My first iPad wasn’t in fact mine. I merely had it on loan from the office. We danced and we played together but eventually, I had to hand it back. However, a couple of weeks ago (and thanks to some smart upselling from Vodafone), I picked up my own one.
This time an iPad2. Glorious.
This is the first time I’ve had an iPad ‘full time’ so to speak, and being a part-time student and observer of how technology influences human behavioural change, I’ve been keeping an eye on its influence on me.
The results so far? I’m reading more.
Allow me to explain: last year, I wrote about how the iPad did not mean the death toll for the publishing industry – and I stand by that. But, recently, I happened to come by an issue of The Economist’s lifestyle and culture quarterly, Intelligent Life (IL). It was my first encounter with said publication and, hidden deep within its pages, it featured a rather fantastic article entitled ‘Digital Africa‘. A super-relevant piece of writing and a subject that is dear to my heart. With that article alone, the magazine had found itself a new subscriber.
Later (and I don’t know how I discovered it, one assumes there must’ve been an ad somewhere inside), I soon learnt that IL had its own free iPad app. Even better. I thought, I know a lot of people with iPads and I know a lot of people that would enjoy that Digital Africa article. So… I’ll tell everyone who fits both those descriptions and that’ll be great.
I do, and it is.
Weeks later, my iPad2 arrives and the first app I download? IL. On top of the Digtial Africa copy, there’s a new issue available. I download that and read it, cover to cover, over the course of an afternoon.
‘Interesting’ being the key word here.
Confession time: I don’t read (in the traditional sense) as much as I’d like. It’s not a healthy admission to make, but it’s true. The, what might be seen as, usual time for reading – on the tube to and from work in the mornings and evenings – is usually taken up by writing. My Moleskine is my best friend when I’m travelling and I use the dead [read: ‘disconnected’] time to jot down my thoughts. Failing that, if my mind is bare, I catch up on email or just sit and listen to music. My daily reading habits tend to be made up of my Google Reader and that’s it.
However, upon finishing my second i-issue of IL, I then figured I’d give the Kindle a go. My sister and I bought one for our Mum recently and a few other friends have also extolled its virtues. I’ll get the app I say, that’ll do it.
I did, and it did.
The Kindle app is sitting quite nicely on my iPad as I type with ‘The Psychopath Test‘ by Jon Ronson (thank you Amanda) and ‘The Black Swan‘ by Nassim Nicholas Taleb (thank you Jed) both sat ready to be read.
We’ll see how this goes, shall we? New technology, encouraging me to read. This I’m going to enjoy.
It may seem like a small change, but a generation which has instant access, quite literally, at its fingertips, will be a quite different generation to that which did not. We used to consider that someone was erudite if they had spent a number of years accumulating knowledge and expertise which they could deploy at the precise moment which it was required.
Given that this information is all now on hand, people will come to rely more on an ability to recall data from the system. Ability to focus, and knowledge of the best places to look, will become the most important facets to consider. These are fundamental changes.
It’s still one of my favourite blog posts to date and I think that, in this age of the information rich, the sentiment stands true:
Irrespective of your thoughts on what the iPad is for, these shifts in the way we store, recall and interact with knowledge signify a human behavioural change that we – in our lifetimes – will probably never be able to truly quantify.