Category: Social Media

March 15, 2013 / by James Whatley">James Whatley / Social Media, Working / No Comments

Facebook Hashtags. Wait, what?

TweetThat’s right: According to sources, Hashtags are coming to Facebook. YEAH? AND? WHY IS THIS IMPORTANT?  I’ll tell you – 1. Ownership Let’s get one thing clear: Hashtags are not owned by Twitter. They’re used heavily throughout the platform, of course they are, they help track conversation topics. In fact, Twitter is so entrenched in the […]

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March 14, 2013 / by James Whatley">James Whatley / Social Media / 6 Comments

Google Reader is shutting down on July 1st, 2013

TweetPlanning on updating this post as new GReader options start to appear and I get to play with each of them according. This is not a drill. (last updated 20:10, March 14th). AGAIN: Google is closing down Google Reader on July 1st. Take a moment to process that… then read on. Marketing Land, where I […]

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March 11, 2013 / by James Whatley">James Whatley / Ogilvy, predictions, Social Media, Working / 1 Comment

Targeting Twitter’s audience by the TV that they watch

TweetThe future, I sees it – Back in September last year, I put together a few ideas about what evolutions we might see in the social media industry during 2013. Snappily entitled ‘2013 Social Media Predictions‘, one of the areas focused on was how Social TV and advertising would need to work closer together if […]

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March 5, 2013 / by James Whatley">James Whatley / Ogilvy, Social Media, The Music, Working / 4 Comments

5 things brands can learn from the Bieber debacle

TweetCome on, you all knew this was coming. It has not been a good few days for the global superstar. Where do we begin? The #BieberBacklash (yes, that’s actually a hashtag) began when he had the ‘worst birthday‘ after being ejected from a London club for allegedly smuggling underage fans/guests through the door. It’s a tough […]

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February 21, 2013 / by James Whatley">James Whatley / Social Media / 3 Comments

The Best Google Hangout EVER

TweetMissed the first Social Media Week of 2013? This is what you need — ****** THE HANGOUT HAS HAPPENED! ****** ***** WATCH IT BELOW ***** This coming past Friday, February 22nd, Bizhan ‘The Biz‘ Govindji and me, James ‘Whatleydude‘ Whatley are hosting hosted our very own Google ‘ON AIR’ Hangout, entitled: 37mins of WIN: the […]

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February 8, 2013 / by James Whatley">James Whatley / Social Media / 1 Comment

Brazil is the Social Media Capital of The World

TweetSurprised? No, I’m not either. But why? Image via Ndecam This needs some analysis. First off, the numbers are incredible – 65m Facebook users (second largest market for the platform) Brazilians spent 41% more time on Twitter in 2012 vs 2011 Facebook dwell time grew 208% (while the rest of the world dropped by 2%) […]

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