Five things on Friday #264

Things of note for the week ending July 22nd, 2018.

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TO THE THINGS.

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1. THE BIG BEAUTIFUL BELUGA

LOOK AT THIS AMAZING PLANE!

The AIRBUS Beluga XL is a thing of beauty (and you’re an idiot if you think otherwise) – it shouldn’t even fly, but it does!

Brilliant.

Via.

2. THE ‘SECRET WORLD’ OF PRESS KITS

Stay with me, this isn’t completely gaming related. Honest.

This piece appeared in my newsfeed last week and I opened it to read later as I thought it’d be dead interesting. It’s gamer related and I was intrigued as to what kind of ‘press kits’ could be so secret.

I used to work in this world – a little bit – when I was at my previous agency (we made all sorts of magical kits/boxes/experiences for influencers so I can appreciate the effort that goes into them).

Imagine my surprise when I went to re-open the link to read it and it 404’d on me. ‘Damn’, I thought ‘Those secrets must’ve been pretty secret!’

Thankfully, the internet rarely forgets. The Wayback Machine managed to get a snapshot of said post and you can read the original post here.

So what happened?

Having read the article, it turns out it’s basically an interview between Push Square and one of PlayStation Europe’s agencies. Not only does said agency reveal pretty much the entire working process as to how long they take to make these things, they ALSO casually mention a few of the others that they’re working on in the future.

*shocked face*

Can you imagine the angry email from Sony screaming at their agency to GET THAT ARTICLE DOWN RIGHT NOW? I can.

Ha.

If you’re in ‘the industry’ give it a read.

And smile and be thankful that you weren’t on the receiving end of that email.

Brilliant.

3. WHAT THE BBC LEARNT FROM ITS SUMMER OF UHD SPORT

Between the World Cup and Wimbledon, the BBC had its hands full with a ton of sport to choose from. On top of that, it decided to use these two massive sporting event to stress-test its UHD capabilities, something that it has been playing with since the UHD trial went live on iPlayer last year.

James O Malley at Gizmodo was invited into the Beeb to find out how it all worked (this is a great read, btw – super interesting).

4. HOW TOY STORY 2 GOT DELETED. TWICE. If, like me, you’ve Stephen Johnson’s book ‘Where good ideas come from‘, then you’ll know the second part of this story. The second part of the story is reasonably well known. The first part, however, that was new to me. The day that someone accidentally deleted 90% of the movie with a command error.

As ever with these kinds of stories, it’s not the disaster that makes for brilliant reading – it’s what they did next that makes it happen. Ed Catmull’s response to it all is distinctly wow-inducing.

Go read.

5. LEARNINGS FROM RUNNING A DESIGN AGENCY FOR 11 YEARS 

Antony Ribot has been running his design agency for 11yrs. For its 11th anniversary, Ribot wrote a few things on what he’s learnt over the years and you can learn from it too.

THE ESSENTIALS: 

This week. 

Sidenote: this came up in conversation this weekend: ‘Johnny Depp, John Lasseter, and James Gunn walk into a Disney Studio – which one should get fired?’

THE BONUS LINK SECTION OF BONUS BONUS LINKS

Bonus bonus section of new movie trailers. 

On a related note to the intro of this week’s newsletter, The Fantastic Beasts VR experience on the Google Play store – the full experience, not the demo that rolled out with Daydream, has had an incredible 500 downloads.

Cray cray. 

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Author: James Whatley

http://whatleydude.com/

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