Branded Content: LG vs Sony
I like LG. I like Sony. But which one is better? FIGHT!
UPDATE 2: the video is still viewable over on Creativity Online.
Ladies and gentlemen, I would like to present to you two brand videos. One from LG Mobile, for the new LG G Flex (actually quite a good phone) and the other from Sony Mobile, for the QX100 lens/camera mobile accessory (a fantastic, if little bulky, hardware add-on).
One of them is the worst piece of branded content I’ve ever seen and the other is quite possibly the best piece of branded content I’ve ever seen.
Can you guess which one is which?
First LG –
And now, Sony –
Your comments, as ever, are welcome.