Or – ‘Lessons on how to avoid being crap’
At the end of last year I was tasked with putting together some ideas for the Ogilvy 2015 social media / digital trend document. To prevent said document falling into the same trap as every other prediction paper out there, I decided to publish a top 20 list of things that are NOT trends for 2015.
When people asked why, I half-jokingly reply ‘To f*** myself’.
Seriously though, what better way to push yourself out of mediocrity than by publicly declaring what you think the non-trends are? Well, I did – and it helped.
Said list should be embedded below and the trends we put to paper thereafter will be in the post straight after this one.