Five things on Friday #251

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TO THE THINGS.

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1. #OGILVYUNPLUGGED

We have a CSR platform at Ogilvy called ‘Many Ogilvy Hands’. Every year multiple groups of Ogilvy employees head off to a country to try and help make a difference. A new cause is chosen every five years or so and this year, a total of a 12 or so Ogilvy folk will be headed off to Nepal to help rebuild the community centres that were destroyed in the 2015 earthquake in that region (this write up is from last year’s trip).

To qualify for a place, each individual who goes has to raise a certain amount of money for the cause at hand. Cue: myriad bake sales, pub quizzes, and a whole host of other fundraisers that the smart ones can think of to help hit those targets.

#OgilvyUnplugged was one of those such events.

And I think I can comfortably say it’s probably the best Many Ogilvy Hands fundraiser I’ve ever been to. Don’t get me wrong, I love a pub quiz (and will probably go to another Ogilvy one at some point next week) but for sheer brilliance of talent and organisation (the gig was held in probably the most soulless meeting room we have in the entire building and yet it didn’t feel that way for the night – an astonishing feat in itself), #OgilvyUnplugged nailed it.

The reason why I’m sharing this here isn’t that I just like wanging on about how great the people who work at Ogilvy are (they are though), or that I want you to donate more money to the cause (that would be nice, mind) but instead simply because I want to share the music of the four amazing artists that Bizhan, the organiser for the evening (and occasional compere for Sofar Sounds), managed to secure for the night.

First up was a man named Charlie Hole [Spotfy link].

Then it was Amare Symoné [Soundcloud link].

Followed by Anna Pancaldi (I meant ‘vowels’) [Spotify link].

Then we finished with HVNTER [Spotify link].

All were amazing.
All are new music YOU should go listen to.

GO ENJOY.

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2. THE THING I LEARNT THIS WEEK BUT WISH I DIDN’T

If you’ve never heard of Leeroy Jenkins, then you first need to watch this phenomenal video. You need sound, btw.

Go on. Even if you’ve heard of it before… I think you deserve to watch it again. I love it so much.

Well….

…this week I learnt something so AWFUL I almost feel bad telling you about it.

LEEROY JENKINS WAS A LIE.

😭😭😭😭😭

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3. NO ONE IS COMING

I finally got around to reading the excellent Dan Hon piece ‘No one is coming. It’s up to us.‘ It in itself an adaptation of Hon’s talk ‘We are the very model of modern humanist technologists’ (is there a video, Dan?), punctuated with slides and references that resonate.

Read it and let it challenge your thinking.

Go see.

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4. LEGALLY BLACK TAKE MOVIE AND TV 

👏🏻👏🏻👏🏻👏🏻👏🏻

A group of young Brixton activists have recreated a series of film and TV posters with black leads. Here’s why:

“Research by the British Film Institute shows that black actors played only 218 lead roles in the 1,172 British films released between 2006 and 2016.There were 45,000 roles in total, which means black British actors played just 0.5% of them.

The Special Patrol Group put the posters up during a snow storm on Wednesday night, so that those behind the concept would see them on their graduation from the Advocacy Academy.

By Friday, most of the posters had been taken down and replaced with adverts for McDonald’s. JCDecaux, the advertising company that owns most of the bus stop billboard spaces, did not respond to requests for comment.”

There are more posters than the one above and The Guardian has the full story.

This is great work; well done.

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5. FACEBOOK: IT’S THE LITTLE THINGS

Facebook loves publishers‘ – LittleThings, June 2016.

Facebook is the destroyer of worlds‘ – LittleThings, February 2018.

The algorithm giveth; the algorithm taketh away.

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PRE-BONUS ESSENTIAL READING: 

Only the essentials. 

THIS IS THE BONUS SECTION. YOU FIND YOUR BONUSES HERE: 

I say Bo, you Nus. Bo! 

Bonus bonus thing that came in as a VERY late entry is this Kickstarter for a Star Wars short film called ‘Padawan Rising’. 

Kano is a powerful but impetuous Padawan who’s been sent on a mundane mission to learn a sense of responsibility to an abandoned planet. While she’s there the First Order rock up, invade the planet and she gets well excited about having proper people to fight. She’s heavily outnumbered and hugely outgunned but really itching for a proper fight. What she doesn’t know is this planet was previously an imperial outpost and all that’s left are two Imperial Stormtroopers who’ve broken their conditioning and turned survivalist. In the end she has to team up with them to try and escape the oncoming hordes of First Order.”

Like supporting short films AND Star Wars generally? Get involved

THIS IS THE END. YOU MAY SOON CLOSE THIS WINDOW AND CONTINUE WITH YOUR LIFE. 

OK, confession time. I have a target of £250 to hit for my Thames Hike for Macmillan.

I’m going to see how much of that I can garner from my newsletter subscribers. There are a fair few of you, one newsletter plea in andwe’re already 1/3 of the way there – amazing. So, if pay-day has just passed and you can spare a fiver – please do donate. It’d mean a lot to me.

Thank you.

(neat coincidence: I had one reader write in and say thanks – turns out they work for Macmillan, sent me some drone videos of the last one and, yeah, anyway, it was a lovely email to receive – thank you). 

Until next time…

Whatley out.

Five things on Friday on Sunday #250

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TO THE THINGS

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1. BRENDAN FRASER IN GQ

Well, this is something.

Please read Brendan Fraser’s interview in GQ.

“Fraser pauses, and his eyes seem to well up, and for the first time in this litany of surgeries and loss, he seems like he might not want to continue. I ask if he needs a break.

“I’m okay,” he says. “I think I just need to let some arrows fly.”

He excuses himself as I ponder what this means. A few minutes go by. When he returns, it’s with a leather quiver full of arrows strapped to his back. He steps out onto his porch. Outside, he lofts a bow, nocks an arrow. Down below on his lawn, maybe 75 yards away, is an archery target. He releases the arrow straight into the target’s center. Bull’s-eye. Then nocks a second arrow, and does it again.

Finally, he exhales. “I feel a lot better now,” he says. He hands me the bow.”

This, among a litany of anecdotes, pathos, and in one instance, a ‘Me Too’, is why you should.

It’s a ten-minute read. Do so.

2. THE THAMES MIGHTY HIKE

This week I volunteered to join a sponsored hike along the River Thames from Windsor to Henley (26 miles!) to raise money for Macmillan Cancer Support.

I need to raise £250 to justify my place.

Please help me reach that goal.

I don’t do this kind of thing often so please, if you can, sponsor me. It’d mean a lot.

That is all.

x

3. THE SPEEDIEST WINTER SPORTS 

The Washington Post here with a great interactive educational piece on what really is the speediest sport at Pyeongchang this year.

Go see.

4. GRAN TURISMO V REAL LIFEThis is quite fun.

Jay Leno gets taken (thrown) around a race track neither he nor his driver has been around before.

His driver – and PlayStation GT Academy Winner – Ricardo Sanchez does the business.

This is crazy when you think about it.

And a very small sign of things to come.

5. GDPR + FACEBOOK

Another newsletter, another mention of GDPR. Newsflash: this ain’t gonna go away, you guys. So get jiggy with it.

Sharpish.

I was asking about this with some friends the other day. The only thing FB had said was covered in this TechCrunch piece (tl;dr – ‘we’re doing something soon’).

Well, soon has arrived and the big blue time suck machine has set up a bespoke GDPR page with all the information you will need if you’re conducting, managing, or handling any user data on its platform – and plan on being GDPR compliant.

If you do ANYTHING on Facebook then you MUST read it. Above all, it’s going to be the law but also, when you’re in your next meeting and the topic comes up, be the smart one that’s done the reading. It’ll help.

PRE-BONUS ESSENTIAL READING: 

Only the essentials. 

THE BONUS-SHAPED BONUS SECTION FEATURING BONUS THINGS THAT HAVE BEEN ADDED AS A BONUS: 

But don’t worry – there ain’t gonna be 250 of them…

YOU ARE APPROACHING THE END OF THE NEWSLETTER. PLEASE DISEMBARK SAFELY. 

Two hundred and fifty editions.

That ain’t bad is it?

Yeah.

I’m happy with that.

Here’s to the next 250.

Someone asked me this week ‘What is the conversation people aren’t having in your office? What is the one thing that people SHOULD be talking about but just aren’t?’

I thought about it for a minute and said, ‘Without sounding like a complete nob, that’s just not how I operate. If there’s a conversation we should be having, I damn well bring it up and make sure we have the conversation’.

Sitting here, recounting this story to you, I realise that this position is one of privilege. I am white, male, in a position of power – and so my voice is heard. But that doesn’t mean mine is the only voice heard. If there is a topic that people SHOULD be discussing and AREN’T. Then SAY SO. That’s how stuff changes. By making it change.

Literally, be the change you want to see.

Just do it.

Just. Do. It.

Until next time folks,

Whatley out, x

Five things on Friday #249

Things of note for the week ending Sunday, February 11th, 2018.

Did you know, if you SUBSCRIBE to the Five things on Friday newsletter, you are 100% guaranteed to get MORE STUFF (eg: a proper intro and probably some more gifs) than reading it here on whatleydude.com.

So y’know, SUBSCRIBE TODAY.

TO THE THINGS

1. PARAMOUNT + NETFLIX

Last week, during the Superb Owl, there was a ton of new movie trailers (as well as one great ad – for TIDE) one of those trailers was for a film called ‘The Cloverfield Paradox’.

What happened next is old news now. The trailer dropped and, minutes after the big game finished, the film was available to watch on Netflix.

‘AMAZING!’ screamed some.
‘IT’S A REVELATION IN MOVIE MARKETING!!’ screamed others.

But then, when the dust settled, it appeared that with very little spend from Paramount (at best, they went 50/50 on the movie’s ad spot with Netflix) they managed to get millions of people excited about a very bad second-rate movie.

That’s the interesting part to me. I get that JJ Abrams’ ‘thing’ is mystery and surprise (hell, he even did a TED talk on it) so I get that this could be seen as just another JJ marketing move. But I don’t think so. Paramount has not had a HUGE hit at the box office in years. Last year, it’s best-performing movie was TRANSFORMERS (episode 17, Primes of the round table or something) – and that barely scraped the top 20.

Taking that into account, and also looking at the recent news about a similar ‘straight-to-Netflix’ deal re: the forthcoming sci-fi movie, ANNIHILATION, it looks a little like Paramount is playing it super safe. It’s one big hit this year is probably going to be MISSION: IMPOSSIBLE: FALLOUT.

Outside of that? Who knows. It’s a shame. Some of the best MARVEL films started out at Paramount. I hope this isn’t the beginning of the end for them. I also hope that this isn’t the start of a trend where ‘straight to video’ movies just get sold as ‘straight to Netflix’ – that is not a good luck for any/all involved.

2. THE CHARMED LIFE OF ALEX MOORE

My friend Molly Flatt has a book out.

I am awfully proud of her.

And the book is pretty damn good (so far) too.

I’m fortunate enough to have been sent a proof copy. You can pre-order yours now (out in May).

Do so.

3. DIGITAL OUT OF HOME AD SCREENS AS BITCOIN MINERS. 

Terence Eden has seen them.

This is 2018.

4. TWITTER ACTUALLY TURNED A PROFITAbsolute scenes.

You can read the whole letter to its shareholders here. Interestingly, aside from kinda waving vaguely at the President of the USA, I can’t really see anything here that screams ‘We know exactly what we’re doing!’

I’m being unfair.

I’m pleased for Twitter. Truly. 12yrs to get this far. And it is indispensable. I just hope this isn’t a blip. Time will tell.

More here.

5. THE BANANA TRICK

I’ve never stolen anything from self-checkout (although when I was a kid, I stole my fair share of sweets from the pick’n’mix at Woolworths (WE ALL DID IT)) but apparently, this is a THING. With its own nomenclature and everything.

The Atlantic has more.

PRE-BONUS ESSENTIAL READING: 

Only the essentials. 

  • Uma Thurman’s interview with the NYT dropped hours after I published last week’s edition. I’m hoping you’ve all read and/or seen it by now. If not, fix that.
  • I considered linking to the Quentin Tarantino piece that came after this one but no, f*** him.
  • Related – Jill Messick, caught up with all of this, took her own life last week. This is all so awful.
  • Steve Wynn has FINALLY stepped down.
  • CP + B fires its CCO. Doesn’t say why…
  • Droga 5 loses its ECD in a similar way.
THE BONUS SECTION OF BONUS-SHAPED BONUSES: 

They shoulda told us about da bonus…

YOU HAVE REACHED THE END. 

Thank you for reading.

It has been a long and hard weekend. I am very much looking forward to a Monday night of peaceful sleep.

We shall see.

Whatley out, x. 

Ps. This week’s was late.

Nextweek’s may not appear at all.

I’m in Rome Wednesday – Monday and may not take my laptop with me.

If we don’t speak, have a lovely couple of weeks and I’ll be in touch upon my return.

Ciao, Bella x.  

Five things on Friday #248

Things of note for the week ending Friday, February 2nd, 2018.

Did you know, if you SUBSCRIBE to the Five things on Friday newsletter, you are 100% guaranteed to get MORE STUFF (eg: a proper intro and probably some more gifs) than reading it here on whatleydude.com.

So y’know, SUBSCRIBE TODAY.

TO THE THINGS!

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1. QUINCY JONES IN GQ

This is a great interview (I’m about a third into it) – I’ll give you a taster and then you can decide if you wanna read the rest of it.

“When Quincy Jones talks—wandering from subject to subject as he does—the next famous name is rarely more than a few seconds away, but it doesn’t seem like name-dropping or showing off. It’s as if this just happens to be the interesting world he occupies. So he’ll refer to the time Nelson Mandela tried to get him to touch a cheetah—”I couldn’t do it”—and then he’ll mention that Colin Powell called a couple of days ago because Powell was annoyed at how Tyler Perry appeared to be portraying him in a forthcoming movie. (Jones helped connect them.) Or he’ll refer to the time Steven Spielberg showed him the first abandoned prototype for E.T.: “They made that little monster, and he looked too much like a brother. That’s why the second one had blue eyes.” Or the occasion in May 2007, when Oprah brought Barack and Michelle Obama ’round to this house in an attempt, unsuccessful at the time, to woo Jones away from his friends the Clintons. “To try to sell me on them,” he says. “And we sat down in the kitchen, and for six hours…a really heavy meeting.”  As another aside, he’ll let slip that he saw Stevie Wonder last night…”

I mean, really.

Quincy Jones has a story.

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2. BLACK PANTHER: THREADS

It was the global premiere of THE BEST REVIEWED MARVEL FILM TO DATE– BLACK PANTHER – this past week.

The dress code: ‘Royal attire requested’

THEY DID NOT DISAPPOINT.

DAYAM.

  1. I want Donald Glover’s suit.
  2. I have no idea what I’d do with it because THERE IS NO WAY ANY OTHER HUMAN COULD PULL THAT OFF.
  3. GO AND SEE BLACK PANTHER.

That is all.

(more, here)

Related: I love this ‘United Colours of Nyong’o

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3. HOW MUCH DOES AMAZON MAKE FROM ITS DIGITAL MARKETING BUSINESS?

Y’all may remember in the #OgilvyTrends2018 presentation a teeny little slide that looked like this:

Therein you would’ve read some huge statement like ‘Amazon will be the most important emerging platform for digital advertising in 2018’. That was December 12th, 2017.

January 28th, 2018 and the Wall Street Journal publishes this ‘How Amazon’s Ad Business Could Threaten Google and Facebook‘.

However, this section is not about me saying ‘Ooooo, look how smart we are!’, oh no. This section is about sharing this amazing chart that is a) from the WSJ article linked above and b) a good primer for exactly where Amazon sit among today’s major players.

Look:

Umm…

So tell me again – where is your media agency recommending you spend your dollar this year?

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4. BRANDS WITH ‘PURPOSE’

Not really a section to talk about a particular piece of work more a follow-on piece from FtoF #241 (item 5) regarding BRANDS WITH PURPOSE.

Here are some thoughts on the topic. Some related, some not.

  • I do not believe there is enough evidence to support that a brand with a ‘purpose’ to do good in the world is the route to a successful product. For every example you throw forward, there will be fifty that do not make the cut. You read about the exceptions, not the rules.
  • The theory that ‘MILLENIALS (blergh) have a higher propensity to buy brands with A HIGHER PURPOSE’ is as ridiculous as it is unresearched.
  • That said, I believe that for brands to exist, they do need a purpose for existing. ‘To help the company become profitable’ is as much of a purpose as ‘to make the world a better place’ – both will sell.
  • When a brand has a purpose over and above its overall goal of just making money – it has ‘the right’ to participate in the cultural conversation – sometimes, in very rare cases, it sets it.
  • There is nothing wrong with a brand that doesn’t have a BIG SOCIAL PURPOSE. ‘Brand X believes the world would be a better place if Y could Z by A, B, and C’ – is a perfectly good model of setting a brand purpose.
  • Without insight – purpose is kinda meaningless.
  • Having a MODEST ‘purpose’ is OK. You don’t have to set out to solve world peace simply by selling more toothpaste. It won’t happen – so don’t try.
  • That said, using your platform to talk about matters that matter – to the company, the brand – the people that the product identifies with – that is OK.

And it’s that last point that leads me to these two pieces from BURGER KINGand SONOS. Both addressing Net Neutrality. Both doing so in their own way.

Standing up for something that is relevant to your consumer? I think that’s important. Wading on a cultural conversation where your brand has no relevance? I mean, just GTFO.

The point is – I don’t where this has come from but it’s bugging me. In 2018, where things seem to be so darn binary, how does a brand find its ‘purpose’ – an authentic, modest purpose? With room to breathe, play – make money – and stand up for what it thinks is right for its consumer.

Food for thought

I will come back to this in a later edition, I’m sure

Your thoughts and comments are welcome.

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5. FACEBOOK ALGORITHM STUFF

This is super fresh. I think I mentioned in either the last edition or the one before that about the huge newsfeed algorithm changes coming to a Facebook near you (not heard? read up, yo). Since then, I’ve been either been on the fence or full-blown snark about the whole thing.

In the first instance, my opinion is that if you’re a publisher that still sees benefit from organic reach and you DON’T publish link/engagement-bait-y headlines/articles, then you really have nothing to worry about.

In the second instance, the snarky one, it’s often off the back of reading post after post, article after article, discussion after discussion about ‘What these changes mean for brands’ – when the truth of the matter is: NOBODY KNOWS. Literally, a few hundred people on the west coast of America MIGHT know, but that’s it. The changes haven’t been made yet and so the REAL WORLD IMPACT of the thing is UNKNOWN. So please, don’t swallow the BS from the second-rate ‘digital’ experts on LinkedIn – they know nothing.

OK, so rant over.

The good news is: Facebook is lifting the lid slightly – and did so TODAY!

The better news, the man who literally LIVES on the pulse of this stuff, Matt Navarra (you really should follow him), was invited to the Webinar.

Better yet, he shared a bunch of slides!

Official ones! With clarity!

With clarity!

Such clarity!

Like I said at the start: if you’re a brand/publisher that DOESN’T focus on your audience or promote MEANINGFUL interactions, then what the hell have you been doing this whole time?

It’s good to see this stuff from Facebook directly. It’s not exactly rocket science – but at least it’s clear.

Cheers for sharing Matt.

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PRE-BONUS ESSENTIAL READING: 

Only the essentials. 

______________________

THE BONUS SECTION OF BONUS-SHAPED BONUSES: 

You. Me. Us. Bonus.

___________________

YOU HAVE REACHED THE END. 

Thank you for reading.

As I said at the start: the grass is always greener when you water it. Wherever you are in the world, whatever your situation, spend some time watering the garden this weekend.

You’ll be amazed at how green it can be when you put the work in.

Whatley out, x. 

Five things on Friday #247

Things of note for the week ending Friday, January 26th, 2018.

Did you know, if you SUBSCRIBE to the Five things on Friday newsletter, you are 100% guaranteed to get MORE STUFF (eg: a proper intro and probably some more gifs) than reading it here on whatleydude.com.

So y’know, SUBSCRIBE TODAY.

TO THE THINGS!

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1. SPOT MINI

The latest iteration of the robot dog from Boston Dynamic is MENTAL AND WHEN YOUR KIDS ARE YOUR AGE THEY’LL HAVE ALL ONE*

LOOK AT IT!

You can hit the image and it’ll open the 25 second YouTube video that goes shows just how darn realistic this thing is.

Boston Dynamics Spot Mini.

Coming to a vision of the future near you.

*And by ‘have one’ I mean, ‘will probably live in a neighbourhood where these things patrol the streets at night and act as a weird kind of security nightmare for would-be crims/dystopian governments wanting to keep its citizens in check. Maybe. 

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2. GEE DEE PEE AAAAARGH! 

If you keep reading about how huge GDPR (aka the General Data Protection Regulation) will be (and how it will massively impact your day-to-day business) and yet still have ZERO CLUE what the HELL it is and WHAT IN THE HEAVENS you should ACTUALLY BE DOING ABOUT IT.

Then please, worry no more.

Econsultancy has been looking at the whole thing from a marketer’s* perspective and has compiled a handy list of its blog posts to date on the topic as well as a bunch of training courses for you to go and have a look at.

It isn’t scary and, if you’re in marketing (hell, even if you’re not) you should read it. It WILL impact your business.

Off you pop.

*Note: ‘Marketers’ not ‘Marketeers’. We market stuff, we’re not running around with swords and muskets like some crass over-branded version of ourselves. Blergh. 

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3. HOW TO TAKE A PICTURE OF A STEALTH BOMBER OVER THE ROSE BOWL

The photo is not a fake.

And here’s how it was shot

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4. THE FALL OF TRAVIS

I’ve written about the absolute state that is Travis Kalanick (and Uber) several times before in this newsletter. It doesn’t matter if you’re super familiar with everything that happened or in actual fact have never paid any attention to any of it, this Bloomberg Business piece is a must-read.

Damming. Horrifying. Ridiculous. Peak BS.

#DeleteUber.

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5. GARY VAYNERCHUK IS TRYING TO KILL YOU

 [taken from Gary V’s book ‘Now is the time to crush it’] 

Jon Westenberg writes.

‘I can’t even express to you how unhealthy [the above] is likely to be.

If you work a full time job, and you get home from it and spend time with your family, and then work until 2 or 3 AM and then get up and do it again, you are going to have a nervous breakdown.

You are going to suffer. You are going to be exhausted. It’s going to severely impact the people around you in negative ways. It’s just not sustainable to live that kind of lifestyle, and the damage you will do to your relationships and your mental and emotional — let alone physical — health could last a lifetime.’

Westenberg is right.

And he speaks from experience too.

Sorry, Gary, I’m with Jon.

____________________

PRE-BONUS ESSENTIAL READING: 

Only the essentials. 

________________

THE BONUS SECTION OF BONUS-SHAPED BONUSES: 

Bon. Us. Good together – 

_______________

THIS IS THE END. 

There’s a running joke among some of the folk I’ve worked longest with: ‘The many lives of James Whatley’ – they say. The work I’ve done, the odd semi-successful careers I’ve had. The places I’ve found myself in, and the people I’ve met – it’s all just chance, really.

Yes, a wink and a smile goes a long way but – in the end – it’s how you hold yourself when the going gets tough.

Be the grass. Not the stone. Flow with the weather. Don’t close up and go brittle. You could break. Sway.

This stuff takes practice.

This week’s advice for the weekend is to consider others. While I would never, ever counsel measuring yourself with someone else’s yardstick, you should always be mindful of the unseen battles that others are struggling with.

Literally, no one has roses all the time.

No one.

Be kind.

To yourself and each other.

Whatley out, x. 

Five things on Friday #246

Things of note for the week ending Friday, January 19th, 2018.

Hola

Did you know, if you SUBSCRIBE to the Five things on Friday newsletter, you are 100% guaranteed to get MORE STUFF (eg: a proper intro and probably some more gifs) than reading it here on whatleydude.com.

So y’know, SUBSCRIBE TODAY.

And now, your things:

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1. THE BEST PARTY IDEA 

I love a party. I also love making party guests work. You can ask anyone that’s ever been to a party I’ve thrown (tie party, come as an effing hipster, Halloween, animals – you name it – but the rule is, if you don’t participate, just don’t come) – this is something I like to do.

So imagine my UTTER GLEE when I saw a tweet earlier this week talking about a party where EVERYONE HAD TO PREPARE A THREE MINUTE LECTURE ON SOMETHING THEY WERE PASSIONATE ABOUT.

This is a great idea. The rules are for the DTL party (Drink Talk Learn – obviously) are as follows (and are lifted kindly from the thread of above tweet):

So please, all of you, at once. Go away and do this. If you’re a subscriber to this and you consider us real-world friends (I’m looking at you, Robbie) then expect an invite to one of these by the summertime.

Drink. Talk. Learn.

I think that’s great advice to be taking into the New Year. Don’t you?

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2. MUMS NOT DADS 

A simple question: ‘Since becoming a parent, how do you do it all?’ – and yet, only asked of Mums. Not Dads. Parents, this one is for you.

‘As a mother and the founder and CEO of a digital health company, I frequently get asked about “work-life balance.” My husband, Lee Teslik, an executive at Google, who changes as many diapers as I do, has had a very different experience. We’ve never really talked about this dynamic before, so one recent Sunday afternoon while our son was napping, we tape-recorded a conversation about the subject. The following is an excerpt—with all expletives, politics, and tears edited out.’

Read the full conversation, via Quartz.

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3. DYING

Two things about death.

First, this website I found this week via the Warren Ellis newsletter (it is excellent – he is mental, and Morning Computer is probably my favourite thing of his but still, that newsletter be hiding real gems). This – A Course In Dying – is worth your time. A website specifically set up to encourage people to have more conversations about death and dying. We don’t do it until it’s upon us and, lo and behold, by then it is too late. Use A Course In Dying to build your own death awareness – and see where it takes you.

The second thing about dying – specifically, death – is written by Holly Butcher. 27 years old and no longer with us, Holly’s note about what matters and what doesn’t will move even the coldest heart. Read it. Use it.

I passed it to a loved one this week and they said upon reading that they would read it daily to help keep them sane and focused on the things that matter.

Maybe you might do the same.

Probably the most important read this week.

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4. ELLEN POMPEO, GREY FROM GREY’S ANATOMY, ON FINE FORM HERE


This is a great interview.

Read it.

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5. BROOKLYN LAGER: MAKING THE BRAND. 

I was adamant that I’d shared this story before. Turns out I haven’t (at least, I don’t think I have). Anyway, the point is – Brooklyn Lager has appeared out of relatively nowhere and can now be found pretty much everywhere. The logo, however, that CLASSIC logo – ain’t as classic as it looks. It was invented (of course it was) to make you think that it had been around for years.

Not a new trick, not by any stretch. But an enjoyable read all the same.

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PRE-BONUS ESSENTIAL READING: 

Only the essentials. 

  • I quite like Daniel Radcliffe’s response to Johnny Depp’s casting in the next Fantastic Beasts movie. 
  • This Eliza Dushku *on the set of TRUE LIES* story is awful. 
  • Jeez, Sharon Stone.
  • Aziz Ansari – so much to write and share. Babe.net. The email thing. Jezebel. Eesh. Instead, read this – from GQ – about consent, what it means, and why TIME’S UP isn’t just about women coming forward, it’s about men changing their/our behaviour.
  • Bonus one for the boys – here’s THE ROCK TEST – this is great.

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THE BONUS SECTION OF BONUS-SHAPED BONUSES: 

This week, putting the onus into bonus.  

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LOOKS LIKE WE MADE IT. LOOK HOW FAR WE’VE COME, MY BABY. 

I’ve got a good feeling about 2018. I don’t know what it is – or where it’s come from. I know me better than I’ve ever known me before. And that’s a huge thing to be able to say. I’ll write about it soon – maybe in June – and tell you all about it.

Thank you for reading.

Thank you, to those of you that do, for writing.

Just… thank you.

My moral advice for the weekend ahead is to just say thank you.

Until next time, fam.

Whatley out, x. 

Five things on Friday #245

Things of note for the week ending Friday, January 12th, 2018.

Howdy.

Did you know, if you SUBSCRIBE to the Five things on Friday newsletter, you are 100% guaranteed to get MORE STUFF (eg: a proper intro and probably some more gifs) than reading it here on whatleydude.com.

So y’know, SUBSCRIBE TODAY.

Shall we crack on?

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1. THE ONE QUESTION DEBATES

In London at the end of February? This might be of interest to you.

The consistently fantastic One Question is putting on an evening of debate next month that will take on the question ‘What does brand really mean?

Taking place at the rather lovely Soho Hotel, the evening is a slightly different take on its original concept with, instead of individual and multi-industry responses to the one question, a five-person debate focused in and round one industry. And for this first one, that industry is going to be Marketing and Advertising.

Reps from Pepsi and Sony are already confirmed for the panel with more being announced as we lead up to the event.

Tickets are £50 + VAT (before going up to £75 from Feb 1st onwards) – and are on sale NOW.

I’m going so fingers crossed I’ll see you there.

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2. YOU GOT NO FEMALE SPEAKERS? 

Rubbish!

Here’s 50 from The Dots and The Drum.

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3. ARTWORK PERSONALISATION AT NETFLIX

This is super interesting. Netflix has lifted the lid on how it ensures when recommendations are made, you get the right artwork that pushes you over the line.

There are many roads to Good Will Hunting but your jumping in point(s) may look very different, for example.


Covering off the what, the how, and the testing of both (and more) this is a really compelling and enjoyable read.

Good job, Netflix.

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4. THE STRANGE BRANDS IN YOUR INSTAGRAM FEED

It begins:

“It all started with an Instagram ad for a coat, the West Louis (TM) Business-Man Windproof Long Coat to be specific. It looked like a decent camel coat, not fancy but fine. And I’d been looking for one just that color, so when the ad touting the coat popped up and the price was in the double-digits, I figured: hey, a deal!”

“Several weeks later, the coat showed up in a black plastic bag emblazoned with the markings of China Post, that nation’s postal service. I tore it open and pulled out the coat. The material has the softness of a Las Vegas carpet and the rich sheen of a velour jumpsuit. The fabric is so synthetic, it could probably be refined into bunker fuel for a ship. It was, technically, the item I ordered, only shabbier than I expected in every aspect.”

This isn’t the first time I’ve heard of such a story but it is the first time I’d read about it happening via The Atlantic.

And of course, The Atlantic keeps digging.

Savvy salesfolk picking goods from supplier they’ll never know, to ship products they’ll never touch, to consumers they’ll never meet.

It’s a huge market apparently.

Go see.

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5. THE FACEBOOK NEWSFEED APOCALYPSE

Even if you only barely touch the digital marketing industry, you must – I’m hoping – be aware of the most recent announcement from old Zuckerface himself regarding Facebook’s next evolutionary step in what it will and will not shove into its users’ eyeballs.

The full update is available for your perusal (of course) however the main things to take away are:

  1. If you’re a crap publisher/content creator who specialises in creating cruddy content that does stuff like ‘Like if you agree, comment if you don’t’ – your days are numbered.
  2. If you’re a crap publisher/content creator who makes/publishes stuff that people just don’t enjoy, talk about, or interact with – your days are numbered.
  3. Organic reach is actually over (it’s OK, we’ve only been saying this since 2014).
  4. Facebook is still hawking LIVE – this is hilarious.
  5. If you keep tabs on your month-on-month numbers and you see a dip this year. It ain’t you, it’s Facebook.

The whole thing is worth a read and you should really read up on it – even if it isn’t something you touch day to day (LIES), at least have a basic understanding of how the platform that you spend your life consuming actually works.

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PRE-BONUS ESSENTIAL READING: 

Only the essentials. 

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THE BONUS SECTION OF BONUS-SHAPED BONUSES: 

B O N U S. I said B O N U S.

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YAY! YOU MADE IT! CHECK YOU OUT! YOU SEXY MOFO. DAYAM. WOO. 

And here we are, once more, at the end of another Five things on Friday. This time, on an actual Friday.

Trebles all round.

I’m going to end this week’s edition with the best three words I learnt in 2017. Those three words are: ‘And that’s OK’. Try it next time someone is telling you that so and so is angry about this, or someone else is having an ansty opinion about that, or even if someone close to you is having a hard time and getting upset… Y’know what, you’re upset – and that’s OK. That person is angry, and that’s OK. That person wants to say something that means something to themselves – and that’s OK. Accept it. Live in it. Breathe it in, breathe with it – and let it out. You might not like it at first…

And that’s OK.

Until next time, fam.

Whatley out, x.