|1. AMAZON’S BRICKS & MORTAR STORE
You may have read about this already. And by ‘this’ I don’t mean the PR stunt that was the Amazon Go ‘launch’ last year – I mean this: Amazon’s new Book Store in New York.
While a predominantly online entity switching to offline is an interesting thing on its own, what I find really interesting in this instance is how Amazon is managing the sections of said book shop.
Paul Shapiro went and had a look:
Hurrah for data-driven sales techniques!
It’s worth clicking on the link to Paul’s original Tweet above (or just click on the image and it’ll open) as he’s threaded a bit more commentary + photos for your reading pleasure.