Category: Our thoughts

June 14, 2011 / by James Whatley">James Whatley / Our thoughts / 4 Comments

Hyper Connected

TweetI’m at the Social Media Influence conference today, taking in talks on a variety of topics such as ‘The Future of Online Listening’, ‘Social Analytics and Customer Insight’ and ‘How to Talk Your Way Out of a Crisis’. But more on that tomorrow. What inspires me now is a figure that was just given on […]

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June 10, 2011 / by James Whatley">James Whatley / Our thoughts / 10 Comments

The Social Media Rollercoaster

TweetSummer is coming and – between the torrential downpours – the sun will be shining once again. Last weekend, while queueing up* for Adventure Island‘s RAGE rollercoaster on Southend Seafront, I began wondering how theme parks could use social media and further engender positive word of mouth. And, it was after reading Joe’s post earlier […]

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June 6, 2011 / by James Whatley">James Whatley / Our thoughts / 1 Comment

Disrupting with The Kaiser Chiefs

Tweet Over the weekend UK-based ‘indie’ band, The Kaiser Chiefs, went public with their latest album offering ‘The Future is Medieval’. What makes this launch unique different is that for the first time, Chiefs fans can create their own version of the album and then make money from the sales of that bespoke version. As […]

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June 3, 2011 / by James Whatley">James Whatley / Our thoughts / 20 Comments

What will you do Next?

Tweet Here in the UK, high street clothes brand Next are running a competition entitled ‘Make me the Next model 2011’. Basically, they’re asking the general public to help choose the new modelling talent for their next big campaign. The prizes? Well for two overall winners will each enjoy a £2,000 shopping spree at Next, […]

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March 9, 2011 / by James Whatley">James Whatley / Our thoughts / 4 Comments

FMCG: Getting social with multi-brand corporates

TweetIt’s a new month, so it’s time for a new theme here at 1000heads HQ. For March we’re going to be talking about all things FMCG. So where to start? Having worked with a fair number of larger FMCG brands in the past, today I want to talk about corporations that manage large multi-brand portfolios. […]

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March 1, 2011 / by James Whatley">James Whatley / Our thoughts / 6 Comments

Travel & Tourism: Got Klout?

TweetI’m an ardent supporter of all things Foursquare-related; be that through either [on a consumer level] meaningless badges acquired through a specific number of check ins or [on the brand side] a fairly robust off-the-shelf loyalty card system – I think the possibilities with the platform, should it hit critical mass, are endless. But that’s […]

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February 22, 2011 / by James Whatley">James Whatley / Our thoughts / 12 Comments

Travel & Tourism: KLM

TweetWe’ve been talking about running different themes here at the ‘heads of late and one that continually pops up over and over is that of Travel and Tourism; who’s engendering positive word of mouth and who isn’t. Not one to focus on the negatives, I thought I’d kick this session off with a focus on […]

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