A few days ago, interes10 mentioned that London’s Natural History Museum was a fairly decent place to visit for a family day out.

Whenever I think of the Natural History Museum I immediately have images of the giant Blue Whale model in the Mammals hall, or even the huge fossil collection that inhabits the entrance hall.

Dinosaurs spring to mind.

Always.

Today I found myself back there again. But not for a family day out this time, oh no. My presence was required for a much different purpose.

Operation: BIG GNAW was my very own secret mission for today.

Part of an overall plan - PLAN 9 to be exact – I was to be at a set location, at a set time and armed with a very specific set of responses to a set of questions of which I had no knowledge. With a map in my pocket and some guidelines around exactly what I could and could not say, I set out.

“But what the hell is PLAN 9? What is Operation BIG GNAW?”

Allow me to explain…

Mr Dan Light (pictured, top), is currently in the process of putting together a sizzle/trailer for a new film entitled Loch Ghoon. The script, based on an original screenplay by Dan’s cousin Max, requires a few vox pops from everyday folk (that’s where I come in), shot in and around London’s Natural History Museum (NHM).

‘PLAN 9′ was the codename for the operation that took us secretly deep inside the NHM and BIG GNAW was the pseudonym under which my instructions were left for me. Along with a few other cheeky cameo stars, the aim was to get in, shoot what we needed and then get out again before we were rumbled by the NHM security.

Not an easy task.

I’ve tried filming in a you-think-it’s-public-but-it’s-not-really kind of place before and that did not end well. However, thanks to Dan’s meticulous planning (see above), the whole shoot went off without hitch.

Being a Saturday afternoon, the museum was naturally very busy. With Joe Public taking photos left, right and centre, somehow a small collection of inconspicuous-looking men gathered ’round a camera, interviewing each other suddenly became something rather normal. Par for the course in fact. Business as usual.

To the average passer-by, we were merely tourists.

Very, well done.

Rupert, Dan, James, Dan, Benny, Antonio, Katie, Saffron (and maybe a couple of others whose names escape me), excellent work all round.

There’s a Plan9 photo set from today’s fun and games up over on flickr and, if you’re interested in following the progress of Loch Ghoon, I suggest you stay tuned to Dan’s blog – if anything, it’s just a good read.

This is BIG GNAW, signing off…

PLAN 9: COMPLETE

Minor update:

Benny has put his videos and words together – ‘Assault on Plan 9′
As has Dan – ‘We go in. We get what we want. We come out.’

We’re going to do something unprecedented.

It’s a social marketing experiment.

We’re going to take over as many IMAX 3D theaters and other select 3D theaters worldwide on August 21 and we’re going to let an international global audience come see 15 minutes of Avatar for free.

It’s going to be Avatar day.

I touched upon this in an earlier post, but if you’re unfamiliar with the notion of Avatar Day, then you’re probably not too up on your Avatar knowledge either. Allow me to summarise the latter so we can get on with talking about the former.

Avatar is the new film from James Cameron, 14-odd years in the making, this $237 million epic is apparently set to change the movie making landscape forever. Not thanks to amazing story telling (although we’re hoping for something pretty good at least), or even due to the ever present trademark blue tint he likes to add to his work.

No, this film has been 12 years in the making because Cameron has been waiting and waiting for the technology to be ready to fully realise a vision he had all those years ago.

The plot itself snagged my interest some time ago (two years ago maybe?); set in the 22nd Century, the majority of the story takes place on a distant planet called Pandora, inhabited by a humanoid race with its own language and culture. Humans cannot breathe the air on Pandora so have created avatars, hybrid creatures controlled via a mental link by a human operator. Add to that that it’s an original story and one being brought to the screen by a certain Mr James Cameron, and I was hooked.

Yes, I like films. Yes, I like science-fiction films. But this film is being billed as something as revolutionary as when Hollywood first introduced sound and colour. Why? Well that’s down to the much-heralded Digital 3D.

I’ve seen 3D films before, or films with at least ’some scenes in 3D’ – the last one being Superman Returns back at the IMAX actually. Anyway, my point is, these films/scenes that have come before – they seemed to be in 3D just for the sake of it.

“Oh this bit? We’re shooting this in 3D! So, so, so therefore we’ll throw some things out at the audience!”

But with Avatar, not so.

The 3D element here is almost organic. It’s just there, if that makes sense? You don’t watch this film (or at least the 15min trailer that I saw yesterday), you experience it.

And it… was… beautiful.
Stunning even.

Completely immersive and – at one point in particular – simply breath-taking.

There’s another post in me about the whole ‘experiment in social marketing’ thing, but I’ll save that for another day. For now at least…

Roll on December 18th

Not that I kept seeing Sarah Connor-themed posters… Oh no.
(could’ve made an interesting new angle for the next Terminator mind)

The ones that haunted my vision were for someone called ‘Sarah Marshall’.
This, out of context, made no sense to me…

However – all was to be revealed when I returned to the UK when a reasonably new (and good) friend of mine, Mike Sizemore, (blogger, vlogger and all round jammy film reviewer), invited me along to a top secret blogger screening of Judd Apatow’s latest film, ‘Forgetting Sarah Marshall’.

Having never seen or heard of the film before, aside from the aforementioned US poster campaign, I was quite pleased that Mike had thought of me and the invite was even more attractive as a) I managed to swing a ‘plus one’ and b) it was as the Soho Screening Rooms (which sounded suspiciously seedy if you ask me).

To whet my appetite even further, Mike even included a link to the latest Forgetting Sarah Marshall trailer…

DO NOT WATCH THIS YET

Click here to view the embedded video.

Ok. Judd Apatow is someone I’ve only just got to know. Having steered clear of Knocked Up (it didn’t look like my kind of film) I recently rented out – (check me, old school) – Superbad.
Which is easily one of the best films I’ve seen this year.

I watched the trailer, laughed a little… wasn’t sure… saw a couple of guys from Superbad… saw Russell Brand… realised it was a free screening.. and made my mind up.
One quick call to the girlfriend later and I had an evening of free entertainment in Soho, with blogger buddies AND I get to impress the Girl.

Who cares what the film is like right? Wrong.

Hand on heart I went into the cinema descended into the depths of said screening rooms not really expecting much. ‘Expecting much’ is not something I do often. Not expected anything is the best way to a) avoid disappointment and b) be pleasantly surprised. Fortunately, this time round, the evening fell firmly into category ‘b’.

Y’see I had this horrid COCK SHOT feeling that the trailer had given away all the funny bits and, for a little while, I thought COCK SHOT I was right. But, I am happy to report that COCK SHOT there’s still quite a lot of amusement to be had throughout the rest of the film.

That aside, COCK SHOT, for maximum enjoyment, I would recommend avoiding the trailer for this film as much as possible because as much as it does entice you into watching the film itself; it also gives away its fair share of funnies… I found myself knowing which joke was next as I’d watched the trailer several times and kinda knew which bit came when y’know? Please – don’t let this put you off – this film IS very, very funny.

Something that took me that took me completely by surprise was that beardy man over there on the right ————————————————>

He was actually very good in this film.

Although I can’t say I’m surprised.

Russell Brand is one of those comedians who I tell everyone I can’t stand and yet find myself often watching him on the tellybox and chuckling away at his dickensian wiles as he meanders his way around our fair language like a blind man on a bicycle…

I want to hate him, but I can’t.

Git.

And as I said, in this he is cast perfectly.

Git.

I don’t do film reviews often – although coincidentally enough, the last one I reviewed was a comedy also (albeit an unintentional one) – so for me actually sit down and bother to write this up means it’s actually worth seeing.

I laughed that hard I nearly wet myself.

No really. Forgetting Sarah Marshall has the some what strange honour of being the first EVER film that I was able to leave the room for. EVERY film I see I always make sure I go before I sit down.
I hate those people that pay £8-£10 to go and see the latest blockbuster and end up missing a massive chunk of plot because they forgot to have a number one before they went in.

I mean REALLY. It’s like 2 hours people!
You’ve just paid to watch the damn film – so sit down and watch it!

*sigh*

Anywhoo – I won’t be doing that again in a hurry, on the way back I was blinded by the light from the projector and ended up tripping on the step, stumbling up the stairs and then hitting a fellow blogger in the chops (sorry Annie!).

I digress.

This film is funny. See it.

Finally – Props to my mate Scott who saw this outside Hammersmith Tube Station last week…

It seems the hate campaign is spreading…