Five things on Friday #234

Things of note for the week ending Friday, September 22nd, 2017.

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1. WELL, THIS IS GORGEOUS

Click on the image above and you’ll get taken to a ten-minute 4K timelapse of 30 days at sea onboard a container ship.

I just watched it (full screen, obvs) and thought it was lush. Give it a go.

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2. THE MARKETING ACADEMY SCHOLARSHIP

If you know what this is, then you should know that NOMINATIONS FOR THE 2018 INTAKE ARE NOW OPEN.

If you don’t know what this is, then allow me to enlighten you. Hang on, actually – I’ll get it from the website:

The Marketing Academy Scholarship
A 9mth programme (May 2018 to January 2019_ covering the 4 Ps development modules:

1. PROFESSIONAL Development
Become an exceptional marketer. 
Marketing strategy, digital transformation, innovation, leading creativity, behavioural economics, customer insight, future trends

2. PERSONAL Development  
Become an extraordinary human being. 
Unleash potential, build confidence, challenge beliefs and change behaviours, improve performance, supercharge communication skills

3. PEOPLE Development
Become an inspirational leader. 
Build high performing teams, inspire phenomenal results, boost leadership skills. 
 Become a change maker. – 

4. PURPOSE
Become a change maker. 
Understand ‘purpose’ in every context, pay forward learning into the charity sector, be an ambassador for change.

  • Download a full guide to the Scholarship curriculum, selection criteria and process here
  • There is no charge for the Scholarship Programme, however, participation is selective 
  • Criteria for selection includes 5 – 15 years experience

So if you’re in the UK and this sounds something that you’d be interested in, get yourself over to the website and see what you need to do (edit: this is the link to the nomination page). I did it, way back when, and it was one of the best things to ever happen to my professional working life.

And, as a result, I try to remain as involved as I can outside of work hours (eg: helping with the selection process, giving lectures at the summer school, etc – so if you make it on, we might run into each other).

Bonza.

Next?

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3. HERE ARE SOME TRAILERS THAT I HAVE SEEN THIS WEEK WITH MY OWN EYES AND THAT YOU SHOULD NOW SEE WITH YOURS

1.  ISLE OF DOGS
All you need to know about this one is that it’s NEW WES ANDERSON. Sign me up pls.

2. MURDER ON THE ORIENT EXPRESS
Agatha Christie, innit. Me? Not sure.

3.  THE PUNISHER
The next Marvel TV show from Netflix post-Defenders). Looks pretty BRUTAL if you ask me and I’m not entirely sure it’ll work but hey, I watched the rest (even the TERRIBLE Iron Fist – and I literally finished Defenders today, that wasn’t so bad) so I’ll probably watch this.

4. 1922
Another Netflix thing. But this time a movie based on a Stephen King book of the same name. Looks GREAT.

5. NEW JUMANJI
Watched this thinking I’d hate it. Didn’t hate it. Actually smiled in a few places. Maybe I am broken?

6. TOMB RAIDER
Yeah, no.

7. COOK OFF
I love a good fake documentary (hello What We Do In The Shadows, and cooey Best In Show) and this one looks a) silly and b) weird – mainly because it was shot YEARS ago and is only just getting a release now.

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4. WORDS WITH KATHY GRIFFIN

Kathy Griffin [in]famously posed with a model decapitated head of the current president of the United States. People kicked off. And others just got on with their lives.

The Cut caught up with her a few weeks after it all happened – and the interview is ace.

A good read.

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5. SAINSBURY’S MADE AN AD SHOT WITH SNAP[CHAT] SPECTACLES AND I’M NOT SURE ABOUT ANYTHING MUCH ANYMORE

If you’re new here: Snap Spectacles shoot in circular video format meaning that when you watch them on your phone (through the Snapchat app) the video takes up the whole screen no matter how you hold your phone.

The following was reported in the trades this week –

“[Sainsburys] is the first UK brand to use the glasses to film an ad which will appear in Snapchat’s walls. The spot was shot in a 115-degree circular format to give a first-person viewpoint and was designed to capture the comforting feeling of huddling around a hot pot of food and diving straight into the saucepan for a taste.

[They are] hoping that Snapchat’s 10 million-strong, primarily young, audience will help move supermarket marketing move beyond the cliché that its only women with families who shop.

The first-of-its-kind UK Snapchat ad allows viewers to rotate the phone and see more action from different perspectives, then if they swipe up then they are presented with a host of autumnal recipes from Sainsbury’s.”

Last year, in the 2017 trend predictions that I co-wrote for Ogilvy, we talked about new video-formats coming in throughout this year that brands would have to consider. The fact that Snap Spectacles are now being used to CREATE ADVERTISING is nutso. Completely and utterly nutso.

The jury is well and truly out on this one for me. I’d love to see some kind of wash-up after once the er… ‘campaign’ is over. But we’ll see.

Oh, and if you’re reading this and thinking: ‘CRUMBS! I BETTER GET OUT AND START DOING THIS!’ – you really don’t.

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BONUSES: 

Right, it’s getting late and my machine is going to break with all the tabs it has open – let’s get them gone and down…

GO!

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And that’s this week’s: IN THE BAG.

 

See you next time?

 

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Author: James Whatley

http://whatleydude.com/

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