Category: Television

February 4, 2013 / by James Whatley">James Whatley / Social Media, Television / 3 Comments

Twitter and the monetization of the second screen

TweetTwitter’s been buying again…  According to sources, Twitter just bought US-based social TV analytics firm, Bluefin Labs. While the actual number is still an ‘undisclosed figure’, early reports state that this is Twitter’s ‘biggest acquisition to date’. A few things: 1. This is REALLY interesting Twitter and TV is clearly going to be HUGE. During […]

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September 9, 2012 / by James Whatley">James Whatley / Television / 4 Comments

Letters of Note: GMTV Fan Mail

TweetMany moons ago (just over ten years in fact), I got my first job in London working at Good Morning Television, aka – GMTV. It was fairly awesome and, as part of my job was collecting the waiver forms from all the guests that appeared on the sofa, I got to meet some many lovely […]

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May 6, 2012 / by James Whatley">James Whatley / film, iPad, Mobile, Social Media, Television, Video / 31 Comments

Current attempts at television-based social media integration are failing, hard.

TweetHow do we fix them? To find the solution, we first need to fully understand the problem. 2screen / dual-screen / second-screen — all are different names for the kind of integration that I’m referring to and it’s something I’ve been kicking around in my head ever since I went to my first 2screen event […]

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September 29, 2009 / by James Whatley">James Whatley / Case Studies, London Town, Television, Video / No Comments

A Hero’s Quest: Launching a TV channel in 2009

TweetBack in the Spring, I attended a launch party for a new free-to-air digital channel called Quest TV. Unfortunately, due to some last minute complications, the launch was inexplicably delayed and is now scheduled to go live tomorrow instead. What follows it the post I wrote on May 22nd. Most of the points still stand […]

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