Branded Content: LG vs Sony

I like LG. I like Sony. But which one is better? FIGHT!

LG vs Sony

UPDATE 1: the LG video has been removed. You can still see images from it however, here, here, and here. Hat tip: Dan.

UPDATE 2: the video is still viewable over on Creativity Online.

Ladies and gentlemen, I would like to present to you two brand videos. One from LG Mobile, for the new LG G Flex (actually quite a good phone) and the other from Sony Mobile, for the QX100 lens/camera mobile accessory (a fantastic, if little bulky, hardware add-on).

One of them is the worst piece of branded content I’ve ever seen and the other is quite possibly the best piece of branded content I’ve ever seen.

Can you guess which one is which?

First LG –

And now, Sony –

Your comments, as ever, are welcome.

 

 

Content comparison: @ThreeUK vs @O2, which is better?

I’m after your opinion folks, so get ready to hit that ‘Leave a Reply’ section at the bottom of this post.
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This week I received a cake* in the post.

A cake with my face on it.

IMAG0550

— yes, that is my actual face, on a cake —

This is piece of co-marketing material from both Three and Nokia pushing the unique selling point (USP) of the Lumia 925: the awesome low-light camera. The angle?

YOU HAVE BEEN LIED TO. CARROTS DO NOT HELP YOU SEE IN THE DARK.
THE LUMIA 925 HOWEVER, DOES.

Why a cake? Well, it’s a carrot cake. Geddit…?

Anyway, the video that the leaflet directs you too is below, take a look –

OK, let’s park that right there.

Next up, we have this effort from O2. Their phone of choice is the Huawei Ascend P6. The USP? The super-slimness of the device. The angle?

MODERN DAY PHONES LOOK TERRIBLE IN YOUR POCKET.
THESE ‘VISIBLE MOBILE LINES’ OR ‘VML’ NEED TO BE NO GONE.

Check out the video below –

Strategically, the two briefs for these could be almost identical –

Drive conversation and engagement around the DEVICE NAME by creating a funny and shareable piece of social media content that will stay true to [the] OPERATOR’s existing online tone of voice, while also highlighting the USP of our hero device.

The execution is obviously very different (plus the former had the additional push of some ‘influencer engagement’ in the shape of aforementioned baked product) but, the question to you, dear reader, is – which one do you prefer and why?

Both are funny in thei rown right, both pushing the USP of a hero device, both deliver the same message but in a very different way. I’m intrigued on your take on it so please, leave a reply below and let me know.

 

 

*I also received a hand-carved carrot featuring the Nokia and 3 logo. No, really. I didn’t eat that, nor did I get a photo (EDIT: photo uploaded as requested by carrot-carving fans), however the cake was really quite nice, so thanks for that. Why was my face on it again?¬†

Panda Style!

So, this happened –

The chaps at work are looking after the Cheng Du Pambassador programme and well, when you leave a panda outfit laying around the office, mad things are bound to happen.

Love. Love. Love.

Moreso because I both know a fair few peeps in the video as well I know exactly what bits were left on the cutting room floor (perhaps they’ll get leaked a tt later date) .

For now, go Tweet and Share the hell out of this video – the WORLD needs to see it!

Yeah yeah, two panda posts in one week. It’s not like I’m influenced by anyone who loves pandas or anything…

 

New. Bond. Trailer.

Bond. James Bond.

I’ve already waxed lyrical about why Skyfall looks set to be bloody fantastic and now Bats is over, it’s all about Bond.

The latest trailer just dropped and, well, watch it for yourself –

Warning: trailer contains plot points you may not want to know

Alright, it gives a bit of the plot away…
…but holy hell, at last we might have a proper villain.

Immense.

Via

 

Five things on Friday #22

Things of note for the week ending June 1st, 2012

Summer is here

1. Good times
Writing this blog throughout the week as I do (picking up links throughout the week and saving them to WordPress on the fly), means there is often a close kind of overlap with some of the awesomeness out there. As I type this particular segment, it’s 9:30 on Sunday May 27th and the sunshine is GLORIOUS.

Yesterday was the first picnic of the year and, as well as hanging out with friends and generally having a laugh, there was Frisbee (see above), Lasagne and then later, EUROVISION. Which, thanks to Twitter, was actually quite bearable.
Note to self: add this to your ongoing 2screen case study collection

As the girl quite perfectly put it: super fun time

2. Love this from Steven Sanders

First, I found this from one of my new favourite tumblrs, and second, I have a soft spot for awesome-pencils-on-white-backgrounds because they totally work with my blog theme (thanks again Vero).

Oh, and I just really love the picture too.

3. Awesome Brothers
I have an awesome brother. Fact. Having this guy as a brother¬†would be awesome too. For his sibling’s birthday not only did he go out and find a pair of Iron Man bracelets (if you haven’t seen Avengers Assemble yet, you won’t know how awesome these are) but he also drew this pic of him using them. AMAZING.

I guess that’s what happens when your brother works at Pixar.

4. Empty Underground
I like to take photos of the London Underground when there’s noone else around. I’ve blogged about it before, others have too. There’s a hashtag and a Flickr group but it’s just a hobby more than anything else, and it’s fun. Anyway, this one is from last week. It’s one of mine and it’s probably top five favourite all time Empty Underground shots.

You get a coffee on me if you can guess where and how I took it.

5. Amazing comic book people are amazing
I admit it. I cried.

If you can’t bear to sit through the 30second ad at the start (sorry – can’t do anything about that),why not go read the story instead. Either way, it’s a lovely piece of good news to sign off with.

Bonuses are all long-form pieces again this week; How to Spot the Future, via Scroggles, is very similar to Where Good Ideas Come From in its nature, but still worth a read all the same; Beating the anxiety of online reading; and A Guide to Influence(rs) Chapter One has made me want to write my own guide on how to engage with communities.