1000heads: You down with NFC?

Yeah you know me!

If you’ve been following @1000heads on Twitter, you might know that we’ve been tinkering around with NFC of late, and for good reason.

Last week, as part of our activity for Nokia’s Symbian Belle launch, we arranged a special ‘48hrs in Hong Kong‘ for a very lucky group of six select bloggers.

Aside from running the very latest update of Nokia’s Symbian software – aka ‘Symbian Belle’ – these new Belle devices all come with Near Field Communications (NFC) baked-in. Which means, you simply tap – and go.

Working with the smart guys over at NFC-Hub we produced special NFC-enabled posters, similar to the below –

NFC Hub @ 1000heads

– that were placed up at different locations around Hong Kong. Delivering against Nokia’s release message of ‘Try Something New’, #NokiaTSN, we thought we’d set a two day course of exactly that, with our guests trying their hands at all things news. For example, riding the Crystal Cable Car or simply taking in a Tai Chi lesson in the park.

The best part being that once the on-site posters were tapped –

– the entrants would automatically check-in on Facebook and/or Foursquare (depending on the poster used) which in turn would produce results like this:


Much fun was had indeed.

With NFC becoming more and more prevalent [see Museum integration as well as Dennis Publishing getting in on the act], expect more NFC-based shenanigans from us very soon and, if you find yourself in the 1000heads offices at any point in the future, why not tap us up?

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1000heads: 3CT #2

It’s time for episode two of ‘Three Cool Things’, for a bit of background on what this post is all about, please jump back and check out episode one. In the meantime, let’s crack on.

Last Friday’s #3CT kicked off with Michael Quinn talking about the Volkswagen Bluemotion Roulette activity in Norway earlier this year.

First, the video –

Yes, it’s a cool piece of work. Yes, it’s a cool use of Google Maps. But the most interesting part of the whole case study? Check the voice-over at 33secs –

“A TV commercial informed Norway that a Golf BlueMotion would drive northbound from Oslo in two weeks. People were invited to place their bet on where the car would run out of fuel.”

The interest wasn’t built via their Facebook page, nor was it garnered through Twitter. This integrated campaign used ‘traditional’ media to drive eyeballs to the activity. TV to Social. Not the first, but certainly part of a new trend.

Next up, Katie Bunting showed us this video. Simply entitled ‘Eat‘.

Now, this video [and it’s two counterparts, Move and Learn], did the rounds a good month or so ago and this fact alone meant that it nearly didn’t make the ‘cool’ cut. However, Katie brought along a new insight. Over half of the ‘heads in the room had seen the video(s) but virtually none of them new why it was done or for who.

If you don’t know, click through and scroll down, it surprised us – a lot.

For us, this served as a healthy reminder that when your video goes viral [the three videos combined views are over 9million], most of those views will come from other blogs embedding your content and sharing with their own communities.

Which means, if you haven’t remembered to brand your video anyway, it’ll be much harder for viewers to make any kind of connection.

Finally, our third item consisted of the first half of a work in progress case study [one that we can’t share yet – not until we get the results at least], so in the meantime take a look at this work from Sao Paulo to help launch a brand new ‘turbo’ fan –

We love our outdoor work here at 1000heads and this idea is simple, understandable and completely universal.

Very ‘cool’ indeed.

 

 

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Ulaanbataar

The Ger Camp

Moleskine Entry: April 19th, 2011

Writing this today sat in a traditional Mongolian Ger tent, there’s a fire stove burning and the group next to me are learning how to play a game involving the ankle bones from a goat.

Perfect.

We arrived into Mongolia’s capital early yesterday morning and boy was a it ever a long day – in the best of ways.

First, after the SIX HOURS it took to cross the border, we arrived in Ulaanbataar (UB) with relative ease. We switched over to local time (which is probably still messing with our heads) and disembarked.

Our Honcho, a mad, mad woman called Odka – “Like Vodka! But no V!” she exclaimed – greeted us and drove us into town.

Things of note

  • 24hr banking in UB is a work of genius. The only caveat being that you have to knock on the door of the bank until the teller wakes up! Also, once inside, be ready to manoeuvre [quietly] around snoring cashiers.
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  • Mongolian people are awesome. Friendly, smiley and very, very hospitable. We kind of came to expect this given the warm reception we had from our fellow travellers en route but, here in their home-country, the kindness of the locals really shines.
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  • California Bar for breakfast? Our first non-Siberian/non-ready-made meal for over a week? Oh go on then. Classy, I know.
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  • General traffic-based mayhem (I may have video of this knocking around somewhere).
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  • Occasional bullet holes.

Overall, this city is cool. The mad, mad, mad culture clash of eastern tradition and western aspiration has created a truly remarkable vibe.

Between then and now much has happened but dinner is nearly ready and I have to go. There’s still so much to catch up on but I’ll have to save all that for later.

Tonight, we sleep under the stars.

Lighting the stove
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2011-08-29-1636

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The Hunt for Hanna

Just over a week ago I was sent an email about the new Blu-Ray/DVD release of the child/assassin-based thriller, Hanna.

Note: this is not your average email, but we’ll come to that shortly.

If you’ve not seen the film before (I haven’t), it’s about a teenage girl (the amazing Saoirse Ronan) who has been trained by her ex-CIA father (Eric Bana) to basically be a complete bad-ass. Think Hit-Girl from Kick-Ass [but slightly older and with less pink wig-ness] and you’re probably halfway there.

Anyway, like I said, she’s been trained to be THE PERFECT ASSASSIN and then well, from what I can see from the trailer, Cate Blanchett turns up and the proverbial really hits the fan.

Speaking of which, the trailer is worth a look –

What do you think? I missed this at the cinema as I had only just got back from my mad trip across Siberia, but it does actually look quite good. IMDb gives it a solid 7/10 and, I think I probably will pick this up at some point also.

So, why am I blogging about it? Given that a) I haven’t actually seen it yet and b) although the film looks good, it doesn’t seem to be the kind of epic masterpiece that normally drives me to put e-pen to e-paper.

Well, it’s that email I mentioned at the top. It would seem that HMV and Universal have teamed up to create a rather awesome Foursquare-based treasure hunt across three major cities in the UK (London, Birmingham and Manchester) that kicks off this weekend.

Based around the central themes of the film, each hunt contains six codes that need cracking and from there you end up with six locations that need checking into.

The prize for completing said task? Er.. a weekend in Berlin! Sweet.

If you’re any of the above cities, your orders are available c/o The Galinka Project (but be quick, you only have until Monday). In the meantime, I have codes to crack.

Catch you later.

 

 

 

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1000heads: The IAB: Rules Rules Rules

As part of our active membership of the Internet Advertising Bureau (IAB) Social Media Council, it’s our duty to discuss, debate and disclose details and information about the issues facing the industry today.

Effective immediately, we’ll be contributing a monthly column to the IAB UK Social blog pages and that kicks off today with this blog post covering off the ASA’s new remit, Tiger Woods’ sponsorship with Nike and acceptance of modern day commercially arranged endorsements.

Get involved.

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