant-a-thon-part-2-facebook-events/</link>
		<comments>http://whatleydude.com/2008/01/balls-to-it-a-whatley-rant-a-thon-part-2-facebook-events/#comments</comments>
		<pubDate>Sat, 12 Jan 2008 01:35:06 +0000</pubDate>
		<dc:creator>whatleydude</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Stress]]></category>
		<category><![CDATA[VOX]]></category>
		<category><![CDATA[calendar]]></category>
		<category><![CDATA[calendars]]></category>
		<category><![CDATA[facebook]]></category>
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		<category><![CDATA[joined-up thinking]]></category>
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		<category><![CDATA[micro-blogging]]></category>
		<category><![CDATA[rant]]></category>
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		<category><![CDATA[wants]]></category>

		<guid isPermaLink="false">http://whatleydude.com/?p=139</guid>
		<description><![CDATA[WHY OH WHY can I not just hit ONE BUTTON and sync my events on Facebook with every other sodding calendar I have to keep? See Plaxo/Yahoo/Google/iCal/And any bloody S60 calendar app I tend to be running on my N95 right now&#8230; WHY?! Talk about a blinkin&#8217; walled garden. Apparently the walls are coming down. [...]]]></description>
			<content:encoded><![CDATA[<p>WHY OH WHY can I not just hit ONE BUTTON and sync my events on Facebook with every other sodding calendar I have to keep?<br />
See Plaxo/Yahoo/Google/iCal/And any bloody S60 calendar app I tend to be running on my N95 right now&#8230;</p>
<p>WHY?!</p>
<p>Talk about a blinkin&#8217; walled garden. <strong><a class="snap_shots" href="http://www.mathewingram.com/work/2008/01/08/huge-facebook-plaxo-and-google-open-up/">Apparently</a></strong> the walls are coming down. Well blow me if that&#8217;s not about time. I wrote a piece (that I never published here but hacked it to pieces, updated it and edited the mobile parts of it together <strong><a class="snap_shots" href="http://www.smstextnews.com/2008/01/think_of_the_children.html">here</a></strong> for smstextnews) wayback in September detailing what a pain in the <del>ass</del> backside this was/is.</p>
<p>The piece (entitled &#8216;Think of the Children&#8217;) talked (well &#8211; the unpublished parts did anyway) about <strong><a class="snap_shots" href="http://jaiku.com/">Jaiku</a></strong> and <strong><a class="snap_shots" href="http://twitter.com/">Twitter</a></strong> and how they can happily &#8216;co-exist&#8217; within the industry&#8230; Hang on &#8211; Let me go get the quote:</p>
<p>I&#8217;m sorry if this is out of context &#8211; but you&#8217;ll get the idea:<em></em></p>
<blockquote><p>The walled garden appproach that these services offer mean that interoperability between the competition* (*my definition of competition is anything that competes for my spare time &#8211; my Nintendo DS is competition for the book that I&#8217;m currently reading for example) is impossible.<br />
Imagine if you will Yahoo Mail refusing to send your emails to a Hotmail (sorry &#8211; Windows Live) account and/or a Gmail account.. Ridiculous huh? But this is what is happening currently with MySpace/facebook.</p>
<p>.</p>
<p>The Operators/Carriers of this world have finally come round to the idea that interoperability is the way forward. A quick glance at any website proves this as I would imagine you&#8217;d be hard pushed to find a tariff that doesn&#8217;t include Xnetwork minutes. Of course, this has not always been the case&#8230; but, eventually they (the operators) sat up and listened.<br />
This is what the social networking sites of today should be working towards..</p>
<p>.</p>
<p>I&#8217;m a big fan of the <strong><a class="snap_shots" href="http://en.wikipedia.org/wiki/Micro-blogging">micro-blogging</a></strong> service known as <strong><a class="snap_shots" href="http://jaiku.com/">Jaiku</a></strong>. But more so am I a fan of one of the co-founders &#8211; <strong><a class="snap_shots" href="http://jyri.jaiku.com/">Jyri Engelstrom</a></strong>.<br />
He believes [or at least I think he does] in complete and open syncronosity across such services..<br />
This is evident not just through recurring themes on <strong><a class="snap_shots" href="http://www.zengestrom.com/">his blog</a></strong> but also whenever he is asked the question:</p>
<p>.</p>
<p>&#8216;Which is better; Twitter or Jaiku?&#8217;</p>
<p>.</p>
<p>You would think that, if pressed, he would of course say &#8216;Jaiku&#8217;. He would have to! Right? Wrong.<br />
No. Jyri is an evangelist of co-existence&#8230; What do I mean?<br />
Twitter works. Jaiku works. Why shouldn&#8217;t they work together?<br />
Why insist that the user must choose one or the other and not both?</p>
<p>.</p>
<p>Taking this theme and expanding on it&#8230; &#8211; Why can&#8217;t I send a message from my facebook to my friend&#8217;s myspace?<br />
If I tag a photo on flickr why aren&#8217;t my bebo friends notified?<br />
One day, I hope, this will be the case&#8230; much like, as mentioned, how Xnetwork minutes are now &#8216;as standard&#8217;&#8230;</p></blockquote>
<p>So yeah &#8211; interoperability (or lack thereof) <em>really</em> hacks me off..</p>
<p>But hey &#8211; while we&#8217;re still on the subject of facebook (ish)&#8230;</p>
<p>Cont in <strong><a href="http://whatleydude.com/2008/01/balls-to-it-a-whatley-rant-a-thon-part-3-what-the-hell-is-facebook-for-anyway/">Part 3</a></strong>&#8230;</p>
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		<title>My faith has been tested&#8230;</title>
		<link>http://whatleydude.com/2007/10/my-faith-has-been-tested/</link>
		<comments>http://whatleydude.com/2007/10/my-faith-has-been-tested/#comments</comments>
		<pubDate>Thu, 04 Oct 2007 09:50:18 +0000</pubDate>
		<dc:creator>whatleydude</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Stress]]></category>
		<category><![CDATA[VOX]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[joined-up thinking]]></category>
		<category><![CDATA[operator]]></category>
		<category><![CDATA[vodafone]]></category>

		<guid isPermaLink="false">http://whatleydude.com/?p=127</guid>
		<description><![CDATA[&#8230;in what? In the level of customer service from Vodafone UK. (bit of a rant this one &#8211; bear with me) Now&#8230; You may have your own opinions on VF (and their services) but for me personally, over the past ten years; having used Orange, o2 and 3 (never went near T-Mobile), I can honestly [...]]]></description>
			<content:encoded><![CDATA[<p>&#8230;in what?<br />
In the level of customer service from Vodafone UK.</p>
<p><em>(bit of a rant this one &#8211; bear with me)</em></p>
<p>Now&#8230; You <em>may</em> have your own opinions on VF (and their services) but for me personally, over the past ten years; having used Orange, o2 and 3 (never went near T-Mobile), I can honestly say that the level of customer service I&#8217;ve received from their agents has been second to none.</p>
<p>Customer service is something I believe in. It is paramount to any company which has any kind of customer-facing aspect. This through personal opinion but also from spending a good few years in the CS industry myself&#8230;</p>
<p>So. <strong><a href="http://whatleydude.com/2007/10/rip-n95/">As you know</a></strong> my N95 died recently. The screen was kaput. No matter how much I took it apart and put it back together again&#8230;</p>
<p><img src="http://a4.vox.com/6a00cd970a152c4cd500e398af32240002-500pi" alt="" width="525" height="393" /></p>
<p>&#8230;it was, for want of a better term, knackered.</p>
<p>What now? Well&#8230; <em>Now</em> I call Vodafone Customer Services&#8230;</p>
<p>(before I carry on &#8211; you guys need to understand that in the past when<em>ever</em> I&#8217;ve had <em>any</em> problem my handset VF have ensured that I have a replacement by the next working day. Good? Damn goo)d.</p>
<p>Ok&#8230; Are you sitting comfortably?<br />
Then I&#8217;ll begin&#8230;<br />
____________________________</p>
<p><strong>06:04</strong> &#8211; Our hero awakes to discover the screen on his N95 is flickering&#8230;</p>
<p><strong>06:15</strong> &#8211; N95 screen goes dead</p>
<p><strong>06:20</strong> &#8211; <strong>1st Call to VF CS</strong></p>
<p><em>&#8220;Hi there&#8230;&#8221;</em></p>
<p>The Dude explains the problem&#8230;<br />
<em></em></p>
<p><em>&#8220;Not a problem Mr Whatley, you are a highly valued customer, call back after 8am to speak to the right dept and we will get a replacement handset out to you first thing tomorrow&#8230;&#8221;</em><br />
<em>&#8220;Perfect, thank you very very much. VF CS are the best.&#8221;</em></p>
<p>All good&#8230;.</p>
<p>&#8230;or so we thought!</p>
<p><strong>08:34</strong> &#8211; <strong>2nd Call to VF CS</strong></p>
<p><em>&#8220;Hello there!&#8221;</em></p>
<p>The Dude recounts the previous conversation&#8230;<br />
<em><br />
&#8220;I&#8217;m dreadully sorry sir but we do not have any N95s in stock. We can either send you an envelope for you to send the phone back in for repair or you can take into a VF store who will send it off for you..</em></p>
<p>(after much to-ing and fro-ing)</p>
<p><em>&#8220;&#8230;Err, No. Thank you. I&#8217;d much rather wait until you have some in stock. The repair process takes weeks. I need a phone asap..&#8221;</em></p>
<p>Our hero ponders his predicament some more&#8230; what <em>if</em> he calls again?</p>
<p><strong>08:57</strong> &#8211; <strong>3rd Call to VF CS</strong></p>
<p><em>&#8220;Good morning!&#8221;</em></p>
<p>El Duderino once again explains the situation he has found himself in&#8230;<br />
<em><br />
&#8220;I&#8217;m sorry Mr Whatley, we are unable to offer you a replacement handset as the N95 is not covered by our exchange policy..</em><br />
<em><br />
&#8220;Pardon?!&#8221;</em><br />
<em><br />
&#8220;I&#8217;m sorry Mr Whatley, we are unable to offer you a replacement handset as the N95 is not covered by our exchange policy..</em><br />
<em><br />
&#8220;That&#8217;s not good enough, that&#8217;s completely different to everything else I&#8217;ve been told so far and I do need a phone sooner rather than later.</em><br />
<em><br />
&#8220;Sorry Sir, you were misinformed. Your nearest store is in Slough&#8230;&#8221;</em><br />
<em><br />
&#8220;Well, I am deeply disappointed with the level of service I have received today. Good bye.&#8221;</em></p>
<p>Surely this cannot be the end for the Dude of Whatley?! Surely he must be united with his phone soon?!</p>
<p><strong>09:24</strong> &#8211; <strong>4th Call to VF CS</strong></p>
<p><em>&#8220;Hello there, would you be able to put me through to your store in Slough please?&#8221;</em></p>
<p><em>&#8220;Of course Mr Whatley, just looking that up for you now. While I&#8217;m looking Sir, is there anything else I can assist you with today?&#8221;</em><br />
<em><br />
&#8220;Ah yes, now that you mention it&#8230; How would I go about escalating a customer complaint? I&#8217;m slightly perturbed about the level of customer service I&#8217;ve received from you.. well.. not from You personally, but from the previous agents I&#8217;ve spoken with..&#8221;</em><br />
<em><br />
&#8220;Well.. er.. yes. Of course sir, I am very sorry to hear that.. would you mind telling me the problem? I&#8217;ll make a note and make sure it gets passed to the relevant managers&#8230;</em></p>
<p>&#8230;the Dude does so, with gusto&#8230; ending with..</p>
<p><em>&#8220;&#8230;and of course I understand that none of this is your fault. I&#8217;m not screaming and shouting and I&#8217;m not a nasty customer. I&#8217;m just a nice man, who is a true evangelist of Vodafone, and ultimately VF&#8217;s CS, who needs a phone for his personal and professional life.&#8221;</em><br />
<em><br />
&#8220;Well I&#8217;ll make sure that gets passed on Sir.. and if you hold the line for a second.. I&#8217;ll just speak to my manager&#8230;&#8221;</em></p>
<p>Holdeth the Dude.</p>
<p><em>&#8220;&#8230;Hello there Mr Whatley, we can get a replacement N95 out to you tomorrow.. is that ok with you Sir?&#8221;</em></p>
<p>_______________________________</p>
<p>Now. I MUST point out that CS agents Numbers 1 &amp; 4 were both friendly and really helpful. The 4th one actually could not do enough for me&#8230; The 3rd one was my least favourite; she had made her mind up and was not about to try and help any more. Whereas the 2nd one just didn&#8217;t really know her stuff&#8230; Not her fault, just poor training/consistency.</p>
<p>THIS is the thing that annoys me the most. Yes all the CS staff have the same (if not then extremely similar) training and Yes there are rules and regulations that they must follow&#8230;<br />
BUT I cannot help thinking that no matter what &#8211; when you get through &#8211; you are at the mercy of that <em>particular</em> agent&#8230;<br />
i.e.: If that agent has had a shitty day, there&#8217;s a reasonably high chance that they&#8217;re not going to help you as much as they could.</p>
<p>I mentioned earlier that I have a history in the CS industry&#8230; the one thing that I learned from that was that if you scream and if you shout you will very rarely get what you want.<br />
Be polite. State the facts. Do not blame the person who happens to have answered the call. It&#8217;s (probably) not their fault&#8230;<br />
Which is exactly what I did come call 4. And, because of this, Call 4 delivered what I actually wanted from Call 1.<br />
Another question I have to ask: <em>&#8220;How many VF customers would&#8217;ve given up after Call 2?&#8221; </em></p>
<p>*shrug*</p>
<p>Anywhoo &#8211; as much as this demonstrates the holes that are within the VF CS staff it also demonstrates that you should persevere in the face of adversity! You are the customer and your money is valuable to the network operator.<br />
As soon as they start taking your money for granted then you lose&#8230;</p>
<p>J.</p>
<p>PS &#8211; Incidentally &#8211; again, restoring my faith in VF &#8211; I posted the conversation part of this post on a mobile forum that I contribute to &#8211; within 24hrs a VF CS agent had logged into the forum and requested that I email the details into him so that it could be investigated further&#8230;. Even <em>though</em> the problem, as far as I was concerned, had been solved.</p>
<p>THAT demonstrates a keenness that I admire and as I said &#8211; has helped to restore my faith in the VF&#8217;s CS.<br />
<em>(which is the one thing that I shout about the most whenever I recommend a network to my friends)</em></p>
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