Things on Sunday (FToF #220)

Things of note for the week ending Easter Sunday, 2017.

Hey Gang,

FYI: What with the popularity of my newsletter edition of this blog, I’ve switched around how I publish Five things on Friday. It used to be that I drafted, finalised, and published direct into WordPress. Then, on the back end, various Mailchimp plugins did some magic and sent out FtoF to the hundreds of subscribers shortly after. It worked ok. Occasional fails meant extra work from time to time and the formatting wasn’t amazing… but it worked well for a hundred or so editions. Anyway, I decided to change things.

As of last week’s edition, I now draft, finalize, and publish direct into Mailchimp. Then, once I’ve hit send on the subscriber edition, I copy and paste it all into wordpress. I say ‘it all’, there’ll be some tiny variations (mainly: if you subscribe to the newsletter you get: a new / better intro from me, a sign off gif guaranteed, and, when feasible, SPECIAL OFFERS (I have no idea what these are at the time of writing but if you’ve been reading these long enough you know that some proper random stuff comes my way sometimes)) so the point is: Five things on Friday isn’t going anywhere, it’s just starting somewhere else from now on.

And if you want the best version of this post: be sure to subscribe.

You can do that by clicking on the following link:

OMG, JAMES – I WANT TO SUBSCRIBE

Right, on to the things!

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1. A PHOTOGRAPHER’S TAKE ON ‘PHOTO MODE’

If you follow me on Twitter then you might already have an inkling that I’m quite the fan of a game known as Horizon Zero Dawn.

The 4K HDR graphics/resolution/sheer beauty of this game has to be seen [in action] to be believed. My shots, thus –



– barely do it any justice (note these are all in-game shots; I’ve literally hit the pause button, lined up the camera, and then snapped – incred).

However, a photographer named Paramjit Nahar got hold of HZD, and its built-in photo mode, and put together a really interesting take on both – from a photographer’s POV.

A fun read with a different viewpoint combined with some fantastic visuals.

Worth a look.

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2. GOOGLE HOME + BURGER KING

I mean, we should’ve seen it coming.

If you missed the news this week (and to be honest, you could easily be forgiven what with PepsiUnited AirlinesGodwin’s Law of Press Secretariesthe President of the United States remembering his dessert over the name of the country he just bombed – Hell, at the time of writing, the planet has never been closer to it’s next World War and here I am writing about fast food + the future of home utility/comms… Point being: with all that’s been going on, you’re allowed to have missed some things) then the short version is: some idiots at Burger King’s advertising agency decided it’d be really funny/cool/’creative’ to include a Google Home trigger in its latest TV ad.

Here’s a link to the ad (and subsequent Google Home response)

If you don’t want to click and view/listen, it goes something like – Burger King employee appears and says ‘This ad is 15 seconds long, which is nowhere near long enough to tell you all about the Burger King Whopper. So let’s try something: OK, Google, what is a Burger King Whopper?’

And then Google Home, your Google Home, responds with the Wikipedia definition of the Burger King Whopper.

There are a bunch of things to say here:

First: big up to Google for jumping on this super quick and shutting the damn thing down within 24hrs (although there are reports that BK is finding a way around this (way to go gang, pissing off Google is always a smart move)).

Second, to all the numpties that said: ‘Woah! This breaks new ground for advertising / smart-home integration – it like, totally breaks the 4th wall man’ – just get out. Leave. Go take a long hard look in the mirror and have a serious word with yourself.

YES, this was a ‘clever’ thing to do. But really? How is this useful, to anyone? Which leads me onto my third point.

Where the hell was the planner in any of these conversations?

Who was the person responsible for saying Wait a second, will any consumers actually find this useful? Or will most of them find it INCREDIBLY infuriating?’  

Hell, maybe they knew that’s what’d happen. Maybe they knew it’d be a PR win and, irrespective of the ‘result’ (eg: Google shutting it down and/or BK’s Wikipedia entry being hacked/edited continuously just to mess with the whole thing – again, really not thought through at all gang), this is what they were ultimately aiming for and I’m just playing into the trap by writing about it here…?

Maybe.

But I’d gamble not.

Point is: this could’ve been done better. So much better.

I don’t know, how’s ‘OK Google, where’s the nearest Burger King?’ or ‘OK Google, add ‘get a Whopper’ to my to do list’ – or something else that actually be useful as opposed to just being irritating.

Eesh.

I guess I should round off this section by saying something like ‘IT’S NOT HARD, YOU GUYS!’ – but maybe it is. Maybe it’s REALLY DIFFICULT for people that SELL BURGERS to consider what their potential consumers MIGHT ACTUALLY WANT IN THEIR LIVES.

Maybe.

/rant

Sidenote: at SXSW this year there was a whole piece on advertising in the smart home. Partly driven by general future-gazing around what the current trend of home assistants mean for the industry but given a kick-start by the recent Beauty & the Beast ‘integration’ [also] into Google Home.

The question I came away with was: if you’re living in an internet-enabled home, with voice assistants, internet-enabled fridges, speakers, etc… and it’s all set up in a way that your house can actually speak back to you, could you ever see a point in the future where you would sign up to having advertising interspersed within your audio notifications? For example: ‘Hey Google, tell me about my day’ ‘Good afternoon, James, you have a team lunch at 12pm. May I suggest Young’s, I hear the views are spectacular and if you use ‘Google’ at point of booking, you’ll get 10% off your final bill’

Your immediate response would perhaps be ‘Oh my God, No‘.

But what if agreeing to have this in-home advertising contributed to your rent? Or maybe madeyou savings against your utility bills? Does it become more of an attractive offer? Something to noodle on, as we march slowly towards our assisted future…

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3. FREE PARKING DOESN’T HELP

Apple has a new HQ nearing completion in Cupertino.

The Economist writes:

‘Even if the new headquarters that Apple is creating in California does not prove to be “the best office building in the world”, as Steve Jobs boasted shortly before his death in 2011, it will be an astounding sight. The main building resembles a flying saucer with a hole in the middle. Through its large, gently curving windows, workers will eventually look out on a wood containing some 7,000 carefully chosen trees. It is as though a race of high-tech beings has landed on a pristine planet.

And then, unfortunately, there’s the car park. For 14,000 workers, Apple is building almost 11,000 parking spaces. Many cars will be tucked under the main building, but most will cram into two enormous garages to the south. Tot up all the parking spaces and the lanes and ramps that will allow cars to reach them, and it is clear that Apple is allocating a vast area to stationary vehicles. In all, the new headquarters will contain 318,000 square metres of offices and laboratories. The car parks will occupy 325,000 square metres.

That’s crazy. For what is supposed to be the most amazing building in the world, to not bake in a better way of getting employees to and from the space seems like a huge oversight.

Except it isn’t Apple’s fault.

Cupertino laws demand it.

And it’s a problem that doesn’t seem to be going away.

Said Economist article is worth a read.

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4. WHY DO FEMALE CHARACTERS HAVE TO BE LIKEABLE? 

Erica Jong re-examines the writing behind Girls and, in doing so, uncovers an ugly truth about how female writers / professionals / ‘s’ in general are treating over and above their male counterparts.

Much to take in and consider here.

But not much I can quote or pull from – the whole piece needs to be read in full.

So I suggest you do that.

Off you pop.

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5. ‘KIRK DRIFT’

In perhaps a companion piece to Thing 4, this excellent long read entitled as above takes a look at the collective mis-membering of Captain James T Kirk and his supposed reputation as a chauvinist and womanizer.

I implore you to read at least part one (of this nine-part essay) purely to enjoy the writer’s perfect approach the problem at hand.

Erin Horáková writes:

“There is no other way to put this: essentially everything about Popular Consciousness Kirk is bullshit. Kirk, as received through mass culture memory and reflected in its productive imaginary (and subsequent franchise output, including the reboot movies), has little or no basis in Shatner’s performance and the television show as aired. Macho, brash Kirk is a mass hallucination.”

AND THE EVIDENCE SUBSEQUENTLY PUT FORWARD IS AS BRILLIANT AS IT IS WELL-RESEARCHED.

My favourite long-read of the week.

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BONUSES THIS WEEK ARE AS FOLLOWS: 

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And that about wraps things up.
Remember, if you want the best version of this stuff – please subscribe to via Mailchimp (and obvs share the link around pls) and I will love you forever.
Whatley out x

THINGS (FtoF #219)

Things of note for the week ending April 8th 2017.

1. AMAZON’S BRICKS & MORTAR STORE

You may have read about this already. And by ‘this’ I don’t mean the PR stunt that was the Amazon Go ‘launch’ last year – I mean this: Amazon’s new Book Store in New York.

While a predominantly online entity switching to offline is an interesting thing on its own, what I find really interesting in this instance is how Amazon is managing the sections of said book shop.

Paul Shapiro went and had a look:

Hurrah for data-driven sales techniques!

It’s worth clicking on the link to Paul’s original Tweet above (or just click on the image and it’ll open) as he’s threaded a bit more commentary + photos for your reading pleasure.

Enjoy.

2. THE MELANCHOLY OF DON BLUTH

From American Tail to The Land Before Time, if you grew up in the 80s then you’ll know the work of Don Bluth. If you grew up in the 90s, the Disney movies you saw were heavily influenced by Don Bluth.

This piece, entitled as above, is a gorgeous and in-depth look at Bluth’s phenomenal work. It is very hard to lift quotes without spoilers to the movies mentioned so I won’t just in case any of you SICK PEOPLE haven’t seen The Land That Time Forgot, for example.

3. MARTIN SCORSESE 

As intros go, this ain’t bad:

“Have a conversation with anyone, anywhere in the world about the greatest living filmmakers, and if the name “Martin Scorsese” isn’t one of the first two or three mentioned, leave that conversation immediately and never speak to that person again. Because Scorsese’s greatness isn’t up for debate, it just isn’t. For nearly a half-century now he has built film upon film into a diverse and heralded oeuvre that includes crime films (Mean Streets, Goodfellas, Casino, The Departed), intense character studies (Alice Doesn’t Live Here Anymore, Taxi Driver, The Aviator), religious epics (The Last Temptation of Christ, Kundun, Silence), documentaries (The Last Waltz, Public Speaking, A Letter to Elia), and rollicking tributes to art and artists (New York New York, Life Lessons, Hugo). There is no doubt that no matter who comes after him, Martin Scorsese will always remain not only one of the greatest filmmakers ever, but also one of the most important. If you think we get Quentin Tarantino, Paul Thomas Anderson, John Woo, Jim Jarmusch, the Coen Brothers, or even Wes Anderson without the influence of Scorsese, you’re wrong. As a director, a writer, a lover and conservationist of film and film history, Scorsese has had an impact on pretty much every significant filmmaker who’s come after him, and that might sound like over-enthusiastic, hyperbolic mythmaking, but you know I’m right. He’s Martin Fucking Scorsese.”

This is another link to Film School Rejects but this time it’s the mother lode of video essays on Scorsese.

4. ARTIFICIAL EMOTIONAL INTELLIGENCE

Leigh Alexander is always such a good read and this week, via How We Get To Next, Alexander tackles the idea of AI taking on the emotional workforce.

There aren’t many writers that can get from Teddy Ruxpin to dismantling the patriarchy but in her search for emotional intelligence from our robotic friends, Alexander manages just that – and more.

Good reading.

5. THE CALM PHOTOGRAPHY MOVEMENT

Suicide is the single biggest killer of men under the age of 45 in the UK. Charity the Campaign Against Living Miserably (CALM) was set up to address some of the underlying causes behind this shocking statistic, particularly the fact that men are far less likely to seek help with depression than women.

In order to prompt discussion around masculinity and mental health, as well as raise awareness and funds for CALM, Scott Shillum and Steve Wallington, both of whom have lost family and friends to suicide, have founded the Calm Photography Movement.

Amateur and professional photographers are invited to submit images which shine a light on the limitations of traditional masculinity for a chance to be featured in the Calm Photography Movement exhibition at the Getty Images Gallery in central London, to coincide with Mental Health Awareness Week in May. The submissions will be judged by a professional panel. Selected photographs will feature in the show (which runs from May 10 to 19), be used in print and social campaigns as well as be curated into a catalogue available for purchase in support of CALM.

You can find out more / get involved yourself via the official website.

BONUSES THIS WEEK ARE AS FOLLOWS: 

Aaaaand I’m spent.

Until next time,

Whatley out, x

 

Many things on Sunday (FToF #218)

Things of note for the week ending Sunday March 26th, 2017.

No edition last week + a metric ton of stuff and nonsense to catch up on; this week’s episode of THINGS is going to be one chunky monkey. You have been warned.

Additional note: as promised earlier in the week, FToF readers can get 15% off tickets for the next One Question conference by using the following discount count ‘OQJamesW2017‘ (add the code at check out etc).

Right then, shall we?

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Things of note for the week ending Sunday March 26th, 2017.

1. THE SXSW UPDATE

Right, as promised two weeks ago, here’s a bunch of stuff I picked up at the annual film/interactive/music festival in Austin Texas.

  • Here are all the slides from the SXSW Webinar we did from the final day of the trip.
  • Here’s the recording of said Webinar (it’s about an hour long and the audio kicks in a few minutes in), the slides in bullet one work so much better with a v/o – honest.
  • Here’s a Twitter Moment featuring all the notes made from the 14 different sessions I managed to attend while I was there.

Other things of note: the best iPhone cover I ever saw, picked up a pair of Snapchat Spectacles, I had a maple syrup & bacon doughnut and it changed my life.

Questions on the notes are probably best

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2. A FIST FULL OF TRAILERS

  • AMERICAN GODS. TV show. Based upon the Neil Gaiman novel. Coming soon.
  • JUSTICE LEAGUE. Film. The next part in the DC Cinematic Universe (following on specifically from Batman v Superman however set in the same universe as everything from MAN OF STEEL, WONDER WOMAN (incoming), and even [the abominable] SUICIDE SQUAD). And it looks bloody awful.
  • WONDER WOMAN. Film. The back story of the supporting character from BvS. Could be good. Could be terrible. I do hope it’s the former. We could do with a decent female superhero lead.
  • GUARDIANS OF THE GALAXY 2. Film. The sequel to outstanding Marvel space adventure and the first of three Marvel movies this year (with SPIDER-MAN: HOMECOMING and THOR: RAGNAROK to follow). Looks good.

I feel like I should add a fifth but I can’t think of one right now. Maybe I’ll come back to it later.

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3. ALEXA: PROJECT YORICK

File this one under ‘R’ for ‘Reasons why I love the internet, #22134’.

Mike McGurrin has done something very, very dark to his Amazon Echo.

And I love it.

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4. DOODLES TO ANIME

This is ridiculously cute.

I think this has been kicking around the web for a while but I’m not sure. However, these pictures of a dad’s anime characters inspired by his son’s doodles made me grin from ear to ear.

From Bored Panda:

‘Thomas Romain is a French anime artist who lives in Tokyo. He’s worked on various series including Space Dandy, Basquash!, and Aria, but his best ideas actually come from his sons. Working together in what he calls the Father And Sons Design Workshop, Thomas and his kids come up with all sorts of weird and wonderful characters. Well, his kids actually come up with them, and then Thomas adds his professional touch to turn them into everything from steampunk doctors and snake fighters to cloud dwellers and sand golems.’

Brilliant.

Go see the rest.

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5. INTERESTING READING

You may not have followed, or even seen, the Jack Monroe v Katie Hopkins libel case (Spoiler: the latter lost (hurrah)). However, if one wanted to not only get familiar with the matter but also get really into the detail, then you could do a lot worse than read the final judgement papers (PDF download) from the hearing.

Social media is still so very new and reading about how a libel case works in the age of Twitter is something I find just plain super interesting.

 

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Bonuses this week are many:

Finally, expect to read a lot about Google Home this week (although, saying that, in light of the amount of guff the UK press has in store for Google at the moment I wouldn’t be surprised if they rescheduled, however), the UK announcement for its release is scheduled for Tuesday and there’s another event shortly after that I’ve been invited to which I’m fairly sure is the same thing. We’ll see.

Here’s hoping it gets better than this.

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And that is about it for this week.

So you know, each and every one of you that made it this far:

Until next time.

Five things on Friday #217

Things of note for the week ending Friday March 10th, 2017.

First thing first: thanks to all of you that got back to me re: last week’s formatting. Many of you liked it, a lot of you didn’t like it. For those of you who suffered weird issues where the damn thing didn’t fill your screen properly – yeah, that was my fault. I know what I did wrong. That said, I have no idea why it didn’t actually send in the first instance so… we’ll have to wait and see this week, right?

RIGHT.

Where was I?

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Things of note for the week ending Friday March 10th, 2017.

Hello.

I’m writing this to you from Houston, Texas. Currently waiting for a delayed flight to Austin so that, next week, I can attend the SXSW Interactive festival. Woop.

I’m going to TRY and not be an over-sharer on Twitter this time around so if you wanna keep up with my shenanigans while I’m there, add me on snapchat. The username, you guessed it, ‘whatleydude’.

Thing time:

1. THIS LETTERMAN INTERVIEW

Oh, hi David Letterman.

Right?! Jeez Louise. Since retiring from ‘The Late Show with David Letterman’ he has grown a stupendous beard. Also, this interview with the [now] elusive Letterman is a must-read for any passing fans. Good coverage on Trump too (if you remember his run ins with him).

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2. EDWARD SAPERIA

Here are three things about this week’s eponymous thing number two.

  • Thing one: Ed Saperia is an interesting person.
  • Thing two: Ed Saperia has an interesting network.
  • Thing three: Ed Saperia has started a weekly newsletter that contains links to everything he posts to Facebook in the week previous. And it’s genuinely REALLY interesting. You can read the first edition via his archive and then probably figure out how to subscribe and stuff on your own after that. Give it a go.

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3. DIE HARD PLOT HOLE

I’ve seen DIE HARD (aka ‘the best Christmas movie ever’) a million times but this always passed me by.

There’s a bit in the film where Hans Gruber (Alan Rickman) pretends to be a hostage when he first comes face to face with John McClane (Bruce Willis). McClane suspects that something is off and manages to get away—but it is never specified what exactly set off his alarm bells.

If it’s ever bugged you then LOOK AT YOU! Spotting plot holes a mile away. AREN’T YOU GOOD? As luck would have it, some 29yrs after the film was first released, Stephen E. de Souza has told us how and why this happened…

Esquire has the answer.

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4. IMPORTANT ASA UPDATE

The ASA updated its advice to ‘affiliate marketers’ this week and goes out of its way to underline how the new guidance includes blogs, vlogs, and social media posts & content. If you or your work leads you near any of these areas, then you really should familiarise yourself with this latest update.

They’ve even made you an infographic.

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5. THE BEST THING I SAW THIS WEEK

Amazing, right? Go RT the source.

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Bonuses this week are as follows:

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Aaaaaand that’s me, I’m out.

See you next week with a TON of SXSW stuff to tell you about.

I BET YOU CAN’T WAIT.

 

Five things on Friday #216

Things of note for the week ending March 3rd, 2017.

Things of note for the week ending March 3rd, 2017.

1. FACEBOOK VIDEO FORMATS – A ‘HANDY’ GUIDE

In its ongoing attempt to ensure that all its competitors’ features are available across all its apps and services, Facebook is launching vertical video (announced on its blog – you may’ve missed it among the noise re: autoplay ads w/sound on).

Anyway, the point is: Facebook video requirements are changing. And to help, it created this… er… handy reference guide.

Right click.

Save.

 

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2. MOAR VR STUFF

I met Sol Rogers shortly after I saw him speak at the inaugural ONE QUESTION conference (tickets for the second one are available now). Armed with an infectious enthusiasm and a brain to match, Rogers’ just happens to be founder and CEO of REWIND, a company specialising in VR experiences.

Here he is, writing for Little Black Book, asking the question: ‘Entertainment or Empathy – What do people really want from VR?‘. Minor correction to Sol’s piece, Samsung shipped 4.51m Gear VRs. I doubt very much they sold them all (many were given away as freebies with the latest devices / as an apology for the Note 7 kaboomzle problem).

I remain bullish on the future success of VR. Yes, we’re heading out of the peak of the hype cycle but I doubt the trough of disillusionment will be as deep as many predict.

As ever: we will see.

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3. OI. YOU. IMPOSTER. READ THIS. 

Did you know that approximately 70 percent of us will experience a period of self-doubt at least once in our lives.

If you’re struggling to validate why you are where you are, worry not – here are five ways to help move past it.

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4. OPEN STRATEGY

The Open Strategy newsletter is excellent.

This post rounds up their most read articles over the past 12mths and covers everything from content strategy to MILLENNIALS (and all the guff in between), it really is an excellent resource for some interesting and challenging reading.

Go swim.

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5. DISNEY X MAKER = ?

If you’ve been paying attention, Disney-owned YouTube-talent-owners known as MAKER has been scaling back its operations to focus on less ‘stars’ and land with more impact.

Digiday has its own write-up. It makes for hella interesting reading.

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Bonuses this week are as follows:

Until next week.

Stay cool.

 

Five things on Saturday (FtoF #215)

Things of note for the week ending Saturday 25th February, 2017.

Things of note for the week ending Saturday 25th February, 2017.

Hey gang, good week?

Let’s do this.

1. THE FLEABAG MYSTIQUE

NY Mag has a fantastic interview with Pheobe Waller-Bridge and you should read it.

I am a fan.

Here are three things about PWB:

Thing one: I saw Fleabag at Edinburgh Fringe, before it was TV (see no 18. here), and it was ace (in fact, I think the first time I saw PWB was in the 24hr production of Sixty-Six Books at The Bush Theatre – that was something else).

Thing two: the last time I saw PWB, I was stood behind her in the queue at my favourite London food spot –  she looked cool, and I very nearly said ‘Hello, you’re great’, but didn’t.

Thing three: er… SHE’S IN THE NEW HAN SOLO MOVIE. WHAT.

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2. ZUCK ON FACEBOOK AND ITS FUTURE

Mark Zuckerberg published a long letter to the world explaining how he would push the company toward humanity coming together, as a global community.

You can read it in its entirety on Zuck’s page (it’s worth the time).

 

Dave Pell, of Next Draft, has a perfect response:

“It is now. And the Internet that was designed to bring us all together may in fact be driving us further apart. As I’ve mentioned before, the open communication network we thought we were building turned into a hunting ground for trolls and spammers; unavoidable because of our ferocious addiction to our mobile screens. Social media evolved into a confirmation bias-riddled cesspool of lies, hate, and totally unrealistic versions of our lives; which would gradually amount to little more than weightless collections of Retweets and Likes. And somehow — with more tools to connect than ever before — we made our lives less diverse; racially, politically, and culturally; each of us left to sink in the quicksand that lines the thickening walls of our silos of homogeneity. So we’re left with a question. Can Zuck fix it?”

Further reading over at the NYT.

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3. JEDI MIND TRICK

That is all.

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3. SHOULD YOU TAKE YOUR PHONE TO THE UNITED STATES?

Rory Cellan-Jones at the BBC takes a closer look at whether or not you should reconsider taking your phone on your next trip.

Key part:

I decided to seek some advice from the UK Foreign Office and the US embassy in London.Was there a danger that I would be forced by border officials to unlock my phone or hand over my social media passwords? The Foreign Office told me their travel advice did not cover this subject because they had not received any calls about it. But they did suggest that if I happened to be trapped in immigration at JFK airport with a border agent demanding my passcode, I could call the British embassy and arrange a lawyer.

Something to keep in mind.

I’m headed to the US next month and I’m still unsure what to do about this, if anything.

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5. KRAFT v UNILEVER

You may’ve read about this during the week. The FT has the best write up. Bar none.

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A relatively short edition this week

But dems the breaks.

Until next time,

Whatley out.

 

 

 

Five things on Saturday (FToF #214)

Things of note for the week ending [whatever date this goes out this week].

Things of note for the week ending Satuday Feb 18th, 2017.

1. WHEN THINGS GO MISSING

As someone who may or may not be questioning his own ability to remember things as well as having to help a loved one say farewell to those he has lost of late, these reflections on loss make for compelling reading.

When we lose something, our first reaction, naturally enough, is to want to know where it is. But behind that question about location lurks a question about causality: What happened to it? What agent or force made it disappear? Such questions matter because they can help direct our search. You will act differently if you think you left your coat in a taxi or believe you boxed it up and put it in the basement. Just as important, the answers can provide us with that much coveted condition known as closure. It is good to get your keys back, better still to understand how they wound up in your neighbor’s recycling bin.

But then, it evolves.

The verb “to lose” has its taproot sunk in sorrow; it is related to the “lorn” in forlorn. It comes from an Old English word meaning to perish, which comes from a still more ancient word meaning to separate or cut apart. The modern sense of misplacing an object appeared later, in the thirteenth century; a hundred years after that, “to lose” acquired the meaning of failing to win. In the sixteenth century, we began to lose our minds; in the seventeenth century, our hearts. The circle of what we can lose, in other words, began with our own lives and one another and has been steadily expanding ever since. In consequence, loss today is a supremely awkward category, bulging with everything from mittens to life savings to loved ones, forcing into relationship all kinds of wildly dissimilar experiences.

Your recommended long read of the week.

(and it features Patti Smith too)

 

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2. FIT FOR PURPOSE VIDEO FOR THE NEWSFEED

I’m noodling on this one a fair bit at the moment. What with the ever-changing landscape of video being hurriedly forced upon us (see slide 52, here), how is any one way to market supposed to be correct?

Well, fortunately for us, Twitter and Omnicom Media Group have published some research that can at least act as a guide for content marketers.

The full report is available from Twitter and Campaign has a decent write up. The key takeouts from the latter are as follows (my comments in bold):

Tips for better in-feed videos

  • The first three seconds do not need audio to capture attention (this has been true for a while – read this as ‘subtitles/interstitials/title cards matter).
  • In-feed videos viewed in the morning are more likely to elicit a feeling of personal relevance and generate detail-orientated encoding (this is especially useful if your brand/client publishes tips  or ‘how to’ videos).
  • Videos with an early story arc are 58% more likely to be viewed (this is really interesting, especially when you put it against Facebook’s own data that 65% of 3 second views go on to watch 10secs and  45% of 10sec views go onto watch 30 – in short: grab attention and do it quickly)
  • Topical content is 32% more likely to be viewed and leads to an 11% higher completion rate (obvious).
  • The presence of people in the first three seconds is 133% more emotionally intense (traditional marketers have known about people power for decades – the channels might change, the strategy rarely ever).
  • Text (or subtitles) stimulates left-brain memory response. Videos with text are 11% more likely to be viewed and have a 28% higher completion rate (Twitter and Facebook both [currently] play video silently – not using subtitles in 2017 is like not putting paid behind your content: why bother publishing it in the first place?)
  • Dialogue is more effective than music at driving relevance, emotion and memory (this is the people thing again – see also: Cialdini).

If you’ve been following literally any of the stuff Facebook has been wanging on about in regards to editing for the newsfeed, you’ll see a lot of similarities here.

How does that all fit against Facebook’s recent news about audio being on its way to auto-play videos?

Well, maybe I’ll have something on that for you next week.

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3. BUILDING A BOT? READ THIS

Venturebeat has three very good tips for bot-builders. Not rocket science and if you’ve spent five minutes talking to me about the topic then you may already know them.

However, this is definitely a good piece to have to hand if/when you’re trying to land a point about the basics.

One for the bookmarks.

 

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4. QUESTION YOUR ANSWERS

This is excellent.

Michael K. Williams asks the question (of himself) ‘Am I being typecast?’

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5. OK, GOOGLE, WHAT CAN YOU DO?

I won (!) a Google Home a little while ago and, combined with having a Google Pixel, I’ve been slowly getting accustomed to being able to tell Google’s Assistant to do/help with the things I need.. er.. assistance with.

Thing is, it can become a little painful trying to work out what it can, and more specifically what it can’t, do. Google hasn’t been that brilliant with providing a full list of these commands.

Fortunately, a savvy chap (and NOT a Google Employee, btw) by the name of Kristijan Ristovski has taken upon himself to fix that.

 

If you use Google Assistant, in any way, shape, or form – then do look at OK GOOGLE IO.

It’s dead useful.

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Bonuses this week are all a bit self-serving.

The best kind – ha!

  • First up, the frankly amazing conference ‘ONE QUESTION‘ returns later this year (if you missed last year’s keep an eye out for my write up of that one, very soon) and tickets have just gone on sale. The one question this time around is: ‘Can we really trust technology?’ – and features speakers from Pixar (!), a former member of Obama’s White House staff (!!) and even someone from Ogilvy (!!!). Definitely worth adding to your calendar and seeing if you get along. I promise you it will be excellent.
  • Next, the rather awesome people at Business Insider have put together a list of ‘The 30 best people in advertising to follow on Twitter‘ – and muggins made the cut. I’ve no idea how or why, however, I’ve gained about 200 or so new followers since it was published and I’m stupidly chuffed to be included with such legends and luminaries. Please check out the whole list and follow the lot of them (yes, even that guy).
  • The full day of music playlists that my friend Sarah and I put together are still going and, for no real reason whatsoever, I thought I’d share the link to our latest before it’s finished. It’s currently around 3hrs or so long and we’ll cap it off when we hit 8hrs (a full day you see). So if you want a playlist that’ll slowly grow and update over time, give this a follow.

 

And that’s it.

Until next time, fam x