The Robocop CES videoJames Whatley
Watch this and tell me if you think it’s rubbish –
If you’re unsure of what this is about, Robocop (yes, that’s right, ROBOCOP) has been remade and is coming out later this year. No, I’m not kidding.
I know. It’s terrible. Everyone knows. But much like Total Recall before, and Indy 5 and Die Hard 6 no doubt after, it’s coming whether we like (let alone want) it or not
The trailer isn’t actually that bad, but the marketing video above, launched to coincide with the real CES that has just finished up in Las Vegas, is a clear homage to the same style of video that Ridley Scott released last year for Prometheus. In that one, Guy Pearce’s character, Peter Weyland, gives a talk at ‘TED 2023‘ about how he ‘WILL CHANGE THE WORLD’.
If you’ve not seen it, it’s [still] worth watching –
It was smart, it was innovative, and it certainly stood head and shoulders above the usual trailers and teasers you see year in, year out (for what it’s worth, Prometheus was OK, but the plot holes were enormous).
This thing from Robocop is a poor imitation at best. At worst, it puts people off seeing a film that they probably didn’t want in the first place.
At the time of writing, the view-count is still sub-100k.
I wonder if the box office takings will be the same.