Five things on Friday #261

Things of note for the week ending June 29th, 2018.

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TO THE THINGS.

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1. LET’S JUST COME OUT AND SAY IT

If you don’t know what Blockchain is – AND IT’S OK IF YOU DON’T – Reuters recently put together this rather smashing overview of exactly what it is, how it works, and just how well it can be applied across multiple uses (outside of crypto-currencies).

Simple to read. Simple to understand. Good job.

2. SELF-CARE FOR YOUR BOOKMARKS

Feeling good? Good.
Feeling OK? OK.
Feeling low? That’s OK too.

If sometimes you struggle – and hey, we ALL do, then maybe take a look at this thoughtful self-help step-by-step guide that I counsel all of you to take some time to look through.

I have it saved now.

You should do the same.

3. TWITTER IS STILL MAKING MONEY

I have strong reservations about this Buzzfeed article, that reads like a PR puff piece (sorry not sorry), for Twitter. The author manages to write 2000 words on why Twitter is profitable when literally one word will do.

That word is only used twice in the whole piece but it is hella called out in the comments.

I’ll give you a clue: it rhymes with DUMP.

4. LOOSEN UP THAT CREATIVE PROCESS, YEAH? Dr Ryan Wallman – aka ‘Dr Draper‘ – is one of my favourite people to follow on Twitter. Smart and provocative with it – his no-nonsense approach to the creative process is matched only by his disdain for the pomposity that comes along with it.

eg:

In a rare sub-280 character moment, Wallman wrote this piece for Marketing Week this week, extolling the virtues of giving agencies space for their individual creative process. Understanding that ‘the work’ isn’t always FOR YOU and that testing isn’t always (if ever) right.

It’s a good read.

5. POKEMON GO IS STILL A THING AND IT’S BIGGER THAN EVER

Did you know that last month, Pokemon Go generated over $104m in revenue? That’s up 174% YOY. Source.

Did you know that 147m people played Pokemon Go last month ALONE? Not bad MAUs at all. Source.

And, to top it off, Niantic – the makers of the eponymous title – not only have other, similar games in the pipeline (Harry Potter has been announced) but is also working on improving the AR tech and making it all a lot less floaty. They call it ‘occlusions’ and it looks a little like this.

The reason I’m telling you this? Basically, anytime ANYONE talks about AR, eventually, Pokemon Go will come up in conversation and, as sure as day follows night, someone will say ‘Yeah, but that’s dead now, right?’. Now you can put them right.

Right?

Right.

THE ESSENTIALS: 

Three this week: 

  • Terry Crews says why he didn’t push back. Christ. TERRY CREWS. 
  • I’ve spent a lot of time talking about the men being called out. This NYT piece is about what happened next to the women who said ‘Me Too’ – and it is this edition’s essential read. 
  • 414 (and counting).
THE BONUS LINK SECTION OF BONUS BONUS LINKS

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Author: James Whatley

http://whatleydude.com/

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