Comments on: Current attempts at television-based social media integration are failing, hard.

By: Mark lees

Mark lees — Tue, 22 Jan 2013 14:52:41 +0000

Twitter hash tags are one thing, but genuine 2nd screen content provided by TV shows is another. For shows like dancing on ice you could get real-time reviews from past contestants or professional skaters (as one example) but bookies odds would not be welcome by most.

I think second screen action needs to be subscriber-led in these kinds of shows, so being app focused is ideal.

An area that interests me is transmedia narratives. In some genres of tv, such as crime, the second screen could be used to show separate narratives that support the central narrative, providing additional clues or red herrings, giving background on characters etc… This is something that I would like to see, but they would increase the costs and at the moment there isn’t enough evidence to suggest that the majority if people are willing to interact in this way. I do, however, think that satellite narratives are the future of second screening.

By: New Year, New Choices: Speaking | whatleydude

New Year, New Choices: Speaking | whatleydude — Mon, 21 Jan 2013 16:15:40 +0000

[...] SocialTV conference. The speaker line up looks great and, after my post last year about how hard TV-based social media integration is failing, I believe I’m being pitched in to add a bit of realism to the proceedings. I can’t [...]

By: My best things of 2012 | whatleydude

My best things of 2012 | whatleydude — Mon, 31 Dec 2012 13:31:18 +0000

[...] Current attempts at television-based social media integration are failing, hard. [...]

By: Five things on Friday #23 | whatleydude

Five things on Friday #23 | whatleydude — Sat, 09 Jun 2012 13:27:33 +0000

[...] is shaping up to be (and I might just save that for another day, perhaps as a follow up to my other 2screen post). But today, instead, I’m going to link to this TechCrunch article that explains it all, and [...]

By: Stevie

Stevie — Fri, 08 Jun 2012 19:32:47 +0000

Have you tried Stevie? It’s a bit different, being a social media app that looks like a television broadcast and not like an app.

By: Fluffy Links – Sunday May 27th 2012 « Damien Mulley

Fluffy Links – Sunday May 27th 2012 « Damien Mulley — Sun, 27 May 2012 16:41:37 +0000

[...] TV. James Whatley has some ideas. I agree. Not enough innovation even when the tech is brand spanking new. Not just about tech, is [...]

By: Jamie

Jamie — Tue, 15 May 2012 11:21:21 +0000

Some great points, especially how pulling in discussion from the second screen to the first kinda defeats the object.

I’ve been interested in social tv for a while so was excited when I got invited to demo a new app from the people at Orange last week, you can read my thoughts here – http://www.tqsmagazine.co.uk/tvcheck-new-social-tv-app-review/

In summary, I think Orange ‘get’ more than other apps I’ve seen that the exclusive content is what will make an app like this really work.

By: Social TV Week In Review: Transmedia and The Call to Creative Arms «

Social TV Week In Review: Transmedia and The Call to Creative Arms « — Tue, 15 May 2012 03:33:42 +0000

[...] Current attempts at television-based social media integration are failing, hard. via whatleydude …they are all bringing (or at least attempting to bring) the conversation from the second screen, to the first. Which, correct me if I’m wrong, kind of defeats the object of the second screen…In closing, encouraging viewers to join an online conversation is one thing, replaying that conversation to them 20mins later is just a pain in the oculars. [...]

By: Will Pollard

Will Pollard — Wed, 09 May 2012 08:51:42 +0000

I think I’m still on topic. I did a video for YouTube of Hannah Berney singing At Last at Queen’s visit to Exeter. Did Graham Norton mention it? No he did not. Just slomo of JessieJ and suggestion she should be less nice. So is the Voice supposed to include backup dancers or not? I think the panel should be fully briefed at least.

Social media are not there to extend proper telly. There should just be some accurate reporting.

By: Laura Kinson

Laura Kinson — Wed, 09 May 2012 00:44:58 +0000

Boxfish (http://beta.boxfish.com/) is a startup that seems to be working to fix this disconnect between app and television, as their long-term goals include reworking how consumers use a remote in tv discovery. For now, it seems like a lot of social tv integration is purely for metric/analytical use, rather than content creation/curation…