Content comparison: @ThreeUK vs @O2, which is better?
I’m after your opinion folks, so get ready to hit that ‘Leave a Reply’ section at the bottom of this post.
This week I received a cake* in the post.
A cake with my face on it.
— yes, that is my actual face, on a cake —
This is piece of co-marketing material from both Three and Nokia pushing the unique selling point (USP) of the Lumia 925: the awesome low-light camera. The angle?
YOU HAVE BEEN LIED TO. CARROTS DO NOT HELP YOU SEE IN THE DARK.
THE LUMIA 925 HOWEVER, DOES.
Why a cake? Well, it’s a carrot cake. Geddit…?
Anyway, the video that the leaflet directs you too is below, take a look -
OK, let’s park that right there.
Next up, we have this effort from O2. Their phone of choice is the Huawei Ascend P6. The USP? The super-slimness of the device. The angle?
MODERN DAY PHONES LOOK TERRIBLE IN YOUR POCKET.
THESE ‘VISIBLE MOBILE LINES’ OR ‘VML’ NEED TO BE NO GONE.
Check out the video below -
Strategically, the two briefs for these could be almost identical -
Drive conversation and engagement around the DEVICE NAME by creating a funny and shareable piece of social media content that will stay true to [the] OPERATOR’s existing online tone of voice, while also highlighting the USP of our hero device.
The execution is obviously very different (plus the former had the additional push of some ‘influencer engagement’ in the shape of aforementioned baked product) but, the question to you, dear reader, is – which one do you prefer and why?
Both are funny in thei rown right, both pushing the USP of a hero device, both deliver the same message but in a very different way. I’m intrigued on your take on it so please, leave a reply below and let me know.
*I also received a hand-carved carrot featuring the Nokia and 3 logo. No, really. I didn’t eat that, nor did I get a photo (EDIT: photo uploaded as requested by carrot-carving fans), however the cake was really quite nice, so thanks for that. Why was my face on it again?