Category: Working

March 2, 2014 / by James Whatley">James Whatley / Interesting, Life, Mobile, Social Media, Working / No Comments

New stuff from me.

TweetShort post covering off five things that happened this past seven days. Regular readers will know I run a feature called ‘Five things on Friday‘ and I very nearly included these things in that, but then I realised it went against my own brief for that (e.g.: things about me might not actually be that […]

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December 31, 2013 / by James Whatley">James Whatley / Life, Ogilvy, predictions, Working / 9 Comments

2013: in review

TweetWhere do I start? Photo from my trip to Aldwych Underground station in November. Let’s start with numbers. THE BLOG The most popular post of 2013 was the publication of a rare DJ set from The Avalanches (I can thank Josh Russell and an appearance on Reddit for that particular bump), and coming in at […]

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December 29, 2013 / by James Whatley">James Whatley / How to, Ogilvy, Working / 3 Comments

How to write a trend document

TweetSharing is caring. A couple months ago, at work, the new group-level European head of social media challenged me to come up with a couple of ideas that could form part of a trend document for the New Year – ‘We need a trend on one slide, and then maybe a slide on what to […]

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October 12, 2013 / by James Whatley">James Whatley / Charity, Health, Inspiration, Ogilvy, Working / 1 Comment


TweetA week ago today, I published this on Facebook – Post by James Whatley. — The Tough Mudder was epic. I’m still aching (slightly). But we’ve raised over £1200 for charity and, on top of that, one week later, I still can’t believe we did it. The sense of achievement is palpable. And I am […]

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April 11, 2013 / by James Whatley">James Whatley / Guidelines, Ogilvy, Social Media, Working / 3 Comments

Ads on Instagram are already here. But are they legal?

TweetPlace your bets now please… The facts: The Facebook-owned photo-sharing site, Instagram, does not have a business model (yet). ‘Official’ ads will be coming soon (if on hold), but celebrities (and their sponsors) aren’t waiting around. The US Federal Trade Commission state that ads on social media must be labelled as such*. With those key […]

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April 3, 2013 / by James Whatley">James Whatley / Ogilvy, Social Media, Working / No Comments

NEW Twitter Cards for Brands: The Impact

TweetTwitter has quietly launched new markup documentation for twitter cards… And brands should take note. Why? Let’s start at the top – What are Twitter cards? Twitter cards are a fairly recent addition to the Twitter suite of tools that allow richest media content (images, videos, and blog post previews – or ‘photo’, ‘player’, and […]

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March 21, 2013 / by James Whatley">James Whatley / Guidelines, Ogilvy, Social Media, Working / 2 Comments

The FTC: Paying for a Tweet? It needs fine print.

Tweet Just over a week ago now, the Federal Trade Commission (FTC) in the US ruled that ads in Twitter (or paid for/sponsored Tweets) need to follow the same basic requirements as the rest of the advertising world, eg: they need some fine print. To prevent consumers being misled by their favourite celebrity, for example, […]

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