Five things on Friday #169

Things of note for the week ending Friday March 25th, 2016.



This analysis on the art of friendship break up is actually quite lovely.



Herein please find a photographic record of people who look into the screen and not the lens during selfies. It’s just upsetting. Featuring such greats as:

Screen Shot 2016-03-25 at 15.59.33

And yeah, this is probably my favourite thing of the week.



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First thing first: this happened on Tuesday.


Awwwww yeaaaaah.

So that was nice.


And then I got to see Batman V Superman and, contrary to popular opinion, I thought it was really actually quite good. If you’re umming and ah-ing about whether or not you should see it this Easter weekend, then I’d absolutely recommend you do. Even if you fall into the naysayer party thereafter, I guarantee there will be moments that you can’t deny are excellent.

Ben Affleck is a great older, more grizzled, and world-weary Batman. In fact, I’d go further than that, I’d say he was nigh-on perfect. There are a few things you could pick at but the fact that Bat’s history is just there (e.g.: Wayne Manor isn’t what you expect it to be (and never explained why), you glimpse a defaced Robin outfit in the Batcave, and hell, if you really wanna stretch things out, you could explain away certain scenes as long-term side-effects from Scarecrow fear toxin) means the film is giving credit to its audience to just knowing about Bats and his background.

On a related note, Jeremy Irons as Alfred is (and always has been) inspired casting and he is no disappointment either, stealing almost every scene he appears in.

Henry Cavill continues to grow into his Superman pants. Wiser (but still learning, still naive) and more familiar with his own powers; he is Kal-el of Krypton. And it has to be said, the interplay between him and Batfleck is fantastic. The first time they both meet is excellent – and I pretty much grinned throughout the whole thing.

There are a number of cameos throughout, the most heavily trailered of which (and to be honest, the only trailered) was Gal Godot as Diana Prince, aka – Wonder Woman. It is honestly an extended cameo but the first time you see her rock out in full WW gear? The entire cinema cheered (both times I’ve seen the film – and I’ll come back to that). WW kicked ass, and I can’t wait for her own film next year.

So yeah, I enjoyed it.

I enjoyed it so much I saw it again Friday morning (this morning in fact) in full IMAX (which, given that around 30mins of the film was shot using IMAX cameras, makes a difference).

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If you’re a fan, I think you’ll like it. There’s a ton of stuff in there that hasn’t been spoiled / trailed yet and genuinely there are some true stand out moments. So y’know, go see it. And, if you can, in IMAX.

Is it a 2.5hr trailer for Dawn of Justice? Nah, not really. Is it a perfect superhero film? Of course not. But look, I’ve seen it twice now and I still think the critics are mostly wrong. Batman v Superman is actually great entertainment and both a worthy follow up to Man of Steel and a healthy set up for the DC cinematic universe. Some of it sign-posted, other parts not (as in, to labour the point, you definitely haven’t seen it in the trailers).

Batman-vs-Superman-in-The-Dark-Knight-Returns-Comic (1)

And hey, if you REALLY don’t like it, Lego Batman is out soon, so go see that instead.



You probably did. It was Microsoft’s ‘teen girl’ AI that turned into a Hitler-loving sex-robot within 24hrs. Really not kidding.

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I reckon you’ve probably read about it already. What you probably haven’t read is Microsoft’s response ‘Learning from Tay’s introduction‘ that literally just went live.

Yeah, it went wrong. When they realised, they killed it.

And now they’re learning from it.

Fair play.



Y’all know THE TICK, right? This guy!


Great cartoon.

He had a TV show once too.



(watch an episode on YouTube, why not?)

What’s MORE is that The Tick also has a LIVE ACTION TV series.

Check it:


All fairly zany etc but overall, a good laugh – in any form.

Why am I telling you this? Well, there’s GOOD NEWS. Thanks to the good folk at Amazon, this last iteration of our blue friend, is making a comeback. And what’s more, they just announced who would be donning the heroic mandibles and it’s none other than Mr Peter Serafinowicz.

If you’re familiar with either of these characters, you’ll love this announcement. If not, then GO LOOK INTO IT. LIKE NOW AND STUFF.


Bonuses this week are as follows:

Now… go enjoy your weekend.

Whatley out.


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Five things on Friday #168

Things of note for the week ending Friday March 18th, 2016.


Or do you?

If you’ve been around or near the Internet over the past couple of weeks, you probably would’ve seen or read this tweet:

It’s funny. Amazing. Saddening. All of the things, basically. And, as you can tell, it went super viral.

You might be thinking ‘Hey, how awesome that is for the lovely Nathalie. She gets an endless amount of internet-adulation-induced dopamine hits and there’ll be smiles all round!’ – right?

Yeah, maybe.

If you ever wanted to know what it’s like to go viral, Nathalie has a good write up (and a healthy pov on the world) – so go read.



I read this article last weekend:

How Adidas is using newsrooms to create five great pieces of content a week, not just five great ads a year

…and I thought ‘Eh? Surely, all brands approaching some level of social media / content publishing maturity have adopted this kind of approach? How is this news?’

I mean, like, what, seriously?

Case in point:

Real-time marketing needs to be about more than just ‘now’ at the world’s second biggest sportswear business. It needs to be laser-focused on telling the bigger brand story rather than content tied to the latest headlines in order to boost the relevance of social communications.

Wait, you mean… we have to tell brand stories? In social? In 2016?


I don’t know, maybe I’m feeling particularly bullish after a long week but, to me at least, this just reads like an inconsequential puff piece.

Read it.

Tell me what you you think.


I this. SO much.


I mean, what else is there to say?

Red Cross took a bunch of old arcade games, stuck some collection boxes underneath them, and then whacked them in airports.

It’s called ‘The Charity Arcade‘ and it made me really, really happy.

Well. Done.


Yeah, so maybe it’s just a bullish week.

Screen Shot 2016-03-18 at 18.29.12

What started as a noodle after doing some Super Bowl research for a presentation ended up as a 750 word provocation on what Twitter was, where it is today, and where it’s going tomorrow.

If you follow me on Twitter you’ve probably seen me link to the article already (if you missed it, it’s here) however what you wouldn’t have read is the how.

Larry kicked it off, Flic was my first sounding board, Marshall prodded it further, Annabelle let me read it out loud, Sophie rearranged sentences and created statements, and Rob edited me down (from 1200 words).

In short, it’s rare that something I publish for the trades only goes through one set of eyes. And I thought that a) you should know that and b) the people that help should get thanked.

Oh, while we’re on Twitter.

1. The above article made someone question my use of the word ‘narrative’ – actually made my day.

2. There’s a thing going on about the ‘Twitter Snackarchist’ (you can read the awful press release here (with thanks to the third paragraph of last week’s Web Curios)) – I genuinely can’t explain the level of indifference that’s going on right now on this. The interesting thing however is the (ASA-alert-worthy) faux attempt at getting ‘slebs on board with the thing. I’ve complained to the ASA about stuff before and I considered it for this one too but then I thought that perhaps I’d just playing into the campaign’s hands. So I’m not going to. But hey, if you want to – go for it.

Or you could just never consider Frank PR for a pitch, ever.

One of the two.

5. GNI

One of the better things I’ve read this week. I’m not telling you what it is. I’m just going to let you click through and LOSE YOURSELF.


Bonuses this week are as follows:

…and a reminder: when you see this BS – call it the eff out.

OK? Thanks.

Have an amazing weekend, y’all.

Whatley out, x


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Five things on Friday #167

Things of note for the week ending March 11th, 2016.


1. #IWD2016
That hashtag stands for Internation Women’s Day 2016. That was on Tuesday. My contribution was to embark on some mad ‘Follow Friday’ on Twitter but a) not on a Friday and b) specifically for AMAZING women.

If you missed it, you can find the many, many recommendations right here. Do me a favour and RT it when you get there so others can find the whole thing too.

Thanks you guys.



Seen one of these before? No? Look harder!


Just before Christmas, the lovely people at CALM (hi Jojo!) asked me if I’d like to put something together for its Q1 edition of the free magazine it puts out – aka CALMzine (see above).

I love CALM. Big fan and long time supporter of the Campaign Against Living Miserably (never heard of them? Please go look them up – it’s an incredible cause) so of course, I said yes.

And I made it in!


Said edition is OUT NOW and available at (select) Topman stores across the country.  A fact about which I am immensely proud and generally super pleased.

Speaking of ‘super’, the piece itself is called ‘How to be a Superhero‘ [in five easy steps] – I like fives, who knew? And has been lovingly illustrated by the rather talented Samuel Williams.


If you can’t make it to your local Topman any time soon then you’ll be pleased to know that the article is available to read online as well (pages 6-7).

Or if all else fails, I have a copy of the mag in my bag right now so if you see me in the street say ‘Oi Whatters, show us your piece!’ and I’ll know exactly what you mean! 😉


3. BATMAN ’89


iO9 has this coverage of a (sadly canned) proposal for the ‘BATMAN ’89’ comic book series. Set to pick up straight after Tim Burton’s Batman movies, the pitch included more of Michelle Pfeiffer’s Catwoman as well as an introduction to Burton-universe versions of Poison Ivy et al.

If you’re a bit of a bat-geek, you’ll love this.



For no reason other than I found a couple of interesting articles on this this week.


First is this ‘Oral History of Galaxy Quest‘. Featuring such nuggets as:

“Tim Allen used to kick the door open to the make-up trailer. We would be all lined up and he would say “Number one is here!””


“When I was in that Captain’s chair I was not mimicking William Shatner, with whom I’m now friends because of this movie. I liked the way Yul Brynner sat in his throne in “The Ten Commandments.” I worked off of that. I studied that. Well, I rented the tape.”

I found the link to that one from this list of 33 things you probably never knew about the making of Galaxy Quest‘ – which, while occasionally doubling up on factoids, is also a bloody good read.



This is interesting.

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The New York Times writes:

“Recently, university researchers asked children and parents to describe the rules they thought families should follow related to technology.

In most cases, parents and children agreed — don’t text and drive; don’t be online when someone wants to talk to you. But there was one surprising rule that the children wanted that their parents mentioned far less often: Don’t post anything about me on social media without asking me.

As in, no pictures of them asleep in the back of the car. No posts about their frustration with their homework. That victory picture after the soccer game? Maybe. The frustrated rant about the fight you just had over laundry? No way.”

If you’ll forgive the oxymoron, I find this as unsurprising as it is surprising. Why wouldn’t children, children who have grown up not only with social media platforms being an every day presence in their lives but also with their parents having their own pages and profiles on said platforms, want a say in what is said about them online?

This has been a long time coming and the babies that were born the same year as Facebook was founded quite rightly want to exercise control over how their own digital legacy is being shaped.


Much to noodle on, wouldn’t you say?



Bonuses this week are as follows:




2016-03-10 17_11_02


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Five things on Friday #166

Things of note for the week ending Friday March 6th, 2016.



So, the new trailer dropped.

Screen Shot 2016-03-04 at 21.49.39

I watched it. I thought, without really thinking, ‘Oh, y’know, that looks okaaay…’ – I wasn’t paying attention.

That’s my excuse, at least.

And then I saw this.

Screen Shot 2016-03-04 at 21.59.51

(click on the image to see the tweet)

And it changed my mind completely.


I felt stupid. Small. And idiotic.

Watch the trailer, then click on the above image to see the tweet-chain that changes everything about it.




Seen this (or something like it) lately?

Screen Shot 2016-03-04 at 22.17.35

Yeeeeeaaah, it’s BS.

Like, complete and total B. S.

TL:DR – theoretically possible, but the crime would need to be very sophisticated, meaning it would be very rare. According to relevant entities, this crime has not been widely reported. You’d also get refunded. There are also bigger worries when it comes to contactless payment technology.

Want the facts? They’re right here.

Basically, feel free to go tell your crazy uncle on Facebook that he has no idea what he’s talking about.




As a great man once said: ‘Is it too late now to say sorry? ’cause I’m missing more than just your body, oh. Is it too late now to say sorry? Yeah, I know-oh-oh, that I let you down. Is it too late to say I’m sorry now?’

Now imagine said man was a Brit. He wouldn’t be asking if it were too late to say sorry. He would be saying sorry for asking, and then would apologise further for the interruption. And then maybe say sorry once more for the hell of it.


Let the Beeb explain.



It ended on Monday. I wrote about it when it started a little over a month ago, here. It’s ‘over’ now (well, as much as it can be).

If you missed it, you should go read the debrief.






From National Geographic, no less.


That’s two.

You’ll find another 23 over on Bored Panda.

If you’re a bored panda, you’ll enjoy this casual browse.



Your bonuses this week are:

  • Shaken Cocktails have launched a bottle shop – YES GUYS.
  • Seen Deadpool? You gotta read this.
  • In the #OgilvyTrends2016 presentation (available on slideshare and presented most recently at the new Ogilvy Amphitheatre (see image at the top of this post) amazing) I said that we had hit ‘peak millennial’. The Drum asked some super smart people for their opinion on this and boy, did they give it. Great reading.

And that’s me done.

It’s the weekend! YES!

And you know you’re gonna spend it in front of Netflix, BINGE-WATCHING HOUSE OF CARDS — DON’T YOU?!


Whatley out.



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Five things on Friday #165

Things of note for the week ending Friday February 26th, 2016.


People of the Internet, hello.

Oh, that reminds me of something. Do you have to give presentations or ever have to speak publicly at all? Next time, instead of saying ‘Good morning, ladies and gentlemen’ – say instead ‘Ladies and gentlemen, good morning’.

You see, by the time you’ve finished saying the former, the crowd have only just realised you were talking to them but missed the first bit because they were looking at their phones/still talking etc. In the case of the latter, you’re addressing the crowd first and only then do you say ‘Good morning’ (or good evening, or whatever).

Try it.

And when it works, explain it to the audience too.

Right then, we have some things to get through don’t we?



This hashtag is adorable*.

Screen Shot 2016-02-26 at 21.24.58

There’s so much to say about this wonderful, wonderful thing. Business Insider has a great run down of the 60 best photos, Twitter made a moment, and Time has a piece on it too.


We’ll probably never truly be able to measure the impact that President Barack Obama has had on our children. As we enter the final year of his presidency, we will cherish and hold onto the great moments of progress and accomplishment. We will celebrate not just Barack Obama as a president, but also as a husband and a father. A man who has led this country with a deep love for all of it citizens, especially the ones who have yet to understand the historical meaning of the past eight years.


Go browse the links above and enjoy.

*Yep, never said that before.



These have been around the block over the past fortnight but they’re simply too gorgeous to ignore.

Visit Mars!


Visit Europa!


Visit HD 40307g!


There are more (with some interesting copy too) over at the source.



This is one of my favourite reads of the week:


July 31st, 1979. And this Roger Ebert is at Muhammad Ali’s mansion to accompany him to a special screening of the newly released Rocky II.

It’s at this point in the FToF proceedings that I tend to pull out a direct quote or paraphrase something from the article I’m imploring you to read.

Not this time. No no.

This time you’re just going to have to go read it (it’s won’t be disappointed).



You’ve all seen it.


But what you may not have seen is this killer opening paragraph from The Verge:

The image above looks like concept art for a new dystopian sci-fi film. A billionaire superman with a rictus grin, striding straight past human drones, tethered to machines and blinded to reality by blinking plastic masks. Golden light shines down on the man as he strides past his subjects, cast in gloom, toward a stage where he will accept their adulation. Later that night, he will pore across his vast network and read their praise, heaped upon him in superlatives, as he drives what remains of humanity forward to his singular vision.


That is all.


This isn’t an Izzard story (but I do love this retort) – sorry. It’s just an excuse to post some photos of amazing cakes.

Don’t want death? OK – cake it is.

All out of cake

Screen Shot 2016-02-26 at 22.18.17

Screen Shot 2016-02-26 at 22.18.31

There are many more…. at the link!


… ./

Bonuses this week are as follows:

  • Beyonce at it again? And by ‘again’ I mean, this example from ages ago. The FTC will not be happy, yo.
  • Lol.
  • I’m a big fan of The Awl but this week’s edition properly made me laugh.
  • Remember in November (see item 2) when I said that Facebook’s new ‘immersive ad’ unit would launch in Q1 of 2016? Nailed it.
  • I wrote a blog post this week about how the launch of Sky Q made me reconsider my Sky TV package, end up cancelling the whole thing, and replace it with an Amazon Fire TV. It’s one of the most popular posts of the past 12mths. If you missed it, you can find it here.

And that’s it, I’m out.

Anyone got a Darth Vader outfit I can borrow?




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