Five things on Friday #78

Things of note for the week ending June 27th, 2014.
(sorry it’s late)

LOOK AT THE THINGS

1. Paper Later
Discovered via my friend Robbie last night (who had just taken delivery of his own copy). PaperLater is a super neat and super retro way of enjoying the articles that you save to your ‘read it later’ app of choice, e.g.: Pocket or Instapaper).

Paper Later

What it does is, for £4.99, pull all your saved-for-later articles, lays them out in a decent format, print them up on sustainable / recycled newspaper, and then delivers the whole thing to your door.

Lovely stuff.

The beta is UK only for now and you can sign up right here.

2. Petit Tube
Like Forgotify before it, Petit Tube is a website that celebrates the esoteric content of the internet. In this case, bringing out the very best (or worst) of YouTube by digging up those videos that have zero [or close to zero] views against them. This is deep exploration of the the long tail; here be dragons.

Seriously super random.

3. Phases in Mobile
A characteristically great post from Ben Evans. This week, using the TV ads of the past ten years to analyse how much the face of the mobile consumer space has changed since 1994.

Zero to 2bn customers in ten years. What will the next ten bring?

Read: Phases in Mobile.

4. Facebook’s ‘Experiment’
This story landed two days ago and it is spiralling like crazy. If you’ve not read about it yet, start with Marginal Revolution and click, click, click from there. This will not go away quickly.

5. Superman: DOOMED.
This isn’t an item about Superman. Well, it is. But that’s not what I mean. Guillem March is an artist working in comic books today. He uses his blog to demonstrate the process of creating, amongst other things, covers for different books.

This week he showed the process from this -

Screen Shot 2014-06-29 at 17.55.10

To this -

Superman Doomed cover color

I love this stuff.

That is all.

_____________________________________

Bonus items are all videos this week, enjoy –

 

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How to opt-out of auto-play videos in Facebook

If you hadn’t heard, Auto-play ads videos in the Facebook mobile app (and desktop) are on their way.

Facebook Videos - DEATH

Good? Bad? Annoying? All three? Yeah, maybe. But look, here’s the bad news: on mobile, you can’t actually switch them off. What you can do however is prevent them from playing over your mobile network. In other words, make the videos only download over Wi-Fi only, and ostensibly opt-out of letting them auto-play on your handset.

Here’s how that works.

  • On iOS
    Go to Settings -> Facebook -> Facebook Settings -> ‘Auto-Play videos on WiFi only’
  • On Android
    Go to Facebook -> swipe right to the options pane -> App Settings -> ‘Auto-play videos on WiFi only’

Switch off auto-play videos in Facebook mobile

The benefits of this are two fold:

  1. If you’re hardly ever connected to wi-fi, you can pretty much ‘opt out’ of this auto-play media completely.
  2. If you’re not on any kind of unlimited data plan with your network provider, this will prevent Facebook eating into that precious data.

 

Hat tip to he who spotted this, Charles Arthur.
Go give him a follow.

 

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83% of Facebook’s UK Daily Users are on Mobile

How many?

Facebook MAU DAU

Source: TechCrunch

According to the above chart, posted yesterday on TechCrunch, Facebook’s Daily Active Users (DAU) for mobile make up a staggering 83% of all active users.

First off, that’s a MASSIVE NUMBER.

Second, we need to dig a little deeper. As Josh Constine states ‘To be clear, total stats count each individual user as 1 regardless of whether they accessed from desktop, mobile, or both. Mobile stats count each user who accessed via mobile, whether or not they also accessed via desktop.’

What this means is that while they’re not exclusively accessing Facebook via mobile*, 83% of overall DAU do at some point access via mobile. That is still a huge number.

What does this mean?

  1. Surprise surprise, UK users access Facebook from their mobile phones
  2. If you’re a brand using Facebook to speak to your users (y’know, through building apps and stuff) you better be thinking MOBILE FIRST – but again, this is not news
  3. A genuinely surprising amount of new openness from Facebook means that we should be seeing more data like this in the future.

Hurrah and hurrah again.

I’m also left wondering, why on Earth wasn’t this picked up by more trades?

Whatley out.

 

PS. Reading this on your mobile? Best check Facebook…

PPS. Contrary to popular opinion, this isn’t ‘the first time’ Facebook have admitted this algorithm exists. They did that back in 2010

*To get the exclusive number, you’d need Facebook to release a deep dive on this image. But they haven’t done that yet. So we wait.

 

 

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Facebook Hashtags. Wait, what?

That’s right: According to sources, Hashtags are coming to Facebook.

YEAH?

AND?

WHY IS THIS IMPORTANT? 

I’ll tell you -

1. Ownership
Let’s get one thing clear: Hashtags are not owned by Twitter. They’re used heavily throughout the platform, of course they are, they help track conversation topics. In fact, Twitter is so entrenched in the hashtag that they’ve now taken to describing themselves as ‘The shortest distance between you and what interests you’.

The ‘you’ in that equation is the @name. The ‘what interests you’ part of it? The hashtag. Hashtags really are great for connecting users to the information that they’re looking (on Twitter at least). You know what else they’re good for?  Ad sales. But we’ll come back to that one…

Hashtags are used across other (mostly lesser known) social networks but when your average consumer sees them today, it’s fair to say they immediately associate them with Twitter.

Not for much longer.

Ps. Y’know where else Hashtags are used? Instagram. And you remember who owns Instagram, right? Right. 

2. Graph Search
With the advent of Facebook Graph Search, Facebook really needs to start to getting to grips with meaningful conversation data. What do I mean by that? On a panel recently about Facebook’s latest search product, one of the issues that we discussed was the potentially huge disparity between the two elements of data that will be mined via Graph Search; behavioural and surrendered.

I might Like something, but that might just be to gain access to an app or a game or whatever. That’s behavioural and that’s sketchy at best. Surrendered is even worse; Facebook is trusting its users to enter their personal information fully and honestly – this simply does not happen.  These two issues combined do not an accurate search engine make.

However.

Using hashtags to badge up Facebook posts suddenly creates anchors within user conversations. First, these anchors are searchable and second, you can sell ads against them.

‘Oh hey Twitter, nice ad model you got there. We’ll take it. ‘

You get the idea.

3. Discovery  
Last month, Dan Rose, VP of Partnerships at Facebook, made it very clear that television and the second screen was definitely an area that Facebook was going to move in to. Perhaps not immediately, but soon.

Being able to tag your Facebook post against say, the TV show that you’re watching? That’ll be one major step towards that paradigm.

Earlier this week I wrote about what Twitter’s new Ad API meant for social media ad-planning. With Facebook now introducing (their own version of?) the hashtag, this same model applies: choose your TV show, pick your audience, choose your time slot, go buy ads…

OK, so obviously this won’t happen overnight; Facebook has a billion users and it needs to shepherd them in slowly, v-e-r-y  s-l-o-w-l-y…

But with the new News Feed inbound, Facebook hashtags (and their ads) could soon be just but a click away…

 

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Five things on Friday #42

Things of note for the week ending October 19th, 2012

1. Antartica like you’ve never seen it before
This is the story of a LocalWiki project named ‘Open Antarctica‘. Yes that’s right, not only is there internet in Antarctica but there’s also a LocalWiki project too! It’s a great story and some of the photography is just stunning. Go check it out.

2. I share my body with 20 personalities
This is incredible.

‘The meetings came and went very quickly, like so much of my life. I was sure Valerie said she worked in fifty-minute blocks, but I barely seemed to arrive before I was home again. The conversations while I was there seemed the weird end of bizarre, as well. I didn’t really know what the therapists’ agenda was, but I quickly got the feeling they were trying to nudge me down a particular path. I couldn’t put my finger on it, so one day Valerie came out and said it.

According to her I shared my body with dozens of other people.’

AND

“No, it’s not like that,” Dr Hale said. “You are not here all the time. Other people take control of your body. They have their own separate lives, just as you do.”
-
Ridiculous as it all sounded, I couldn’t help asking questions.
-
“So where do I go then?”
-
He shrugged. “It’s as if you go to sleep.”
-
“Why don’t I fall over then?”
-
“Because someone else is awake and keeping the body going.”

—-

The above is taken from an excerpt from ‘All of Me‘ published on The Atlantic earlier this week. I read it, cried a little, then I bought the book.

I reckon you’ll do the same.

3. Best Skyfall tie up yet?
This, from Coke Zero, is kind of awesome

Nice.

4. New Global Pages on Facebook
This is a bit work-based, so if you’re not in the industry you might want to skip straight to number five. However, if you are and you want to know what Facebook are doing to help brands with global and local presences, then AnalogFolk have a decent breakdown.

5. Bodyform
You’ve probably been on some kind of media blackout if you haven’t seen the Bodyform Responds video yet, and while the content is quite brilliant, the conversations that have spun out afterward are considerably much more interesting. From the creative minds of Carat and Rubber Republic it’s been seen as brilliance by some, unauthentic by others and – in some corners – the first proof of the fallacy of social media.

How do you feel about it? Is it just a bit of fun and a fairly tongue-in-cheek response to a comedy video?
Or is it just another salty mess in the never-ending daisy chain of advertising?

You tell me.

—-

Bonuses this week are a bunch of videos that people have sent me; James Cordon, being funny for Sight Savers; the Duracell bunny made out of recycled batteries and LEDs, made out of LEDs; and Coffee, made the small way.

Til next time.

 

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