|3. THE HUMAN TEST
It was a Sunday night. An ad came on in the background – it sounded a bit… different. I looked up. And I saw this.
And it was awesome (and so I tweeted about it, above).
There’s a lot to love here.
1. I LOVE how the ad uses a catch-all term for all home assistant. Over, for example, the easier route of just going after one.
2. I LOVE the test itself (you should try it).
3. And I LOVE the fact that Channel 4 used a TV ad to drive interaction with this, what is ostensibly a teaser trailer for its next seasons of its sci-fi drama, HUMANS.
Ask your Home Assistant ‘Start Human Test’ and have a play.
Those that hold up the Burger King ‘Whopper Hijack’ as a ‘best in class’ use of voice (it isn’t) could learn a lot from this.