Things of note for the week ending June 1st, 2012
1. Good times
Writing this blog throughout the week as I do (picking up links throughout the week and saving them to WordPress on the fly), means there is often a close kind of overlap with some of the awesomeness out there. As I type this particular segment, it’s 9:30 on Sunday May 27th and the sunshine is GLORIOUS.
Yesterday was the first picnic of the year and, as well as hanging out with friends and generally having a laugh, there was Frisbee (see above), Lasagne and then later, EUROVISION. Which, thanks to Twitter, was actually quite bearable.
Note to self: add this to your ongoing 2screen case study collection
As the girl quite perfectly put it: super fun time
2. Love this from Steven Sanders
Oh, and I just really love the picture too.
3. Awesome Brothers
I have an awesome brother. Fact. Having this guy as a brother would be awesome too. For his sibling’s birthday not only did he go out and find a pair of Iron Man bracelets (if you haven’t seen Avengers
Assemble yet, you won’t know how awesome these are) but he also drew this pic of him using them. AMAZING.
I guess that’s what happens when your brother works at Pixar.
4. Empty Underground
I like to take photos of the London Underground when there’s noone else around. I’ve blogged about it before, others have too. There’s a hashtag and a Flickr group but it’s just a hobby more than anything else, and it’s fun. Anyway, this one is from last week. It’s one of mine and it’s probably top five favourite all time Empty Underground shots.
You get a coffee on me if you can guess where and how I took it.
5. Amazing comic book people are amazing
I admit it. I cried.
If you can’t bear to sit through the 30second ad at the start (sorry – can’t do anything about that),why not go read the story instead. Either way, it’s a lovely piece of good news to sign off with.
Bonuses are all long-form pieces again this week; How to Spot the Future, via Scroggles, is very similar to Where Good Ideas Come From in its nature, but still worth a read all the same; Beating the anxiety of online reading; and A Guide to Influence(rs) Chapter One has made me want to write my own guide on how to engage with communities.
Love this -
Cross The Avengers with Ren & Stimpy and this is what you get. No knowledge of Marvel and you’ll chuckle, a base knowledge and you’ll laugh your face off.
Either way… Enjoy.
How do we fix them?
To find the solution, we first need to fully understand the problem.
2screen / dual-screen / second-screen — all are different names for the kind of integration that I’m referring to and it’s something I’ve been kicking around in my head ever since I went to my first 2screen event back in October 2010.
It was a big deal then and it’s a bigger deal now.
With the increase of iPad penetration and the continuous growth of the smartphone market, the notion of 2screening is becoming more and more commonplace. In fact, a recent Neilsen survey found that 80% of tablet and 78% of smartphone owners used their device while watching TV at least once during a 30 day period.
In the app-world, services such as ZeeBox and Sky Sports for iPad are doing very good things indeed. Both integrating news, stats and social media streams into your second screen; providing a suitable data-based accompaniment to your visual consumption.
However, I want to talk about television-based social media integration (not app-based).
This kind of stuff -
What do these examples all have in common?
Fundamentally, they are all bringing (or at least attempting to bring) the conversation from the second screen, to the first. Which, correct me if I’m wrong, kind of defeats the object of the second screen.
Whether it’s reading out tweets during the credits of Celebrity Juice on ITV2 or talking about Facebook wall posts inbetween programmes on BBC3, broadcasters seem to be obsessed with sharing (read ‘owning’) viewer social media.
Recognising that conversation takes place away from their platform(s), TV + social media work best together when television directs its audience to the conversation medium, as opposed to smashing them in the face with it via another.
Sorority Girls, an E4 TV show, flashes up their hashtag both at the start and at the end of their show as well as when going into ad breaks.
This is good! This is television saying -
‘Hey, perhaps some people are actually watching our shows when they’re on and, instead of going to the kettle during an ad break, they’re turning to Twitter!’
- and giving the audience
a your hashtag at this point is a very good idea. You own it, you guide it, you track it.
via Roo Reynolds
Little pointers like this give you, the viewer, the option of tracking (and joining) the back-channel. If you understand what it means, you join the conversation. Perfect.
I guess this is one big plea to broadcasters to just stop reading out tweets and Facebook updates on the telly. Seriously, it just doesn’t work.
Finally, and returning to the opening image of this post, the new trailer for Prometheus aired recently during the first break of Homeland. Channel 4′s own announcer was employed also, asking viewers to tweet their reactions using the hashtag #areyouseeingthis.
So far, so good. Right? Right.
Except that, 20mins later (during the next ad break), those very tweets were displayed onscreen for all to see.
via Digital Examples
Yes that’s actually a TV ad you’re seeing there, with (clearly moderated) tweets displaying instead of your usual commercial break. Mental.
Reports state that this activity reached a potential audience of 15m users. (Note: POTENTIAL audience. That’s the number of every tweet with the hashtag, multiplied by their sum of their followers – ie: not a real number). And while this kind of exercise is a great advert for Twitter, it leaves existing fans and users feeling a bit… empty.
In closing, encouraging viewers to join an online conversation is one thing, replaying that conversation to them 20mins later is just a pain in the oculars.
I’m not frothing at the mouth half as much as I was when I first caught the original preview (I think it trailed in front of a Harry Potter or something) but still, it doesn’t look that bad.
What do you reck’?
Stop what you’re doing right now and watch this -
No, not a goal line score from their last match up, more an amazing discovery of a whole bunch of cutting room floor footage from Superman IV.
You’ve all seen Superman IV right? If you haven’t you’re not missing out on much; I touched upon it recently as being ‘by far and away the worst of Reeve’s tenure‘ – and I stand by that (it’s still good though).
If you have seen it, then you’ll recognise the chap on the right above as Nuclear Man, the brawn created by Supes’ arch-nemesis, Lex Luthor.
However, on a recent journey around the more geekier corners of the internet, I happened upon an amazing nugget of footage that I never knew existed. Apparently, the Nuclear Man we know and
love recognise is actually Nuclear Man V2. Version 1 was originally in the film too, and Superman (as you’ll see very shortly) disposed of him easily – hence Lex Luthor going back around a second time and coming up with v2.
Thing is, v1 was eventually cut (I can’ think why) and we only ever knew of v2.
What the HELL am I talking about?
Watch for yourself -
Just when you thought Superman IV couldn’t get any worse, right?
I’m just… lost for words.